Pomerantz Marketing

What Pomerantz Marketing does

POM Marketing (formerly Pomerantz Marketing) is a privately held, founder-owned boutique B2B marketing agency headquartered in Annapolis, Maryland. Founded in 1996 by Kathy Floam-Greenspan and rebranded to POM Marketing in 2025, the firm operates as an outsourced marketing extension for organizations ranging from high-growth startups to $1B+ multinationals. Its deepest specialization sits in complex, credibility-sensitive verticals: government and defense contracting, cybersecurity, intelligence, SaaS and cloud, architecture/engineering/construction, IT and managed services, manufacturing and rep networks, and critical infrastructure. The agency is led by a core senior team of four (Kathy Floam-Greenspan as Founder and Chief Strategist, Leslie Brady as Senior Account Director, Molly Hammond as Senior Account Manager, and September Wilkerson as Senior Content Strategist), supported by a bench of senior-level strategists, creatives, and contractors engaged on demand.

The agency's service portfolio spans outsourced marketing, strategy, branding, web design and development (WordPress-based), digital marketing (LinkedIn, paid search, SEO, email), events and trade show execution, social media management, and video and animation production. POM does not develop proprietary software platforms; it delivers human-led services using senior talent and third-party tools. The firm also publishes free, productized assessment and planning tools — including the GovCon Credibility Check, Messaging Playbook for Cyber and Defense Growth, the 2026 Marketing Mission Planner, and a GovCon-specific variant — which function as lead-generation assets and top-of-funnel content. There is no proprietary AI technology disclosed, and AI appears only as a content topic rather than a delivery capability.

POM monetizes through two engagement models: monthly retainer engagements structured as ongoing outsourced marketing subscriptions with unused hours rolling over month-to-month, and project-based engagements with defined scope and clear deliverables and no long-term commitment requirement. Pricing is quote-based and not publicly disclosed. Distribution is direct and consultative: the firm sells to enterprise and mid-market B2B buyers through referral-driven and outreach-led conversations, anchored by an ecosystem presence that includes AFCEA International Small Business membership and Forbes Agency Council contributor status for the founder. Named clients include OMNI, ExamStudio, ECINS, Sycomp, Network Connex, Xona, ANALYGENCE, Unlimited Technology, UEP Group, LiRo-Hill, DXI Construction, Utilities Unlimited, VaughanAir, Parker Flavors, Cynnovative, and Oceus. The company is founder-owned with no institutional investment, operates from a single Annapolis headquarters, and has no subsidiaries or parent entities.

Name

Pomerantz Marketing

Legal name

The Pomerantz Agency LLC

Website

https://pomagency.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

POM Marketing is a boutique B2B marketing agency in Annapolis, MD providing outsourced senior-level strategy, branding, web, digital, events, social, and video services to government contractors, cybersecurity firms, SaaS providers, AEC firms, and complex B2B companies from startups to $1B+ multinationals.

Ownership category

akta.pro rank

Product category

B2B Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• B2B marketing services
• Outsourced marketing
• Brand strategy consulting
• Web design services
• Digital marketing agency

Headquarters

HQ city

Annapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Monthly Retainer (Outsourced Marketing Services): Clients engage POM on a monthly retainer basis for ongoing outsourced marketing support. Retainers are tailored to goals, budget, and bandwidth, and include dedicated account management, senior-level talent access, and campaign execution across strategy, content, digital, and events. Unused retainer hours roll over month-to-month, providing flexibility.
2. Project-by-Project Engagements: Clients may engage POM for discrete marketing projects with defined scope, clear timelines, and specific deliverables. This model has no long-term commitment requirement and is suited for targeted initiatives such as rebranding, website redesigns, event marketing, or campaign launches.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels12 records

Core offering

POM Marketing is a boutique, senior-level B2B marketing agency that provides outsourced marketing services to companies in complex industries such as government and defense contracting, cybersecurity, IT and managed services, SaaS, architecture/engineering/construction, critical infrastructure, and manufacturers' reps. The agency sells and delivers an integrated suite of marketing capabilities — strategy, branding, web design and development, digital marketing, events, social media, and video/animation — packaged as ongoing monthly retainer engagements or discrete project-based contracts.

Product overview

POM Marketing is a senior-level B2B marketing agency that operates as a service-based consultancy rather than a software product company. The agency offers a comprehensive suite of marketing services including outsourced marketing, strategy, branding, web design/development, digital marketing, events, social media management, and video/animation production. Services are delivered through monthly retainer engagements or project-by-project engagements. The agency also provides free assessment tools and resource guides including the GovCon Credibility Check, Messaging Playbook for Cyber & Defense Growth, and 2026 Marketing Mission Planner. These tools serve as lead generation resources while providing practical value to government contractors and B2B companies. The company specializes in complex B2B industries including government & defense contracting, cybersecurity, IT & managed services, SaaS & cloud solutions, architecture/engineering/construction, and infrastructure/network solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Outsourced Marketing Services

Quantifiable outcome

• 300% growth in global website traffic (Sycomp case study)
• +9 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AFCEA InternationalcoreGTM or Marketing Partner · 1 January 2026POM Marketing joined AFCEA International as a Small Business Member. AFCEA serves as a bridge between government, military, industry, and academia in defense, cybersecurity, intelligence, and federal technology communities. Through this membership, POM expands its involvement in the GovCon ecosystem, participates in AFCEA chapter events and initiatives, and supports clients exhibiting at major conferences including TechNet Cyber and SOF Week. The partnership reinforces POM's positioning as a trusted marketing partner for federal contractors and defense technology firms.

Scale indicators12 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Idea Grove: Idea Grove is a B2B PR, content, and lead generation agency serving technology, cybersecurity, and industrial companies. Highly comparable to POM given its focus on complex B2B verticals, integrated PR + content model, and senior-team boutique positioning.
• Merritt Group: Merritt Group is a B2B PR and marketing agency headquartered in the Washington, D.C. area specializing in technology, cybersecurity, and government contractors. Direct competitor to POM in the GovCon and cyber B2B marketing space.
• Walker Sands: Walker Sands is a B2B marketing agency offering PR, content, demand generation, and branding services to technology and professional services clients. Comparable in service mix and target verticals, though larger in scale than POM.
• SmartBug Media: SmartBug Media is a B2B marketing agency specializing in HubSpot-driven inbound marketing, sales enablement, and revenue operations for SaaS and technology companies. Comparable in B2B technology vertical focus and integrated marketing services model.
• Sculpt: Sculpt is a B2B branding, marketing, and design agency serving technology and industrial clients with integrated strategy, brand, and digital services. Comparable boutique B2B positioning and service mix including branding and digital marketing.
• Springboard Enterprises: Springboard is a B2B marketing and PR agency focused on technology and cybersecurity companies, offering content, PR, and demand generation services. Direct peer in the B2B tech/cyber marketing services space.
• BluShark Digital: BluShark Digital is a B2B digital marketing agency specializing in SEO, web design, and content marketing for professional services and technology firms. Comparable in digital marketing services and B2B focus.
• Ironistic: Ironistic is a B2B digital agency offering web design, branding, and digital marketing for technology, government, and association clients. Comparable in B2B vertical mix and integrated digital + branding services.
• Gumas Advertising: Gumas Advertising is a full-service advertising agency with deep experience in federal contracting, government, and B2B marketing. Direct peer in the GovCon marketing services niche.

Emerging players

• Tilt Metrics: Tilt Metrics is a B2B marketing agency focused on demand generation and account-based marketing for technology and SaaS companies. Comparable in B2B focus though smaller in scale and SaaS-focused rather than GovCon.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pom-marketing
• Xx.com/pomagency
• Facebookfacebook.com/pomerantzmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pomerantz Marketing