White Room Automation

What White Room Automation does

White Room Automation (WRA) is a privately held Canadian control system integrator headquartered in Sherwood Park, Alberta, that specializes in industrial connectivity and SCADA/HMI intelligence services. The company is built around deep expertise in OPC (OLE for Process Control) technology and certified Wonderware (Schneider Electric) consulting, claiming more than 1,500 OPC and SCADA projects completed and over 10,000 hours of OPC interface development across virtually every major vendor system. Its core product portfolio includes versiondog (change management software for industrial programmable devices), Wonderware System Platform, Wonderware Historian (capacity up to 2,000,000 data tags), Matrikon OPC Tunneller, and Matrikon OPC Server for Triconex, complemented by professional services spanning OPC consulting, system design, troubleshooting, training, and custom development.

Name

White Room Automation

Legal name

White Room Automation

Website

https://whiteroomautomation.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

White Room Automation is a Canadian industrial control system integrator specializing in OPC connectivity, certified Wonderware SCADA/HMI implementations, and versiondog change management software for enterprise clients across oil & gas, pharmaceutical, pipeline, power, and other process-industry verticals.

Ownership category

akta.pro rank

Product category

Industrial Automation System Integration

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)

akta.pro secondary industry

Process Automation Instrumentation & Control (DCS, Valves, Actuators, Analyzers) (IMAHAHAM)

Keywords

• OPC connectivity services
• SCADA system integration
• Industrial automation consulting
• Wonderware implementation services
• HMI design solutions

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Services - OPC Implementation: Consulting and implementation services for OPC (OLE for Process Control) connectivity projects. Services include OPC consulting and system design, OPC troubleshooting, OPC training, and custom OPC development services. Revenue generated through project-based engagements with industrial clients.
2. Wonderware Consulting Services: Certified Wonderware consulting services including HMI design and architecture consulting, Wonderware InTouch optimization and maintenance, Wonderware Historian services, and Wonderware solutions training. Delivered as professional services engagements.
3. OPC Development Services: Custom OPC server and client development services. WRA has spent over 10,000 hours developing OPC interfaces for complex protocols and various vendor hardware and software applications. Includes OPC product solutions such as OPC tunnelling, UA proxies, and OPC security gateways.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

White Room Automation is a control system integrator specializing in industrial connectivity and SCADA/HMI systems. The company delivers professional services including OPC consulting, system design, troubleshooting, training, and custom development, alongside resold and implemented industrial software products such as versiondog (change management), Wonderware System Platform, Wonderware Historian, and Matrikon OPC solutions. They serve enterprise clients across verticals including Oil & Gas, pharmaceutical, power generation, pipeline, and water/wastewater utilities, positioning themselves as specialized OPC experts rather than generalist integrators.

Product overview

White Room Automation is a control system integrator specializing in industrial connectivity and SCADA/HMI systems, offering a portfolio of products centered on OPC (Open Platform Communications) technology and Wonderware platforms. Their core product lineup includes versiondog (change management software), Wonderware System Platform (operations management), Wonderware Historian (plant data historian), Matrikon OPC Tunneller (connectivity solution), and Matrikon OPC Server for Triconex (safety system integration). These products are complemented by professional services including OPC consulting, system design, troubleshooting, development, and training, as well as Wonderware-specific SCADA and HMI intelligence services. The company positions itself as an implementation specialist and certified Wonderware partner.

Differentiator

Problem solved

Functional benefit

Brands

• WRA: White Room Automation abbreviation used throughout the website.

Products and services

• versiondog

Quantifiable outcome

• Over 1,500 OPC and SCADA projects completed
• +3 more outcomes

Named customers6 records

Segments9 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Wonderware (Schneider Electric)coreImplementation/ SI/ Consulting PartnerWhite Room Automation is a Wonderware certified partner and preferred partner of Wonderware PacWest. This partnership provides access to all of Wonderware's latest technologies and deployment methodologies including Wonderware System Platform, Wonderware Historian, and InTouch HMI solutions. WRA delivers certified Wonderware consulting services, training, and implementation support.
• MatrikonOPCcoreTechnology or IntegrationWhite Room Automation partners with MatrikonOPC to provide OPC tunnelling solutions and OPC training. WRA offers MatrikonOPC product hands-on workshops and distributes products including Matrikon OPC Server for Triconex and Matrikon OPC Tunneller. WRA leverages Matrikon's 'Learn from those who do' training approach.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Applied Control Engineering: Independent control system integrator focused on SCADA, HMI, MES, and process automation for discrete and process manufacturers — directly comparable services and customer base.
• Inductive Automation: Creator of Ignition, a modern SCADA/HMI platform with native OPC UA connectivity. Competes head-on with WRA's Wonderware/HMI service stack and increasingly serves the same integrator ecosystem.
• Hallam-ICS: Control system integrator providing SCADA, PLC, and process automation services across regulated industries, comparable in size and scope to WRA.
• E Tech Group: Industrial automation and process control integrator delivering SCADA/HMI and MES solutions for manufacturers, with similar cross-vertical coverage to WRA.
• Maverick Technologies: Large CSIA-certified industrial systems integrator delivering automation, SCADA, and process control services across similar verticals to WRA.

Broad incumbents

• AVEVA: Industrial software incumbent (formerly Wonderware owner) delivering SCADA, HMI, and historian platforms with an integrator ecosystem that overlaps WRA's specialty.
• Emerson: Provider of DeltaV DCS and related automation solutions; competes with WRA in process industries where SCADA/HMI integration and regulatory compliance overlap.
• Honeywell: Owner of MatrikonOPC, a core product in WRA's portfolio. Competes broadly in industrial automation, process control, and SCADA across the same verticals.
• Rockwell Automation: Major industrial automation platform vendor with its own integrator network; competes with WRA's OPC and SCADA/HMI services in similar verticals.
• Schneider Electric: Owner of the Wonderware platform that WRA implements. Acts both as a partner and as a competing services provider in industrial automation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/white-room-automation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Room Automation