The Parlour
- Company typePrivate
- Founded2012
- HeadquartersProvidence, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
The Parlour firmographics
Firmographics- Name
- The Parlour
- Legal name
- R.A.G., Inc.
- Website
- https://theparlourri.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Parlour industry classification
Industry- Product category
- Live Music Venue & Bar
- NAICS
- Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Live Music Venues & Concert Bars (THAFAEAD)
Keywords
Where The Parlour is headquartered
LocationHeadquarters
- HQ city
- Providence
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Parlour business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Ticket Sales and Cover Charges: Revenue generated from ticket sales for ticketed concerts (sold through DICE platform) and cover charges for walk-in events. Prices range from free (open mic) to $10-25 per event depending on the show.
- Food and Beverage Sales: The venue serves food and drinks including a rotating selection of beers on tap, with on-site kitchen operations during event hours.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Free events - Open Mic and Blues Jam |
| Transaction based/ take rate | Pay-as-you-go | Ticketed concerts - Standard admission |
| Other | Pay-as-you-go | Special events and benefits |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
The Parlour product offering
Product offeringCore offering
The Parlour operates as a live music venue and bar in Providence, Rhode Island, hosting nightly concerts, weekly recurring music series (open mic, blues jam, jazz), and ticketed performances featuring local and touring artists across multiple genres. The venue also provides full bar and food service during events and offers the physical space for private event hosting and community fundraisers.
Product overview
The Parlour is a live music venue and bar located at 1119 North Main Street, Providence, RI, operating since approximately 2012. The venue's core offering centers on live music programming including recurring events (open mic nights, jazz series, blues jams) and ticketed concerts featuring touring and local artists across diverse genres. Secondary offerings include full bar service with rotating craft beer taps and private event hosting for community fundraisers and celebrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Music Venue Services Core venue offering that hosts concerts, open mic nights, jazz series, blues jams, and special events featuring local and touring artists across multiple genres including rock, ska, reggae, jazz, blues, punk, and Americana.
- Bar and Beverage Service
Companies that use The Parlour
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
The Parlour technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Parlour partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Spring Street ProductionscoreLocal event production company that partners with The Parlour to produce and promote concerts. Presented multiple shows including Taylor Hollingsworth, Lilly Hiatt, and other acts.
- Intrinsic EventscoreEvent promoter that produces shows at The Parlour including The Planet Smashers, Jason Ringenberg, and other special events.
- The Hammer CollectivecoreLocal event collective that produces shows at The Parlour including heavy rock and metal events, This Will Destroy You, and other special presentations.
- Tor Johnson RecordsminorRecord label that presents shows at The Parlour, including heavy rock events featuring Riverbed, Spiritkiller, and other acts.
- R.A.G. Inc. (DBA The Parlour Providence)coreLegal business entity operating as The Parlour Providence.
- DICE (Ticketing Platform)coreThird-party ticketing platform used for online ticket sales for events at The Parlour. Integrated into the venue's website for event registration.
- Narragansett BeerminorLocal Rhode Island beer brand partnered with The Parlour for events including ExtravaGansett Block Party and provides raffle prizes for contests.
- Hunger DownminorCommunity initiative for hunger relief in Rhode Island. The Parlour is an inaugural member, collecting food donations at events.
- Tune In and Tune Up (RI Music Hall of Fame)minorOrganization raising money for musicians without health insurance. The Parlour hosts benefit concerts and has contributed $250 to support the cause.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
The Parlour competitors and assessment
Company assessmentDirect peers
- AS220: AS220 is an independent, community-rooted music and arts venue in downtown Providence hosting live music, performance, and gallery programming—directly comparable to The Parlour in scale, mission, and Providence geography.
- The Met Pawtucket: The Met is a historic independent live music venue in Pawtucket, RI (Greater Providence) that hosts touring and local acts across genres—a near-perfect direct peer for The Parlour in size, region, and business model.
- Brighton Music Hall: Brighton Music Hall is an intimate, independent live music venue in the Boston metro hosting touring indie/rock acts with bar service—closely comparable to The Parlour in capacity, programming style, and revenue mix.
- The Sinclair: The Sinclair is a Cambridge, MA independent music venue combining ticketed live shows with full bar and kitchen service—directly comparable to The Parlour in mid-size club positioning and ticketed concert model.
- The Black Cat: The Black Cat is a long-running independent live music venue in Washington, DC hosting touring indie, punk, and alternative acts with a bar—comparable to The Parlour in independent ownership, intimate scale, and genre mix.
- Higher Ground: Higher Ground is an independent live music venue in Burlington, VT hosting regional and touring acts with bar service—directly comparable to The Parlour in independent operator model and small-to-mid club positioning.
Broad incumbents
- Stone Pony: The Stone Pony is a larger, more established independent music venue in Asbury Park, NJ with a broader national profile—comparable to The Parlour as an independent live music bar but operating at significantly greater scale and brand reach.
- Bowery Ballroom: Bowery Ballroom is a well-established NYC independent live music venue hosting indie and touring acts—comparable in business model to The Parlour but operating at larger capacity and higher price points in a denser market.
- First Avenue: First Avenue is an iconic independent music venue in Minneapolis operating multiple rooms with bar service—comparable to The Parlour in independent live music mission and ticketed concert model but at substantially greater scale and brand recognition.
Others
- Live Music Society: Live Music Society is a nonprofit that supports independent live music venues through grants and crisis relief—listed because The Parlour is a documented recipient of their support, making it an ecosystem enabler rather than a direct competitor.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Parlour social profiles
Digital presenceThe Parlour financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Parlour leadership team
Management profileNumber of profiles
Profiles2 records
The Parlour funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Parlour M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Parlour
What does The Parlour do?
The Parlour operates as a live music venue and bar in Providence, Rhode Island, hosting nightly concerts, weekly recurring music series (open mic, blues jam, jazz), and ticketed performances featuring local and touring artists across multiple genres. The venue also provides full bar and food service during events and offers the physical space for private event hosting and community fundraisers.
Is The Parlour a public or private company?
The Parlour is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Parlour founded?
The Parlour was founded in 2012. It employs 1 to 10 people.
Where is The Parlour based?
The Parlour is headquartered in Providence, United States, in the North America region.
How does The Parlour make money?
Two revenue lines are on record. Ticket Sales and Cover Charges are the primary driver. The others are food and Beverage Sales.
Who are The Parlour's main competitors?
Direct peers on record are AS220, The Met Pawtucket, Brighton Music Hall, The Sinclair, The Black Cat and Higher Ground. Broad incumbents are Stone Pony, Bowery Ballroom and First Avenue. Live Music Society is listed as an others.
Does The Parlour have an API?
No public API is recorded for The Parlour.
What industry is The Parlour in?
The Parlour's product category is Live Music Venue & Bar. Its primary akta.pro industry code is THAFAEAD, Live Music Venues & Concert Bars. Its NAICS code is 722410 and its SIC code is 5810.