Rockmed

What Rockmed does

Rockmed B.V. is an independent, family-owned ophthalmic care distributor headquartered in Oirschot, Netherlands, with a regional office in Rumst, Belgium. The company has operated for approximately 35 years and self-describes as the largest independent ophthalmic player in the Benelux. Its operations are organised into three wholly-owned divisions: Rockmed Ophtha (surgery and diagnostics equipment, intraocular lenses, surgical instruments, and medical devices), Rockmed Opto (diagnostic and optical products for optometrists and opticians), and Rockmed Pharma (unpreserved ophthalmic medicines and medical devices, for which Rockmed acts as marketing authorisation holder for its generic+ range). The company also operates the Young Eye Medical (YEM) sub-brand.

The product portfolio spans roughly 24 product groups sourced from an international network of manufacturers including Hoya Surgical Optics, Rheon Medical, FCI, Optomed, Sonomed, Leica Microsystems, and Norlase. Representative offerings include the Hoya Vivinex Gemetric Trifocal IOL, the Rheon EyePlate-S glaucoma implant (200 mm² and 300 mm² variants), the Optomed LUMO portable fundus camera, the Secure Syringe Filler for compounding pharmacies, the FDA-approved VitreJect syringe, and a Vismed line of preservative-free hyaluronic-acid eye drops and gels. Rockmed is not the manufacturer of these products; it functions as a specialty distributor and clinical-support partner.

Rockmed generates revenue through one-time sales of distributed products across three channels: direct enterprise field sales to ophthalmologists and eye hospitals, event-driven engagement at international congresses and trade fairs, and a web shop serving optometrists and opticians. Customer segments include ophthalmic specialists and private eye hospitals (with a stated ambition to become Benelux market leader in Hoya IOLs), hospital and compounding pharmacies (for unpreserved medicines and the Secure Syringe Filler), and optometrists and opticians (for diagnostic equipment and dry-eye treatment products). Pricing is not publicly disclosed; 30-day payment terms apply, and the company maintains an internal team of approximately 30 employees spanning sales, application specialists, service engineers, and operations.

Name

Rockmed

Legal name

Rockmed B.V.

Website

https://rockmed.nl

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Rockmed is an independent Dutch family-owned ophthalmic care distributor serving eye specialists, hospital pharmacies, optometrists, and opticians across the Benelux through three divisions: Ophtha (surgery and diagnostics), Opto (optics and optometry), and Pharma (unpreserved ophthalmic medicines).

Ownership category

akta.pro rank

Product category

Ophthalmic Medical Devices and Pharmaceuticals

NAICS

Ophthalmic Goods Merchant Wholesalers (423460), Drugs and Druggists' Sundries Merchant Wholesalers (4242)

SIC

Ophthalmic Goods (3851), Surgical & Medical Instruments & Apparatus (3841), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Ophthalmology Specialty Pharmaceuticals (HLAIACAK)

akta.pro secondary industries

Ophthalmic & Otic Generics (HLAIABAF), Eye, Ear & Nasal Care (HLAIADAF), Ocular Drug Delivery Devices (Eye Droppers/Inserts) (HLAHAIAL)

Keywords

• Ophthalmic medical devices
• Intraocular lenses distribution
• Ophthalmic pharmaceuticals
• Eye care equipment supply
• Optometry diagnostics

Headquarters

HQ city

Oirschot

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Devices Distribution: Distribution of high-quality equipment and medical devices for specialist eye treatments through three divisions: Rockmed Ophtha (surgery and diagnostics), Rockmed Opto (optics and optometry), and Rockmed Pharma (pharmaceutical products). Products include intraocular lenses, surgical instruments, diagnostic equipment, and unpreserved ophthalmic medicines.
2. Pharmaceutical Products: Sale of unpreserved ophthalmic medicines and medical devices. Rockmed is marketing authorisation holder of all their generic+ medicines. Products include eye drops, gels, and ophthalmic solutions for various conditions.
3. Optometry Equipment and Products: Supply of innovative diagnostic equipment and reliable products to optometrists and opticians through Rockmed Opto division. Includes products for fundus screening, refraction, tear film analysis, and dry eye treatment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Rockmed distributes and supplies ophthalmic medical devices, intraocular lenses, surgical instruments, diagnostic equipment, ophthalmic lasers, and unpreserved ophthalmic medicines to eye specialists, hospital pharmacies, optometrists, and opticians across Benelux. Operating through three divisions — Rockmed Ophtha (surgery and diagnostics), Rockmed Opto (optics and optometry), and Rockmed Pharma (unpreserved medicines) — the company partners with leading international manufacturers including Hoya Surgical Optics and Rheon Medical, while holding marketing authorisation for its own generic+ ophthalmic pharmaceutical line.

Product overview

Rockmed is an independent family business operating as a partner in ophthalmic care, offering products across three divisions: Rockmed Ophtha (surgery and diagnostics), Rockmed Pharma (pharmaceuticals), and Rockmed Opto (optics and optometry). Rockmed Ophtha supplies high-quality diagnostic equipment, ophthalmic lasers, surgical instruments, intraocular lenses (including Hoya Vivinex Gemetric Trifocal and Toric), and medical devices such as the Eyeplate-S glaucoma implant and LUMO portable funduscamera. Rockmed Pharma delivers unpreserved ophthalmic medicines including the Vismed line (eye drops and gels with hyaluronic acid), glaucoma treatments (Latanotim, Xalmono, Ganmono, Trusmono), anti-inflammatory medications (Dexmono, Bradexa), and medical devices (Blepha Plus, VitreJect, Secure Syringe Filler). Rockmed Opto serves optometrists and opticians with diagnostic equipment and optical products. The company also distributes surgical supplies like Synergy Visc OVD, Curagel, Op'Cover, and BSS DISTRA-SOL for ophthalmic procedures.

Differentiator

Problem solved

Functional benefit

Products and services

• Vivinex Gemetric Trifocal IOL (Hoya) Trifocal intraocular lens from Hoya offering excellent distance vision and well-balanced intermediate and near vision with two variants for patient customization, including astigmatism correction. Features glitter-free hydrophobic acrylic material, aspherical optical design, active oxygen processing treatment, and sharp optical edge to reduce PCO, delivered in MultiSert preloaded system.
• LUMO Portable Funduscamera Handheld fundus camera from Optomed offering 50° field of view, capturing sharp images from 3.0 mm pupil diameter, expandable with optional Desktop Base for tabletop configuration.
• EyePlate S Glaucoma Implant Glaucoma implant from Rheon Medical featuring microsized tube design accessible with 25G needle, optimized endplate for enhanced drainage surface and thin 0.8mm flexible silicone plate, available in 200 mm² and 300 mm² variants for minimally invasive implantation.
• Vismed Oogdruppels Unpreserved eye drops containing 0.18% hyaluronic acid for treatment of dry eye symptoms including burning, eye fatigue, superficial keratitis, and Sjögren's syndrome.
• Vismed Ooggel Unpreserved eye gel containing 0.3% hyaluronic acid for treatment of dry eye symptoms and signs including superficial keratitis and Sjögren's syndrome.
• Vismed Light Lubricating eye drops containing 0.1% hyaluronic acid for treatment of dry eye symptoms.
• Vismed Multi Oogdruppels Lubricating eye drops containing 0.18% hyaluronic acid, preservative-free multi-dose formulation.
• Vismed Multi Ooggel Lubricating eye gel containing 0.3% hyaluronic acid, preservative-free multi-dose formulation.
• Latanotim Eye drops indicated for reduction of intraocular pressure in patients with open-angle glaucoma and ocular hypertension.
• Xalmono Eye drops containing latanoprost for reduction of elevated intraocular pressure in open-angle glaucoma, ocular hypertension, and pediatric patients.
• Ganmono 0.3 (preservative-free) Preservative-free eye drops containing 0.3 mg/ml bimatoprost for reduction of intraocular pressure in chronic open-angle glaucoma.
• Trusmono (preservative-free) Preservative-free eye drops containing dorzolamide for treatment of elevated intraocular pressure in ocular hypertension and open-angle glaucoma.
• Bradexa Eye drops containing dexamethasone and tobramycin for prevention and treatment of inflammation and infection after cataract surgery.
• Dexmono (preservative-free) Preservative-free eye drops containing dexamethasone for treatment of non-infectious inflammatory conditions of the anterior eye segment.
• Synergy Visc OVD Cohesive viscoelastic for cataract surgery from MD Tech, available in a wide range of viscosities for different surgical needs.
• Curagel Viscoelastic based on 2% hydroxypropylmethylcellulose for ophthalmic surgery, providing protection of endothelium during procedures.
• Op'Cover HPMC 2.2% sterile and apyrogenic device protecting cornea during diagnostic tests and ophthalmic procedures, containing 10 unit doses for single use.
• Secure Syringe Filler Automated syringe filling device for compounding pharmacies and hospital pharmacies, offering consistent injection volumes with maximum 3% deviation, fills 10, 20 or 30 syringes automatically, GMP-A conditions compatible.
• VitreJect FDA-approved disposable syringe for intravitreal and intracameral use, silicon oil-free with very low dead volume (LDS), available in Luer-lock and Luer-slip versions, CE registered and ISO 9001 certified.
• Blepha Plus Sterile gauze pads for single-use periocular hygiene and treatment of blepharitis, suitable for adults and children, preservative-free.
• I-DEW Flo Diagnosestrips High-quality fluorescein strips for staining damaged and living epithelial cells, suitable for dry eye examination and contact lens fitting assessment.
• I-DEW Tearstrips Schirmer test strips for testing tear quantity to diagnose dry eyes, individually sterile packaged with calibration per 1 mm.
• BSS DISTRA-SOL Sterile physiological saline solution for ophthalmic use, providing intra-ocular irrigation and cornea moisturization during eye procedures.
• Virobuster Sterilization equipment removing over 99% of fungi, spores, bacteria, and viruses.
• ACE Ophtha Surgical Chair Mobile surgery chair for ophthalmology, ENT, oral and plastic surgery.

Quantifiable outcome

• Removing over 99% of all fungi, spores, bacteria and viruses
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Hoya Surgical OpticscoreTechnology or IntegrationHoya Surgical Optics enables eye surgeons to improve the quality of life of millions of cataract patients. Rockmed supplies Hoya intraocular lenses (IOLs) to private clinics and eye hospitals with ambition to become market leader in Benelux.
• Rheon MedicalcoreTechnology or IntegrationRheon Medical develops innovative ophthalmic implants for personalized treatment of glaucoma and other eye conditions. Rockmed distributes the EyePlate S glaucoma implant.
• Ruck Ophthalmologische Systeme GmbH (Hoya Group)coreTechnology or IntegrationGerman quality products for ophthalmology within the Hoya Group.
• Dr. Samuel VerkerkcoreStrategic or Co-development PartnerDutch doctor with whom Rockmed set up a complete eye clinic in Zambia as part of international CSR contribution.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Asico: US-based manufacturer of ophthalmic surgical instruments with European distribution. Comparable to Rockmed Ophtha in supplying cataract, refractive, and vitreoretinal surgical instruments through specialty channels.
• SIFI Medtech: Italian ophthalmic pharma and device company focused on eye drops, surgical solutions, and ocular surface disease. Comparable to Rockmed Pharma's unpreserved generics and Vismed-like product positioning in European markets.
• Geuder AG: German manufacturer and supplier of ophthalmic surgical instruments, IOLs, and viscoelastic devices. Comparable to Rockmed's Ophtha division in its focus on cataract and vitreoretinal surgery products sold across European specialist channels.
• FCI Ophthalmics: World market leader in ophthalmic surgical instruments, also a Rockmed partner. Comparable as a specialty surgical-instruments peer serving the same ophthalmic surgeon customer base across Europe and globally.
• Polytech-Domilens: German specialist in premium intraocular lenses (preloaded IOL systems) and ophthalmic surgical supplies. Comparable to Rockmed in the IOL/phaco category with similar European specialist distribution model.
• AJL Ophthalmic: Spanish-based independent distributor of ophthalmic surgical devices, instruments, and IOLs across Europe. Closely mirrors Rockmed's role as a regional specialty distributor serving ophthalmic surgeons with multi-OEM catalogs.

Broad incumbents

• Bausch + Lomb: Global ophthalmic pharma, surgical, and vision care major. Overlaps with Rockmed's ophthalmic pharma (glaucoma, anti-inflammatory drops) and surgical IOL/instrument categories across Benelux and globally.
• Alcon: World's largest dedicated ophthalmic company spanning surgical (IOLs, phaco, vitreoretinal), vision care, and pharma. Competes with Rockmed across all three divisions and is the principal global incumbent in Benelux tenders.
• Haag-Streit Surgical / Haag-Streit Group: Swiss-based, broad ophthalmic surgical microscope and diagnostic equipment incumbent with deep European footprint. Comparable in the diagnostic and surgical microscopy categories where Rockmed's Ophtha division also operates.
• Carl Zeiss Meditec: Global incumbent in ophthalmic diagnostics, surgical microscopes, lasers, and IOLs. Competes with Rockmed across multiple product lines but at a vastly larger scale and broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rockmed-b-v-

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rockmed