Sacramento Association of Realtors

What Sacramento Association of Realtors does

The Sacramento Association of REALTORS (SAR) is a 501(c)(6)-style nonprofit professional trade association founded in 1908 as the Sacramento Realty Board, serving 7,000-8,200 REALTOR members in the Greater Sacramento region. It provides a comprehensive suite of member services including professional development and continuing education (with designations such as SRES and ABR), MLS access via its wholly-owned subsidiary MetroList Services Inc., dispute resolution and Code of Ethics enforcement, government affairs advocacy at local/state/federal levels, networking through weekly regional meetings at 7 locations, monthly Main Membership Meetings, and recognition programs (Masters Club, YPN, Leadership Academy). SAR also operates the SAR Charitable Foundation (501(c)(3), founded 2012) and SAR Scholarship Foundation, running community programs such as CanTree (over $2.8 million raised for the Sacramento Food Bank since 1983) and scholarship awards exceeding $500,000 to high school seniors since 2001.

SAR's core technology stack is centered on MetroList, a regional MLS database serving over 23,000 brokers and agents across Sacramento, Placer, El Dorado, Yolo, San Joaquin, Stanislaus, and Merced Counties. Members access listings, caravan dates, and market reports via MetroList Prospector and a Member Portal for dues payment and directory management; the association also distributes content through the HouseKeys Podcast (on LibSync, Spotify, Apple Podcasts) and social channels across Facebook, Instagram, Twitter/X, LinkedIn, YouTube, and TikTok. The Mack Powell Event Center at headquarters (2003 Howe Ave, Sacramento) is available for member-discounted and external rentals, and the Realty Supply Center operates an e-commerce storefront for REALTOR-branded supplies, signs, and merchandise.

SAR's revenue model is multi-stream and subscription-recurring at its core. Primary streams include annual REALTOR membership dues (bundled automatically with C.A.R. and NAR), MetroList MLS subscription fees (set by MetroList), Preferred Partner (individual and corporate affiliate) dues, annual and event-specific corporate sponsorships (Diamond, Gold, Silver tiers across Installation, Masters Club Awards, Main Meetings, YPN Mixers, and Finance Forums), and USI Insurance Services group medical/dental/vision policy placements. Transaction-based revenue comes from Realty Supply Center sales and Mack Powell Event Center rentals. Pay-as-you-go streams include REALTOR Action Fund contributions (recommended $148) and Scholarship Trust donations. The organization is governed by a 2026 Board of Directors under CEO Jessica Coates and President Maurice Thomas, with no outside investors or funding rounds as a member-owned nonprofit.

Name

Sacramento Association of Realtors

Legal name

Sacramento Association of REALTORS®

Website

https://sacrealtor.org

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

101–250 employees

Short description

The Sacramento Association of REALTORS is a nonprofit professional trade association founded in 1908, serving 7,000-8,200 REALTOR members in the Greater Sacramento region. It administers MetroList MLS for 23,000+ brokers across seven counties and provides education, advocacy, networking, and community programs.

Ownership category

akta.pro rank

Product category

Real Estate Professional Association Services

NAICS

Business Associations (813910), Professional Organizations (813920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association Compliance, Governance & Board Support Services (BPAJAHAN)

Keywords

• Professional trade association
• Real estate MLS services
• REALTOR membership organization
• Real estate advocacy
• Continuing education real estate

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues from over 7,000 REALTOR® members and Preferred Partner members. Dues payment is required upon joining and annually.
2. MLS Subscriptions: MetroList MLS subscription fees from over 23,000 brokers and agents in the region. Subscription fees are set by MetroList.
3. Annual Sponsorships: Corporate sponsorship packages for annual sponsors seeking exposure to SAR's 7,000+ members through various events and programs.
4. Event Sponsorships: Sponsorship opportunities for specific events including Monthly Main Membership Meetings, Weekly Regional Membership Meetings, Officer & Director Installation, Golf Tournament, and CanTree.
5. Retail Center Sales: Sales of REALTOR® branding materials, office supplies, time-management supplies, custom signs, riders, posts, frames, gift baskets, and REALTOR® wear.
6. Event Center Rentals: Rental revenue from newly renovated event center and meeting rooms with discounted rates for members and free parking.
7. Insurance Programs: Group medical/dental/vision insurance policies offered through USI Insurance Services, with Preferred Partner members also eligible for SAR group plans.
8. Preferred Partner Fees: Dues from Preferred Partner (affiliate) members who are individuals or companies engaged in real estate-related businesses. Individual membership is non-transferable; corporate affiliate includes one head-of-office membership plus additional individual affiliates.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels15 records

Core offering

Sacramento Association of REALTORS® (SAR) is a nonprofit professional trade association serving over 7,000 licensed real estate professionals and affiliate businesses in the greater Sacramento region. It provides REALTOR® and Preferred Partner memberships that include access to the MetroList® multiple listing service, professional development and continuing education, government advocacy, networking events, dispute resolution, group insurance, and a retail supply center for REALTOR® branding materials. SAR also operates a 501(c)(3) Charitable Foundation, a Scholarship Foundation, the Masters Club recognition program, the Young Professionals Network, and the CanTree community fundraiser.

Product overview

The Sacramento Association of REALTORS® operates as a professional association providing a comprehensive suite of services to real estate professionals in the Sacramento region. The core offerings include REALTOR® and Preferred Partner memberships with access to the MetroList® MLS, professional development/education programs, and advocacy services. The organization administers the SAR Charitable Foundation and SAR Scholarship Foundation for community giving, operates Masters Club for top producers, Young Professionals Network (YPN) for emerging professionals, and Leadership Academy for member development. Additional services include dispute resolution, regional meetings/broker tours, housing statistics reporting, the HouseKeys podcast, CanTree food bank fundraiser, Government Affairs/advocacy, REALTOR Action Fund PAC, Real Estate Internship Program, and consumer-focused programs like the Homebuyer Expo and Down Payment Assistance Program. The association was founded in 1908 and serves over 7,000 members.

Differentiator

Problem solved

Functional benefit

Brands

• SAR Scholarship Foundation: Scholarship trust that awards $50,000 in scholarships to local high school seniors each year
• SAR Charitable Foundation
• Masters Club
• Young Professionals Network (YPN)
• CanTree Project
• HouseKeys Podcast

Products and services

• REALTOR® Membership
• Preferred Partner Membership (Individual and Corporate)
• MetroList® MLS Services
• Professional Development & Continuing Education
• Dispute Resolution Services
• Masters Club Recognition Program
• Young Professionals Network (YPN)
• Leadership Academy
• Government Affairs & Advocacy
• REALTOR® Action Fund (PAC)
• Real Estate Internship Program (RE 296)
• Housing Statistics Reports
• 2026 Homebuyer Expo
• Down Payment Assistance Program
• California Dream For All Program (CalHFA)
• HouseKeys Podcast
• Mack Powell Event Center Rentals
• Realty Supply Center (Retail Storefront)
• Group Insurance Program (USI Insurance Services)
• SAR Charitable Foundation
• SAR Scholarship Foundation
• CanTree Fundraising Project
• Regional Meetings, Broker Tours & Main Forums
• Corporate Sponsorship Program

Quantifiable outcome

• Over $2.8 million raised for Sacramento Food Bank through CanTree since 1983
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core and secondary.

• MetroList® Services, Inc.coreTechnology or Integration · 11 April 1985SAR incorporated MetroList Services, Inc. on April 11, 1985 as a separate entity to own and operate the computer system supporting the regional MLS database. SAR and MetroList are separate entities but SAR provides administrative support including MLS subscription sales, lockbox services, rules enforcement, and data entry. MetroList serves over 23,000 brokers and agents across 7 counties.
• California Association of REALTORS® (C.A.R.)coreStrategic or Co-development PartnerWhen joining SAR, members automatically become members of C.A.R. and NAR. C.A.R. provides standard forms, legal support, legislative advocacy, education resources, and dispute resolution services.
• National Association of REALTORS® (NAR)coreStrategic or Co-development PartnerWhen joining SAR, members automatically become members of NAR which supports over 1.5 million members nationally. NAR provides Code of Ethics enforcement, national advocacy, and professional standards.
• Los Rios Community College DistrictsecondaryStrategic or Co-development PartnerPartnership for the Real Estate Internship Program (RE 296) providing hands-on experience in real estate offices for college students. Students earn 3 units of college credit through joint efforts of the college district and SAR.
• The Sacramento Food BankcoreStrategic or Co-development PartnerPrimary beneficiary of SAR CanTree fundraising efforts since 1983. All money raised goes directly to the Sacramento Food Bank for holiday food baskets and year-round food assistance. Over $2.8 million raised to feed Sacramento's hungry citizens. 165,000+ individuals benefit annually.
• The Salvation Army (Del Oro Division)secondaryStrategic or Co-development PartnerFormer beneficiary of CanTree (previously called Del Oro Division). Now continues mission of feeding Sacramento's hungry citizens. Funds used for holiday food baskets and year-round food assistance programs for needy families.
• Rebuilding Together SacramentosecondaryStrategic or Co-development PartnerSAR volunteers participate in spring and fall work days for Rebuilding Together, helping with home rehabilitation for those in need.
• Asian Chamber of CommercesecondaryStrategic or Co-development PartnerDiversity, Equity, Inclusion & Fair Housing Committee maintains liaison relationship with Asian Chamber to develop relationships and participate in activities with the Asian community.
• Black Chamber of CommercesecondaryStrategic or Co-development PartnerDiversity, Equity, Inclusion & Fair Housing Committee maintains liaison relationship with Black Chamber to develop relationships and participate in activities with the Black community.
• Hispanic Chamber of CommercesecondaryStrategic or Co-development PartnerDiversity, Equity, Inclusion & Fair Housing Committee maintains liaison relationship with Hispanic Chamber to develop relationships and participate in activities with the Hispanic community.
• Loaves and FishessecondaryStrategic or Co-development PartnerSAR volunteers prepare and serve lunch at Loaves and Fishes, a charity supporting those in need. Masters Club volunteers for prep and serving shifts on 5th Mondays.
• Wellspring Women's CentersecondaryStrategic or Co-development PartnerSAR volunteers serve coffee and breakfast at the Wellspring Women's Center as part of community outreach efforts.
• National Hispanic Organization of Real Estate Associates (NHORA)secondaryStrategic or Co-development PartnerSAR partnered with NHORA Greater Sacramento for the Down Payment Assistance Initiative launched March 2026 to support first-time homebuyers. Initial $75,000 in funding secured through regional partnership.
• Asian Real Estate Association of America (AREAA)secondaryStrategic or Co-development PartnerSAR partnered with AREAA for the Down Payment Assistance Initiative launched March 2026 to support first-time homebuyers. Initial $75,000 in funding secured through regional partnership.
• USI Insurance ServicessecondaryOthersInsurance partner providing group medical/dental/vision insurance policies to SAR members and Preferred Partner members. Contact: Kirstin Corrigan at 916.883.0708.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Stellar MLS: Large Florida-based MLS serving over 250,000 subscribers across multiple associations. Comparable in MLS technology and scale ambition to MetroList, illustrating the potential scale ceiling and operating model for SAR's MLS subsidiary.
• Bright MLS: Large multi-state MLS serving the Mid-Atlantic region, comparable in MLS scale and technology infrastructure to MetroList. Provides a benchmark for how SAR's MLS subsidiary could evolve into a larger regional data platform.
• San Francisco Association of REALTORS®: Bay Area local REALTOR association serving San Francisco. Operates the same membership/MLS/advocacy model in an adjacent but distinct California regional market, making it a comparable regional peer.
• Orange County Association of REALTORS®: Southern California local REALTOR association providing the same membership, MLS, professional development, and advocacy services to agents in Orange County. Comparable in structure and product offerings to SAR.
• San Diego Association of REALTORS®: Southern California local REALTOR association serving the San Diego market. Operates the same membership/MLS/advocacy structure with comparable member services and Pacific Coast regional dynamics.

Broad incumbents

• National Association of REALTORS® (NAR): National umbrella organization supporting 1.5 million+ members across 425+ local associations including SAR. Operates as the broad incumbent in the same industry, providing national advocacy, Code of Ethics enforcement, and professional standards that SAR members automatically join.

Direct peers

• California Association of REALTORS® (C.A.R.): State-level umbrella trade association for California REALTORS® to which all SAR members automatically belong. Provides standard forms, legal support, legislative advocacy, education resources, and dispute resolution services — the most directly comparable organizational peer.
• Placer County Association of REALTORS®: Adjacent county-level REALTOR association also served by MetroList MLS. Operates the same association model at smaller scale in Placer County, providing direct structural comparability on member services, MLS integration, and regional advocacy.
• Greater Las Vegas Association of REALTORS®: Similar local REALTOR association model serving the Las Vegas market. Notably, SAR's former CEO Nelson B. Janes departed in 2012 to lead this organization, making it a near-direct structural and operational peer.
• Bay Area Real Estate Information Services (BAREIS MLS): Regional MLS serving the greater San Francisco Bay Area, comparable in function to MetroList (SAR's MLS subsidiary). Closest direct peer on the MLS technology and data distribution layer of SAR's business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sac_realtor
• YouTubeyoutube.com/user/SacramentoAOR
• Facebookfacebook.com/sacrealtor
• LinkedInlinkedin.com/company/sacramento-association-of-realtors_2
• Instagraminstagram.com/sacrealtors
• TikToktiktok.com/@sac_realtor

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sacramento Association of Realtors