Decore-ative Specialties

What Decore-ative Specialties does

Decore-ative Specialties, Inc. is a U.S. wholesale manufacturer of custom cabinet components, founded in 1965 by Jack Lansford and incorporated in California in 1998. The company designs, produces, and distributes cabinet doors, drawer fronts, drawer boxes, moldings, hardware, and finishing services — including ready-to-assemble frameless components under the Streamline® brand and rigid thermofoil doors under the Deco-Form® brand — through a B2B model that sells exclusively to vetted cabinet makers and cabinet industry professionals (orders are account-approved and placed through the Anytime® Online Account Management platform or by phone, fax, and email).

Its product and technology stack centers on CNC machining for precision component manufacturing, custom optimizing technology to maximize material yields and reduce waste, and an in-house finishing operation that supports Sherwin-Williams color matching alongside solvent-based conversion varnish finishes. The Anytime® portal, introduced in 2009, hosts customer order history, configuration templates, real-time pricing, and online design tools for Streamline RTA cabinets. Underlying materials span wood species, MDF, laminate, melamine, RTF, and acrylic, drawing from a catalog of more than 250 door and drawer front designs.

Revenue mechanics rest on wholesale unit pricing on a pay-as-you-go billing cadence, with no minimum orders and free shipping promoted on RTA cabinets. Operations are run from three U.S. sites — Irwindale, CA (Southern California HQ and Deco-Form laminate plant), Monroe, NC (East Coast manufacturing), and Elk Grove, CA (Northwest shipping/Will Call) — producing 6-10 working day lead times for stock Streamline RTA components. Supporting initiatives include the Green Program (FSC-certified, low-formaldehyde options) under the company's USGBC membership, and distribution of Salice Futura undermount hardware as part of an attached-accessory revenue line.

Name

Decore-ative Specialties

Legal name

Decore-ative Specialties, Inc.

Website

https://decore.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Decore-ative Specialties is a U.S. wholesale manufacturer of custom cabinet doors, drawer fronts, drawer boxes, RTA cabinets, moldings, hardware, and finishing services, selling exclusively to approved cabinet makers and cabinet industry professionals through its Anytime® online platform.

Ownership category

akta.pro rank

Product category

Cabinet Components Manufacturing

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (337110)

SIC

Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

akta.pro secondary industry

Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans) (CRAIAJAD)

Keywords

• Cabinet component manufacturing
• RTA cabinet assembly
• Custom cabinet doors
• Drawer box production
• Cabinet finishing services

Headquarters

HQ city

Monrovia

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Cabinet Components Manufacturing: Wholesale manufacturing and sale of custom cabinet doors, drawer fronts, drawer boxes, and RTA cabinet components to cabinetmakers and cabinet industry professionals
2. Finishing Services: Provides finishing options including solvent-based finishes, paints, stains, and primers applied to cabinet components
3. Hardware and Accessories: Sale of cabinet hardware including drawer guides, undermount glides, and accessories

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Decore-ative Specialties is a wholesale manufacturer of custom cabinet doors, drawer fronts, drawer boxes, and ready-to-assemble (RTA) frameless cabinet components produced for cabinetmakers and cabinet industry professionals. The company operates dual-coast manufacturing facilities in California and North Carolina and supports orders through its Anytime Online Account Management platform, complemented by in-house finishing services with Sherwin-Williams color matching.

Product overview

Decore-ative Specialties is a wholesale manufacturer of custom cabinet doors and components serving cabinetmakers and cabinet industry professionals. The company operates a platform-plus-products model centered on its Anytime® Online Account Management platform, which enables customers to configure and order cabinet components. Core product lines include over 250 door and drawer front designs, drawer boxes (dovetail and doweled), Streamline® RTA (Ready-to-Assemble) frameless cabinet components, Deco-Form® Rigid Thermofoil doors, moldings, hardware (including Salice Futura undermount glides), and professional finishing services with Sherwin-Williams color matching. The product portfolio spans wood, composite core, and acrylic materials with various finishes. The company also maintains a Green Program emphasizing responsible forestry, low-formaldehyde products, and sustainable manufacturing practices. Manufacturing facilities are located in Irwindale, CA (Southern California HQ), Monroe, NC (East of Mississippi), and Elk Grove, CA (Northern California shipping).

Differentiator

Problem solved

Functional benefit

Brands

• Streamline: Ready-to-Assemble (RTA) frameless cabinet components program offering a simplified ordering and quoting process for cabinet boxes, doors, drawer fronts, and accessories.
• Deco-Form
• Anytime
• Green Program
• Expressions

Products and services

• Doors & Drawer Fronts Custom cabinet doors and drawer fronts available in over 250 designs, sizes, and materials including wood species, MDF, and composite core options, manufactured to order for cabinet professionals.
• Drawer Boxes Cabinet drawer boxes offered in dovetail and doweled construction with solid wood, 9-ply birch, and melamine material options, available prefinished or unfinished.
• Streamline RTA Cabinets Ready-to-assemble frameless cabinet components featuring 3/4-inch thick materials, 1/4-inch and 3/4-inch thick full backs, blind mortise and tenon construction, and included assembly hardware, shipping from California and North Carolina with 6-10 working day lead times.
• Deco-Form

Quantifiable outcome

• Orders ship within 6 to 10 working days for stock materials
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• U.S. Green Build Council (USGBC)coreStrategic or Co-development PartnerDecore-ative Specialties is a member of the U.S. Green Build Council, demonstrating commitment to sustainable building practices and environmental responsibility in their manufacturing operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bellmont Cabinetry: Bellmont Cabinetry produces frameless and inset cabinet components for the semi-custom and custom cabinet market. Overlaps with Decore's Streamline RTA frameless offering and broader component portfolio.
• Canyon Creek Cabinet Company: Canyon Creek manufactures custom cabinet components, doors, and drawer fronts sold through a dealer network. Comparable to Decore in product mix and in targeting independent cabinet shops as primary customers.
• Omega Cabinetry: Omega Cabinetry produces a wide range of cabinet doors, drawer fronts, and cabinet components for cabinet makers and dealers. Comparable to Decore in serving the same B2B cabinetmaker channel with similar semi-custom and component product offerings.
• Shiloh Cabinetry: Shiloh Cabinetry manufactures cabinet doors and components for the cabinet industry with a focus on wood, MDF, and RTF product lines. Closely matches Decore-ative Specialties in product categories (doors, drawer fronts, RTF doors) and in serving cabinet makers as primary customers.
• Woodharbor Custom Cabinetry: Woodharbor Custom Cabinetry manufactures custom cabinet doors, drawer boxes, and components sold through cabinet dealers and shops. Direct peer to Decore in custom door manufacturing and wholesale distribution to cabinet professionals.
• Dura Supreme Cabinetry: Dura Supreme manufactures custom and semi-custom cabinet components, doors, and drawer fronts sold through a dealer network. Compares to Decore in offering custom wood and RTF door options to cabinet professionals.
• Conestoga Wood Specialties: Conestoga Wood Specialties is one of the largest U.S. manufacturers of custom cabinet doors, drawer fronts, and cabinet components, selling B2B to cabinet makers and OEMs. Operates as the closest direct peer to Decore-ative Specialties in product breadth, customer base, and wholesale-only go-to-market.

Broad incumbents

• Kemper Cabinetry: Kemper Cabinetry is a long-established U.S. cabinet manufacturer offering stock and semi-custom cabinets through kitchen and bath dealers. Comparable to Decore as another established player in the cabinet component space, though with broader finished-cabinet orientation.
• RSI Home Products / Cabinetworks Group: RSI/Cabinetworks Group is one of the largest U.S. cabinet producers, supplying stock and semi-custom cabinets to the home center channel. Serves as a broad incumbent competing for end-customer demand that ultimately flows through Decore's cabinetmaker customers.
• MasterBrand Cabinets: MasterBrand is the largest U.S. cabinet manufacturer, operating multiple brands (Diamond, Aristokraft, Kitchen Craft, Decora) across stock, semi-custom, and custom segments. Serves as a broad incumbent against which Decore's component-only B2B model competes for cabinet maker and remodeler demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/decore-ative-specialties

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decore-ative Specialties