ECOFINANCE IFN SA

What ECOFINANCE IFN SA does

ECOFINANCE IFN S.A., operating under the CreditPrime brand, is a Romanian non-banking financial institution (IFN) authorized by the National Bank of Romania. Founded in 2017 and headquartered in Bucharest, the company provides a 100% online revolving credit line of 400 to 15,000 lei over a 24-month term to Romanian consumers, including segments typically underserved by traditional banks (students, pensioners, individuals with negative credit history). New customers receive 0% interest for the first 14-30 days; thereafter, daily interest ranges from 0.55% to 1% depending on credit profile and amount, with representative DAE reaching 465.86%. The company is part of the Dyninno Group and operates a branch in Chisinau, Moldova for customer relations and collections.

The platform is built around a cloud-based digital lending stack that automates the full lifecycle from KYC through underwriting to disbursement. Identity verification uses Onfido's biometric facial recognition with eIDAS/ETSI certification; credit decisions are produced via automated processing that integrates Biroul de Credit bureau data, ANAF income verification, and behavioral profiling, yielding legally binding approval decisions in 2-15 minutes without human intervention. Payments are processed through Netopia under PCI DSS, and funds are disbursed to bank cards, current accounts, or as cash at any BCR branch. An AI virtual assistant named Alin provides 24/7 Romanian-language chat support, and native iOS/Android apps extend the funnel to mobile.

The revenue model is usage-based: the company earns primarily through daily interest charges on outstanding revolving balances (0.55%-1% per day), supplemented by late-payment penalties. The go-to-market is fully digital and product-led, relying on organic search, a content-rich website, and self-serve applications with no physical branches. Customers include individual consumers seeking funds for medical emergencies, auto repairs, bill payments, vacations, debt consolidation, and interim salary bridging. Customer retention is supported by a tiered loyalty program (Bronze, Silver, Gold, Diamond) offering tenure-based interest discounts of 5-15% and priority support.

Name

ECOFINANCE IFN SA

Legal name

ECOFINANCE IFN S.A.

Website

https://creditprime.ro

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

ECOFINANCE IFN S.A. (CreditPrime) is a Romanian BNR-authorized non-bank lender offering 100% online revolving credit lines of 400-15,000 lei to individual consumers, including underbanked segments such as students, pensioners, and those with negative credit history.

Ownership category

akta.pro rank

Product category

Consumer Lending

NAICS

Sales Financing (52222), Credit Intermediation and Related Activities (522)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Buy Now, Pay Later (BNPL) Platforms (BPAMAFAG)

akta.pro secondary industries

Lending & Credit Disbursements (FSAMAKAH), Merchant-Integrated BNPL (Online Checkout) (FSAKACAA)

Keywords

• Online consumer lending
• Revolving credit line
• Non-banking financial institution
• Digital credit platform
• Instant cash loans

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Credit Interest Income: Primary revenue from daily interest charges (0.55%-1% per day) on outstanding credit line balances. New customers receive 0% interest for first 14-30 days promotional period.
2. Late Payment Penalties: Penalty charges applied for missed or delayed payments, contributing to overall cost of credit.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

ECOFINANCE IFN S.A., operating as CreditPrime, is a BNR-authorized non-banking financial institution that offers revolving online credit lines of 400–15,000 lei with terms up to 24 months to Romanian consumers. The entire application-to-disbursement flow is 100% digital, with AI-powered instant credit decisions, biometric KYC via Onfido, and disbursement directly to bank cards, current accounts, or as cash at BCR branches. New customers benefit from a 0% interest promotional period of 14–30 days, after which daily interest rates of 0.55%–1% apply.

Product overview

CreditPrime, operated by ECOFINANCE IFN S.A., is a Romanian non-banking financial institution (IFN) authorized by the National Bank of Romania. The core offering is a revolving credit line (Linie de Credit Online) of 400–15,000 lei over 24 months, offered entirely online with rapid approval in minutes. This credit line is the central product, supplemented by a customer self-service portal (Contul Meu), a tiered loyalty program (Bronze through Diamond), and a mobile app for iOS and Android. An AI virtual assistant named Alin provides 24/7 chat support. Funds are disbursed via BCR cash pickup, bank card transfer, or current account transfer, with repayment options including BCR deposit, bank transfer, automatic debit, and online card payment. The company participates in Romania's Biroul de Credit bureau and integrates with ANAF for income verification and Onfido for identity/KYC verification.

Differentiator

Problem solved

Functional benefit

Products and services

• CreditPrime — Linie de Credit Online (Online Revolving Credit Line) A revolving online credit line of 400–15,000 lei with a 24-month term, offered 100% online by ECOFINANCE IFN S.A. to Romanian citizens aged 20+ with at least 1,000 lei monthly income. New customers receive 0% interest for the first 14–30 days; thereafter daily interest is 0.55%–1% based on amount and credit profile. Funds can be received on bank card (Visa/MasterCard), bank account, or as cash at any BCR branch.
• Credit IFN Online (Non-Banking Institution Online Credit)

Quantifiable outcome

• Credit approval decisions in 2-15 minutes
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• OnfidocoreTechnology or IntegrationIdentity verification technology provider enabling biometric facial recognition and document authentication. Onfido validates customer identity through comparison of live photos/videos with identity documents, preventing fraud and identity theft in the credit application process. Data processing includes transfers to Onfido's Indian subcontractor WNS Global Services.
• NetopiacoreTechnology or IntegrationRomanian payment service provider (authorized) enabling secure online card payments for loan repayments. Processes Visa and MasterCard transactions with PCI DSS compliance for the credit platform.
• BCR (Banca Comercială Română)coreChannel Partner/ Reseller/ DistributorMajor Romanian bank providing cash deposit and withdrawal services at all BCR branches nationwide. Customers can receive loan funds in cash or make loan repayments at BCR locations.
• Biroul de Credit S.A.coreTechnology or IntegrationRomanian credit bureau providing credit history information and supporting responsible lending decisions. ECOFINANCE IFN S.A. is a participant in the Biroul de Credit system.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• ANAF (Agenția Națională de Administrare Fiscală): Romanian tax authority integrated with CreditPrime for real-time income verification. Not a competitor; included because it is a key data and risk-decisioning partner that shapes CreditPrime's underwriting capability for self-employed and informal-income segments.
• Biroul de Credit S.A. Romanian consumer credit bureau that CreditPrime uses for underwriting. Not a competitor, but a critical infrastructure counterpart whose coverage and data quality directly affect CreditPrime's ability to assess thin-file borrowers.

Emerging players

• Revolut (consumer credit / lending): Global digital super-app rolling out personal loans and credit products in Europe, including Romania. Comparable in fully digital consumer-credit mechanics and target of younger, mobile-first borrowers, but with vastly larger capital and brand reach.
• Wizz Air (paired with AirHelp-style BNPL services) / Klarna-style entrants: Global BNPL and consumer-credit platforms (Klarna, Laybuy, similar) increasingly entering CEE through partnerships. Comparable in the digital installment-credit mechanics, though their primary wedge is merchant-integrated checkout, not direct cash loans.

Broad incumbents

• Alpha Bank Romania (consumer credit): Universal bank in Romania with an active consumer-credit and personal-loan offering, including digital channels. Competes for the same underlying borrower pool with lower-rate prime products, constraining CreditPrime's pricing power.
• Provident (International Personal Finance): Large, established home-credit and online consumer lender operating across CEE with doorstep and digital channels. Comparable in providing small-ticket personal credit to underbanked consumers, though with a much broader geographic footprint and longer operating history.
• BRD – Groupe Société Générale (consumer credit): Major Romanian bank with a sizeable consumer-credit and personal-loan franchise, increasingly delivered online. Not a direct BNPL/IFN competitor, but a broad incumbent that pressures IFN pricing as it digitizes consumer lending.

Direct peers

• Viva Credit IFN: Romanian non-banking financial institution offering online cash loans and credit lines to consumers, with similar product positioning, digital onboarding, and rate card to CreditPrime. Most direct domestic competitor in the Romanian online consumer-credit space.
• Ferratum (Multitude SE): European digital lender historically focused on small-ticket online consumer loans with similar 100% digital onboarding and short-term installment structures. Comparable in customer segment (underserved/short-term credit users) and digital distribution model.
• TBI Bank: Bulgarian-headquartered digital lender operating in Romania with online consumer credit products and merchant POS financing. Directly comparable in product mix (online credit lines, BNPL-style offers) and in serving Romanian consumers with sub-second digital onboarding.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CreditPrime
• LinkedInlinkedin.com/company/ecofinance-romania

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ECOFINANCE IFN SA