What DZOFILM does

DZOFILM is a Shenzhen-based cinema lens manufacturer, legally incorporated as Shenzhen Dongzheng Optical Technology Co., Ltd. (深圳东正光学技术有限公司), operating from Longgang District. The company designs and sells professional-grade lenses spanning anamorphic (Arcana 1.5X, Pavo), full-frame primes (Vespid Prime, Vespid Prime 2nd Gen, Vespid Retro, Vespid Cyber, Arles Prime, Arles Lustre), full-frame and Super35 zooms (Catta Zoom, Catta ACE, Pictor, Tango), macro and probe optics (Gnosis, X-Tract), and an M4/3 line (Linglung), supported by accessory families for rear filters (Catta Coin, Koop), mount adapters (Octopus), and teleconverters (Marlin). Technical differentiators include APO achromatic aberration correction, parfocal zoom design with anti-relaxation focus mechanisms, 2X anamorphic squeeze with proprietary nano-multi-layer coatings, and a LEMO digital data interface for real-time focus and aperture transmission to the DJI RS3 PRO autofocus system, with lenses accommodating PL, EF, E, RF, L, Z, X, and LPL mounts.

The company earns revenue almost entirely through one-time hardware sales of lenses and accessories, distributed globally via an authorized dealer and rental house network said to span 100+ countries, with direct e-commerce through official flagship stores on Tmall and JD.com in China. Pricing is positioned materially below legacy cinema lens brands — the Arcana 1.5X is listed at USD 1,099 per lens and USD 2,899 for a 32/45/75mm three-lens set — addressing professional film and TV cinematographers, independent filmmakers, content creators, and emerging virtual production studios. Marketing is conducted through WeChat, Bilibili, Instagram, and the Xinpianhang creator community, with new products traditionally debuted at major industry trade shows including NAB Show in Las Vegas. Customer references are individual directors of photography rather than enterprise anchors, and the company is privately held with no disclosed parent, funding, or ownership structure beyond its Shenzhen LLP status.

Name

DZOFILM

Legal name

深圳东正光学技术有限公司 (Shenzhen Dongzheng Optical Technology Co., Ltd.)

Website

https://dzofilm.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

DZOFILM is a Shenzhen-based cinema lens manufacturer designing zooms, primes, anamorphics, and macro/probe lenses for professional cinematographers, independent filmmakers, and virtual production studios, distributed through authorized dealers in 100+ countries and direct Tmall/JD.com flagship stores.

Ownership category

akta.pro rank

Headquarters

HQ city

Longgang

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Cinema Lens Sales: Direct sales of professional cinema lenses including zoom, prime, anamorphic, and macro/probe lenses. Revenue generated from one-time hardware purchases with various focal lengths and mount options (PL, EF, E, RF, L, Z, X, LPL).
2. Accessories Sales: Sales of lens accessories including rear filters (CATTA COIN, KOOP series), adapters/adapter rings (OCTOPUS series), and teleconverters (MARLIN series) to complement core lens products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

DZOFILM designs and manufactures professional cinema lenses for film and television production. The product portfolio spans full-frame and Super 35 anamorphic lenses (Arcana, Pavo), full-frame prime lenses (Vespid, Arles), full-frame zoom lenses (Catta), Super 35 zoom lenses (Pictor, Tango), macro and probe lenses (Gnosis, X-Tract), M4/3 zoom lenses (Linglung), and complementary accessories such as rear filters, lens adapters, and teleconverters supporting 4K/6K/8K production workflows.

Product overview

DZOFILM is a professional cinema lens manufacturer offering a comprehensive portfolio of 14 distinct lens product lines and 4 accessory product lines. The lens portfolio spans: full-frame anamorphic lenses (Arcana 1.5X, Pavo); full-frame zoom lenses (Catta Zoom, Catta ACE); full-frame prime lenses (Vespid Prime, Vespid Prime 2nd Gen, Vespid Retro, Vespid Cyber with DJI integration, Arles Prime, Arles Lustre); Super35 zoom lenses (Pictor, Tango Zoom); full-frame macro lenses (Gnosis); macro probe lenses (X-Tract); and M4/3 format lenses (Linglung). The accessory portfolio includes rear-mounted filters (Catta Coin, Koop), lens adapters (Octopus), and telephoto converters (Marlin). The products serve professional film production, documentary, commercial, and independent filmmaking across global markets.

Differentiator

Problem solved

Functional benefit

Brands

• Arcana (闪系列): Full-frame 1.5X hybrid anamorphic lens series with 32mm, 45mm, and 75mm focal lengths delivering 2X anamorphic characteristics
• 玄蜂系列 (Vespid Prime)
• Arles Prime / Arles Lustre
• 無邪系列 (Catty Zoom)
• 翎系列 (Pavo)
• 绘梦师系列 (Pictor Zoom)
• 行云系列 (Tango Zoom)
• 观系列 (Gnosis)
• 玲珑系列 (Linglung)
• 萃系列 (X-Tract)
• 幻尾系列 (Catta Coin)
• 璞系列 (Koop)
• 触系列 (Octopus)
• 鉴系列 (Marlin)

Products and services

• Arcana 1.5X Full-frame 1.5X hybrid anamorphic lens delivering 2X anamorphic characteristics (waterfall bokeh, horizontal color flares) at under 700g body weight. Available in 32mm, 45mm, and 75mm focal lengths (all T2.1). Targeted at handheld, gimbal, and single-operator workflows for professional cinema production.
• Pavo Series (翎系列) Super 35 2X anamorphic lens series with 2x squeeze ratio featuring silver moon blue and light moon white coatings, delivering classic oval bokeh and horizontal flare effects. Available in focal lengths from 28mm to 180mm.
• Vespid Prime Series (玄蜂系列) Full-frame prime lens series featuring APO achromatic technology for near-perfect aberration correction. Available in 11 focal lengths from 12mm to 125mm. Supports Vista Vision large-format sensors with T2.1 aperture and 270-degree focus rotation.
• Vespid Prime 2nd Generation (玄蜂系列2代) Second-generation full-frame prime lens series with 6 focal lengths: 18mm, 24mm, 35mm, 50mm, 85mm, and 105mm, offering enhanced optical performance for professional cinema production.
• Vespid Retro (玄蜂Retro) Vintage-styled full-frame prime lens series with amber lens coating for distinctive flare and bokeh characteristics. Available in 16mm, 25mm, 35mm, 50mm, 75mm, 100mm, and 125mm focal lengths.
• Vespid Cyber (玄蜂Cyber) Full-frame digital prime lens series with LEMO data interface (4-pin, IP50 waterproof) enabling real-time focus position and aperture data transmission to DJI RS3 PRO for auto-focus system integration. Available in 35mm, 50mm, and 75mm focal lengths (all T2.1).
• Arles Prime Full-frame prime lens series with 11 focal lengths from 14mm to 180mm, designed for professional cinema production with consistent optical performance.
• Arles Lustre Full-frame prime lens series offering 10 focal lengths from 14mm to 180mm with specialized optical characteristics for varied cinematic applications.
• Catta Zoom Series (無邪ZOOM系列) Full-frame zoom lens series with 16-blade aperture and T2.9 constant aperture. Features parfocal design and supports E/RF/L/X/Z mount systems. Focal lengths: 18-35mm, 35-80mm, and 70-135mm.

Quantifiable outcome

• Arcana 1.5X delivers 2X anamorphic characteristics (waterfall bokeh, horizontal color flares) from 1.5X squeeze ratio
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ARRI: German cinema equipment maker and industry standard for cinema lenses (Master Prime, Signature Prime, Ultra Prime). Direct competitor in feature/TV production but at premium price points roughly 5-10x DZOFILM.
• Carl Zeiss (Zeiss Cine): German optics giant producing Supreme Prime and Compact Prime lines for cinema. Broad incumbent offering similar focal length ranges as DZOFILM's Arles and Vespid series at premium tier.
• Fujifilm (Fujinon Cine): Japanese optics maker with Fujinon Premista and MK zoom cinema lens lines. Broad incumbent in cinema zooms, competing most directly with DZOFILM's Catta and Pictor zoom series.
• Angénieux: French cinema zoom lens specialist (Optimo series). Broad incumbent in professional zoom segment, comparable to DZOFILM's higher-end Catta ACE and Tango zoom offerings.

Direct peers

• Cooke Optics: British cinema lens manufacturer known for S4/i, Anamorphic/i, and Panchro/i series. Competes in the same professional cinema prime/anamorphic segment, particularly against DZOFILM's Vespid and Pavo lines.
• Sigma (Sigma Cine): Japanese lens maker offering Sigma Cine Classic Prime and FF Classic Art lines. Direct competitor in affordable professional cinema primes, similar value-positioning to DZOFILM's Vespid and Arles series.
• Rokinon / Samyang: Korean value cinema lens maker (Xeen, Rokinon Cine DSX). Closest direct peer on price-performance positioning, competing for the same indie and budget-conscious production segment.
• Venus Optics (Laowa): Chinese-origin specialty lens maker focusing on macro and probe lenses similar to DZOFILM's Gnosis and X-Tract series. Direct peer in macro/probe specialty segment.
• Meike: Chinese cinema lens manufacturer offering affordable cinema primes (S35 Cine, FF Cine). Direct competitor at the entry-level cinema lens tier, often featured alongside DZOFILM in indie/YouTube production gear guides.

Emerging players

• Tokina (Kenko Tokina): Japanese optics maker with cinema-focused Vista series. Emerging player in the affordable cinema prime segment, comparable focal lengths and price band to DZOFILM mid-tier offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/dzofilm
• Xx.com/DZOFILMINC
• Facebookfacebook.com/dzofilm
• LinkedInlinkedin.com/company/dzofilm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DZOFILM