Cube Sports
Cube Sports is a Cologne-based private company founded in 2011 that operates sporting products for kids, teens, and adults in the German market. It is a small operator with 11-50 employees and only seed-stage funding on record.
- Company typePrivate
- Founded2011
- HeadquartersCologne, Germany
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cube Sports does
Cube Sports is a German private company, founded in 2011 and headquartered in Cologne, that operates in the sporting products segment serving kids, teens, and adults. According to the firmographic source, the company's core offering spans sporting goods across these three demographic cohorts, positioning it as a multi-segment consumer sporting products operator in the DACH market. The website domain (cubesports.de) and German domicile suggest a primarily Germany-centric footprint, though no explicit geographic scope, channel strategy, or distribution model is disclosed in the available inputs.
Underlying technology, product architecture, and platform details are not documented in the source data. The company's web presence returned only a loader/verification message rather than substantive content, and supplementary data sources returned empty structures for products, technology stack, integrations, and AI capabilities. Consequently, the technical composition of the offering cannot be characterized beyond the broad description of sporting products across age segments.
Cube Sports is structurally a small private operator with 11-50 employees and only a seed funding round on record (February 2011, led by TechVision Fund with Seed Fonds Aachen). The business model — including pricing structure, go-to-motion, revenue mix, and customer segments — is not disclosed. The lack of follow-on funding events, public financial disclosures, or named customer relationships in the source data limits further inference; the firm should be treated as an early-stage, low-information entity for analytical purposes.
Cube Sports firmographics
Firmographics- Name
- Cube Sports
- Website
- https://cubesports.de
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cube Sports is a Cologne-based private company founded in 2011 that operates sporting products for kids, teens, and adults in the German market. It is a small operator with 11-50 employees and only seed-stage funding on record.
- Ownership category
- akta.pro rank
Cube Sports industry classification
Industry- Product category
- Sporting Goods
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Full-Line Sporting Goods Superstores (CRAMABAA)
- akta.pro secondary industry
- Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)
Keywords
Where Cube Sports is headquartered
LocationHeadquarters
- HQ city
- Cologne
- HQ country
- Germany
- HQ region
- Europe
Markets served
Cube Sports business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Cube Sports product offering
Product offeringCore offering
Cube Sports operates as a private company based in Cologne, Germany, selling sporting products for kids, teens, and adults. The company runs an online storefront at cubesports.de serving individual consumers seeking sports and athletic gear. Limited operational detail is available beyond the company's positioning as a sporting goods retailer.
Differentiator
Problem solved
Functional benefit
Products and services
- Kids Sporting Products
- Teens Sporting Products
- Adults Sporting Products
Companies that use Cube Sports
Customer profileIdeal customer profiles1 record
Cube Sports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cube Sports partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Cube Sports competitors and assessment
Company assessmentDirect peers
- SportScheck: SportScheck is one of Germany's largest multi-channel sporting goods retailers with a long-running online and store presence. It is directly comparable to Cube Sports on customer base (German sports consumers), product categories (generalist sporting goods across age groups), and channel mix (online plus physical).
- Intersport Deutschland: Intersport is a leading sporting goods retail cooperative in Germany with a strong store footprint and broad assortment across team sports, fitness, and outdoor. It overlaps with Cube Sports on multi-segment sporting goods retail, German market focus, and family/team buyer segments.
- Planet Sports: Planet Sports is a German-founded online sporting goods retailer focused on action sports, team sports, and outdoor categories. It is comparable to Cube Sports as an online-first sporting products retailer serving German and broader European consumers with multi-segment assortments.
- Blue Tomato: Blue Tomato is a European action sports and streetwear retailer with a strong online presence and stores in German-speaking markets. It overlaps with Cube Sports on youth and adult sporting product categories and on the German/Austrian e-commerce buyer base.
- Runners Point: Runners Point is a German specialty retailer for running and fitness products with both online and physical stores. It is comparable to Cube Sports as a focused sporting goods retailer serving German consumers, though with a narrower specialty angle.
- Engelbert Strauss: Engelbert Strauss is a German workwear and sport-adjacent apparel retailer with a strong direct-to-consumer online channel. It is comparable to Cube Sports on the German market focus, family and adult buyer segments, and a vertically controlled D2C model.
Broad incumbents
- Decathlon: Decathlon operates large-format sporting goods stores and a strong online channel in Germany under a vertically integrated private-label model. It competes with Cube Sports across most product categories and customer segments but at vastly greater scale and price competitiveness.
- Zalando: Zalando is Europe's largest online fashion and lifestyle platform with a sizable sports category, serving German and pan-European consumers. It competes with Cube Sports for the same household sporting goods spend via marketplace and first-party assortment.
- Amazon Germany Sports Store: Amazon's German sports storefront is a mass-market online sporting goods destination with deep assortment, fast delivery, and aggressive pricing. It is a baseline competitive comparable to any small German sporting goods retailer, including Cube Sports.
Regional players
- Otto Sports: Otto is one of Germany's largest online retail platforms, including a sports and leisure assortment that competes for the same household buyer. It is comparable to Cube Sports on channel (online-first, German) and on multi-segment family positioning, though at much larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Cube Sports social profiles
Digital presenceCube Sports financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cube Sports leadership team
Management profileNumber of profiles
Cube Sports funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cube Sports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cube Sports
What does Cube Sports do?
Cube Sports operates as a private company based in Cologne, Germany, selling sporting products for kids, teens, and adults. The company runs an online storefront at cubesports.de serving individual consumers seeking sports and athletic gear. Limited operational detail is available beyond the company's positioning as a sporting goods retailer.
Is Cube Sports a public or private company?
Cube Sports is a private company. It is classified as unknown and is currently operating.
When was Cube Sports founded?
Cube Sports was founded in 2011. It employs 11 to 50 people.
Where is Cube Sports based?
Cube Sports is headquartered in Cologne, Germany, in the Europe region.
Who are Cube Sports's main competitors?
Direct peers on record are SportScheck, Intersport Deutschland, Planet Sports, Blue Tomato, Runners Point and Engelbert Strauss. Broad incumbents are Decathlon, Zalando and Amazon Germany Sports Store. Otto Sports is listed as a regional player.
Does Cube Sports have an API?
No public API is recorded for Cube Sports.
What industry is Cube Sports in?
Cube Sports's product category is Sporting Goods. Its primary akta.pro industry code is CRAMABAA, Full-Line Sporting Goods Superstores, with a secondary code of CRAFABAI, Sporting Goods, Outdoor & Fitness Marketplaces. Its NAICS code is 45911 and its SIC code is 5960.