Saxton Speakers Bureau

What Saxton Speakers Bureau does

Saxton Speakers Bureau is an Australasian talent representation and booking business founded in Melbourne in 1965, operating as the region's longest-established and self-described largest speakers bureau. The company represents over 1,600 keynote speakers, MCs, facilitators and entertainers — including exclusive Australian rights to high-profile figures such as former Prime Minister Julia Gillard, Naomi Simson, Ita Buttrose and Michelle Payne — and connects them with corporate, government, education, sport and not-for-profit clients across Australia, New Zealand and Singapore.

The core product is a consultant-led speaker matching and booking service: clients submit briefs covering audience, format, objectives and budget, and Saxton's team produces shortlists and manages the engagement from briefing through to post-event follow-up. Beyond the core bureau, Saxton has built a multi-brand portfolio including Saxton Engage (influencer marketing and brand ambassadorship), Saxton Voice Over (Australian voice talent with a 48-hour turnaround), Celebrity Speakers NZ, Saxton Global, and Mixi by Saxton. Adjacent services include written content production, digital amplification across the talent roster's 14M+ combined social audience, and strategic consulting engagements.

Revenue is generated through commission-based speaker booking fees, with disclosed keynote price points in Australia ranging from approximately A$5,000 to above A$50,000 depending on speaker profile, exclusivity, travel and event type, and through professional-services fees from longer-duration brand partnership and ambassadorship work via Saxton Engage. The go-to-market is sales-led and direct: no public funding rounds, PE/VC backing or parent company involvement is indicated, and the firm remains privately held with offices in Melbourne, Sydney, Auckland and Singapore and a headcount of 51–100.

Name

Saxton Speakers Bureau

Legal name

Saxton Speakers

Website

https://saxton.com.au

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

Australasia's largest speakers bureau since 1965, representing 1,600+ keynote speakers, MCs, facilitators and entertainers for corporate, government, education and not-for-profit clients across Australia, New Zealand and Singapore.

Ownership category

akta.pro rank

Product category

Speakers Bureau Services

NAICS

Sound Recording Studios (51224), Other Sound Recording Industries (51229), Sound Recording Studios (512240)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industries

Remote Recording & Online Session Services (MPAIAHAL), Audio Production & Podcasting (BPAFAIAE)

Keywords

• Speakers bureau services
• Keynote speaker booking
• Corporate event entertainment
• Brand ambassador agency
• Influencer marketing services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Speaker Booking Fees: Commission-based revenue from booking professional speakers for corporate events, conferences, leadership forums, and association events. Fees vary by speaker profile, exclusivity, travel requirements, and event type.
2. Brand Partnership and Ambassadorship Services: Through Saxton Engage division, facilitates long-term brand partnerships, ambassador engagements, and influencer campaigns. Operates end-to-end across talent sourcing, brand management, content development, and distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Saxton Speakers Bureau is a speakers bureau that matches organizations with keynote speakers, MCs, facilitators and entertainers for conferences, leadership forums and corporate events. The firm manages the end-to-end engagement from initial brief, shortlist and pre-event briefing through to post-event follow-up. Through its Saxton Engage and Saxton Voice Over divisions it also provides brand ambassador programs, influencer marketing campaigns and professional voice talent services.

Product overview

Saxton Speakers Bureau is a service-based speakers bureau offering multiple interconnected products: Saxton Speakers (core bureau service representing over 1,000 keynote speakers, MCs, facilitators, and entertainers), Saxton Engage (influencer marketing and brand partnership division), and Saxton Voice Over (professional voice talent). Additional services include In Conversation formats, brand ambassador partnerships, influencer talent, written content services, digital amplification, and strategic consulting. The company operates as a platform connecting organizations with speaking talent, entertainment, and influencer partnerships rather than a software product.

Differentiator

Problem solved

Functional benefit

Brands

• Saxton Engage: Influencer marketing and brand partnership division of Saxton Group connecting brands with ambassadors, influencers, and celebrities
• Saxton Voice Over
• Celebrity Speakers NZ
• Mixi by Saxton
• Saxton Global

Products and services

• Saxton Speakers Bureau Core speakers bureau service representing over 1,000 keynote speakers, MCs, facilitators and entertainers across business, innovation, lifestyle, motivational, politics and sport categories. Provides personalized speaker matching, booking management and event support services to organizations across Australia, New Zealand and Singapore.
• Saxton Engage Influencer marketing and brand partnership division of the Saxton Group. Connects brands with ambassadors, influencers and celebrities for campaigns, content co-creation and long-term endorsements. Operates end-to-end across talent sourcing, brand management, content development and distribution.
• Saxton Voice Over Professional voice talent service offering Australian voice actors across categories including advertising, animation, audio books, commercial, corporate, eLearning, international accents, podcast voices, radio, telephone and video games. Provides guaranteed 48-hour turnaround on all projects.
• Keynote Speakers Conference and keynote speaking services matching organizations with speakers for major national conferences to intimate leadership forums, covering business, innovation, motivational, sport and politics categories.
• MCs and Event Hosts Professional Master of Ceremonies and event hosts from television, journalism, sport and conference backgrounds. Manages event flow, audience engagement and program execution for conferences, gala dinners, leadership forums and product launches.
• In Conversation Structured interview and fireside chat format for corporate events. Features facilitators drawing out nuanced, candid perspectives from guests including former Prime Ministers, business leaders and advocates.
• Entertainers Corporate entertainment including live bands, cover bands, comedians, musicians, MCs, magicians and unique acts suited for gala dinners, awards nights, conferences and end-of-year celebrations.
• Brand Ambassadors Long-term brand partnership talent representing sport, lifestyle, entertainment, business and media figures. Ambassadors deliver brand messages at scale with combined audience exceeding 14 million fans and followers.
• Influencer Talent Content creators and digital influencers from sport, health, lifestyle and mental health backgrounds with social capital and reach to help campaigns achieve goals through authentic content.
• Strategic Consulting Consulting engagements matching organizations with speakers who have extensive experience in strategic consulting at the highest levels of business, government and industry for vision development and independent perspective.

Named customers9 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• International Association of Speakers Bureaux (IASB)minorOthersProfessional association membership for speakers bureaus. IASB logo displayed on website indicating professional affiliation and industry standards compliance.
• Professional Convention Management Association (PCMA)minorOthersProfessional association for meetings and events industry. PCMA logo displayed on website indicating industry affiliation.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Leading Authorities: US-based speakers bureau representing keynote speakers, business leaders, and thought leaders for corporate events. Direct competitor with the same core business model of matching high-profile talent to client briefs, though operating primarily in the North American market.
• Harry Walker Agency: One of the longest-established US speakers bureaus (founded 1946), representing politicians, business figures, athletes, and entertainers. Closest analog to Saxton's 60-year heritage and exclusive-representation model, serving Fortune 500 corporate events.
• BigSpeak Speakers Bureau: US speakers bureau with a large digital-first roster of business, motivational, and celebrity speakers. Comparable in catalog scale (thousands of speakers) and represents a more technology-enabled counterpart to Saxton's consultant-led model.
• The Lavin Agency: Canadian speakers bureau representing leading thinkers, business leaders, and authors for corporate events. Directly comparable business model (curated roster, exclusive representation, event-focused bookings) operating in a similar English-speaking market.
• All American Entertainment (AAE): US speakers bureau with a large roster across business, sports, entertainment, and politics. Competes in the same corporate booking category as Saxton with comparable end-to-end booking management and similar client base of enterprise event planners.
• Keppler Speakers: Long-established Washington DC speakers bureau representing political figures, business leaders, and policy experts. Comparable heritage and exclusive-representation approach, particularly relevant given Saxton's representation of former Prime Minister Julia Gillard.
• Ovations International: US-based speakers bureau and strategic consulting firm focused on healthcare, business, and leadership speakers. Comparable consultant-driven model pairing speakers with corporate audiences for events, conferences, and leadership forums.
• Executive Speakers Bureau: Memphis-based speakers bureau representing business authors, former executives, and leadership experts. Direct competitor for corporate keynote bookings, with similar end-to-end event support and consultant-led matching process.

Broad incumbents

• Creative Artists Agency (CAA) Speakers: Global talent agency whose speakers division sits within a much broader portfolio of entertainment, sports, and media representation. Comparable on talent representation but operates at vastly greater scale and as part of an integrated agency business.
• WME (William Morris Endeavor) Speakers: Major global talent agency with a speakers and booking division serving corporate events. Overlaps with Saxton's offering through exclusive representation of high-profile talent, but operates within a far larger entertainment representation business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/saxtonspeakers
• LinkedInlinkedin.com/company/saxton-speakers-bureau

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saxton Speakers Bureau