CEUB

What CEUB does

CEUB (Centro Universitário de Brasília), operating under the trade name UniCEUB, is a private higher education institution headquartered in Brasília, Federal District, Brazil, founded in 1968/1969. It operates two main physical campuses in Asa Norte and Taguatinga plus a downtown community service center (Centro de Atendimento à Comunidade), and maintains a nationwide EAD (distance learning) network via Polos EAD study centers. The institution holds the maximum MEC (Ministério da Educação) rating for its undergraduate programs and is organized as a Centro Universitário under Brazilian federal education regulations.

The institution's core offering is a multi-modality academic portfolio: undergraduate programs in presencial, EAD, and hybrid formats; graduate specializations (lato sensu) and MBAs; master's and doctoral (stricto sensu) programs in Architecture, Law, and Psychology; and continuing-education and extension courses. Disciplines span Medicine, Law, Engineering, Health Sciences, IT (including AI, Data Science/ML, Software Engineering, Cybersecurity, Cloud), Communication, Social Sciences, Architecture, and Design. The technology stack centers on the Campus Online learning management system (campusonline1/2.ceub.br), the Espaço Aluno student portal, a Google for Education partnership providing virtual classrooms and Google Workspace tools at no additional cost, and a 4,000+ m² health sciences laboratory complex (LABOCIEN) covering Cellular Biology, Biochemistry, Biophysics, Pharmacology, Clinical Analysis, Immunology, Genetics, and Enzymology.

Revenue is generated through recurring tuition on a subscription model, billed monthly or via installments. Pricing varies materially by program and modality — Medicine is the highest at R$11,122.27/month, while EAD postgraduate programs are priced from R$350 to R$1,050 per installment across multi-year contracts. Distribution is direct-to-consumer via the institution's online enrollment portals, vestibular/ENEM-based admissions, transfer and second-degree pathways, and the Polo EAD network. The institution is privately held, operates as a non-profit educational organization, and is not publicly traded.

Name

CEUB

Legal name

Centro Universitário de Brasília

Website

https://uniceub.br

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

CEUB (UniCEUB) is a private higher education institution in Brasília, Brazil, founded in 1969, offering undergraduate, graduate, and postgraduate programs in presencial, EAD, and hybrid modalities across Medicine, Law, Engineering, IT, and Health Sciences to individual students in the Federal District and nationwide via EAD Polos.

Ownership category

akta.pro rank

Product category

Higher Education Services

NAICS

Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE) (EDAAALAM)

akta.pro secondary industries

Finance, Accounting & Risk (CFA/CPA/FRM) Certifications (EDAAANAD), Financial Services & Insurance (FINRA, CFP, IAR, Insurance CE) (EDAAALAJ), Nursing & Allied Health Certification Prep (CNA, EMT/Paramedic, Radiology, Sonography, PT/OT) (EDANAIAB)

Keywords

• Higher education services
• Undergraduate degree programs
• Graduate specialization courses
• Distance learning education
• Professional development courses

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and Course Fees: Recurring tuition payments from undergraduate and graduate students. Monthly fees vary by program type, modality, and course (e.g., Medicine at R$11,122.27/month, postgraduate programs with installment options ranging from R$350 to R$800 per month). EAD and hybrid programs offer more affordable pricing compared to presencial programs.
2. Postgraduate Programs: Revenue from specialization courses, MBAs, and continuing education programs offered in presencial, EAD, and hybrid formats with various pricing tiers and payment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

CEUB is a private Brazilian university center that delivers higher education programs to individual students, including in-person (presencial), distance learning (EAD), and hybrid undergraduate degrees, postgraduate specializations (lato sensu), and master's and doctoral (stricto sensu) programs across disciplines such as Medicine, Law, Engineering, Health Sciences, IT, Business Administration, Architecture, Communication, and Social Sciences. It also operates the Campus Online virtual learning environment and Espaço Aluno student portal as supporting platforms, plus clinical schools that provide healthcare, legal, and social services to the Brasília community as part of practical training.

Product overview

CEUB (Centro Universitário de Brasília) is a Brazilian higher education institution offering a comprehensive portfolio of educational products and services across multiple modalities. The core offering consists of undergraduate (Graduação) and graduate (Pós-Graduação) programs available in-person (Presencial), distance learning (EAD), and hybrid formats. Programs span areas including Health Sciences (Medicine, Nursing, Veterinary Medicine, Physiotherapy), Technology (Computer Engineering, Software Engineering, Data Science, AI, Cybersecurity), Business Administration, Law, Architecture, and Social Sciences. Supporting platforms include the Campus Online virtual learning environment and Espaço Aluno student portal. Graduate offerings include MBAs and specializations in emerging fields such as DevOps Engineering, AI Engineering, Cloud Computing, and Data Science. The institution also provides continuing education through atualização/aperfeiçoamento courses and community extension programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Graduação Presencial (On-site Undergraduate Degrees) In-person undergraduate degree programs offered at CEUB's physical campuses (Asa Norte and Taguatinga in Brasília), spanning disciplines including Administration, Architecture and Urbanism, Law, Civil Engineering, Computer Engineering (Automation and Robotics), Software Engineering, Biomedicine, Physical Education, Nursing, Aesthetics and Cosmetics, Physiotherapy, Medicine, Veterinary Medicine, Nutrition, Psychology, Journalism, Marketing (Digital & Data Science), Advertising, International Relations, and IT programs such as Systems Analysis and Development, Computer Science, Data Science and Machine Learning, and Artificial Intelligence.
• Graduação EAD (Distance Learning Undergraduate Degrees) Distance learning undergraduate programs that allow students to complete degree programs remotely through online materials and virtual learning environments. Programs include Interior Design, Graphic Design, Administration, Accounting Sciences, Commercial Management, Human Resources Management, Financial Management, Public Management, Marketing, Managerial Processes, Systems Analysis and Development, Databases (with Data Analysis), Computer Science, IT Management, and Information Security.
• Graduação Híbrida (Hybrid Undergraduate Degrees) Hybrid undergraduate programs combining in-person and distance learning modalities to provide flexible educational delivery, currently including Gastronomy under Gestão e Negócios as an evidenced offering.
• Pós-Graduação (Postgraduate Specialization Programs) Graduate specialization programs (lato sensu) including MBAs, specializations, and professional development courses across areas such as Law (Aeronautical Law, Digital Law, Labor Law, Business Law, Space Law, Financial Law, Real Estate Law, Medical Law, Notary and Registry Law, Criminal Law, Social Security Law, Tax Law, Bids and Contracts), Business (MBAs in Branding, ESG, Corporate Finance, Project Management, Strategic People Management, Public Sector Management, AI Applied to Management, Leadership, Digital Marketing, Capital Markets, Digital Transformation; specializations in Valuation, Organizational Psychology, Impact Business Management), Education (Special Education and Inclusion, Psychopedagogy), Health (Adult ICU Physiotherapy, Women's Health Physiotherapy, Health Management, Urgency and Emergency Nursing), and IT (DevOps Engineering, Software Engineering, AI Engineering).
• Mestrado e Doutorado (Master's and Doctoral Programs) Stricto sensu master's and doctoral academic research programs in Architecture, Law, and Psychology designed for students pursuing academic research careers and faculty preparation.
• Atualização e Aperfeiçoamento (Continuing Education and Improvement Courses) Professional update and improvement courses including Business Intelligence, Process Mapping, AI Leadership, and Communication programs offered for continuous learning and professional skill development.
• Extensão (Community Extension Programs) Community extension programs offering courses and activities for external community engagement, including language courses such as Libras (Brazilian Sign Language) and other outreach-focused short courses.
• Medicina (Medicine Undergraduate Program) Six-year medical degree program using Problem-Based Learning (PBL) methodology with early practical experience through the LABOCIEN health complex laboratories covering Cellular Biology, Biochemistry, Biophysics, Pharmacology, Clinical Analysis, Immunology, Genetics, and Enzymology; priced at R$11,122.27 per month, the highest-fee undergraduate program at CEUB.
• Ciência de Dados e Machine Learning (Data Science and Machine Learning Undergraduate Program) Undergraduate program in Data Science and Machine Learning preparing students for careers in data analysis, predictive modeling, and AI applications within CEUB's IT degree portfolio.
• Inteligência Artificial (Artificial Intelligence Undergraduate Program) Undergraduate program in Artificial Intelligence covering foundational and advanced AI concepts, machine learning, and AI applications development.
• Engenharia DevOps (DevOps Engineering Postgraduate Program) Postgraduate EAD specialization in DevOps Engineering covering reliability engineering, software testing, configuration management, secure development, cloud computing, and continuous integration/delivery; priced at 18 installments of R$350.00, 12 installments of R$525.00, or 6 installments of R$1,050.00 with a 20% non-cumulative alumni discount.
• Engenharia de Software (Software Engineering Postgraduate Program) Postgraduate specialization in Software Engineering integrating modern practices, automation, cloud, DevOps, and Artificial Intelligence for building robust, secure, and scalable systems.
• Engenharia de Inteligência Artificial (AI Engineering Postgraduate Program) Hybrid postgraduate specialization in AI Engineering covering algorithms, machine learning, generative AI, multimodal models, computer vision, and production-ready AI solutions, delivered in theoretical and practical classes in synchronous, asynchronous, and in-person formats.

Quantifiable outcome

• Maximum score rating from Brazilian Ministry of Education (MEC)
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Google for EducationcoreTechnology or IntegrationCEUB partners with Google for Education to provide students with virtual classroom access and Google tools at no additional cost. This partnership enables modern digital learning environments and enhances the educational technology infrastructure across all programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PUCRS (Pontifícia Universidade Católica do Rio Grande do Sul): Major Brazilian private university with comprehensive undergraduate, graduate, and research programs. Comparable to CEUB in academic breadth, postgraduate offerings, and university-center scope.
• FMU (Faculdades Metropolitanas Unidas): Large São Paulo-based private higher education institution offering presencial and EAD programs. Comparable to CEUB in scale of operations, program portfolio breadth, and dependence on tuition revenue.
• UCB (Universidade Católica de Brasília): Private university center operating in the same Brasília/Federal District market as CEUB. Direct local competitor with overlapping presencial, EAD, and postgraduate programs.
• Universidade Presbiteriana Mackenzie: Established Brazilian private university with multiple campuses, comprehensive program offerings, and postgraduate portfolio. Comparable to CEUB in scale, breadth, and emphasis on multi-modality delivery.
• UNIP (Universidade Paulista): Large Brazilian private university offering presencial, EAD, and hybrid programs across multiple campuses nationwide. Directly comparable to CEUB as a multi-modality private institution serving diverse student segments, with broader geographic reach.
• Universidade Anhembi Morumbi: Private Brazilian university center with strong Health Sciences and postgraduate programs. Comparable to CEUB in program breadth and presence in major metropolitan markets.

Broad incumbents

• Yduqs (Estácio, Ibmec, UniRios, IDOMED): One of Brazil's largest publicly-traded education groups with extensive EAD, presencial, and medical school operations. Functions as a broad incumbent competing directly with CEUB's EAD programs and medical offerings at greater scale.
• Cogna Educação (Kroton, Vasta, Saber): Brazil's largest education company operating Kroton and other brands across K-12, higher education, and EAD. Competes with CEUB primarily through nationwide EAD scale and pricing flexibility.
• Anima Educação (Una, Anhembi Morumbi, Potiguar, São Judas): Brazilian education group with multi-brand presencial and EAD operations. Direct comparable on EAD strategy and complementary comparable on premium presencial positioning to CEUB.

Regional players

• Universidade de Brasília (UnB): Public federal university headquartered in Brasília. Same metropolitan market as CEUB but public and tuition-free; functions as the principal benchmark and competitor for top-tier prospective students in the Federal District.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/UniCEUB_Oficial
• YouTubeyoutube.com/user/uniceub
• Facebookfacebook.com/uniceub
• LinkedInlinkedin.com/company/1039653
• Instagraminstagram.com/uniceub_oficial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CEUB