KTVZ

Name

KTVZ

Legal name

NPG of Oregon, Inc.

Website

https://ktvz.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (516120), Broadcasting and Content Providers (516)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industries

Local News & Weather Stations (MPABACAJ), Local/Regional News Channels (MPABAIAD)

Keywords

• Local broadcast television
• Local news coverage
• Weather forecasting
• Investigative journalism
• Community programming

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising: KTVZ generates revenue through advertising sales on its television broadcasts and digital platforms. The website contains display advertising slots and the station offers an 'Advertise with KTVZ' option for local businesses.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

KTVZ is a local broadcast television station (channel 21) operating from Bend, Oregon, that delivers local news, weather forecasting, sports coverage, investigative journalism, and community programming for Central Oregon viewers. It monetizes its audience through on-air and digital advertising sales across broadcast TV, livestreaming, the ktvz.com website, mobile apps, and a radio content partnership with Backyard Media. Sponsored content partnerships (Custom Minute) and community-focused initiatives such as 21 Cares For Kids and One Class At A Time extend its service footprint beyond straight news reporting.

Product overview

KTVZ is a local television news station (KTVZ 21) serving Central Oregon with a multi-platform news and media operation. The core offering consists of broadcast news (KTVZ News) and livestreaming services (KTVZ+), supplemented by specialized coverage verticals including Local Alert Weather, sports programming, investigative reporting (Problem Solvers), and election coverage (Decision 2026). The station operates dedicated news sections for gas prices, community programs, lifestyle content, and the Iran Conflict. Additional services include community events calendars, sponsored Custom Minute content, mobile applications for iOS and Android, and email newsletter subscriptions. Content is delivered across broadcast television, website (ktvz.com), mobile apps, and social media platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• KTVZ News (Livestream) Local broadcast news livestream covering breaking news, local stories, government, politics, and community reporting for Bend, Redmond, and surrounding Central Oregon communities.
• KTVZ+ (Livestream Events) Premium livestream service delivering special events, original programming, and exclusive content not covered in regular newscasts, broadcast via the KTVZ digital platform.
• Local Alert Weather Local weather forecasting and alerts service providing local conditions, severe weather warnings, fire alerts, interactive FutureTrack radar, live road cameras, school closings, and specialized forecasts such as First Pitch Forecast for baseball games.
• Central Oregon Sports Coverage Local sports programming including high school sports coverage through Prep Scoreboard, the Beyond The Score show, and regional team and event reporting for Central Oregon audiences.
• Problem Solvers Investigative journalism unit focusing on consumer protection, community issues, accountability reporting, business complaints, fraud prevention, and consumer advocacy (including Pump Patrol gas price investigations).
• Decision 2026 (Election Coverage) Comprehensive election coverage including results, interactive maps, voter guides, and candidate profiles for local, state, and national races.
• Community Programs Community-focused initiatives including 21 Cares For Kids, CO For Kids, Community Conversations, the One Class At A Time grant program, and the Pay It Forward recognition program serving Central Oregon.
• Lifestyle Content Lifestyle vertical covering entertainment, events, health, money, pets, and technology topics relevant to Central Oregon residents.
• Gas Prices Reporting Localized gas price tracking and reporting for Oregon providing weekly updates, historical comparisons, and analysis of factors affecting fuel costs (using GasBuddy data).
• Events Calendar Community events listing service covering local happenings, festivals, concerts, and activities across Central Oregon.
• Custom Minute (Sponsored Content) Sponsored minute-format content partnerships with local businesses (e.g., OnPoint Community Credit Union) for targeted community content delivered across KTVZ's broadcast and digital platforms.
• Mobile Apps (KTVZ News App and KTVZ Weather App) Native mobile applications for iOS and Android providing news alerts, weather forecasts, and push notifications for breaking news, available through Apple App Store and Google Play.
• Email Newsletters Email subscription service offering breaking news alerts, morning headlines, weather forecasts, and contest notifications across multiple newsletter topics.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• Backyard MediaminorChannel Partner/ Reseller/ Distributor · 17 March 2025KTVZ partnered with Backyard Media to deliver morning news and weather forecasts to radio listeners, extending KTVZ's content distribution to audio platforms and reaching audiences who consume content via radio.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• TEGNA: Pure-play local TV station operator with strong digital/news verticals. Provides a useful benchmark for how KTVZ's news + weather + digital bundle could evolve at scale.
• The E.W. Scripps Company: Diversified local broadcast operator with stations across mid-sized US markets, including local news emphasis. Comparable strategic profile to KTVZ's parent NPG in terms of mid-market focus.
• Sinclair Broadcast Group: One of the largest US TV broadcast operators, owning dozens of local network-affiliated stations. Demonstrates the scale-up model and operational playbook relevant to a privately-held local station like KTVZ.
• Gray Television: Owns/operates a large portfolio of local TV stations in mid-sized markets similar to Bend. Highly relevant comparable for understanding valuation and operating leverage of mid-market local broadcast assets.
• Nexstar Media Group: Largest US TV station owner with a portfolio of network-affiliated local stations. Comparable business model (local ad sales + network content + digital), but at much greater scale and with public-market discipline.

Regional players

• KOIN 6 (CBS affiliate, Portland): Larger Oregon network-affiliated TV station. Comparable business model (local news + advertising) but operates in a much bigger market, providing a benchmark for scaling economics.
• KTVL (CBS affiliate, Medford): Oregon regional network-affiliated TV station serving a different but comparable Oregon market. Closely comparable in size, staffing, and multi-platform news model.
• KGW 8 (NBC affiliate, Portland): Same NBC network affiliation as KTVZ, illustrating how affiliate content flows from network to local station and how a sister-station relationship can provide content and operational synergies.

Direct peers

• KOHD (ABC affiliate, Bend): Direct local competitor in the Bend/Central Oregon market, also a network-affiliated local TV station serving the same viewer base and competing for the same local advertiser dollars.

Emerging players

• Oregon Capital Chronicle: Oregon-focused digital news outlet that KTVZ actively syndicates from. Represents the emerging digital-native local news model that competes for the same audience and advertiser attention.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/ktvz
• Facebookfacebook.com/KTVZ21
• LinkedInlinkedin.com/company/newschannel21

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KTVZ