Visan
Visán is a Spanish pet food manufacturer producing premium and super premium dog and cat food under the Triple Crown, Banters, and Evoque brands. It uses proprietary fresh meat injection technology and distributes internationally through B2B partners across more than 45 countries on five continents.
- Company typePrivate
- Founded2000
- HeadquartersVaciamadrid, Spain
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Visan does
Visán – Industrias Zootécnicas S.L. is a privately-held Spanish pet food manufacturer headquartered in Arganda del Rey, Madrid. Founded around 2000 as a family company with over 20 years of formulation experience, Visán develops, produces and sells premium and super premium dry kibble pet food for dogs and cats under three distinct sub-brands: Triple Crown (Premium with up to 50% fresh meat injection), Banters (Super Premium across breed sizes and life stages), and Evoque (natural-ingredient formulations with novel proteins including wild boar, lamb and white fish).
The company's core technical differentiator is a proprietary fresh meat injection system combined with a C2TX extruder, which allows up to 50% fresh meat to be injected directly into each kibble using only a single heat treatment. This contrasts with conventional pet food production using meat meal, which undergoes two heat treatments. The production process is managed by a central computer-controlled quality system that maintains uniform quality across each production run. Visán operates an R&D center focused on formulation development, palatability, and assimilation testing, and holds ISO 9001 (quality management) and ISO 22000 (food safety) certifications alongside PETA cruelty-free recognition. The R&D portfolio includes a CDTI-funded project (2020-2021, 500,418 Euro budget) developing natural wet pet food formulations with antioxidant properties, expanding beyond the core dry kibble category.
Visán distributes its products internationally through a B2B network of distribution partners and retailers across more than 45 countries on all five continents, with partners responsible for local certification and regulatory compliance. The company maintains a multilingual website (Spanish, English, German, Italian) and dedicated professional client portal and CRM for direct B2B ordering. Revenue model is unit-based hardware sales across premium and super premium tiers, with no public pricing disclosure. The customer base spans two segments: end pet owners (indirect, via retail) and international B2B distributors/retailers (direct). The company has received public grants from CDTI (Spanish R&D funding) and EU NextGeneration EU (sustainability capex) but has no disclosed external institutional equity investment. Management is led by CEO Javier Sancho, CFO Patrick Perfect, with country-level leadership for Italy and the Netherlands, and a broader team of 150+ professionals including veterinarians, nutritionists, chemists, biologists and engineers.
Visan firmographics
Firmographics- Name
- Visan
- Legal name
- VISAN INDUSTRIAS ZOOTECNICAS S.L.
- Website
- https://visan.es
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Visán is a Spanish pet food manufacturer producing premium and super premium dog and cat food under the Triple Crown, Banters, and Evoque brands. It uses proprietary fresh meat injection technology and distributes internationally through B2B partners across more than 45 countries on five continents.
- Ownership category
- akta.pro rank
Visan industry classification
Industry- Product category
- Premium Pet Food Manufacturing
- NAICS
- Dog and Cat Food Manufacturing (311111)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Dry Pet Food (Kibble) (AFADAFAA)
- akta.pro secondary industries
- Natural/Organic & Limited-Ingredient Diets (CRADAFAH), Functional & Veterinary Diet Pet Food (CRADAFAF), Wet/Canned & Pouch Food (Dog & Cat) (CRADAFAB)
Keywords
Where Visan is headquartered
LocationHeadquarters
- HQ city
- Vaciamadrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Visan business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Pet Food Manufacturing and Sales: Visán generates revenue through the development, production, and sale of premium and super premium pet food products under multiple brands (Triple Crown, Banters, Evoque) for dogs and cats. Products are sold through B2B distribution channels and directly to professional customers internationally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Triple Crown - Premium pet food with fresh meat |
| Unit Pricing | Pay-as-you-go | Banters - Super Premium pet food |
| Unit Pricing | Pay-as-you-go | Evoque - Premium natural pet food |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels2 records
Visan product offering
Product offeringCore offering
Visán develops, manufactures, and sells premium and super premium dry and wet pet food for dogs and cats under three sub-brands: Triple Crown (Premium with up to 50% fresh meat), Banters (Super Premium), and Evoque (Premium natural ingredients). Products cover all life stages and breed sizes, and are distributed internationally through B2B partners in more than 45 countries.
Product overview
Visan is a Spanish pet food company (Industrias Zootécnicas) specializing in premium and super premium dog and cat food. The company operates three distinct sub-brands: Triple Crown (Premium), Evoque (natural ingredients), and Banters (Super Premium). A key technological differentiator is their fresh meat injection system, which allows them to incorporate up to 50% fresh meat into their formulas versus traditional meat meals. The product portfolio covers all life stages (puppy/kitten, adult, senior) and includes breed-specific formulas (mini, medium, large/giant), as well as specialized formulas for sensitive digestion, weight management, sporting dogs, and sterilized pets. The brands offer both dog and cat product lines with various protein sources including chicken, turkey, lamb, salmon, fish, and wild boar.
Differentiator
Problem solved
Functional benefit
Brands
- Triple Crown: Premium pet food brand featuring fresh meat formulations for dogs and cats, with products for different life stages and breed sizes including Housy Dog, Toy Dog, Sensitive Dog, Titan Dog, Sportive Dog, and Housy Cat.
- Banters
- Evoque
Products and services
- Triple Crown Premium pet food brand under which Visán offers fresh-meat-based dry kibble for dogs (Housy Dog Adult, Toy Dog, Titan Dog, Sportive Dog, Sensitive Dog, Sbetic Dog, Lovely Puppy, Lovely Big Puppy, Gourmet Dog) and cats (Housy Cat), with formulas tailored to life stage, breed size, and dietary needs.
- Banters Super Premium pet food brand under which Visán offers dry kibble for dogs (Puppy Junior Lamb & Rice, Puppy Junior Chicken & Rice, Large Puppy Junior Chicken & Rice, Adult Mini Chicken & Rice, Adult Lamb & Rice, Adult Medium Chicken & Rice, Adult Large Chicken & Rice, Adult Chicken Grain Free, Senior Light Chicken & Rice, Sensitive Salmon & Potato) and cats (Cat Adult Turkey & Rice, Cat Sterilized Fish & Rice).
- Evoque Premium pet food brand under which Visán offers natural-ingredient dry kibble for dogs (Puppy Mini/Medium & Large Chicken & Turkey, Puppy Mini/Medium & Large Wild Boar & Lamb, Adult Mini/Medium & Large Chicken & Turkey, Adult Mini/Medium & Large Wild Boar & Lamb, Adult Mini/Medium & Large White Fish) and cats (Cat Kitten Chicken & Turkey, Cat Adult Chicken & Turkey, Cat Sterilized Chicken & Turkey, Cat Adult White Fish, Cat Sterilized White Fish).
Quantifiable outcome
- Products contain up to 50% fresh meat with only one heat treatment, resulting in higher protein content and nutritional value compared to products using meat meal with two heat treatments
- +1 more outcomes
Companies that use Visan
Customer profileSegments2 records
Ideal customer profiles2 records
Visan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Visan partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights6 records
Visan competitors and assessment
Company assessmentDirect peers
- Optima Nova: European premium pet food brand listed on Visán's brands page; comparable to Visán on premium positioning and European B2B distribution model.
- Specific (Dechra): Danish premium functional and veterinary-diet pet food brand owned by Dechra, sold internationally through veterinary channels — comparable to Visán on functional/niche diet positioning and life-stage specialty formulas.
- Brit (Vafo Group): Czech premium pet food manufacturer with multi-brand portfolio (Brit Premium, Brit Care, Carnilove) and broad international distribution; matches Visán on premium positioning, multi-brand architecture, and Central/Southern European export footprint.
- Affinity Petcare: Spanish premium and super premium pet food manufacturer owned by Mars; produces dry kibble and wet food for dogs and cats across multiple brands with international distribution — directly comparable to Visán on geography, product format, and target segment.
- Champion Petfoods (ACANA / ORIJEN): Canadian premium and super premium pet food manufacturer (ACANA, ORIJEN) with global distribution; comparable to Visán on fresh-meat / whole-prey positioning, premium pricing, and international B2B reach.
- Arden Grange: UK super premium dog and cat food manufacturer with global distributor-led sales and a focus on natural ingredients and life-stage/breed-specific formulas, closely aligned with Visán's Banters and Evoque positioning.
- Trovet: Dutch premium and veterinary-diet pet food brand listed on Visán's brand site, with specialty/functional ranges and international distribution — directly comparable on functional diets and European B2B model.
Broad incumbents
- Nestlé Purina: Global pet food incumbent with Pro Plan, ONE, Gourmet and Felix lines; competes with Visán across the premium tier and has substantially larger R&D, marketing, and distribution resources.
- Hill's Pet Nutrition (Colgate-Palmolive): Global premium science-led pet food brand (Science Diet, Prescription Diet) owned by Colgate-Palmolive; competes with Visán on premium and veterinary-functional positioning and on international reach.
- Royal Canin (Mars): Global super premium pet food manufacturer (Mars) with breed- and life-stage-specific ranges and veterinary-channel distribution; overlaps with Visán on premium/functional positioning but operates at vastly larger scale and broader portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Visan social profiles
Digital presenceVisan compliance and trust
Trust signalCompliance2 records
Visan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visan leadership team
Management profileNumber of profiles
Profiles11 records
Visan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visan
What does Visan do?
Visán develops, manufactures, and sells premium and super premium dry and wet pet food for dogs and cats under three sub-brands: Triple Crown (Premium with up to 50% fresh meat), Banters (Super Premium), and Evoque (Premium natural ingredients). Products cover all life stages and breed sizes, and are distributed internationally through B2B partners in more than 45 countries.
Is Visan a public or private company?
Visan is a private company. It is classified as family owned and is currently operating.
When was Visan founded?
Visan was founded in 2000. It employs 51 to 100 people.
Where is Visan based?
Visan is headquartered in Vaciamadrid, Spain, in the Europe region.
How does Visan make money?
One revenue line is on record: pet Food Manufacturing and Sales.
Who are Visan's main competitors?
Direct peers on record are Optima Nova, Specific (Dechra), Brit (Vafo Group), Affinity Petcare, Champion Petfoods (ACANA / ORIJEN), Arden Grange and Trovet. Broad incumbents are Nestlé Purina, Hill's Pet Nutrition (Colgate-Palmolive) and Royal Canin (Mars).
Does Visan have an API?
No public API is recorded for Visan.
What industry is Visan in?
Visan's product category is Premium Pet Food Manufacturing. Its primary akta.pro industry code is AFADAFAA, Dry Pet Food (Kibble), with a secondary code of CRADAFAH, Natural/Organic & Limited-Ingredient Diets. Its NAICS code is 311111 and its SIC code is 2000.