Starn O'Toole Marcus & Fisher

What Starn O'Toole Marcus & Fisher does

Starn O'Toole Marcus & Fisher LC is a Honolulu-based law firm founded in 1994, operating as a privately-held limited liability company in Hawaii. The firm provides legal services across nine practice areas: real estate law, commercial litigation, business law, hotel and resort law, finance law, government affairs and administrative law, intellectual property, private wealth law and disputes, and a dedicated Sea Level Rise practice group. It serves enterprise and high-net-worth clients including international hotel chains, major real estate developers, government agencies (State of Hawaii, Board of Land and Natural Resources, Department of Transportation, Historic Preservation Division), and large estates such as the Parker Ranch Foundation Trust (in a $450M estate matter).

The firm bills primarily through hourly rates on complex commercial matters spanning both Hawaii and international clients, with distribution handled directly through its Honolulu headquarters at 733 Bishop Street, Pacific Guardian Center. International reach is extended via membership in the TerraLex and SCG Legal networks, which together provide access to over 31,000 attorneys globally. The firm has no proprietary technology platform; its value proposition rests entirely on attorney expertise and peer-recognized credentials. The senior team includes five partners with over 45 years of practice experience, a former Hawaii Attorney General (Douglas S. Chin), and attorneys who are NBTA board-certified in civil trial law.

Go-to-market is relationship-based enterprise engagement with no intermediary channels. The firm markets primarily through earned media and legal industry directories (Chambers USA, Benchmark Litigation, Best Lawyers, Super Lawyers, Forbes), and has earned 45 Best Lawyers in America recognitions, Tier 1 status in 26 Hawaii specialties since 2010, AV Preeminent Martindale-Hubbell rating, and Benchmark Litigation Hawaii Litigation Firm of the Year for 2020-2022 and 2024-2026. Pricing is quote-based and hourly; no standardized public pricing exists. Customer concentration spans luxury retail, hospitality, government, and trust/estate clients, with a moderate concentration profile typical of a high-end boutique firm.

Name

Starn O'Toole Marcus & Fisher

Legal name

Starn O'Toole Marcus & Fisher LC

Website

https://starnlaw.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Starn O'Toole Marcus & Fisher is a Honolulu-based law firm providing real estate, commercial litigation, hotel/resort, government affairs, and private wealth legal services to enterprise, high-net-worth, and government clients across Hawaii, the US mainland, and internationally via TerraLex and SCG Legal networks.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Legal Services (5411), Offices of Lawyers (541110), Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industry

Structured Finance Legal, Trustee & Administration (FSACACAJ)

Keywords

• Commercial litigation services
• Real estate law
• Business law advisory
• Hotel resort law
• Private wealth law

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Legal Services: Professional legal services billed primarily through hourly rates for litigation and transactional work. The firm handles complex commercial matters including real estate transactions, litigation, business law, hotel and resort representation, and government affairs. Services span both Hawaii and international clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Starn O'Toole Marcus & Fisher is a Hawaii-based law firm providing legal services across multiple practice areas including real estate law, commercial litigation, business law, hotel and resort law, finance law, government affairs and administrative law, intellectual property, private wealth law and disputes, and a specialized sea level rise practice. The firm serves businesses, real estate developers, hotel operators, high-net-worth individuals, and government/regulatory clients in Hawaii.

Product overview

Starn O'Toole Marcus & Fisher is a Hawaii-based law firm offering legal services across nine distinct practice areas: Real Estate Law, Commercial Litigation, Business Law, Hotel & Resort Law, Finance Law, Government Affairs & Administrative Law, Intellectual Property Group, Private Wealth Law & Disputes, and a Sea Level Rise Practice Group. The firm operates as a unified full-service legal practice rather than a platform with modular products. The practice areas work collaboratively, with transactional and litigation attorneys frequently joining forces on complex commercial matters requiring both business law and litigation expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Law
• Commercial Litigation
• Business Law
• Hotel & Resort Law
• Finance Law
• Government Affairs & Administrative Law
• Intellectual Property Group
• Private Wealth Law & Disputes
• Sea Level Rise Practice Group

Quantifiable outcome

• Benchmark Litigation's Hawaii Litigation Firm of the Year 2020-2022, 2024-2026
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• TerraLexcoreStrategic or Co-development PartnerOne of the world's leading networks of independent law firms, providing access to expertise of over 31,000 attorneys globally to serve clients wherever their legal needs may arise
• SCG LegalcoreStrategic or Co-development PartnerWorld's leading network of independent law firms providing access to expertise of over 31,000 attorneys across the globe

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Akerman LLP: National mid-size law firm with strong real estate, hospitality, and litigation practices; competes for similar enterprise clients in regional markets.
• Venable LLP: Mid-size national full-service firm with comparable practice areas (real estate, business, litigation, private wealth) and similar firm size; broader geographic footprint but overlapping service mix.
• Dentons: Global law firm now with full Hawaii presence (via Carlsmith Ball combination) offering broader geographic reach and resources; competes with Starn O'Toole for cross-border Hawaii mandates.

Direct peers

• Cades Schutte: One of Hawaii's oldest and largest full-service law firms, headquartered in Honolulu. Competes directly with Starn O'Toole in commercial litigation, real estate, business, and trust/estate matters.
• Goodsill Anderson Quinn & Stifel: Major Honolulu-based business law firm with overlapping practice areas in real estate, commercial litigation, corporate law, and private wealth. Direct competitor for mid-market and enterprise Hawaii clients.
• Kobayashi Sugita & Goda: Honolulu-based commercial law firm with overlapping real estate, business, litigation, and trusts practices serving Hawaii enterprises and high-net-worth clients.
• McCorriston Miller Mukai MacKinnon LLP: Hawaii-based commercial litigation and real estate firm competing for similar enterprise and high-net-worth clients across the islands.
• Case Lombardi & Pettit: Honolulu business law firm with practices in corporate, real estate, hospitality, and commercial litigation; comparable size and client focus.
• Carlsmith Ball LLP (now Dentons Hawaii): Historic Honolulu full-service firm (now part of Dentons) with deep Hawaii roots across real estate, hospitality, energy, and litigation practices; comparable in scale and client mix.
• Alston Hunt Floyd & Ing: Long-standing Hawaii law firm with comparable commercial, real estate, litigation, and government-affairs practices serving Hawaii-based enterprises.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starn O'Toole Marcus & Fisher