Queensberry
Queensberry is a privately held, family-owned New Zealand manufacturer of handmade photo albums, professional prints, and framing products serving thousands of professional photographers worldwide, with production in Auckland and an integrated SaaS platform, Workspace, for galleries, ecommerce, album design, and studio management.
- Company typePrivate
- Founded1970
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Queensberry does
Queensberry Ltd is a New Zealand-based, privately held manufacturer and service provider that has supplied professional photographers with handmade photo albums, prints, and related products for over 50 years, operating from its Auckland production facility. Its core offering centers on three signature album lines (Flushmount, Overlay Matted, and the proprietary Duo pagemount album) produced using Silver Halide and Fine Art Inkjet printing technologies, supplemented by frames, canvases, folio boxes, and matted prints. The company also operates Workspace, a proprietary online platform that integrates client image galleries, ecommerce print shops, album design and proofing, website creation, and (in the Workspace 3.0 release) full studio management features including lead capture, online bookings, invoicing, and contracts.
Revenue is generated primarily through wholesale B2B sales to professional photographers on a pay-as-you-go, quote-based pricing model accessed via Workspace after account registration and approval. Optional services, including per-page album design and human-led basic and premium colour correction, are charged in local currencies across New Zealand, Australia, the UK, USA, and Canada, where Queensberry maintains local entities that issue local tax invoices and handle customs clearance for door-to-door delivery, including drop shipping directly to end clients. The target customer base spans wedding, portrait, commercial, school/sports, event, and fine art photographers, with wedding photographers identified as the primary segment. Queensberry is founder-owned by the Baugh family (CEO Stephen Baugh, Director Adrienne Baugh, Director Ian Baugh), bootstrapped with no external funding or institutional investors, and structured as private limited companies across its five operating jurisdictions.
Queensberry firmographics
Firmographics- Name
- Queensberry
- Legal name
- Queensberry Ltd
- Website
- https://queensberry.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Queensberry is a privately held, family-owned New Zealand manufacturer of handmade photo albums, professional prints, and framing products serving thousands of professional photographers worldwide, with production in Auckland and an integrated SaaS platform, Workspace, for galleries, ecommerce, album design, and studio management.
- Ownership category
- akta.pro rank
Queensberry industry classification
Industry- Product category
- Professional Photo Albums and Photographic Printing
- NAICS
- Photofinishing (81292), Photographic Services (54192), Support Activities for Printing (32312)
- SIC
- Services-Photofinishing Laboratories (7384)
- akta.pro primary industry
- Photo Printers & Dedicated Imaging Printers (HDACAEAG)
- akta.pro secondary industries
- Prepress, Plate-Making & Artwork Services (IMALAKAM), Folding Carton & Paperboard Packaging Printing (IMALAKAH)
Keywords
Where Queensberry is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Queensberry business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Photo Albums: Handmade photo albums sold to professional photographers with various album types including Flushmount, Overlay Matted, and Duo. Pricing varies by size, page count, cover materials, and customization options. Albums feature premium materials like leather, linen, and specialty covers with embossing and personalization options.
- Print Products: Silver Halide and Inkjet prints, frames, canvases, folio boxes, and matted prints sold to professional photographers. Loose prints, wall art, and packaging products available. Freight charges apply to loose prints while finished products ship free.
- Design Services: Optional album design services where Queensberry designs albums for photographers. Charges per page apply. First 20 edits included free; additional edits charged per image adjusted.
- Colour Correction Services: Optional colour correction services for albums and prints. Basic colour correction and premium colour correction available at per-page charges. Artwork services for extra editing available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wholesale pricing for professional photographers with tiered discounts |
| Unit Pricing | Pay-as-you-go | Paper sampler packs for product evaluation |
| Subscription | Pay-as-you-go | Design and colour correction services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Queensberry product offering
Product offeringCore offering
Queensberry manufactures handmade photo albums (Flushmount, Overlay Matted, and Duo) and produces professional photographic prints using Silver Halide and Fine Art Inkjet technologies, along with complementary products such as frames, canvases, folio boxes, and matted prints. The company sells exclusively to professional photographers through approved wholesale accounts on its Workspace platform, which integrates galleries, e-commerce print shops, album design and proofing, and website creation. Production and handmade assembly occur at the Auckland, New Zealand lab, with worldwide delivery including drop shipping to clients.
Product overview
Queensberry offers a comprehensive product ecosystem for professional photographers centered on handmade photo albums and professional printing services. The core product line includes three album types: Flushmount Albums (edge-to-edge printing), Overlay Matted Albums (mats concealing print edges), and Duo Albums (signature pagemount presentation with keyline effects). All albums support both Silver Halide Lustre and Fine Art inkjet printing. Complementary products include professional photo printing, photo frames, framed canvases, folio boxes, print boxes, and matted prints. The Workspace platform provides integrated online gallery sharing, ecommerce print shop capabilities, album design and proofing tools, website creation, and studio management features including bookings, invoicing, and client management—all connected to Queensberry's printing and fulfillment services.
Differentiator
Problem solved
Functional benefit
Brands
- Workspace: Online platform for professional photographers to share image galleries, build ecommerce print shops, design and proof photo albums, and create websites and blogs
Products and services
- Flushmount Albums Handmade photo albums printed edge-to-edge without mats, available with Silver Halide Lustre or Fine Art (inkjet) printing, with heavy, medium, and thin page options supporting up to 30, 45, and 60 pages respectively. Built for professional photographers delivering premium albums to clients.
- Overlay Matted Albums Contemporary matted photo albums in which print edges are concealed behind ivory or black overlay mats, offering clean-edge pages with multiple printing methods and paper stocks, supporting up to 30 pages (60 sides). Designed for professional photographers seeking a refined matted look.
- Duo Albums Queensberry's signature pagemount albums where prints are hand-trimmed and placed inside card mats for a keyline border effect; supports split mats, panorama pages spanning both sides, up to 30 pages (60 sides), and 3.0mm page thickness. Aimed at professional photographers delivering premium wedding and portrait albums.
- Silver Halide Photo Printing Professional photographic printing using light-sensitive paper and silver-based chemistry refined over decades, offering constant colour under different light sources, archival longevity of 200+ years, and durability. Available in Lustre, Metallic, and Glossy finishes for professional photographers.
- Inkjet Fine Art Printing High-quality inkjet printing on cotton rag (smooth and textured) and canvas substrates, delivering a wider colour gamut than other printing technologies with conservation-quality materials for professional photographers and fine art prints.
- Photo Frames Professional framing options for photographic prints with various frame styles, glazing choices, and printing options for professional photographers to deliver framed artwork to clients.
- Framed Canvases Canvas prints mounted on stretcher frames for wall art displays, available in various wrap options. Built for professional photographers selling wall décor to clients.
- Folio Boxes Presentation boxes for photography, suitable for portrait and wedding photographers to present their finished work to clients.
- Print Boxes Boxes designed for loose prints, available in matted and un-matted options for professional photographers packaging client deliverables.
- Matted Prints Individual photo prints mounted behind mats, ideal for framing and display as professional photography deliverables.
- Workspace 3.0 Updated Workspace platform featuring new studio management workflow tools including lead capture, client management, online bookings, invoicing, contracts, slideshows, and video delivery, alongside existing image galleries, ecommerce print shop, and album design/proofing integrated with Queensberry production and shipping. Targeted at professional photographers who run photography businesses.
- Album Design Services Optional professional service in which Queensberry designs photo album page layouts for photographers who prefer to outsource album creation; charged per page with first 20 edits included free and additional edits billed per image adjusted.
- Colour Correction Services Optional expert human colour correction services for albums and prints, including batch density/brightness control, basic colour correction, and premium colour correction optimising skin tones, shadow, and highlight detail, with artwork services available for additional editing. Charged per page.
Quantifiable outcome
- Silver Halide prints maintain colour integrity with no noticeable change after 200+ years in albums
- +2 more outcomes
Companies that use Queensberry
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
Queensberry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Queensberry partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Queensberry competitors and assessment
Company assessmentRegional players
- Loxley Colour: UK-based professional photo lab offering albums, prints, and wall art to photographers in the UK and Europe. Comparable to Queensberry in product offering, with primary geographic overlap in the UK where Queensberry also localizes service.
Direct peers
- AsukaBook: Photo album manufacturer specializing in Layflat and Zno albums sold to professional photographers worldwide. Direct competitor to Queensberry in the premium handmade wedding album segment.
- Nations Photo Lab: US-based professional and enthusiast photo lab offering albums, prints, and wall décor with online storefront integrations for photographers. Comparable to Queensberry in print/album product breadth and B2B orientation.
- GraphiStudio: Italian-based manufacturer of premium handmade photo albums (Mammafotogramma, Fine Art books) widely used by wedding photographers globally. Closest direct competitor to Queensberry's signature Flushmount and Duo album lines.
- White House Custom Colour (WHCC): US-based professional photo lab with a broad product line (albums, prints, wall décor, cards) and integrated online sales tools. Directly comparable to Queensberry in serving professional photographers with premium albums and prints.
- Miller's Professional Imaging: Established US professional photo lab providing albums, prints, press products, and online storefront tools for working photographers. Highly comparable to Queensberry across products, target customer, and wholesale B2B model.
- Bay Photo Lab: US-based professional photo lab offering prints, albums, wall art, and integrated ecommerce/gallery tools for professional photographers. Directly comparable to Queensberry in product mix (albums, prints, frames) and B2B photographer customer base.
Emerging players
- Pic-Time: Cloud gallery, online store, and studio management platform for professional photographers with growing integrated print fulfillment. Adjacent peer to Queensberry's Workspace platform with overlapping focus on the professional photographer workflow.
- ShootProof: Online gallery, proofing, and sales platform serving professional photographers with integrated print lab partnerships. Adjacent peer to Queensberry Workspace given overlapping studio management and gallery ecommerce functionality.
Broad incumbents
- SmugMug: Large portfolio and gallery platform serving both professional and enthusiast photographers with integrated print fulfillment. Broader incumbent comparable to Queensberry Workspace on the gallery/sales side, with less focus on handmade album manufacturing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Queensberry social profiles
Digital presenceQueensberry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Queensberry leadership team
Management profileNumber of profiles
Profiles3 records
Queensberry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Queensberry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Queensberry
What does Queensberry do?
Queensberry manufactures handmade photo albums (Flushmount, Overlay Matted, and Duo) and produces professional photographic prints using Silver Halide and Fine Art Inkjet technologies, along with complementary products such as frames, canvases, folio boxes, and matted prints. The company sells exclusively to professional photographers through approved wholesale accounts on its Workspace platform, which integrates galleries, e-commerce print shops, album design and proofing, and website creation. Production and handmade assembly occur at the Auckland, New Zealand lab, with worldwide delivery including drop shipping to clients.
Is Queensberry a public or private company?
Queensberry is a private company. It is classified as family owned and is currently operating.
When was Queensberry founded?
Queensberry was founded in 1970. It employs 11 to 50 people.
Where is Queensberry based?
Queensberry is headquartered in Auckland, New Zealand, in the Oceania region.
How does Queensberry make money?
Four revenue lines are on record. Photo Albums are the primary driver. The others are print Products, design Services and colour Correction Services.
Who are Queensberry's main competitors?
Loxley Colour is listed as a regional player. Direct peers are AsukaBook, Nations Photo Lab, GraphiStudio, White House Custom Colour (WHCC), Miller's Professional Imaging and Bay Photo Lab. Emerging players are Pic-Time and ShootProof. SmugMug is listed as a broad incumbent.
Does Queensberry have an API?
No public API is recorded for Queensberry.
What industry is Queensberry in?
Queensberry's product category is Professional Photo Albums and Photographic Printing. Its primary akta.pro industry code is HDACAEAG, Photo Printers & Dedicated Imaging Printers, with a secondary code of IMALAKAM, Prepress, Plate-Making & Artwork Services. Its NAICS code is 81292 and its SIC code is 7384.