Nawkaw

What Nawkaw does

Nawkaw Inc. is a privately held specialty construction services company founded in 1988 that manufactures and exclusively applies proprietary concrete and masonry stains. The company's product portfolio comprises two families: mineral silicate-based stains (NawTone-K, NawTone-K Opaque, NawTone-K Metallic, NawTone-K+ Plus) that chemically bond with substrates, and water-based acrylic stains (NawTone, NawTone+ Plus, NawTone-G), complemented by colorless systems (NawKote-PC photocatalytic self-cleaning coating using TiO2 nanoparticles, NawKote-WR water repellent, and NawThinz diluent/primer). All stains are zero-VOC, qualify for LEED credits, and are formulated in-house over 35+ years of R&D.

The business model is professional services rather than product distribution: Nawkaw does not sell its proprietary stains separately and applies them exclusively through its own certified technicians. Revenue is generated on a quote-based, project-by-project basis with multi-year contracts and warranties of up to 25 years on qualifying work. The company operates a sales-led, enterprise field-sales go-to-market targeting architects, builders, contractors, commercial property owners, and homeowners, with regional sales managers covering defined territories. Customer segments are split between residential property owners and commercial/institutional buyers (both labeled primary), with documented projects spanning historic preservation, logistics, senior living, government, education, and high-rise commercial real estate.

Nawkaw is headquartered in Bogart, Georgia, with additional offices in Hanover Park, Illinois; Mississauga and St-Mathieu-de-Beloeil in Canada; and Epping, Victoria in Australia. Subsidiaries Nawkaw Canada and Nawkaw Australia extend the direct-service model internationally. The company is founder-controlled, with founder Russell Gray having transitioned to Chairman of the Board in February 2026 alongside the appointments of Dr. Kasia Purzycka as CEO and Bryan Pribula as President. No private equity, venture capital, or parent company involvement is evidenced in the source material.

Name

Nawkaw

Legal name

Nawkaw Inc.

Website

https://nawkaw.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Nawkaw is a specialty construction services company that manufactures and exclusively applies proprietary mineral and acrylic stains for concrete and masonry surfaces. It serves residential property owners, architects, builders, and commercial/institutional clients across the US, Canada, and Australia via its own certified technician crews.

Ownership category

akta.pro rank

Product category

Architectural Masonry and Concrete Staining Services

NAICS

Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Deck & Fence Painting/Staining/Sealing (HSAGADAD)

akta.pro secondary industries

Staining & Clear Coating (Wood Trim, Doors, Decks) (HSAPAHAI), Shop Finishing & Surface Treatment (Staining, Painting, Lacquer) (HSAPAIAL)

Keywords

• Masonry staining services
• Concrete staining services
• Architectural brick staining
• Mineral silicate stains
• Concrete color restoration

Headquarters

HQ city

Bogart

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Masonry and Concrete Staining Services: Nawkaw provides professional staining services where their proprietary stains are exclusively applied by their own certified technicians. This is not a product-sales model; customers pay for the complete staining service including color consultation, surface preparation, application, and warranty. The company does not sell its proprietary stains separately.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Nawkaw provides professional masonry and concrete staining services for commercial and residential projects, applying proprietary in-house developed mineral silicate and acrylic stains exclusively through its own certified technicians. The company does not sell its stains as standalone products; instead customers pay for the complete service including color consultation, substrate preparation, application, and warranty (up to 25 years on qualifying projects). Its portfolio covers color stains (NawTone-K family and NawTone family) and colorless protective systems (NawKote-PC photocatalytic coating, NawKote-WR water repellent, NawThinz diluent/primer).

Product overview

Nawkaw is a concrete and masonry staining company offering proprietary stain products applied exclusively by their certified technicians. The product portfolio consists of two main categories: Color Products (NawTone-K mineral stains including NawTone-K Opaque, NawTone-K Metallic, NawTone-K+ Plus, and acrylic stains NawTone, NawTone+ Plus, NawTone-G) and Colorless Products (NawKote-PC photocatalytic self-cleaning coating, NawKote-WR water repellent, and NawThinz diluent/primer). These products are not sold separately but are applied as part of professional staining services for commercial and residential projects. The stains combine over 35 years of research with zero-VOC, eco-friendly formulas designed for durability, breathability, and long-lasting protection.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Staining Services Professional masonry and concrete staining services for commercial projects — including high-rises, distribution centers, historic restorations, and large-scale developments — using Nawkaw's proprietary in-house stains applied exclusively by certified technicians. The service includes color consultation, surface preparation, application (often via scaffolding, lifts, or suspended platforms), and up to 25-year warranties on qualifying projects.
• Residential Staining Services Professional masonry and concrete staining services for homeowners — covering home exterior updates, additions, restorations, fireplace enhancements, and color matching for additions to existing structures. Includes free color consultation, digital mockups, surface preparation, and certified-technician application using Nawkaw's proprietary stains.
• NawTone-K Mineral Stain System Proprietary mineral stain line (including NawTone-K, NawTone-K Opaque, NawTone-K Metallic, and NawTone-K+ Plus) using silicate as a binding agent to form a permanent chemical bond with concrete and masonry substrates. Offers lightfast, inorganic pigments and can be diluted with NawThinz-C (concrete) or NawThinz-M (masonry) to produce semitransparent, opaque, or colour-wash finishes. Applied exclusively by Nawkaw's certified technicians as part of the company's staining services.
• NawTone Acrylic Stain System Water-based acrylic stain line (NawTone, NawTone+ Plus with built-in water repellent, and NawTone-G gloss finish) using high-quality polymers and lightfast pigments. Versatile across brick, block, mortar, stucco, EIFS, and concrete surfaces, with adjustable transparency from subtle wash to full opacity. Applied exclusively by Nawkaw's certified technicians.
• NawKote-PC Photocatalytic Self-Cleaning Coating Self-cleaning clear coating system using photocatalytically active TiO2 nanoparticles that uses sunlight and water to shield surfaces from environmental pollutants while breaking down air contaminants including viruses, bacteria, mold, VOCs, CFCs, allergens, and smog. Also protects concrete from carbonation. Applied as part of Nawkaw's professional staining services.
• NawKote-WR Water Repellent Premium water-based microemulsion clear, penetrating water repellent that protects vertical masonry and concrete surfaces from moisture damage. Minimizes water infiltration while allowing moisture vapors to escape, reducing spalling risk and providing long-lasting durability. Applied as part of Nawkaw's professional staining services.
• NawThinz Diluent and Primer System Mineral silicate-based diluent and primer for NawTone-K mineral stain, available as NawThinz-C (concrete) and NawThinz-M (masonry — brick, block, stone). Enhances physical properties of treated surfaces and creates consistent absorbency for predictable stain results. Used as part of Nawkaw's professional staining services.
• Color Consultation and Digital Mockup Service Free color consultation service (including on-site sampling and digital mockups) that helps homeowners and commercial customers visualize staining outcomes on their brick, stone, or concrete surfaces before committing to a project. Functions as a pre-sales support offering bundled into Nawkaw's overall staining service engagement.

Quantifiable outcome

• 25-year warranties available on qualifying projects
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• US Green Building Council (USGBC)coreOthersNawkaw is a Silver-level member of the US Green Building Council, supporting the mission to promote green building practices and sustainable development. Their products and services are aligned with USGBC's goals, and their zero-VOC stains help projects qualify for LEED credits.
• American Institute of Architects (AIA)coreOthersNawkaw is associated with AIA and offers AIA CES (Continuing Education System) approved courses for architects on concrete and masonry staining solutions, helping architects earn professional development credits.
• Thin Brick Association of Canada (TCA)minorOthersIndustry association partnership related to thin brick installation and finishing solutions.
• Canadian Precast Concrete Institute (CPCI)minorOthersIndustry association partnership for precast concrete solutions and applications.
• National Precast Concrete Association (NPCA)minorOthersIndustry association partnership for precast concrete manufacturers and applications.
• Precast/Prestressed Concrete Institute (PCI)minorOthersIndustry association partnership for precast and prestressed concrete solutions.
• Ontario Concrete Architectural Society (OCA)minorOthersRegional industry association for concrete architecture in Ontario, Canada.
• The Masonry SocietyminorOthersIndustry association focused on masonry design, construction, and materials.
• Construction Specifications Institute Atlanta (CSI ATL)minorOthersRegional chapter of the Construction Specifications Institute serving the Atlanta area.

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• PROSOCO: Lawrence, Kansas-based manufacturer of specialty cleaners, sealers, and protective treatments for masonry, concrete, and brick. Like Nawkaw, PROSOCO focuses exclusively on masonry substrate protection and serves both commercial restoration and new construction markets.
• Textured Coatings of America: Manufacturer of specialty textured and elastomeric coatings for masonry, stucco, and concrete substrates. Closely comparable to Nawkaw in target substrates (vertical masonry/concrete) and emphasis on breathable, weather-resistant formulations.
• Conproco: Specialty manufacturer of concrete repair mortars, coatings, and protective systems used by contractors and architects on masonry and concrete restoration projects — overlapping with Nawkaw's commercial restoration and architectural staining use cases.
• Cathedral Stone Products: Manufacturer of masonry restoration products including Jahn mortars and specialty stains for historic brick and stone. Comparable to Nawkaw in serving historic preservation contractors and architects with substrate-specific formulations.
• Rainguard International: Manufacturer of water repellents, sealers, and protective coatings for masonry, concrete, and wood. Comparable to Nawkaw's NawKote-WR water-repellent product line in substrate focus and protective clear-coating application.
• Xypex Chemical Corporation: Manufacturer of crystalline waterproofing and concrete protection technologies used globally on concrete structures. Comparable to Nawkaw in targeting concrete substrate protection for commercial and infrastructure projects.
• ChemMasters: Specialty manufacturer of concrete sealers, cures, coatings, and masonry treatments sold through construction supply distributors. Overlaps with Nawkaw in specialty concrete and masonry chemistry, though ChemMasters sells through distribution rather than direct application.

Broad incumbents

• Tnemec Company: Established US manufacturer of high-performance architectural and industrial coatings including masonry and concrete protective finishes. Serves the same architects and commercial contractors as Nawkaw but with a much broader product portfolio and specifier-driven sales motion.
• Sherwin-Williams: Largest US paint and coatings manufacturer with a vast architectural coatings portfolio including masonry and concrete products. Serves the same end customers (architects, contractors, property owners) but with massive scale and breadth that dwarfs Nawkaw's specialty niche.

Emerging players

• APV Engineered Coatings: Custom manufacturer of specialty coatings with capabilities in proprietary formulation and contract coating. Comparable to Nawkaw in custom-formulated specialty chemistry, though APV focuses on industrial OEM customers rather than architectural staining applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NawkawUS
• LinkedInlinkedin.com/company/nawkaw
• Instagraminstagram.com/nawkaw_inc
• Pinterestpinterest.com/NawkawInc
• Xx.com/Nawkaw

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nawkaw