What Novii does

Novii is a New Zealand-based B2B commercial lighting specialist founded in 2015 and headquartered in Auckland. The company designs, distributes, and supplies architectural lighting systems to enterprise clients across healthcare, education, workplace, retail, hospitality, industrial, and experiential sectors. Its customer base includes large corporates and institutions such as One NZ, BNZ, Berkshire Hathaway, Les Mills, AS Colour, Adidas, Nike, and a range of universities, hotel groups, and automotive dealerships, with project activity extending into Australia via builds such as Adidas Knox (Melbourne), AS Colour (Perth), and Mecca (Adelaide).

The product portfolio combines exclusive New Zealand distribution rights for international brands — Lightnet (German architectural), Carandini (Spanish heritage), Lira, Buck, and Molto Luce — with proprietary Novii-developed systems including the Grace line (human-centric lighting built around Bridgelux Thrive low-blue spectral technology, Compose circadian integration, DWP retail-spectrum tuning, and Sunset Dimming Control) and Tyke, a locally manufactured linear lighting system. The company also offers the LA Series, a joint product co-developed with Autex Acoustics that integrates acoustic and lighting performance in a single architectural solution, and supports Casambi wireless control integration across its range.

Commercially, Novii operates a hybrid model that pairs project-based hardware sales with a five-stage professional lighting design service, bespoke luminaire solutions, and CPD-certified training programs targeting architects, interior designers, and property developers. Pricing is quote-based per project rather than transactional, with engagement sizes ranging from boutique retail fit-outs to multi-floor corporate headquarters and healthcare facilities. The firm is privately held with no disclosed funding rounds and operates with a small specialist team, generating revenue through margin on distributed products, premium pricing on proprietary systems, and design service fees embedded in larger project specifications.

Name

Novii

Legal name

Novii Limited

Website

https://novii.co.nz

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Novii is an Auckland-based B2B commercial lighting specialist serving enterprise clients across healthcare, education, workplace, retail, hospitality, industrial, and experiential sectors. The company distributes exclusive international lighting brands, manufactures the Tyke linear system locally in New Zealand, and offers proprietary Grace human-centric lighting and integrated acoustic-lighting solutions.

Ownership category

akta.pro rank

Product category

Commercial Lighting Systems

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (3351), Electric Lighting Equipment Manufacturing (33513)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Lighting Design Services (BPAHAKAJ)

akta.pro secondary industries

Commercial Lighting Fixture Installation (HSAOAFAM), Indoor Lighting Fixture Installation (Ceiling/Wall) (HSAOAFAA), Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB), Dimmer, Switch & Lighting Control Installation (HSAOAFAJ)

Keywords

• Commercial lighting systems
• Architectural lighting products
• Human-centric lighting design
• Custom lighting solutions
• Smart lighting controls

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lighting Products Sales: Sale of commercial lighting fixtures across multiple brands including Buck, FluxxLED, Grace, Tyke, Lightnet, Lira, Molto Luce, Carandini, and LA Series. Products include downlights, pendants, linear systems, track lights, high bays, floodlights, bollards, and architectural lighting for commercial, retail, healthcare, education, industrial, hospitality, and workplace applications.
2. Custom Lighting Solutions: Bespoke lighting solutions including customisation of standard fittings, modification of products, creation of new products from scratch, and collaboration with other sectors. Services include colour customisation, component additions, new mounting options, and light engine alterations.
3. Lighting Design Services: Professional lighting design consultation and planning services delivered through a five-stage process including consultation, lighting design plan, revisions, and finalised lighting plan with quotation. Services include luminaire selection, lumens placement, and output specification.
4. LA Series Acoustic and Lighting System: Collaboratively developed product with Autex Acoustics combining lighting and acoustic solutions in one seamless system. Revenue from sale of this integrated product line.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Novii supplies commercial lighting fixtures and systems across architectural, retail, workplace, healthcare, education, industrial, hospitality, and exterior applications. It also provides project consultation, lighting-design planning, bespoke fixture modification, and new-product development through a portfolio of owned and exclusively distributed lighting brands.

Product overview

Novii is a New Zealand commercial lighting company offering a portfolio of eight lighting sub-brands covering architectural, wellness, industrial, retail, and exterior applications. The core offering includes FluxxLED (commercial/retail), Grace (human-centric wellness), and Tyke (NZ-made linear systems) as primary product lines, supported by exclusive distributorships of Buck (industrial/outdoor), Lightnet (German architectural), Lira (Polish exterior), Molto Luce (European decorative), Carandini (European streetscape), and the collaborative LA Series (light + acoustics with Autex). Services include custom lighting design, CPD training, and bespoke luminaire creation/modification.

Differentiator

Problem solved

Functional benefit

Brands

• FluxxLED: Commercial lighting range for effortless performance
• Grace
• Buck
• Tyke
• LA Series
• Lightnet
• Lira
• Carandini

Products and services

• Buck Industrial and outdoor luminaires for healthcare, industrial, architectural, and sports applications, supplied under an exclusive Novii partnership.
• Carandini European streetscape-lighting systems for urban environments, incorporating precision engineering, sustainability considerations, human-focused design, and Dark Sky principles.
• FluxxLED A commercial and retail luminaire range that includes LED strips, profiles, tracklights, downlights, battens, bulkheads, high bays, and floodlights.
• Grace A human-centric wellness-lighting range comprising Thrive, Compose, Flow, Balance, and Silhouette product lines.
• Molto Luce European decorative architectural lighting combining Italian styling with Austrian precision, including pendants, track systems, trunking systems, and magnetic-track solutions for commercial and office applications.
• Tyke A New Zealand-designed linear-lighting system featuring quick-connect wiring, advanced profile connections, louvre, honeycomb, prismatic, and opal variants, and a 10-year warranty.
• LA Series A Novii and Autex Acoustics integrated ceiling system combining architectural lighting with acoustic treatment in one product.
• Lightnet German-engineered architectural lighting combining contemporary design aesthetics with advanced technology and carbon-neutral manufacturing, including Cubic Evolution, Ringo Star, Liquid Line, and Midpin ranges.
• Lira Polish exterior architectural lighting with optical precision and LED systems, offered through Novii's exclusive New Zealand distribution relationship as bollards, floodlights, wall lights, and inground uplights.

Quantifiable outcome

• IESANZ – The Lighting Society Commendation Award 2023 for HB Central project demonstrating lighting design excellence
• +1 more outcomes

Named customers23 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• Autex AcousticscoreStrategic or Co-development PartnerNovii collaborated with Autex Acoustics to develop the LA Series - a seamless light and acoustics system combining Novii's lighting innovation with Autex's acoustic expertise. This jointly developed product integrates boundary-pushing lighting with proven acoustic solutions from New Zealand's industry leader. The system is featured in the Spark Innovation Studio and represents a unique integrated ceiling solution.
• Lira LightingcoreChannel Partner/ Reseller/ DistributorExclusive New Zealand distributor of Lira lighting solutions. Lira is a renowned Polish lighting manufacturer with 40 years of specialization in technically advanced exterior lighting solutions for historic sites, public spaces, museums, and iconic structures globally. Novii distributes Lira's complete exterior architectural lighting range including floodlights, bollards, wall lights, and inground uplights.
• LightnetcoreChannel Partner/ Reseller/ DistributorExclusive New Zealand distributor of Lightnet luminaires. Lightnet combines contemporary design aesthetics with German state-of-the-art technology and manufacturing processes. The partnership brings sustainable, carbon-neutral lighting solutions to the New Zealand market including the Cubic, Ringo Star, Liquid Line, and Midpin product ranges.
• CarandinicoreChannel Partner/ Reseller/ DistributorExclusive New Zealand distributor of Carandini lighting solutions. Carandini has been a European lighting leader for over 100 years combining precision engineering with sustainability and human-focused design. Products include streetscape lighting, urban environment illumination, sports lighting, and smart city infrastructure with Zhaga interoperability and adaptive dimming capabilities.
• Buck LightingcoreChannel Partner/ Reseller/ DistributorExclusive partnership with Buck Lighting for unparalleled technical performance and production quality. Buck delivers holistic approach to light with luminaires of exceptional performance in healthcare, industrial, architectural, and sports lighting categories. Products include clean room fixtures, high bays, tunnel lights, stadium floodlights, and healthcare-specific luminaires.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Zumtobel Group: Austrian premium architectural lighting group whose Thorn and Zumtobel brands compete directly with several Novii-distributed lines. Comparable on specification-grade commercial and human-centric lighting positioning.
• Fagerhult Group: Swedish-listed premium lighting group with multiple European premium brands (Fagerhult, iGuzzini, Zumtobel sister brands) serving commercial, retail, and outdoor applications. Directly competes in the same specification-led European-brand category Novii distributes.
• Acuity Brands: US-listed North American lighting and building solutions giant with strong commercial and architectural specification presence. Comparable target segments (offices, healthcare, education, retail) and overlapping technology stack.
• Signify (Philips Lighting): Global lighting leader and owner of Philips, Color Kinetics, and Interact. Overlaps Novii's commercial and connected lighting offerings at massive scale, and competes through specification relationships with architects and developers.

Emerging players

• Lutron Electronics: US-based specialist in lighting controls and shading, including the Ketra human-centric LED platform that overlaps with Novii's Grace Thrive positioning. Comparable through smart, specifiable, and wellness-oriented lighting technology.
• Advanced Lighting Technologies: Australia-based specialist architectural and commercial lighting distributor representing European premium brands. Comparable as a regional specification-focused distributor with multi-brand premium positioning similar to Novii's model.

Direct peers

• Lightplan: NZ-based specialist lighting design consultancy that pairs design services with product specification. Closely comparable to Novii's five-stage lighting design offering and project-led specification channel into architects and developers.
• ECC Group: New Zealand-headquartered commercial lighting solutions distributor serving architectural, commercial, and industrial projects across NZ and Australia. Directly comparable to Novii's design-plus-supply model with a similar multi-brand portfolio approach.

Regional players

• Mondoluce: Australian commercial lighting distributor and design partner representing premium European brands. Comparable to Novii's exclusive-distribution-plus-design model across the Tasman, with overlapping brand portfolios.
• Klik Lighting Solutions: Australia-based commercial lighting distributor focused on architectural, healthcare, and industrial applications. Comparable business model as a multi-brand specification supplier operating alongside designers and contractors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/novii-limited
• Instagraminstagram.com/noviinz

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novii