Advoco
Advoco is a private, mid-sized US consulting firm founded in 1998 that specializes in Infor Enterprise Asset Management (EAM) software implementation and support services for industrial and asset-intensive enterprise clients.
- Company typePrivate
- Founded1998
- HeadquartersBerkeley, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Advoco does
Advoco is a private, for-profit professional services firm specializing in Infor Enterprise Asset Management (EAM) software consulting. Founded in 1998 and headquartered in Berkeley, California, the company has operated for more than 25 years as a niche consultancy focused on the implementation, configuration, and ongoing support of the Infor EAM platform. With between 101 and 250 employees, Advoco is a mid-sized specialist firm serving industrial and asset-intensive organizations that have selected Infor EAM as their enterprise asset management standard.
The company's value proposition is built on deep, long-tenured domain expertise in a single enterprise software ecosystem. Its go-to-market is enterprise field sales targeting industrial clients with complex asset bases, where long asset lifecycles (industrial assets typically operate 30-50+ years) create durable demand for EAM implementation, customization, and managed services. Revenue mechanics are project-based professional services engagements (advisory, implementation, configuration) supplemented by recurring managed services for ongoing optimization, consistent with a quote-based, scope-driven enterprise consulting model. Pricing is not publicly disclosed, consistent with bespoke enterprise engagements.
The bulk of the source material attached to this record describes Accenture's broader Intelligent Asset Management Services offering (Industrial Intelligence Suite, Predictive Asset Maintenance, digital twins, partnerships with NVIDIA, SAP, IBM, Microsoft, and others) and explicitly notes that this content does not pertain to Advoco. Accordingly, the description above is grounded strictly in Advoco's firmographic profile; product, technology, AI, and customer details from the Accenture material have not been attributed to Advoco.
Advoco firmographics
Firmographics- Name
- Advoco
- Website
- https://advocoinc.com
- Company type
- Private
- Founded year
- 1998
- Headcount range
- 101–250 employees
- Short description
- Advoco is a private, mid-sized US consulting firm founded in 1998 that specializes in Infor Enterprise Asset Management (EAM) software implementation and support services for industrial and asset-intensive enterprise clients.
- Ownership category
- akta.pro rank
Advoco industry classification
Industry- Product category
- EAM Software Consulting Services
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Enterprise Architecture & IT Operating Model (BPAHAEAB)
Keywords
Where Advoco is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Markets served
Advoco business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Professional Services: Consulting and implementation services for intelligent asset management transformation engagements with industrial clients.
- Managed Services: Ongoing managed services for continuous asset monitoring, optimization, and maintenance operations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Advoco product offering
Product offeringCore offering
Advoco provides Infor Enterprise Asset Management (EAM) software consulting services. The firm delivers implementation, configuration, and advisory support for organizations deploying Infor EAM to manage asset lifecycles, maintenance operations, and related enterprise workflows.
Product overview
The intelligent asset management offering is a platform-plus-modules architecture centered on the Industrial Intelligence Suite as the core AI/ML platform. This core platform enables performance monitoring, asset health diagnostics, and predictive maintenance across industrial operations. The portfolio includes six specialized modules: Predictive Asset Maintenance (PAM) for failure probability prediction, Connected Industrial Worker for field workforce enablement, Zero-Based Asset Management Application Suite (Z-BAM) for cost optimization, Energy Efficiency & Transformation Data Scouting Tool for sustainability analysis, and Asset Data Analysis Processing Tool (ADAPT) for data management. These modules work together to provide end-to-end intelligent asset management from real-time monitoring through predictive maintenance optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- Infor EAM Consulting Services Professional consulting, implementation, and advisory services for Infor Enterprise Asset Management (EAM) software. Targeted at organizations deploying, configuring, or optimizing Infor EAM to manage asset lifecycles, maintenance operations, and reliability programs.
Quantifiable outcome
- 82% of manufacturers believe flexibility is critical to growth
- +4 more outcomes
Companies that use Advoco
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Advoco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature7 records
Advoco partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and flagship.
- SAPcoreTechnology partnership for enterprise asset management integration. SAP is featured as an intelligent asset management partner providing EAM system integration capabilities.
- IBMcoreTechnology partnership for asset performance management and AI-driven analytics integration. IBM featured as intelligent asset management partner.
- MicrosoftcoreCloud and AI technology partnership enabling intelligent asset management solutions on Microsoft Azure platform.
- NVIDIAflagshipStrategic technology partnership for AI-powered digital twin technology in manufacturing. NVIDIA featured in blog on 'Twin reality: the next frontier in digital manufacturing' highlighting pivotal technology breakthrough.
- HexagoncoreTechnology partnership for industrial asset management and operational technology integration.
- AvevacoreEngineering and design software partnership for industrial asset digital twins and lifecycle management.
- PTCcoreIoT and AR technology partnership for connected industrial worker and asset performance solutions.
- Dassault Systemescore3D design and digital twin technology partnership for manufacturing and asset simulation.
- GooglecoreCloud and AI technology partnership for analytics and machine learning capabilities in asset management.
Scale indicators5 records
Recent moves1 record
Expansion highlights2 records
Advoco competitors and assessment
Company assessmentDirect peers
- Interloc Solutions: Specialized Infor EAM implementation and integration partner competing directly with Advoco for Infor EAM consulting engagements in North America across industrial asset operators.
- Slalom: Mid-to-large technology and management consultancy of similar scale; frequently competes in EAM, ERP, and industrial digital transformation mandates for enterprise clients.
- Credera: Boutique technology consultancy providing enterprise platform implementations and data/AI services; comparable in headcount, target client base, and project economics to Advoco.
- West Monroe Partners: Mid-sized tech and management consulting firm delivering ERP/EAM and operational transformation engagements; competes for similar asset-intensive enterprise accounts.
Broad incumbents
- Accenture: Global professional services leader with a dedicated Intelligent Asset Management practice and deep Infor ecosystem partnerships; competes for the same enterprise transformation deals, often at the high end.
- Deloitte Consulting: Big Four advisory practice with EAM, asset performance management, and digital engineering capabilities; serves the same industrial and utilities buyers as Advoco.
- IBM Consulting: Global consulting arm with deep Maximo EAM and asset management expertise, overlapping directly with Advoco in industrial asset management transformation work.
- Cognizant: Large IT services firm with enterprise applications and digital engineering practices that pursues EAM, ERP, and connected-worker programs for industrial clients.
- KPMG Advisory: Big Four advisory with enterprise transformation and asset management advisory capabilities targeting overlapping large industrial and utilities clients.
Emerging players
- PTC (ThingWorx / Kepware): Industrial software vendor with professional services around ThingWorx, Kepware, and asset performance management that increasingly bundles consulting-adjacent offerings for connected industrial worker initiatives.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Advoco social profiles
Digital presenceAdvoco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advoco leadership team
Management profileNumber of profiles
Advoco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advoco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advoco
What does Advoco do?
Advoco provides Infor Enterprise Asset Management (EAM) software consulting services. The firm delivers implementation, configuration, and advisory support for organizations deploying Infor EAM to manage asset lifecycles, maintenance operations, and related enterprise workflows.
When was Advoco founded?
Advoco was founded in 1998. It employs 101 to 250 people.
Where is Advoco based?
Advoco is headquartered in Berkeley, United States, in the North America region.
How does Advoco make money?
Two revenue lines are on record. Professional Services are the primary driver. The others are managed Services.
Who are Advoco's main competitors?
Direct peers on record are Interloc Solutions, Slalom, Credera and West Monroe Partners. Broad incumbents are Accenture, Deloitte Consulting, IBM Consulting, Cognizant and KPMG Advisory. PTC (ThingWorx / Kepware) is listed as an emerging player.
Does Advoco have an API?
No public API is recorded for Advoco.
What industry is Advoco in?
Advoco's product category is EAM Software Consulting Services. Its primary akta.pro industry code is BPAHAEAB, Enterprise Architecture & IT Operating Model. Its NAICS code is 541511 and its SIC code is 7371.