English Rose

What English Rose does

English Rose is a privately held, locally owned boutique residential care provider headquartered in Edina, Minnesota, founded in 1997 by Joshua Wert. The company operates six single-family residential homes across Edina and Minnetonka (Timber Ridge, Gleason Knoll, Braemar Hills, Interlachen, Loch Wood, and Oak Ridge), each limited to no more than six residents and staffed at a 1:3 caregiver-to-resident ratio — roughly five times more concentrated than the Minnesota long-term care average. Core service lines include Assisted Living, Memory Care (Alzheimer's and dementia), Parkinson's Care (via Struthers-certified caregivers), and short-term Respite and Rehabilitation. English Rose also operates English Rose Home Care, a wholly-owned subsidiary delivering in-home personal assistance, skilled nursing, and dementia navigation services across the Twin Cities metro.

The company's core technology is a proprietary 'What Makes Me Unique' life story documentation system that captures residents' histories, preferences, and traditions to drive person-centered care planning — developed over 25+ years rather than built on licensed AI/ML. Service delivery is anchored by 24/7 skilled nursing, leadership promoted exclusively from front-line caregivers, and recognized external partnerships with the Struthers Parkinson's Care Network, Parkinson's Foundation, and Alzheimer's Association.

Revenue is generated on a recurring subscription (monthly) basis through three streams: long-term residential care, short-term respite and rehabilitation stays (minimum three-day commitment), and in-home care services. Pricing is quote-based, not publicly disclosed, and acquisition is primarily relationship-driven via free consultations, family testimonials, community education events (e.g., the Living Well Learning Series), and earned media — including a 2019 PBS documentary, 'Revolutionizing Dementia Care.' The company is privately held with no disclosed external funding and operates exclusively within the Minneapolis-St. Paul metro.

Name

English Rose

Legal name

English Rose Suites

Website

https://englishrosesuites.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

English Rose is a privately held Minnesota-based boutique residential care provider operating six single-family homes (capped at six residents each) in Edina and Minnetonka, delivering 24/7 assisted living, memory care, Parkinson's care, and in-home care services for seniors across the Twin Cities metro.

Ownership category

akta.pro rank

Product category

Residential Assisted Living and Memory Care

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Luxury / High-End Assisted Living Communities (HLADABAD)

akta.pro secondary industries

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG), Dementia & Alzheimer’s Respite Care (HSABAGAF), Dementia Companion & Engagement Care (HSABAEAA)

Keywords

• Residential assisted living
• Memory care services
• Parkinson's care
• In-home senior care
• Dementia care homes

Headquarters

HQ city

Minnesota City

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Long-term Residential Care: Ongoing assisted living and memory care services in residential homes with 24/7 nursing support
2. Short-term Respite and Rehabilitation Stays: Flexible short-term stays ranging from a few days to several weeks for rehabilitation or caregiver relief, with minimum 3-day commitment
3. In-Home Healthcare Services: Home care services including household services, personal assistance, skilled nursing, dementia navigation, and specialty services through English Rose Home Care brand

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

English Rose operates luxury, single-family residential homes in the Minneapolis-St. Paul metro area that deliver assisted living, memory care, Parkinson's care, and short-term respite/rehabilitation services to seniors requiring 24/7 support. Through its English Rose Home Care subsidiary, the company also provides in-home caregiving, personal assistance, skilled nursing, and dementia navigation services to seniors aging in place. Care is delivered in small homes limited to six residents, supported by a 1:3 caregiver ratio and 24/7 skilled nursing.

Product overview

English Rose operates as a portfolio of luxury residential care services for seniors in the Minneapolis-Twin Cities area. The company offers four interconnected core service lines: Assisted Living, Memory Care, Respite and Rehabilitation, and Parkinson's Care, all delivered in boutique single-family residential homes (six locations across Edina and Minnetonka). Additionally, English Rose Home Care provides in-home support services, creating a complete continuum of care from home-based assistance to residential living. The service model emphasizes small-scale home environments with 1:3 staff-to-resident ratios, 24/7 nursing, and a relationship-based approach that was featured in PBS's 2019 documentary Revolutionizing Dementia Care.

Differentiator

Problem solved

Functional benefit

Products and services

• Assisted Living Luxury residential assisted living offered in single-family homes with 24/7 support, home-cooked meals, engaging activities, and highly trained personable caregivers. Each home maintains a 1:3 staff-to-resident ratio and serves seniors needing daily living support who want to maintain independence.
• Memory Care Personalized private memory care for people living with Alzheimer's and other forms of dementia. Features individualized care plans built on the proprietary 'What Makes Me Unique' life story approach, a 1:3 staffing ratio, 24/7 skilled nursing, and a small home environment recognized for dementia care excellence.
• Respite and Rehabilitation Short-term residential stays ranging from a few days to several weeks for individuals recovering from surgery or illness or for family caregivers needing respite. Services are delivered in boutique home environments with luxury amenities and wellness support.
• Parkinson's Care Residential Parkinson's disease care with 25+ years of specialized experience. Provided by Struthers-certified caregivers with an interdisciplinary staff, mobility support, medication management, and physical therapy coordination.
• English Rose Home Care In-home senior care services in Minneapolis-St. Paul including household services, personal assistance, skilled nursing, dementia navigation, and specialty services. Designed for seniors who wish to remain in their own homes while receiving professional caregiving support.

Quantifiable outcome

• Staff-to-resident ratio of 1:3 compared to Minnesota long-term care average of 1:16
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Struthers Parkinson's Care NetworkcoreStrategic or Co-development PartnerLong-standing partnership with Struthers Parkinson's Center for specialized Parkinson's care training and expertise. English Rose is a partner in the network, receiving specialized training and certification support for staff on Parkinson's care best practices.
• Parkinson's FoundationcoreStrategic or Co-development PartnerMember of Parkinson's Foundation providing resources and support for residents living with Parkinson's disease and their families.
• Giving VoiceminorStrategic or Co-development PartnerChorus organization dedicated to defying dementia through music, bringing musical engagement to people with memory loss.
• Above & Beyond Senior ServicesminorStrategic or Co-development PartnerIn-home physical therapy and occupational therapy services partnership for residents needing rehabilitation support.
• Alzheimer's AssociationcoreStrategic or Co-development PartnerSupport and education for people impacted by dementia, providing resources for families and staff training.
• Bhakti Brain Health ClinicminorStrategic or Co-development PartnerIntegrated holistic approach to improving brain and nervous system health for residents.
• Care Options Network (Volunteers of America)minorStrategic or Co-development PartnerSenior care resource network for professionals and families, providing community connections and resources.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Silverado Senior Living: Operates luxury, small-home memory care and assisted living communities with high staff-to-resident ratios and specialized dementia programming — closely aligned with English Rose's boutique, person-centered model.
• Koelsch Communities: Family-owned operator specializing in small-home memory care and assisted living with high caregiver engagement, similar in scale, ownership structure, and dementia focus to English Rose.
• Aegis Living: West Coast-based operator of upscale assisted living and memory care communities emphasizing intimate household-style settings, comparable to English Rose's six-resident boutique homes.
• The Arbor Company: Operator of upscale senior living communities including assisted living and memory care with a relationship-driven culture — comparable positioning to English Rose's concierge, family-focused model.
• Kisco Senior Living: Operates upscale assisted living and memory care communities emphasizing personalized care and hospitality, a positioning directly analogous to English Rose's luxury boutique model.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator providing assisted living, memory care, and home care services; competes with English Rose across multiple care settings, though at lower-end staffing ratios.
• Atria Senior Living: National luxury senior living operator offering assisted living, memory care, and respite services across many markets — overlapping with English Rose's service lines but at a much larger footprint.
• Discovery Senior Living: National senior living provider with assisted living and memory care communities; overlaps with English Rose's service lines but at a broader, less boutique scale.
• Sunrise Senior Living: Large national assisted living and memory care operator with a premium service tier; competes for the same affluent dementia-care families but at materially greater scale.

Emerging players

• Home Instead (Honor Technology): Large in-home senior care franchise network serving clients who wish to age in place — directly comparable to English Rose Home Care, English Rose's in-home services subsidiary.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@englishrosesuites223
• Facebookfacebook.com/EnglishRoseSuites
• LinkedInlinkedin.com/company/english-rose-suites
• Instagraminstagram.com/englishrosesuites
• Xx.com/englirosesuites

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about English Rose