Zemi Beach House

What Zemi Beach House does

Zemi Beach House is a 65-key luxury boutique resort opened in 2016 on six oceanfront acres of Shoal Bay East in Anguilla. The property offers nine room categories ranging from 700 sq ft guest rooms with private balconies to a 2,826 sq ft three-bedroom presidential beachfront suite, with most categories including plunge pools and ocean or garden views. Its signature amenity is the Zemi Thai House Spa, a 15,000 sq ft wellness facility built around a 300-year-old authentic Thai house imported from Thailand, along with a vitality pool, fitness center, yoga deck, and juice bar. F&B comprises four venues: 20 Knots (beachfront all-day dining), Stone (fine dining, Thu–Sun), Bohio Bar & Sushi Lounge, and the Rhum Room with 100+ artisanal rums led by a Rummelier.

The business operates a multi-stream revenue model centered on accommodations, food and beverage, spa and wellness, weddings and events, and excursions (snorkeling, sailing charters, boat tours). Pricing is seasonal and quote-based, with published standard rates around $1,100/night and package tiers offering daily hotel credits of $150–$250 against minimum-stay commitments (3 to 7 nights). Distribution runs through direct booking on zemibeach.com, Hilton.com (under property code AXAZBOL within the LXR soft-brand collection), and luxury travel-advisor networks including Virtuoso and Signature Travel Network, supplemented by a Tradewind Aviation partnership addressing Anguilla's limited air access.

Since December 2019, the property has operated under a franchise agreement with Hilton's LXR Hotels & Resorts, becoming the brand's Americas debut. It serves affluent leisure travelers — luxury couples, honeymooners, wedding parties, families, and wellness seekers — alongside corporate incentive groups. The property has earned sustained recognition including Forbes Travel Guide Four-Star (2024), Condé Nast Traveler Readers' Choice (2018, 2021, 2024), Travel + Leisure World's Best (2017–2018), and TripAdvisor Travelers' Choice placing it in the top 1% of hotels reviewed globally. Current operations are temporarily paused for seasonal maintenance (August 24 – October 16, 2025).

Name

Zemi Beach House

Legal name

Zemi Beach House

Website

https://zemibeach.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Zemi Beach House is a 65-key luxury boutique resort on Anguilla's Shoal Bay East, operating under Hilton's LXR collection since 2019. It serves affluent leisure and corporate-incentive travelers with luxury accommodations, a signature 300-year-old Thai House Spa, four dining venues, and curated events and excursions.

Ownership category

akta.pro rank

Product category

Luxury Boutique Resort

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Beachfront & Coastal Full-Service Hotels (THAGAAAI), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Luxury beach resort
• Boutique hotel accommodations
• Spa and wellness
• Destination wedding venues
• Caribbean hospitality services

Headquarters

HQ city

The Valley

HQ country

Anguilla

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodations: Luxury hotel rooms, suites, and penthouses with private balconies, terraces, and plunge pools. Room categories include King Ocean View, King Garden View, Two Queen rooms, Beachfront Suites, and multi-bedroom Penthouses up to 2,826 sq ft.
2. Food & Beverage: Multiple dining venues including 20 Knots (beachfront all-day dining with breakfast buffet), Stone (fine dining, Thursday-Sunday), Bohio Bar & Sushi Lounge (daily 12PM-9PM), and Rhum Room (artisanal rum collection with 100+ rums). In-room dining available.
3. Spa & Wellness: Zemi Thai House Spa offering traditional Thai-inspired treatments, mud baths, outdoor cleansing rituals, vitality pool, fitness center, yoga deck, and tennis. Spa packages and individual treatments priced separately.
4. Events & Weddings: Professional event planners customize wedding venues including beach ceremonies, Thai House Spa backdrop, pool deck receptions, and private beachfront dinners. Honeymoon packages and anniversary celebrations offered.
5. Activities & Excursions: Watersports including snorkeling, kayaking, paddleboarding, glass-bottom boat tours, sunset cruises, traditional sailing charters, and access to 33 Anguilla beaches. Boat charters and island tours.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Zemi Beach House is a 65-key luxury boutique resort on Shoal Bay East in Anguilla offering accommodations across nine room categories (700–2,826 sq ft), four dining venues (20 Knots, Stone, Bohio Bar & Sushi, Rhum Room), and a 15,000 sq ft Thai House Spa built around an authentic 300-year-old Thai structure. The property also delivers destination wedding, corporate retreat, and curated excursion services, operating as part of Hilton's LXR Hotels & Resorts collection under a franchise agreement.

Product overview

Zemi Beach House is a 65-key luxury boutique hotel offering a unified portfolio of hospitality services on Anguilla's Shoal Bay. The core offering includes boutique accommodations across nine room types ranging from standard rooms (700 sq ft) to presidential suites (2826 sq ft), featuring private balconies, plunge pools, and ocean or garden views. The hotel's dining portfolio comprises four distinct venues: 20 Knots (beachfront all-day dining), Stone (fine dining), Bohio Bar & Sushi Lounge (cocktails and sushi), and the Rhum Room (artisanal rum tasting). The Zemi Thai House Spa spans 15,000 square feet with a 300-year-old Thai structure, vitality pool, fitness facilities, and treatment rooms. Event services encompass beachfront weddings, corporate retreats, and group incentives. The property operates as part of LXR Hotels & Resorts (Hilton portfolio) and is recognized as one of the top 1% hotels globally by TripAdvisor.

Differentiator

Problem solved

Functional benefit

Brands

• Zemi Thai House Spa: A 15,000 square foot spa sanctuary featuring a 300-year-old authentic Thai house, outdoor vitality pool, Hammam, fitness center, yoga deck, and juice bar.

Products and services

• Beachfront Accommodations Nine room categories ranging from 700 to 2,826 square feet, offered as nightly resort stays for leisure guests, couples, families, wedding parties, and corporate groups at the Shoal Bay East property.
• 20 Knots Restaurant On-site dining venue at Zemi Beach House serving as one of the property's four food and beverage outlets for resort guests and outside diners.
• Stone Restaurant On-site dining venue at Zemi Beach House serving as one of the property's four food and beverage outlets for resort guests and outside diners.
• Bohio Bar & Sushi On-site bar and sushi venue at Zemi Beach House serving as one of the property's four food and beverage outlets for resort guests and outside diners.
• Rhum Room On-site rum bar and lounge at Zemi Beach House serving as one of the property's four food and beverage outlets for resort guests and outside visitors.
• Thai House Spa 15,000 sq ft destination spa built around an authentic 300-year-old Thai structure, offering spa treatments and wellness programming to resort guests and outside visitors.
• Destination Wedding Services On-site wedding planning and event services at Zemi Beach House for couples hosting destination weddings, including accommodation blocks, catering across multiple venues, and dedicated event coordination.
• Corporate Retreat Services On-site corporate retreat and small meeting programming at Zemi Beach House, leveraging the 65-key inventory, multiple dining venues, and excursion offerings for executive offsites and incentive trips.
• Excursions and Activities Curated island and water-based excursions and activities offered to resort guests as part of the on-property experience.

Quantifiable outcome

• TripAdvisor Travelers' Choice: Top 7 Hotel in Caribbean, Top 25 Luxury Hotels in Caribbean, Top 25 Hotels for Service in Caribbean
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• VirtuosocoreChannel Partner/ Reseller/ Distributor · 1 January 2022Zemi Beach House joined Virtuoso's expansive portfolio in January 2022, gaining access to Virtuoso's network of luxury travel advisors and high-net-worth travelers. Virtuoso is a global network of elite travel agencies and advisors.
• LXR Hotels & Resorts (Hilton)flagshipStrategic or Co-development Partner · 1 December 2019Zemi Beach House joined LXR Hotels & Resorts as the brand's debut property in the Americas in December 2019. This franchise agreement with Hilton provides LXR brand standards, Hilton Honors loyalty program integration, and Hilton's reservation and marketing infrastructure while maintaining the property's boutique Caribbean character.
• Tradewind AviationcoreChannel Partner/ Reseller/ DistributorPartnership with Tradewind Aviation provides seasonal scheduled service and on-demand private charter flights to Anguilla from San Juan, Puerto Rico, Antigua, and other Caribbean points. Tradewind operates a fleet of modern Pilatus PC-12 aircraft.
• Signature Travel NetworkcoreChannel Partner/ Reseller/ DistributorZemi Beach House is a Preferred Supplier of Signature Travel Network, gaining distribution through independent travel advisors in this luxury travel network.
• JetBlueminorChannel Partner/ Reseller/ DistributorJetBlue's interline partnership with Tradewind Aviation enables seamless connections for travelers flying JetBlue Mint class to San Juan, continuing to Anguilla via Tradewind. JetBlue launched Mint service from JFK-SJU.
• Preferred Hotels & Resorts (I Prefer)minorChannel Partner/ Reseller/ DistributorPrior to joining LXR, Zemi was affiliated with Preferred Hotels & Resorts and won the I Prefer Members' Choice Award in 2019 as Favorite Hotel Around the World.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Amanera: Aman-branded luxury resort on the Dominican Republic's north coast featuring casitas and a celebrated spa/golf offering. Comparable ultra-luxury positioning, intimate scale, and design-forward Caribbean beachfront experience targeting the same affluent international traveler segment.
• COMO Parrot Cay: COMO Hotels private island resort in Turks and Caicos with a strong wellness/spa focus (COMO Shambhala). Competes for the same wellness-oriented luxury Caribbean traveler, with comparable intimate scale, beachfront luxury positioning, and destination-spa ethos aligned with Zemi's Thai House Spa.
• Rosewood Little Dix Bay: Rosewood-managed luxury resort on Virgin Gorda in the British Virgin Islands with similar intimate scale (80+ rooms), beachfront setting, and long-standing reputation among luxury Caribbean travelers. Direct competitor for affluent guests choosing between BVI and Anguilla.
• Four Seasons Resort Anguilla: Five-star branded resort on Barnes Bay/Meads Bay in Anguilla operating under the Four Seasons flag. Head-to-head competitor in the same island market, targeting the same ultra-luxury guest profile with comparable pricing and amenity depth.
• Cheval Blanc St-Barth Isle de France: LVMH-owned Cheval Blanc luxury resort on Flamands Beach, St. Barths. Competes for the same ultra-high-net-worth Caribbean traveler with comparable luxury positioning, suite-based accommodations, and Michelin-level dining — though in a higher-end, more exclusive destination than Anguilla.
• Malliouhana, Auberge Resorts Collection: An Auberge Resorts Collection luxury hotel located on Meads Bay in Anguilla. Directly competes with Zemi for the same affluent travelers visiting Anguilla, with similar boutique luxury positioning, comparable room counts, and parallel award pedigree in Caribbean luxury rankings.
• Belmond Cap Maison: Belmond-managed luxury resort on a private bluff at Smugglers Cove, St. Lucia. Comparable boutique luxury beachfront resort with similar room counts, villa/suite configurations, spa offering, and wedding/event business targeting affluent Caribbean travelers.
• Jumby Bay Island - Oetker Collection: Oetker Collection private island resort off Antigua offering all-inclusive luxury with 40 suites and villas. Comparable ultra-luxury Caribbean beachfront positioning, with similar exclusivity, personalized service ethos, and private-island character that competes for the same luxury traveler.
• Cap Juluca, A Belmond Hotel: Belmond-branded luxury resort on Maundays Bay in Anguilla with beachfront villas and a strong spa/wellness offering. Directly competes with Zemi for luxury travelers choosing Anguilla, with a comparable independent-luxury positioning anchored by a heritage brand.

Broad incumbents

• The Ritz-Carlton, Grand Cayman: Large branded luxury resort on Seven Mile Beach, Grand Cayman under the Marriott/Ritz-Carlton flag. Competes for luxury Caribbean family and couple travelers, with significantly more keys, broader amenity footprint, and Marriott Bonvoy loyalty distribution that competes for the same guest wallet share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/zemibeach
• Facebookfacebook.com/zemibeach
• Instagraminstagram.com/zemibeachhouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zemi Beach House