What Sertech does

Sertech Srl is a privately held Italian equipment distributor and rental operator headquartered in Mortegliano (Udine), Friuli-Venezia Giulia, founded in 2012. The company sells, rents, and services construction, road, and earth-moving machinery on behalf of four premium OEMs — Komatsu (excavators and earth-moving equipment, including the iMC intelligent Machine Control crawler range), Manitou (telescopic handlers, compact track loaders, and forklift trucks), Potain (self-erecting tower cranes in the Igo series), and Ammann (tandem rollers, soil compactors, pneumatic tired rollers, asphalt pavers, and light compaction equipment). Sertech also added Fiori site dumpers (D 120 SW) in 2026, extending its product line beyond the original four-brand portfolio.

The business operates three integrated revenue streams: (i) usage-based rental of a fleet of 51+ owned machines, (ii) one-time sales of new equipment from its OEM partners, and (iii) professional-services revenue from technical assistance, assembly, installation, and post-sale support. Distribution is direct, from a single Mortegliano site covering Northern Italy, with logistics managed in-house for equipment delivery and supplemented by a digital presence (website, Facebook, Instagram, LinkedIn) and hands-on Open Day events. Pricing is quote-based and not publicly disclosed; customers engage by phone, WhatsApp, or email.

The customer base is composed of construction companies executing earth-moving, lifting, and road-building projects in the Friuli region and Northern Italy more broadly. The company holds Confindustria membership and has received consecutive Imprese Best Performer awards from Medio Friuli in 2024 and 2025, supporting regional reputational standing alongside a 4.6/5 Google rating. The underlying technology layer is OEM-supplied; Sertech provides channel, service, and rental capital rather than developing proprietary technology. Registered as a single-member limited liability company (Società a socio unico) with a fully paid €10,000 share capital and no disclosed parent company, outside investors, or venture backing, Sertech operates as an independent, founder-led regional distributor.

Name

Sertech

Legal name

Sertech Srl

Website

https://sertech.srl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Sertech Srl is an Italian dealer and rental operator based in Mortegliano (Udine) that sells, rents, and services construction, road, and earth-moving equipment from Komatsu, Manitou, Potain, Ammann, and Fiori for construction companies across Northern Italy.

Ownership category

akta.pro rank

Product category

Construction Equipment Distribution

NAICS

Construction Machinery Manufacturing (333120), Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Construction Machinery & Equip (3531)

akta.pro primary industry

Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE)

Keywords

• Construction equipment rental
• Earth-moving machinery sales
• Road construction equipment
• Tower crane supply
• Heavy equipment dealer

Headquarters

HQ city

Mortegliano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Rental: Rental of owned construction and earth-moving equipment. The company maintains a fleet of 51 owned machines for rental purposes.
2. Equipment Sales: Sale of new construction equipment from major brands including Komatsu, Manitou, Potain, and Ammann.
3. After-Sales Service and Assistance: Technical assistance, maintenance support, and post-sale services for equipment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sertech sells, rents, and services construction, road, and industrial equipment from a single Mortegliano facility. The company commercializes machinery from Komatsu (excavators), Manitou (telescopic handlers, compact loaders, forklifts), Potain (self-erecting cranes), and Ammann (road construction equipment), supported by a 51+ machine rental fleet and on-site technical assistance.

Product overview

Sertech is an Italian construction and earth-moving equipment company offering rental, sales, and technical assistance services from its location in Mortegliano, Udine. The company commercializes major international equipment brands including Komatsu (excavators and earth-moving machinery), Manitou (telescopic handlers, compact loaders, and forklift trucks), Potain (self-erecting tower cranes), and Ammann (road construction equipment including rollers, compactors, and pavers). The product portfolio encompasses over 15 Komatsu mini-excavator models, multiple wheeled and crawler excavator variants, Manitou telehandlers and minipale loaders, 8 Potain self-erecting crane models, and extensive Ammann road machinery ranges including tandem rollers, soil compactors, and asphalt pavers. Sertech operates with a fleet of 51+ owned rental machines and serves active clients with a focus on the Friuli region.

Differentiator

Problem solved

Functional benefit

Products and services

• Komatsu Excavators

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and strategic.

• KomatsucoreChannel Partner/ Reseller/ DistributorKomatsu is a primary brand commercialized by Sertech. They offer a wide range of Komatsu earth-moving equipment including mini-excavators, midi-excavators, tracked excavators, wheeled excavators, loaders, dozers, and articulated dumpers.
• ManitoucoreChannel Partner/ Reseller/ DistributorManitou is a key brand partner for Sertech. They commercialize Manitou telehandlers, minipales (compact loaders), and forklift trucks.
• PotaincoreChannel Partner/ Reseller/ DistributorPotain is a brand partner for self-erecting cranes (Gru automontanti). Sertech offers the Igo series of self-erecting cranes from Potain.
• AmmanncoreChannel Partner/ Reseller/ DistributorAmmann is a brand partner for road construction equipment. Sertech commercializes Ammann tandem rollers, pneumatic tired rollers, soil compactors, and asphalt pavers.
• ConfindustriastrategicStrategic or Co-development PartnerSertech is a member of Confindustria, the Italian employers' confederation, demonstrating their standing as a significant enterprise in the region.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• CGT S.p.A. Italian Caterpillar dealer offering sales, rental, and after-sales service of construction and earth-moving equipment. Directly comparable multi-brand dealer-rental model serving Italian construction customers with integrated service offerings.
• Kiesel Italia: German/European construction equipment distributor and rental operator handling premium brands such as Hitachi and Kramer. Directly comparable multi-brand dealer/rental model with integrated technical service to construction and earth-moving customers.

Broad incumbents

• Boels Rental: Pan-European equipment rental company offering tools, machines, and modular accommodations across construction, infrastructure, and events. Comparable in the rental and service dimension of Sertech's business, though much larger in scale and geographic footprint.
• Loxam: European leader in equipment rental for construction, industrial, and events markets. Comparable through the rental, fleet management, and service-led elements of Sertech's model, but operates at significantly larger scale across multiple countries.
• Riwal: European aerial work platform and forklift rental company with sales and service across multiple countries. Comparable through integrated equipment-supply and service offering to construction and industrial customers.

Regional players

• Speedy Hire: UK-listed equipment hire and services company providing tools, plant, and specialist equipment to construction and infrastructure clients. Comparable in equipment-rental plus services business model, though serving UK rather than Italian markets.
• Mateco: European specialist in aerial work platform rental and lifting equipment. Comparable through equipment-rental-led business model serving construction customers, though with a more specialized aerial-platform focus than Sertech's broader earth-moving and crane portfolio.
• Cramo (Boels acquired): European modular equipment and rental services provider for construction, now part of the Boels network. Operated across Northern Europe with sales, rental, and service offerings directly comparable to Sertech's integrated model.
• HSS Hire Group: UK-based equipment hire and services company serving construction, infrastructure, and facilities customers. Comparable rental-led business model with managed services, though operating in a different geography.

Others

• NCCCO / Niftylift dealers in EU: Manufacturer of aerial work platforms whose EU dealer network operates a similar multi-leg sales, rental, and service model to Sertech. Comparable as adjacent equipment-distribution ecosystem participants rather than direct competitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Sertech.Udine
• LinkedInlinkedin.com/company/sertechsrl
• Instagraminstagram.com/sertech.srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sertech