Shaurya Bharat

What Shaurya Bharat does

Shaurya Bharat (legally Shaurya Digiconnect Pvt. Ltd.) is an Indian defence and academic exam coaching company founded in 2012 by Capt Atul Kulshrestha and headquartered at a 12-acre residential campus in Jodhpur, Rajasthan. The company prepares students for 35+ Indian competitive exams spanning the Sainik Schools (AISSEE), RMS, RIMC, NDA, CDS, AFCAT, Agniveer (Army GD/Clerk/Technical/NA/Tradesman/WMP), Air Force X/Y Group, Navy SSR/AA/MR, Indian Coast Guard, paramilitary forces (BSF, CRPF, CISF, ITBP, Assam Rifles, SSC GD), state police (Delhi, Rajasthan, UP), and academic exams (IIT-JEE, NEET, CLAT, JNVST).

Its core products include the Shaurya Bharat App (Android + web platform offering live interactive classes, video lectures, e-books, practice tests, doubt resolution, progress dashboards, and the All India Super Test Series), the SAARTHI E-Counselling Software (a deterministic choice-filling tool for Sainik School admissions based on marks, category, domicile, gender, and prior-year cutoff data), and a residential School + Coaching program on the Jodhpur campus combining formal schooling with defence coaching under a military-style environment.

The business operates a hybrid B2C model: residential tuition and boarding fees from campus-based students, subscription-based online coaching revenue through the mobile app, and standalone offline coaching programs. Distribution combines direct website/app enrollment, Google Play Store distribution, phone-based inquiry, and a multi-channel marketing presence on YouTube, Facebook, and Instagram. Pricing is not publicly disclosed. The company is bootstrapped with no disclosed external funding, employs 11-50 staff, and is led by founder/CEO Capt Atul Kulshrestha, co-founder/COO Dr Vanita Kachhawaha, and CTO Hitesh Solanki.

Name

Shaurya Bharat

Legal name

Shaurya Digiconnect Pvt. Ltd.

Website

https://shauryabharat.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Shaurya Bharat is a Jodhpur, India-based coaching company (founded 2012) that prepares students for 35+ Indian defence and academic exams including Sainik Schools, NDA, CDS, AFCAT, Agniveer, Navy, paramilitary, and police exams, delivering via a 12-acre residential campus and a mobile/web learning app serving individual student consumers.

Ownership category

akta.pro rank

Product category

Defense Exam Coaching Services

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

K–12 Standardized Assessments & Benchmark Exams Prep (State tests, MAP, ISEE/SSAT) (EDANABAD)

Keywords

• Defense exam coaching
• Sainik school preparation
• Online test preparation
• Officer entry coaching
• Residential military coaching

Headquarters

HQ city

Jodhpur

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Online Coaching Subscription: Subscription-based online coaching through the Shaurya Bharat App providing access to live classes, video lectures, e-books, practice tests, and doubt resolution.
2. Offline School + Coaching: Residential program at Jodhpur campus combining schooling with defence exam coaching, likely with tuition/boarding fees.
3. Offline Coaching: Non-residential coaching programs for NDA, CDS, AFCAT, Army, Air Force, Navy, and Police exams at the campus.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Shaurya Bharat delivers coaching for 35+ Indian defence and academic entrance examinations, including Sainik Schools (AISSEE), RMS, RIMC, NDA, CDS, AFCAT, Agniveer, Indian Navy (SSR/AA/MR), Coast Guard, paramilitary forces (BSF, CRPF, CISF, ITBP, Assam Rifles, SSC GD), state police, IIT-JEE, NEET, and CLAT. Offerings are delivered via the Shaurya Bharat mobile/web learning app (live classes, video lectures, e-books, practice tests, doubt resolution, progress dashboard) and through a 12-acre residential School + Coaching campus in Jodhpur, supplemented by the proprietary SAARTHI E-Counselling Software that helps candidates select optimal Sainik Schools during AISSAC e-counselling.

Product overview

Shaurya Bharat is a premier educational institution founded in 2012 by Capt Atul Kulshrestha, offering a comprehensive suite of defence exam preparation products and services. The core offerings include the Shaurya Bharat App (a digital learning platform with live classes, video lectures, e-books, practice tests, and progress tracking) and SAARTHI E-Counselling Software (a specialized tool for Sainik School counselling). The company provides both offline (residential campus in Jodhpur) and online coaching formats, covering an extensive portfolio of defence and academic exams including Sainik Schools, RMS, RIMC, NDA, CDS, AFCAT, Agniveer, Navy, Coast Guard, and paramilitary/police exams. Additional digital tools include Live Interactive Classes, Practice Tests with Analytics, Doubt Resolution, Progress Dashboard, and All India Super Test Series. The platform has achieved over 8000 successful selections in Armed Forces and Police Services since inception.

Differentiator

Problem solved

Functional benefit

Brands

• Saarthi: Sainik School E-Counselling Software - a first-of-its-kind software to help candidates choose precise Sainik Schools during the E-Counselling process.

Products and services

• Shaurya Bharat App (Online Coaching) 24/7 self-serve digital learning platform for 35+ defence and academic entrance exams, providing live interactive classes, video lectures, e-books, practice tests, doubt resolution, progress dashboards, and the All India Super Test Series. Available as an Android app on the Google Play Store and as a web application at app.shauryabharat.com. Targets defence aspirants across India.
• SAARTHI E-Counselling Software Proprietary software that recommends optimal Sainik School choices for candidates during the AISSAC E-Counselling process by analysing marks, category (reservation), gender, domicile, and historical seat availability cutoffs. Designed for students and parents navigating Sainik School (AISSEE) admissions.
• School + Coaching (Offline Residential) Residential program on the 12-acre eco-friendly campus in Jodhpur that integrates formal schooling (Shaurya Bharat School) with intensive coaching for Sainik School (AISSEE), RMS, RIMC, NDA and other defence exams, including sports & adventure facilities, dormitories, and a military-like environment. Targets school-age students whose families seek an integrated residential pathway into Indian defence schools.
• Offline Coaching (Non-Residential) Non-residential classroom coaching programs delivered on the Jodhpur campus for NDA, CDS, AFCAT, Indian Army, Air Force, Navy, and Police exam aspirants. Serves students based in and around Jodhpur and Rajasthan who prefer in-person instruction over the online app.

Quantifiable outcome

• 8000+ selections in Armed Forces and Police Services

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Google Play StorecoreChannel Partner/ Reseller/ DistributorAndroid application distributed through Google Play Store enabling nationwide and global access to the Shaurya Bharat learning platform and exam preparation content.
• NTA (National Testing Agency)minorOthersNTA conducts AISSEE (All India Sainik School Entrance Examination). Shaurya Bharat prepares students for these NTA-conducted exams and provides guidance on exam registration through exams.nta.ac.in/AISSEE.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Unacademy: Large, well-funded Indian online learning platform with dedicated defence and government exam verticals. Broader incumbent offering overlapping defence prep content alongside UPSC, banking, and other categories where Shaurya Bharat does not compete.
• Career Launcher: Established Indian test prep player covering MBA, banking, SSC, law and other entrance exams through classroom and online programs. Comparable business model in branded entrance exam coaching; overlaps only partially with Shaurya Bharat's defence niche.
• BYJU'S Exam Prep: Online government and competitive exam preparation vertical of BYJU'S covering banking, SSC, defence, and other categories. Overlaps with Shaurya Bharat on digital defence exam prep, with substantially larger funding and brand reach.
• Testbook: One of India's leading online platforms for government and defence exam preparation (SSC GD, defence, banking, railways). Comparable to Shaurya Bharat's app-based delivery model and test series format, with a much broader exam footprint.

Direct peers

• Major Kalshi Classes (MKC): One of the most recognized defence exam coaching brands in India (Prayagraj/Allahabad), preparing students for NDA, CDS, AFCAT, MNS and Sainik School entrances. Comparable to Shaurya Bharat in depth of defence exam coverage and brand-driven admissions.
• Cavalier India: An Indian defence and competitive exam coaching provider offering online and offline programs for NDA, CDS, AFCAT and armed forces entry. Overlaps with Shaurya Bharat on digital-led defence exam preparation and SSB-focused content.
• Delhi Defence Academy: Delhi-based defence exam coaching academy covering NDA, CDS, AFCAT, and Sainik School entrance preparation. Direct competitor in the offline coaching market with similar curriculum focus to Shaurya Bharat.
• Warriors Defence Academy: Lucknow-based NDA/CDS/AFCAT and Sainik School coaching institute with a strong residential and online program. Directly comparable in curriculum scope and target student segments to Shaurya Bharat.
• Centurion Defence Academy: A Jodhpur-headquartered defence exam coaching academy offering Sainik School, NDA, CDS, AFCAT and Agniveer preparation. Direct geographic and product competitor to Shaurya Bharat with overlapping offline and online delivery models.

Emerging players

• Allen Career Institute: India's large residential + classroom test prep brand primarily focused on IIT-JEE, NEET and other entrance exams, with a growing online presence. Comparable hybrid offline+online model and aspirational-school ecosystem to Shaurya Bharat's School + Coaching program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ShauryaBharatSainikSchool
• Facebookfacebook.com/ShauryaBharat.CaptAtul
• Instagraminstagram.com/shaurya_bharat
• LinkedInlinkedin.com/company/shaurya-bharat

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shaurya Bharat