Easytrack Accounting & Payroll
Easytrack Payroll LLC is a locally-owned Colorado payroll services firm founded in 2007–2008, delivering full-service payroll processing, tax compliance, and HR advisory to small and medium-sized businesses across the US, built on Gusto and bundled with benefits, 401(k), workers' comp, and compliance add-ons.
- Company typePrivate
- Founded2007
- HeadquartersLouisville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Easytrack Accounting & Payroll does
Easytrack Payroll LLC (doing business as Easytrack Accounting & Payroll) is a privately-held, locally-owned payroll services provider headquartered in the Boulder and Denver, Colorado region, founded in 2007–2008 by Marty Madden. The company delivers full-service payroll processing, tax filing, and compliance support to small and medium-sized businesses across the lower 48 states and Hawaii, with additional specialized offerings for S-Corporation owners and contractor/1099 workforces. Its core product is built on a thin wrapper architecture layered on top of third-party payroll platforms — primarily Gusto, where Easytrack holds Gold Partner status, with legacy OnPay support for transitioning clients — supplemented by a ShareFile document management system and a Client Invoice Portal for self-service billing.
The company's product surface extends well beyond payroll through a bundle of partner-integrated add-on modules: integrated health insurance, 401(k) management, Pay-As-You-Go workers' compensation, employee paycards, online time tracking, background checks via Consumer Background Checks, labor law poster compliance via PosterElite, and an employee discount program via Tickets at Work. It also offers HR advisory services delivered by a team that includes Certified Payroll Professionals, positioning the firm as a "better than PEO" alternative for SMBs seeking consolidated payroll, benefits, and HR guidance without enterprise-scale contracts.
The business model is primarily subscription-recurring (monthly billing for payroll processing and bundled benefits), supplemented by professional services revenue from HR advisory. The go-to-market motion is sales-led and regionally concentrated, relying on direct website contact, local Colorado community presence, and word-of-mouth referrals rather than paid acquisition. The firm employs 1–10 people (4 named professionals), generates no disclosed revenue, has raised no external funding, and operates without a parent company or institutional shareholders, making it a founder-controlled lifestyle professional services business.
Easytrack Accounting & Payroll firmographics
Firmographics- Name
- Easytrack Accounting & Payroll
- Legal name
- Easytrack Payroll LLC
- Website
- https://easytrackpayroll.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Easytrack Payroll LLC is a locally-owned Colorado payroll services firm founded in 2007–2008, delivering full-service payroll processing, tax compliance, and HR advisory to small and medium-sized businesses across the US, built on Gusto and bundled with benefits, 401(k), workers' comp, and compliance add-ons.
- Ownership category
- akta.pro rank
Easytrack Accounting & Payroll industry classification
Industry- Product category
- Payroll Services
- NAICS
- Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Full-Service Payroll Processing (BPACAIAA)
- akta.pro secondary industries
- Managed Payroll Services (Full-Service Payroll Outsourcing) (BPAAAHAA), Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB), Benefits Deductions & Payroll Integration Administration (BPAAAHAF), Payroll & Employment Tax Services (BPAHABAD)
Keywords
Where Easytrack Accounting & Payroll is headquartered
LocationHeadquarters
- HQ city
- Louisville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Easytrack Accounting & Payroll business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Payroll Processing Services: Full-service payroll processing for small and medium-sized businesses including startups and growth companies
- Integrated Benefits: Additional services bundled with payroll including health insurance, workers' comp (Pay-As-You-Go), 401(k) management, and background checks
- HR Advisory Services: Professional Human Resources advising, support, and HR software functionality
- Specialized Payroll Services: S-Corp Owner Payroll services for specific business entity types
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Full Service Payroll - Custom quoting based on business size and needs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Easytrack Accounting & Payroll product offering
Product offeringCore offering
Easytrack Accounting & Payroll provides full-service payroll processing for small and medium-sized businesses, startups, and growth companies, primarily in Colorado with national reach. The firm wraps the Gusto payroll platform (where it holds Gold Partner status) with professional payroll expertise, Certified Payroll Professionals, and HR advisory services, and bundles in add-on modules such as S-Corp Owner Payroll, integrated benefits (health insurance, 401(k), workers' comp), HR management, background checks, time tracking, employee paycards, labor law posters, and an employee discount program.
Product overview
Easytrack Accounting & Payroll operates as a locally-owned payroll service company serving small and medium-sized businesses in Boulder and Denver, Colorado. Their core offering is Payroll Services, a full-service payroll processing solution. They position themselves as a better alternative to PEOs, functioning as a one-stop-shop by bundling their core payroll platform with multiple integrated add-on modules including S-Corp Owner Payroll for business owner-specific needs, Integrated Benefits (health insurance), Workers' Comp (Pay-As-You-Go), Integrated 401(k), Time Tracking, HR Management, Background Checks, Employee PayCards, and Labor Law Posters. They also provide a Client Invoice Portal for self-service billing management. As a Gusto Gold Partner, they leverage the Gusto payroll platform while wrapping it with their professional payroll expertise and advising services.
Differentiator
Problem solved
Functional benefit
Products and services
- Payroll Services Full-service payroll processing for small and medium-sized businesses, providing accurate payroll management, tax filing, and compliance services.
- S-Corp Owner Payroll Specialized payroll services designed for S-Corporation owners, handling owner compensation, distributions, and compliance requirements.
- Integrated Benefits Health insurance integrated with payroll services to reduce administrative work and lower insurance costs.
- Workers' Comp Pay-As-You-Go workers' compensation insurance integrated with payroll processing, with traditional insurance options also available.
- Integrated 401(k) 401(k) retirement plan management integrated directly with payroll for seamless employee retirement contributions.
- Background Checks Quick and easy online background checks for employees and contractors to assist with hiring decisions.
- Labor Law Posters Compliance labor law poster service with laminated posters and updates when laws change, including a remote worker e-Poster option.
- Employee PayCards Electronic payment solution providing employees who cannot have bank accounts access to their wages via prepaid cards.
- Time Tracking Online employee time entry system and punch-in/punch-out online time clock to reduce errors and save time in payroll processing.
- HR Management Professional human resources advising, support, and HR software functionality for business compliance and employee management.
- Employee Discounts Tickets at Work employee discount program offering exclusive discounts on attractions, theme parks, shows, sporting events, movie tickets, and hotels as a free benefit for Easytrack clients and their employees.
- Client Invoice Portal Online portal for clients to manage invoices and billing for payroll services.
Quantifiable outcome
- Payroll done right the first time - no 'falling through the cracks'
- +1 more outcomes
Companies that use Easytrack Accounting & Payroll
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Easytrack Accounting & Payroll technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Easytrack Accounting & Payroll partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- GustocoreGusto Gold Partner - Easytrack is certified as a Gold Partner with Gusto payroll platform, integrating their technology into service delivery. The Gusto Gold Partner Badge is prominently displayed on the Easytrack website, indicating certified expertise and established partnership status.
- Tickets at WorkminorTickets at Work provides exclusive employee discounts program for Easytrack Payroll clients and their employees, including discounts to attractions, theme parks, shows, sporting events, movie tickets, hotels and more. This is offered as a free benefit exclusively to Easytrack clients.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Easytrack Accounting & Payroll competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Customer concentration
Easytrack Accounting & Payroll financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easytrack Accounting & Payroll leadership team
Management profileNumber of profiles
Profiles5 records
Easytrack Accounting & Payroll funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easytrack Accounting & Payroll M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easytrack Accounting & Payroll
What does Easytrack Accounting & Payroll do?
Easytrack Accounting & Payroll provides full-service payroll processing for small and medium-sized businesses, startups, and growth companies, primarily in Colorado with national reach. The firm wraps the Gusto payroll platform (where it holds Gold Partner status) with professional payroll expertise, Certified Payroll Professionals, and HR advisory services, and bundles in add-on modules such as S-Corp Owner Payroll, integrated benefits (health insurance, 401(k), workers' comp), HR management, background checks, time tracking, employee paycards, labor law posters, and an employee discount program.
Is Easytrack Accounting & Payroll a public or private company?
Easytrack Accounting & Payroll is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Easytrack Accounting & Payroll founded?
Easytrack Accounting & Payroll was founded in 2007. It employs 1 to 10 people.
Where is Easytrack Accounting & Payroll based?
Easytrack Accounting & Payroll is headquartered in Louisville, United States, in the North America region.
How does Easytrack Accounting & Payroll make money?
Four revenue lines are on record. Payroll Processing Services are the primary driver. The others are integrated Benefits, HR Advisory Services and specialized Payroll Services.
Does Easytrack Accounting & Payroll have an API?
No public API is recorded for Easytrack Accounting & Payroll.
What industry is Easytrack Accounting & Payroll in?
Easytrack Accounting & Payroll's product category is Payroll Services. Its primary akta.pro industry code is BPACAIAA, Full-Service Payroll Processing, with a secondary code of BPAAAHAA, Managed Payroll Services (Full-Service Payroll Outsourcing). Its NAICS code is 541214 and its SIC code is 6199.