Passion City Church

What Passion City Church does

Passion City Church is a multi-site evangelical Christian church founded in 2009 by Louie and Shelley Giglio in Atlanta, operating under the nonprofit entity Passion, Inc. (Georgia). It runs four physical campuses — three in the Atlanta metro area (515 Garson Drive, Cumberland, and Trilith) and one in Washington DC at The Lincoln Theatre — offering weekly Sunday worship gatherings alongside age-specific ministries: bloom (infants through Pre-K), Passion Kids (K-5th), Passion Students (middle and high school), Young Adults programming (18-25), and The GROVE women's ministry. The church also operates CORE, a nine-course theological education program that has enrolled 6,500+ students across 110 courses since Fall 2020.

The organization distributes content through Passion Equip, a digital platform hosting sermons, devotionals, CORE course materials, and the Indescribable Kids Podcast for global consumption beyond the physical campuses. Supporting technology consists of standard SaaS tools rather than proprietary infrastructure: Kindrid for donations, HubSpot for CRM and marketing automation, Chartbeat and Google Analytics for traffic analytics, Hotjar for behavioral data, YouTube for video distribution, and Cookiebot for consent management. The church sits within the broader Passion Movement ecosystem, which includes affiliated entities Passion Conferences, sixstepsrecords (music label), Passion Publishing, and Passion Resources.

Revenue is generated entirely through voluntary donations — tithes, offerings, text-to-give, online giving, stock gifts, mailed checks, and the Above + Beyond special generosity campaign — with no mandatory tithing, required percentages, or pricing tiers. All programming, including CORE classes, is offered free of charge. The church is governed by a six-member board of directors and led by the Giglio founders alongside location pastors (Brad Jones at 515, Jonathan Pickens at Cumberland, Dan Watson at Trilith, Ben Stuart in Washington DC). Geographic operations are concentrated in Georgia and Washington DC, though digital content is accessible globally through Passion Equip.

Name

Passion City Church

Legal name

Passion, Inc.

Website

https://passioncitychurch.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Passion City Church is a multi-site evangelical Christian church operating four campuses in Atlanta and Washington DC under nonprofit Passion, Inc., serving congregants with Sunday worship, life-stage ministries, CORE theological education, and the Passion Equip digital content platform, funded entirely through voluntary donations.

Ownership category

akta.pro rank

Product category

Religious Services

NAICS

Religious Organizations (8131), Musical Groups and Artists (71113)

SIC

Services-Social Services (8300)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industries

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD), Religious Music & Worship Broadcasting (MPABALAN)

Keywords

• Church worship services
• Religious community programs
• Theological education
• Children's ministry
• Student ministry

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tithes and Offerings: Passion City Church operates on a voluntary giving model where members and attendees give financially as an act of worship. The church teaches that 'giving is worship' and encourages donations without percentages or obligations. Revenue comes from Sunday gatherings, online giving through CONNECT accounts, text-to-give, stock gifts, and mailed checks. The church also runs a special 'Above + Beyond' campaign for larger collective gifts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Passion City Church operates four physical worship campuses (three in Atlanta metro and one in Washington DC) offering weekly Sunday gatherings, age-specific ministries (bloom for infants through Pre-K, Passion Kids for K-5th, Passion Students for middle and high school, Young Adults for 18-25), and the CORE nine-course theological education program. The church supplements in-person services with the Passion Equip digital platform for on-demand sermons, devotionals, and podcasts, and is funded entirely through voluntary donations and event fees.

Product overview

Passion City Church is a multi-location Christian church offering physical gatherings across three Atlanta locations (515, Cumberland, Trilith) and Washington, D.C., supported by digital platforms. The core product portfolio includes Sunday worship gatherings, children's ministries (bloom for infants through Pre-K, Passion Kids for K-5th), student ministries (Passion Students for middle/high school), young adult programs, and theological education (CORE's 9-course curriculum). Digital offerings center on Passion Equip for sermon on-demand and spiritual content. Additional products include THE FIVE evening worship gatherings, LAUNCH faith exploration, Connect Groups for small group community, and Door Holders volunteer ministry. The church also operates Compassion Atlanta outreach, baptism services, and hosts annual Passion Camp for students.

Differentiator

Problem solved

Functional benefit

Brands

• Passion Movement: The overarching movement including Passion Conferences, Passion City Church, sixstepsrecords, Passion Equip, Passion Publishing, and Passion Resources.
• bloom
• Passion Kids
• Passion Students
• The GROVE
• CORE
• The FIVE
• Passion Equip
• Love Atlanta
• Above + Beyond

Products and services

• Passion City Church Sunday Gatherings Weekly in-person worship gatherings at four physical campuses for adults and families seeking a Jesus-centered church community.
• Passion Equip Digital ministry platform hosting sermon talks, devotionals, CORE course materials, discussion guides, and the Indescribable Kids Podcast for global online engagement.
• CORE Discipleship Program Nine-course theological education journey covering Spiritual Life, Theology of Worship, Evangelism, Apologetics, Biblical Finances, Bible Study Methods, The Church, Essential Theology, and Scripture Narrative. Free to attend in-person or online.
• bloom Children's Ministry Children's ministry for infants through Pre-K (6 weeks to 5 years) providing age-appropriate spiritual formation during Sunday gatherings.
• Passion Kids Children's ministry for kindergarten through 5th grade, organized by grade and gender into tents with weekly teachings, music, games, and small group discussions.
• Passion Students Middle and high school student ministry with weekly gatherings, Family Groups, LAUNCH Student Edition, Passion Worship Academy, and The RISING events.
• Passion Camp Annual four-day student camp held at Daytona Beach for middle and high school students featuring worship, teaching, and community activities (registration fees may apply).
• Young Adults (YA) Ministry Ministry for 18-25 year olds offering YA Crews (interest-based groups), Collective Nights (monthly gatherings), YA Family Groups, and Summer In The City events.
• LAUNCH Faith exploration program for individuals interested in following Jesus, covering topics like who Jesus is, how to read Scripture, prayer, and dealing with life's difficulties.
• Baptism Public celebration for individuals who have put their faith in Jesus, symbolizing death to old self and resurrection to new life in Christ.
• Connect Groups Small groups of 8-15 people meeting weekly or biweekly to discuss Scripture, Sunday talks, or books, providing community and discipleship.
• Door Holders Volunteer Program Volunteer ministry program with teams across multiple areas including bloom, Connect Groups, Creative, Experience, Hospitality, Medic, Parking, Passion Kids, Production, Security, Students, Worship, and Young Adults.
• The FIVE Evening Worship Gatherings Special evening worship gatherings held select Sundays where all Atlanta locations gather for worship, prayer, and teaching.
• The Indescribable Kids Podcast Podcast for kids featuring devotionals from the Indescribable, How Great Is Our God, and Wonder of Creation books, hosted on Passion Equip.
• Giving and Tithing Platform Digital giving platform supporting online giving, text-to-give (text amount and PCC to 45777), stock gifts, mail-in checks, and CONNECT account management for recurring gifts.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• Dallas Theological Seminary (DTS) Atlanta CampusminorStrategic or Co-development PartnerPassion City Church has a partnership with Dallas Theological Seminary allowing members to pursue a DTS degree while attending seminary classes in Atlanta. This provides advanced theological education pathways for serious students.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Elevation Church: Steven Furtick-led multi-site church based in Charlotte, NC that has expanded to multiple locations and online—a comparable large, personality-driven, multi-site evangelical church with strong digital presence.
• Gateway Church: Robert Morris-led multi-site evangelical church in the Dallas/Fort Worth metro—comparable in scale, multi-site structure, and emphasis on teaching-driven worship.
• Life.Church: Craig Groeschel's multi-site church with a heavy digital footprint (Church Online Platform, YouVersion Bible App); the most-downloaded Bible app gives it a parallel digital-content reach comparable to Passion Equip.
• Saddleback Church: Rick Warren-founded Southern California multi-site church with comparable size, multi-generational programming, and emphasis on small groups and discipleship pathways.
• Church of the Highlands: One of the largest U.S. multi-site churches, headquartered in Birmingham, AL; operates dozens of campuses across the Southeast—comparable scale and multi-site expansion strategy to Passion City Church.
• North Point Church: Andy Stanley-led multi-site evangelical church headquartered in the Atlanta metro with multiple campuses—directly competing with Passion City Church for the same Atlanta-area evangelical congregants and using a similar multi-site, teaching-driven model.
• Watermark Church: Todd Wagner-led multi-site church in the Dallas metro known for substantive teaching and community groups—comparable on theological depth and small-group discipleship model.
• Bethel Church: Redding, CA-based large evangelical/charismatic church with a global worship and teaching content footprint comparable to the Passion Movement's sixstepsrecords and Passion Equip.
• The Summit Church: J.D. Greear-led multi-site church in the Durham/Research Triangle region; comparable multi-site structure and emphasis on discipleship and missions, anchored by a high-profile lead pastor.

Emerging players

• Breakaway Ministries: Texas A&M-campus ministry previously led by Ben Stuart (now Passion City DC pastor); illustrates the collegiate-mission pipeline that the broader Passion Movement similarly cultivates for feeding attendees into Passion City Church.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/passioncity
• Facebookfacebook.com/passioncitychurch
• LinkedInlinkedin.com/company/passioncity

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Passion City Church