Dr.Clauder solutions for pets
Family-owned German pet food manufacturer (founded 1957) producing approximately 500 dry food, wet food, snack, supplement, and B.A.R.F. products for dogs and cats from its own facility in Hamminkeln. Sells D2C online within Germany and exports to 65 countries via regional field sales representatives.
- Company typePrivate
- Founded1957
- HeadquartersHamminkeln, Germany
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dr.Clauder solutions for pets does
Dr.Clauder solutions for pets GmbH is a family-owned, owner-managed German pet food manufacturer founded in 1957 and headquartered in Hamminkeln, North Rhine-Westphalia. The company produces approximately 500 stock-keeping units of dry food, wet food, B.A.R.F. raw food, functional snacks, and nutritional supplements for dogs and cats across multiple sub-brands (Basic Nature, Best Choice, Selected Meat, High Premium, Hyposensitive, Function & Care, Supplement Snacks, Trainee Snack) addressing life-stage, sensitivity, and therapeutic-diet segments. Production occurs at the firm's own facility in Germany under IFS Food certification, with an in-house R&D team driving formulation work, including the 2024 launch of Trainee Snack Cultivated Protein using patented FeedKind Pet Protein (Methylococcus Capsulatus fermentation). The 'Was drauf steht ist auch drin' 100% transparent declaration principle and individual 'Zusatznutzen' (added benefit) per SKU underpin the product positioning.
The commercial model is primarily direct-to-consumer through a German-language Shopify storefront at dr-clauder.com (the website currently restricts shipping to Germany) plus a Friday factory outlet in Hamminkeln-Brühnen; advisory and customer service are centralized via an inside sales team and a free 0800 nutrition hotline. International expansion is executed through regional field sales representatives covering Asia & Middle East and Africa, with products reportedly distributed to 65 countries; export customer service is operated centrally from Hamminkeln. In 2024 the company layered on a Futter-Abo subscription (credit-card auto-delivery for dry food, wet food, and snacks) to add recurring revenue, and it markets through the Clauder-Magazin blog, social channels, and third-party independent testing platforms such as Dogorama. With approximately 100 employees at headquarters, Dr.Clauder presents as a privately funded Mittelstand specialty pet food brand with no external equity, no acquisitions, and no disclosed revenue figure.
Dr.Clauder solutions for pets firmographics
Firmographics- Name
- Dr.Clauder solutions for pets
- Legal name
- Dr.Clauder solutions for pets GmbH
- Website
- https://dr-clauder.com
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Family-owned German pet food manufacturer (founded 1957) producing approximately 500 dry food, wet food, snack, supplement, and B.A.R.F. products for dogs and cats from its own facility in Hamminkeln. Sells D2C online within Germany and exports to 65 countries via regional field sales representatives.
- Ownership category
- akta.pro rank
Dr.Clauder solutions for pets industry classification
Industry- Product category
- Pet Food & Nutrition
- NAICS
- Dog and Cat Food Manufacturing (311111)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Dry Kibble (Dog & Cat) (CRADAFAA)
- akta.pro secondary industries
- Wet/Canned & Pouch Food (Dog & Cat) (CRADAFAB), Raw & Fresh Pet Food (Refrigerated/Frozen) (AFADAFAE), Natural/Organic & Limited-Ingredient Diets (CRADAFAH)
Keywords
Where Dr.Clauder solutions for pets is headquartered
LocationHeadquarters
- HQ city
- Hamminkeln
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Dr.Clauder solutions for pets business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Pet food and supplement direct sales: Revenue generated through direct online sales of proprietary dry food, wet food, B.A.R.F., functional snacks, and nutritional supplements via the dr-clauder.com e-commerce platform and factory outlet store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wide product range across multiple price tiers from economy to premium |
| Subscription | Monthly | Futter-Abo subscription for regular auto-delivery |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Dr.Clauder solutions for pets product offering
Product offeringCore offering
Dr.Clauder solutions for pets manufactures and sells pet food (dry food, wet food, B.A.R.F. raw food), functional snacks, and nutritional supplements for dogs and cats. All products are produced in the company's own German facility and sold primarily via its direct-to-consumer e-commerce shop, a factory outlet, and international sales channels. The portfolio comprises approximately 500 products, each formulated with a specific functional added benefit (joint, digestive, skin/coat, dental, calming, etc.) and made from natural, food-grade ingredients under IFS Food certification.
Product overview
Dr.Clauder solutions for pets is a German family-owned pet food company (founded 1957) producing approximately 500 products for dogs and cats. The portfolio is organized into core product categories (dry food, wet food, BARF raw food, functional snacks, and nutritional supplements) with multiple sub-brands targeting different market segments and pet needs. Key product lines include Basic Nature and Best Choice (mainstream dry food), Selected Meat and Best Selection (premium wet food), Hyposensitive (hypoallergenic), High Premium (premium cat food), and the innovative Function & Care supplement system. The company also offers specialty products like Trainee Snack Cultivated Protein (vegan/cultivated protein treats) and services including food subscription delivery and free nutrition consultation hotline. All products are manufactured in Germany at the company's own production facilities.
Differentiator
Problem solved
Functional benefit
Brands
- Selected Meat: Premium wet food line featuring single protein sources with complementary ingredients like potato or vegetables.
- Best Choice
- Basic Nature
- Hyposensitive
- High Premium
- Best Selection
- Best Filet
- Best Pearls
- Trainee Snack
- Functional Coins
- Country Dental
- WorkOut Snack
- Function & Care
- Supplement Snacks
- Cultivated Protein
Products and services
- Trockenfutter (Dry Food) Dry kibble food for dogs and cats available in multiple life-stage, size, and sensitivity variants including Basic Nature, Best Choice Lifecycle, Best Choice Lifecycle Sensitive, Hyposensitive, and High Premium lines. Targeted at pet owners seeking complete daily nutrition tailored to age, breed size, and dietary sensitivities.
- Nassfutter (Wet Food) Wet/canned food for dogs and cats made with fresh, high-quality ingredients. Includes Selected Meat, Best Selection, Best Filet, and Best Pearls product lines featuring varied single-protein sources combined with vegetables or superfoods.
- B.A.R.F. (Biologisch Artgerechtes Rohes Futter) Raw food products following the B.A.R.F. diet philosophy for dogs and cats, including complete meals and meat cans with combinations of meat, vegetables, and fruits.
- Functional Snacks Functional snack treats for dogs and cats providing health benefits beyond basic nutrition. Includes Trainee Snacks (training treats), Country Dental Snacks (dental care), WorkOut Snacks (energy), Snack IT (creamy treats), Functional Coins, and Supplement Snacks.
- Function & Care Nutritional Supplements (Nahrungsergänzung) Dietary supplements for dogs and cats addressing specific health needs. The Function & Care line includes Mobil & Fit (joint support), Hair & Skin (coat health), Intestinal (digestive health), Dental (oral care), Pro Life (puppy/kitten nutrition), plus emulsions, oils, pastes, and pellets.
- Trainee Snack Cultivated Protein Vegan training snack for dogs and cats made with cultivated protein (FeedKind Pet Protein) from Methylococcus Capsulatus via fermentation. Hypoallergenic, environmentally sustainable alternative to meat-based treats; awarded the Fressnapf Innovation Award.
- Futter-Abo (Food Subscription) Subscription-based automatic delivery of dry food, wet food, and snacks on a regular schedule with credit card payment, providing convenience for recurring pet food purchases.
- Ernährungsberatung (Nutrition Consultation Hotline) Free nutrition advisory service via hotline (0800 prefix) and email ([email protected]) staffed by pet nutrition experts, providing guidance on feeding, food transitions, senior pets, puppies, allergies, and specific health conditions.
Quantifiable outcome
- 4.6 out of 5 Pfoten rating in Dogorama testing for both Supplement Snack Relax and Trainee Snack Cultivated Protein
- +1 more outcomes
Companies that use Dr.Clauder solutions for pets
Customer profileSegments2 records
Ideal customer profiles2 records
Dr.Clauder solutions for pets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dr.Clauder solutions for pets partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Dr.Clauder solutions for pets competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dr.Clauder solutions for pets social profiles
Digital presenceDr.Clauder solutions for pets compliance and trust
Trust signalCompliance1 record
Dr.Clauder solutions for pets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dr.Clauder solutions for pets leadership team
Management profileNumber of profiles
Profiles5 records
Dr.Clauder solutions for pets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dr.Clauder solutions for pets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dr.Clauder solutions for pets
What does Dr.Clauder solutions for pets do?
Dr.Clauder solutions for pets manufactures and sells pet food (dry food, wet food, B.A.R.F. raw food), functional snacks, and nutritional supplements for dogs and cats. All products are produced in the company's own German facility and sold primarily via its direct-to-consumer e-commerce shop, a factory outlet, and international sales channels. The portfolio comprises approximately 500 products, each formulated with a specific functional added benefit (joint, digestive, skin/coat, dental, calming, etc.) and made from natural, food-grade ingredients under IFS Food certification.
Is Dr.Clauder solutions for pets a public or private company?
Dr.Clauder solutions for pets is a private company. It is classified as family owned and is currently operating.
When was Dr.Clauder solutions for pets founded?
Dr.Clauder solutions for pets was founded in 1957. It employs 101 to 250 people.
Where is Dr.Clauder solutions for pets based?
Dr.Clauder solutions for pets is headquartered in Hamminkeln, Germany, in the Europe region.
How does Dr.Clauder solutions for pets make money?
One revenue line is on record: pet food and supplement direct sales.
Does Dr.Clauder solutions for pets have an API?
No public API is recorded for Dr.Clauder solutions for pets.
What industry is Dr.Clauder solutions for pets in?
Dr.Clauder solutions for pets's product category is Pet Food & Nutrition. Its primary akta.pro industry code is CRADAFAA, Dry Kibble (Dog & Cat), with a secondary code of CRADAFAB, Wet/Canned & Pouch Food (Dog & Cat). Its NAICS code is 311111 and its SIC code is 2000.