99 Ventures
99 Ventures operates a global consumer panel across 40+ countries through four reward platforms, providing market research survey access and rewarded user acquisition services to leading market research companies and brands. The Edinburgh-based company, founded in 2011, is preparing to license its panel management technology.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What 99 Ventures does
99 Ventures Ltd is a UK-based private company founded in 2011 that operates a global consumer panel for market research and rewarded user acquisition. The company maintains a directly registered and monitored panel of consumers across 40+ countries, available 24/7, and has paid out over $15 million in cumulative rewards to panelists since inception. Its product portfolio consists of four consumer-facing reward platforms (RewardingWays launched 2011, SuperPay.Me launched 2012, Offernation launched 2014, and MoreSurveys launched 2023), the DataSample API for programmatic market research survey access, and the forthcoming Scripteed Member Management System scheduled for March 2025 with planned licensing availability.
The company generates revenue through three primary streams: survey panel services (recurring revenue from market research companies accessing the panel), rewarded user acquisition (transaction fees from brands promoting products, games, and services to engaged members), and platform licensing (royalties from API and upcoming Scripteed licensing). It serves two core customer segments: market research companies seeking quality-controlled consumer feedback, and brands seeking user acquisition through rewarded engagement, with a supplementary base of consumer panelists earning supplemental income by participating in surveys. Operations are lean, with 1-10 employees, and the company is independently owned with no disclosed external funding.
The business model is fundamentally a two-sided marketplace connecting consumer panelists with market research demand. GTM is primarily direct sales and contact-based outreach to enterprise market research clients, supplemented by self-service consumer panelist acquisition through owned platforms. Strategic direction, evidenced by the Scripteed launch, suggests a pivot from operating a single panel business toward licensing panel-management infrastructure to other operators as a B2B SaaS offering.
99 Ventures firmographics
Firmographics- Name
- 99 Ventures
- Legal name
- 99 Ventures Ltd
- Website
- https://99ventures.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 99 Ventures operates a global consumer panel across 40+ countries through four reward platforms, providing market research survey access and rewarded user acquisition services to leading market research companies and brands. The Edinburgh-based company, founded in 2011, is preparing to license its panel management technology.
- Ownership category
- akta.pro rank
99 Ventures industry classification
Industry- Product category
- Online Market Research Panels
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
Keywords
Where 99 Ventures is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
99 Ventures business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Others
Revenue model
- Survey Panel Services: 99 Ventures provides market research surveys to companies by connecting them with their panel of consumers. The company earns revenue by charging businesses for access to their quality-controlled panel of respondents across 40+ countries.
- Rewarded User Acquisition: The company promotes products, games, and services to their members in exchange for fees from brands seeking user acquisition through their reward platform ecosystem.
- Platform Licensing: The company operates multiple reward platforms (SuperPay.Me, RewardingWays, Offernation, MoreSurveys) and offers their DataSample API for market research surveys globally.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
99 Ventures product offering
Product offeringCore offering
99 Ventures operates a network of global reward and survey platforms that connect market research companies and brands with a directly-registered panel of consumers in 40+ countries. The company sells access to its quality-controlled panel for market research surveys and offers rewarded user acquisition services to promote products, games, and services to its engaged members.
Product overview
99 Ventures operates a platform-plus-products architecture consisting of multiple reward/survey platforms (RewardingWays, Offernation, SuperPay.Me, MoreSurveys) that connect global brands with consumers for market research. The company also offers DataSample API for programmatic survey access and is launching Scripteed, a Member Management System for licensing in 2025. These products work together to bridge companies and consumers, enabling brands to gather market insights while providing panelists earning opportunities.
Differentiator
Problem solved
Functional benefit
Brands
- RewardingWays: A global reward platform launched in 2011, providing online earning opportunities through surveys and market research participation.
- SuperPay.Me
- Offernation
- MoreSurveys
- Scripteed
- DataSample
Products and services
- RewardingWays A global reward platform launched in 2011 that provides survey and online earning opportunities to consumers who participate in market research studies.
- SuperPay.Me A global reward platform launched in 2012 that enables consumers to earn rewards by participating in surveys and sharing their opinions.
- Offernation A global reward platform launched in 2014 that offers surveys and rewarded user acquisition services to members worldwide.
- MoreSurveys A survey-focused reward platform launched in 2023 that provides access to market research opportunities for panelists.
- DataSample API
- Scripteed A Member Management System scheduled to launch in March 2025, designed to be licensed by partners to manage and scale their panel of members.
Companies that use 99 Ventures
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
99 Ventures technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
99 Ventures partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Leading Market Research Companiescore99 Ventures has worked with various leading market research companies for over 12 years to provide surveys and online earning opportunities through their global reward platforms. These partnerships enable the company to offer market research services to businesses while providing earning opportunities to panelists.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
99 Ventures competitors and assessment
Company assessmentDirect peers
- Prolific: Prolific operates a participant recruitment platform connecting researchers with verified online respondents for academic and commercial studies. Directly comparable to 99 Ventures' panel-based survey delivery and rewarded user acquisition model.
- Toluna: Toluna runs a global online consumer survey panel serving market research agencies and brands with insights gathering. Operates a comparable panel-as-a-service model across multiple countries, directly competing for the same research buyer segment.
- Cint: Cint operates a global consumer panel exchange that programmatically connects research buyers with survey respondents. Direct overlap with 99 Ventures' DataSample API and panel-monetization value proposition in market research sampling.
- PureSpectrum: PureSpectrum runs an online survey and panel marketplace serving market research firms with quality-controlled respondents. Closely comparable in panel-management, quality assurance and B2B research delivery to 99 Ventures' core business.
- DISQO: DISQO (formerly Survey Junkie's research arm) operates a first-party consumer insights platform built on a rewarded survey panel. Direct overlap with 99 Ventures' panel-based consumer research and reward-earning model.
- Branded Research: Branded Research operates a rewards-based survey platform where consumers earn for opinions and brands access respondents through market research partnerships. Closely mirrors 99 Ventures' combination of consumer reward platforms and B2B research access.
Broad incumbents
- YouGov: YouGov is a publicly listed international research data and analytics group built around a large consumer panel for market research and polling. Operates broader research offerings with an overlapping panel-based data collection model.
- Dynata: Dynata is a large first-party data and insights platform running a global consumer panel for B2B research clients. Comparable as a broader incumbent in panel-based market research data with overlapping enterprise buyer relationships.
- Qualtrics: Qualtrics is an experience management platform with research and survey software widely used by enterprises for market and consumer insights. Competes for the same enterprise research budget with broader research tooling beyond pure panel access.
Emerging players
- Tapjoy: Tapjoy operates a rewarded advertising platform for mobile user acquisition through offerwall-driven engagement. Comparable to 99 Ventures' rewarded user acquisition stream where brands pay to promote products/games/services to engaged members.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
99 Ventures social profiles
Digital presence99 Ventures financial estimates
Financial estimateRevenue estimate
Valuation estimate
99 Ventures leadership team
Management profileNumber of profiles
99 Ventures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
99 Ventures M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 99 Ventures
What does 99 Ventures do?
99 Ventures operates a network of global reward and survey platforms that connect market research companies and brands with a directly-registered panel of consumers in 40+ countries. The company sells access to its quality-controlled panel for market research surveys and offers rewarded user acquisition services to promote products, games, and services to its engaged members.
Is 99 Ventures a public or private company?
99 Ventures is a private company. It is classified as unknown and is currently operating.
When was 99 Ventures founded?
99 Ventures was founded in 2011. It employs 1 to 10 people.
Where is 99 Ventures based?
99 Ventures is headquartered in London, United Kingdom, in the Europe region.
How does 99 Ventures make money?
Three revenue lines are on record. Survey Panel Services are the primary driver. The others are rewarded User Acquisition and platform Licensing.
Who are 99 Ventures's main competitors?
Direct peers on record are Prolific, Toluna, Cint, PureSpectrum, DISQO and Branded Research. Broad incumbents are YouGov, Dynata and Qualtrics. Tapjoy is listed as an emerging player.
Does 99 Ventures have an API?
Yes. DataSample API provides access to market research surveys globally, enabling partners to integrate survey capabilities for audience monetization.
What industry is 99 Ventures in?
99 Ventures's product category is Online Market Research Panels. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms. Its SIC code is 7310.