What The French Cellar does

The French Cellar, operating commercially as WALACLUB, is a Singapore-based direct-to-consumer wine subscription and e-commerce business incorporated as Wala Technology Pte Ltd (UEN 201921646M), founded in 2013 and led by co-founder and CEO Vincent Morello. The company curates a portfolio of more than 1,000 wine labels from France and international regions — including Bordeaux, Burgundy, Rhône Valley, Italy, Spain, Australia, New Zealand, South Africa, and Argentina — and sells them through its own e-commerce storefront at walaclub.sg. The technology stack is a standard e-commerce and subscription management platform with third-party integrations to Vivino (for ratings/reviews) and Wine-Searcher (for pricing benchmarks); no proprietary AI or ML components are disclosed.

WALACLUB generates revenue through three streams: (1) recurring monthly subscription boxes (Flexi Wine Discovery at SGD 108, Flexi Wine Indulgence at SGD 188 with chiller, French Wine Discovery at SGD 98, French Wine Indulgence at SGD 178, plus regional clubs for Aussie, Italian & Spanish wines), (2) à la carte direct wine sales through the online shop available to both members and non-members, with member-exclusive discounted pricing, and (3) corporate wine tasting workshop and event services for enterprise clients. Membership, priced from SGD 108/year, unlocks discounted pricing and access to a free-corkage benefit network spanning 50+ Singapore restaurants, including Michelin-rated venues. The company also monetizes adjacent categories — boxed wine, sake, accessories, and gift subscriptions (1/3/6-month plans).

The customer base is bifurcated: a long tail of Singapore-based individual wine enthusiasts on subscription or one-off purchase, and a corporate segment that books tasting workshops for team building and client entertainment, with named enterprise logos including Citi, DBS, Singtel, HSBC, Porsche, Bentley, L'Oreal, Westpac, Harvard, and NUS. Operations are explicitly Singapore-only — the website terms state international orders are not accepted — and the company is staffed by 1–10 employees across a single headquarters and warehouse facility at 5 Kallang Way 2A, Singapore. The only disclosed institutional capital is a SGD 1,000,000 seed round from Kyosei Ventures in June 2014.

Name

The French Cellar

Legal name

Wala Technology Pte Ltd

Website

https://walaclub.sg

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

WALACLUB is a Singapore-based direct-to-consumer wine subscription and e-commerce platform curating 1,000+ labels for consumers, with monthly delivery plans, member benefits including free corkage at 50+ partner restaurants, and corporate wine tasting events.

Ownership category

akta.pro rank

Product category

Online Wine Retail and Subscription

NAICS

Beer, Wine, and Liquor Retailers (44532), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

akta.pro secondary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Wine subscription service
• Online wine retail
• Curated wine club
• Wine e-commerce
• Corporate wine tasting

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wine Subscription Boxes: Monthly recurring subscription boxes delivering curated French wines (and other selections) to members' doorsteps. Plans include Flexi Wine Discovery ($108/2 bottles), Flexi Wine Indulgence ($188/2 bottles), French Wine Discovery ($98), and French Wine Indulgence ($178).
2. Direct Wine Sales: E-commerce sales of individual wine bottles and promotional bundles through the online shop. Members receive discounted pricing while non-members pay regular prices.
3. Corporate Wine Tasting Events: Corporate and private wine tasting workshop services for team building, client entertainment, and events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

WALACLUB is a Singapore-based wine subscription and e-commerce retailer selling over 1,000 curated wine labels through its online shop and recurring monthly wine club deliveries (French, Aussie, Italian & Spanish). It also operates a corporate wine tasting workshop service for enterprise clients and provides member-exclusive benefits including $0 corkage at 50+ partner restaurants across Singapore.

Product overview

WALACLUB (operated by Wala Technology Pte Ltd) is a Singapore-based online wine retailer and subscription service offering a comprehensive wine portfolio. The core offering includes an e-commerce wine shop with over 1,000 labels from France, Australia, Italy, Spain, New Zealand, South Africa, Argentina, and other wine regions. The subscription service provides monthly wine deliveries across multiple regional clubs (French Wine Club, Aussie Wine Club, Italian & Spanish Club) with plans like Flexi Wine Plan (SGD 188 for 2 bottles with chiller, cancel anytime) and French Wine Discovery (SGD 98). The WALA Wine Connect service provides rotating fresh wine selections, while the WALA Signature Collection and WALA Boxed Wine offer curated member-exclusive products. Additional offerings include Wine Accessories, Japanese Sake Selection, Corporate Wine Tasting Workshops, and the Wine Connoisseur educational content platform. Members enjoy benefits including free corkage at 60+ partner restaurants across Singapore and access to discounted pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Flexi Wine Plan Flexible monthly wine subscription delivering 2 curated bottles per month with cancel-anytime, pay-as-you-go terms; available in Discovery (SGD 108) and Indulgence/Chiller (SGD 188) variants. Targeted at Singapore wine enthusiasts seeking low-commitment curated discovery.
• Regional Wine Club Subscriptions (French, Aussie, Italian & Spanish) Fixed monthly subscription clubs delivering curated regional wine selections: French Wine Discovery (SGD 98) and French Wine Indulgence (SGD 178), plus Aussie Wine and Italian & Spanish Wine Club tiers. Each delivery includes a tasting guide and access to member-exclusive pricing.
• Wine Shop Online wine retail platform offering over 1,000 labels of French and international wines with filters by region, grape, classification, and style. Available to both members and non-members, with member-exclusive discounts.
• WALA Wine Connect Fresh wine delivery service providing regularly rotating wine selections to subscribers seeking ongoing variety beyond fixed club offerings.
• WALA Signature Collection Curated wine collection exclusively available to members at prices starting from SGD 25 per bottle (SGD 29.90 standard member price).
• WALA Boxed Wine Premium boxed wine offering for members seeking value-format wine options.
• Wine Accessories Wine-related accessories including glassware, openers, and storage items available for purchase alongside wine shop orders.
• Japanese Sake Selection Curated selection of Japanese sake available for members at discounted prices, broadening the portfolio beyond wine.
• Corporate Wine Tasting Workshop Corporate event service offering wine tasting workshops for team building, client entertainment, and corporate events; includes event planning and quotation services. Past enterprise clients include Citibank, DBS, Singtel, HSBC, Porsche, Bentley, L'Oreal, Harvard, Westpac, and NUS.
• Wine Gift Subscription Wine subscription gift options available in 1, 3, or 6-month plans, with recipients receiving curated wines plus tasting guides. Designed for birthdays, anniversaries, holidays, and corporate gifting.
• WALA Membership Annual membership starting from SGD 108 per year, granting exclusive member pricing on wines, boutique access, and complimentary or discounted corkage at 50+ partner restaurants in Singapore.
• Promotional Wine Bundles Discounted wine bundle offers combining multiple bottles at reduced prices with promotional savings, available through the online shop.

Quantifiable outcome

• Over 1,000+ wine labels curated by experts
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eleven partnerships are on record, tiered core.

• Jade Palace Seafood RestaurantcoreGTM or Marketing PartnerFine dining Cantonese restaurant at Forum the Shopping Mall. Members enjoy free corkage on Mondays, $20 per bottle other days. Restaurant features live seafood, dim sum, and private dining rooms.
• Bedrock Bar and GrillcoreGTM or Marketing PartnerModern grill restaurant at Pan Pacific Serviced Suites Orchard featuring wood grilling, smoking techniques, and over 60 single malt whiskies. Free corkage on Mondays for first 4 bottles.
• La PizzaiolacoreGTM or Marketing PartnerAuthentic Italian restaurant serving pizzas and pastas with simple, hearty ingredients. Free corkage on Mondays and Tuesdays for unlimited bottles.
• Quan Xiang Yuan Chinese RestaurantcoreGTM or Marketing PartnerTraditional Hokkien restaurant established in the 1930s at Jalan Besar. Free corkage all week, unlimited bottles. Features signature dishes like Hokkien Mee and prawn balls.
• New Ubin SeafoodcoreGTM or Marketing PartnerMichelin Bib Gourmand restaurant serving kampong-style seafood and cze char dishes since 1986. Located at Hillview Avenue Level 6.
• OTTO RistorantecoreGTM or Marketing PartnerMichelin-starred Italian restaurant at Maxwell Road. Free corkage for first two bottles Monday through Wednesday. Renowned for antipasti, seafood, and homemade pastas.
• ZafferanocoreGTM or Marketing PartnerItalian restaurant on 43rd level of Ocean Financial Centre with scenic city views. Free corkage for one bottle of wine per couple on Saturdays.
• Haidilao Hot PotcoreGTM or Marketing PartnerTop 10 Hot Pot restaurant chain at Marina Square. Free corkage all week. Known for authentic traditional Chinese hot pot experience.
• Saint PierrecoreGTM or Marketing PartnerFine dining restaurant at One Fullerton specializing in essence-centric cuisine with European techniques and Southeast Asian touches. Free corkage for Tuesday dinners.
• Lawry's The Prime Rib SingaporecoreGTM or Marketing PartnerPremium roast prime rib restaurant at Mandarin Gallery. Min. spending of $100++ for 1 bottle, $300++ for 2 bottles, $600++ for 3 bottles with advance reservation quoting 'Wala Club'.
• VivinocoreGTM or Marketing PartnerGlobal wine platform where WALACLUB is recognized as a Top-Rated Merchant, providing third-party validation, wine ratings, and access to the Vivino user community for reviews and ratings.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths8 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/walaclubsg
• LinkedInlinkedin.com/in/wala-club-singapore-3319b389
• Instagraminstagram.com/walaclubsg
• Xx.com/FrenchCellarSg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The French Cellar