What Alessandro International does

Alessandro International GmbH is a privately held German beauty brand headquartered in Düsseldorf that designs, sells, and distributes a portfolio of nail and hand care products, with its proprietary Striplac UV/LED nail polish system as the commercial anchor. The Striplac line uses a HEMA-free, vegan formula that cures under a professional-grade LED lamp in roughly 60–90 seconds per coat and is removed via a peel-off activator rather than acetone, with claimed wear of up to 15 days depending on nail type. Around this core, the company markets a full system: starter sets tailored to nail type (dry, normal/soft), a hardware LED lamp, top coats, prime coats, peel-off remover, prep pads, and an expanding 'skinification' hand care range incorporating facial-skincare actives such as ceramides, hyaluronic acid, retinol, niacinamide, squalane, and shea butter. Sub-brands include Hybrid Soul (plant-based gel polish) and glaze me nails (gloss-effect products), and traditional vegan nail polish remains a complementary category.

The business operates an omnichannel go-to-market: a direct-to-consumer e-commerce storefront on alessandro-international.com, a dedicated B2B/professional portal (Gewerbekunden-Login) for nail technicians and salons, and a physical retail store finder for local pickup, with fulfilment via DHL into Germany and Austria. Revenue streams comprise unit-priced product sales across starter kits (€37–45), colour refills (€10–14), hand care (€8–19), and accessories, supplemented by a subscription option (Abonnements) and B2B wholesale through the professional portal. Marketing relies on organic social (Instagram, Facebook, YouTube, WhatsApp newsletter), SEO-driven educational content on nail types and care routines, and seasonal promotional campaigns. The company self-reports more than 100,000 customers, operates with 11–50 employees, and ships primarily within Germany with measured expansion into Austria.

Name

Alessandro International

Legal name

ALESSANDRO International GmbH

Website

https://alessandro-international.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Alessandro International is a German D2C beauty brand that sells proprietary UV/LED nail polish systems (Striplac) and 'skinification' hand care products to individual consumers and professional nail salons, primarily in Germany and Austria.

Ownership category

akta.pro rank

Product category

Nail Care and Beauty Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Nail Color & Nail Art (Polish, Gel, Dip, Press-ons, Nail Art Color) (CRABACAD)

akta.pro secondary industries

Nail Salon Products (Polish, Gel, Acrylic, Supplies) (CRABALAE), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• UV nail polish
• Nail care products
• Hand care cosmetics
• Gel manicure kits
• Beauty e-commerce

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct consumer sales through the company's own e-commerce platform. Products include UV nail polish colors, starter kits, care products, hand creams, and accessories. One-time purchase model with repeat purchase potential.
2. Subscription Model: Subscription service (Abonnements) mentioned on the website, allowing recurring orders for regular customers.
3. B2B/Professional Sales: Business-to-business sales through dedicated B2B portal (Gewerbekunden-Login) targeting professional nail technicians and salons.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

ALESSANDRO International manufactures and sells a proprietary Striplac UV/LED-curable nail polish system with acetone-free peel-off removal, available in over 100 colour shades with starter sets tailored to different nail types and supporting LED curing lamps. The portfolio extends to traditional vegan nail polish, a skinification-based hand care line (creams, butters, serums, peels, masks, cleansers) formulated with skincare-grade actives, and accessories such as nail files and cuticle removers, sold primarily through the company's own e-commerce storefront and physical retail stores in Germany and Austria.

Product overview

Alessandro International is a German nail and hand care brand offering a multi-product portfolio centered on its proprietary Striplac UV nail polish system. The core offering consists of Striplac UV Colour polishes—LED/UV-curable formulas that cure in 60-90 seconds and offer peel-off removal without acetone, with claimed durability of up to 15 days depending on nail type. These are complemented by a range of Starter Sets tailored to different nail types (dry, normal/soft), various Top Coats (clear, matt, shimmer, rosé, milky), the Care & Gloss Pen, Prime Coat, and professional LED curing lamps. The brand also markets traditional vegan nail polishes and a comprehensive hand care line following a skinification approach. The hand care portfolio includes targeted treatments (hand creams, hand butters, hand serums, hand peels, hand masks, and cleansing foams) with ingredients sourced from facial skincare, such as ceramides, hyaluronic acid, retinol, niacinamide, squalane, and shea butter. Accessory products include nail files, crystal files, cuticle removers, and polishing tools. Notable limited editions include Summer and Winter Edition Striplac Starter Sets.

Differentiator

Problem solved

Functional benefit

Brands

• Striplac: A UV nail lacquer with peel-off technology; the brand's flagship product line featuring LED/UV-cured nail colors with up to 15-day wear and acetone-free removal.
• Hybrid Soul
• glaze me nails

Products and services

• Striplac UV Colour LED/UV-curable nail polish with proprietary peel-off removal technology. HEMA-free, vegan formula available in over 100 colour shades, offering up to 15 days of wear depending on nail type, for individual consumers seeking gel-quality home manicures.
• Striplac Starter Sets Curated UV nail polish kits tailored to different nail types (dry, normal/soft), bundling the LED lamp, colour polishes, top coat, and removal products for first-time and repeat home users.
• Striplac Travel & Go Essential Set Portable Striplac kit with a compact 4-finger LED lamp designed for on-the-go manicures during travel and festivals.
• Traditional Nail Polish Vegan traditional (non-UV) nail polish in a wide range of opaque and radiant colours, formulated to moisturize and care for natural nails for consumers not requiring gel-look wear.
• glaze me nails High-gloss nail effect product line under the glaze me nails sub-brand, featuring Iced White and Iced Rose shades for a glazed-donut nail look.
• Hand Care Line (skinification range) Comprehensive hand care range including Ceramide Strong Barrier Hand Cream, Hyaluron Hydro Intense Hand Cream, Retinol Slow Aging Hand Cream, Karite Handbutter, Superfood Hand Butter, Silky Gloves Handserum, Silky Hands Peeling, 10 Min Hydra Hand Maske, Vitalisierender Handreinigungsschaum, and Cream Rich Sensitive Handcreme, formulated with skincare-grade actives for at-home hand and nail conditioning.
• LED 5-Finger Lichtgerät (LED Curing Lamp) Professional-grade LED curing lamp with mirrored interior for uniform curing of Striplac UV polishes and top coats across all five fingers, sold as a standalone device and as part of starter sets.
• Express Nail Hardener Strengthening nail treatment formulated with silicone, AHA, and hexanal to promote nail resilience within two weeks and smooth the nail surface, sold as a standalone nail care product.
• Base Coat Quick-drying colourless base coat with coconut oil that protects nails from discoloration and improves traditional nail polish adhesion.
• Crystal Nail File Crystal nail file for gently shaping soft or splitting nails while sealing nail edges without irritation.
• Polierfeile (Polishing File) Two-sided polishing file with a Step 1 smoothing side and a Step 2 high-gloss polishing side for at-home nail finishing.
• Cuticle Remover Gentle cuticle remover solution for softening and removing cuticle skin prior to nail polish application.

Quantifiable outcome

• 100,000+ customers trust Alessandro products
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Market position

Weaknesses2 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCIaTAxp2LRP8KSz9bQluzdA
• Facebookfacebook.com/AlessandroInternational
• Instagraminstagram.com/alessandrointernational
• Xx.com/alessandrointl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alessandro International