Jubilee Insurance

What Jubilee Insurance does

Jubilee Insurance is the operating brand of Jubilee Holdings Limited, a publicly listed East African insurance holding company founded in 1937 and headquartered in Nairobi, Kenya. The group operates across five countries — Kenya, Tanzania, Uganda, Mauritius, and Burundi — serving more than one million customers through wholly-owned subsidiaries: Jubilee Health Insurance Ltd, Jubilee Life Insurance Ltd, and Jubilee Asset Management Limited (JAML). Distribution is multi-channel: 9 owned branches across Kenya (Nairobi HQ, Mombasa, Kisumu, Nakuru, Eldoret, Thika, Meru, Kisii, Nyeri), an insurance broker network that controls approximately 66% of Uganda's insurance market, direct digital portals (J-Force for agents, JAMHub for investments, jcare for direct purchase), and corporate sales teams serving SMEs and large enterprises.

The product suite spans health insurance (J-Care and J-Care Johari family plans, J-Senior for 65+, J-Junior for ages 0-18, CoverBora and Cover Nafuu budget covers, J-Biz SME cover, Corporate plans, and International Health Cover with access in 183+ countries), life and savings (Faida Elite, Faida Maisha, Faida Elimu, Fanaka Investment Plan, Triplex, Personal Pension Plan, Personal Provident Fund, Group Life, Credit Life, Group Last Expense, Group Mortgage Protection, Single Premium Immediate Annuity, Income Drawdown), and asset management (Jubilee Money Market Fund in KES and USD, Jubilee Fixed Income Fund, Segregated Portfolio Management, Private Wealth Management from KES 10 million). Technology enablers include the J-Force agent portal for broker onboarding and policy issuance, JAMHub for online investment management, an AI-powered WhatsApp chatbot named Julie for customer support, telemedicine integrations with Livia Health, Sasadoctor, and Byon 8, plus WhatsApp drug-delivery and USSD sign-up flows. M-Pesa is integrated for premium and pension contributions.

The business model is built on recurring insurance premiums, asset management fees, and pension administration revenue. Group Net Premiums Written totaled KES 25.5 billion against total assets of KES 254.5 billion, with Profit Before Tax of KES 7.2 billion (up 15%) and net profit up 18% triggering a record dividend in April 2026. Customer segments span young families, SMEs (J-Biz from 3+ employees), retirement planners, HNWIs, Kenyan diaspora, senior citizens, and welfare groups/SACCOs, with pricing tiered from KSh 4,000 outpatient cover up to KSh 10 million senior inpatient or KES 200 million life cover.

Name

Jubilee Insurance

Legal name

Jubilee Holdings Limited

Website

https://jubileeinsurance.com

Company type

Public

Founded year

1937

Operating status

Operating

Headcount range

11–50 employees

Short description

Jubilee Insurance, part of publicly listed Jubilee Holdings Limited founded in 1937, is an East African insurance and asset management group serving 1 million+ customers across five countries with health, life, pension, and investment products distributed via branches, brokers, and digital portals.

Ownership category

akta.pro rank

Product category

Insurance and Asset Management

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Direct Life Insurance Carriers (524113), Direct Health and Medical Insurance Carriers (524114), Pension Funds (52511), Health and Welfare Funds (525120)

SIC

Life Insurance (6311), Accident & Health Insurance (6321), Insurance Carriers, Nec (6399), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Whole Life Insurance (FSAIABAA)

akta.pro secondary industries

Whole Life / UL Policy Riders & Add-ons (e.g., Waiver of Premium, Accidental Death, Child Term, LTC/Chronic Illness) (FSAIABAK), Group Universal Life (GUL) (FSAIADAC), Annuity + LTC / Long-Term Care Riders (FSAIAJAC)

Keywords

• Insurance products
• Health insurance
• Life insurance
• Asset management
• Pension schemes

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Premiums: Jubilee Insurance generates primary revenue through insurance premiums across health, life, and general insurance products. Net Premiums Written of KES 25.5B reported. Products include J-Care medical cover, life insurance plans (Faida Elite, Faida Maisha, Fanaka Investment), group health and life policies, SME health cover (J-Biz), and credit life products.
2. Asset Management Fees: Jubilee Asset Management Limited (JAML), licensed by Capital Markets Authority, generates fees from managing unit trust funds (Money Market Fund KES/USD, Fixed Income Fund), segregated portfolio management, wealth management services, and umbrella retirement solutions. Professional fund management with 80+ years combined experience.
3. Pension Fund Management: Jubilee Life Insurance manages pension products including Personal Pension Plan, Group Personal Pension Plan, Occupational Retirement Benefit Scheme, Jubilee Umbrella Scheme, Income Drawdown, and Single Premium Immediate Annuity. Revenue from deposit administration and scheme administration services.
4. Broker Distribution Fees: Revenue generated through insurance broker networks which control approximately 66% of Uganda's insurance market. Brokers onboard retail clients, issue policies, and process transactions, with broker-driven premiums showing year-on-year growth.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels10 records

Core offering

Jubilee Insurance underwrites and distributes health, life, and general insurance products (including J-Care, CoverBora, Cover Nafuu, J-Senior, Faida Elite, Faida Maisha, and Credit Life) and operates pension and asset management services through Jubilee Asset Management Limited, with a multi-channel distribution model combining branches, brokers, and self-service digital portals across five East African countries.

Product overview

Jubilee Insurance is a multinational insurance holding company headquartered in Kenya with operations in Tanzania, Uganda, Mauritius, and Burundi. The company offers a comprehensive insurance and asset management platform comprising distinct product lines: Health Insurance (including J-Care family plans, J-Senior, J-Junior, CoverBora, Cover Nafuu, International Health Cover, J-Biz SME, Corporate, and Critical Illness), Life Insurance (including Faida Elite, Faida Maisha, Faida Elimu, Fanaka, Triplex, pension plans, and group covers), and Asset Management through Jubilee Asset Management Limited (JAML) offering Money Market Funds, Fixed Income Funds, Segregated Portfolio Management, and Private Wealth Management). The company distributes through brokers (controlling ~66% of Uganda market), digital platforms including J-Force Agent Portal and JAMHub Digital Portal, branches across Kenya, and self-service portals for customers, agents, and pension trustees. The J-Force platform specifically enables brokers to onboard retail clients, issue policies, and process transactions, supporting the company's broker-driven distribution strategy.

Differentiator

Problem solved

Functional benefit

Brands

• J-Force: Digital agent portal platform empowering intermediaries to onboard retail clients, issue policies, and process transactions.
• Jubilee Children’s Fund
• JubiAfya
• The Blue Company Project
• Maisha Fiti
• Always With You
• Jubilee Asset Management Limited (JAML)

Products and services

• J-Care Medical Insurance Comprehensive family health insurance covering inpatient, outpatient, maternity, optical, and dental benefits with extensive provider network, available to families and individuals in Kenya.
• CoverBora Medical Cover Affordable inpatient-only medical cover for individuals and families, covering maternity, COVID-19, mental health, ICU, surgery, and diagnostics up to KSh 500,000, from KSh 6,200 per year.
• Cover Nafuu Medical Insurance Affordable outpatient-only health cover offering unlimited hospital visits at a single clinic for a low fixed annual fee starting from KSh 4,000 per year, designed for budget-conscious Kenyans.
• J-Care Johari Medical Cover Budget-friendly health insurance for young families combining inpatient and outpatient cover with optional maternity, dental, and optical benefits starting at KSh 25,000.
• J-Senior Medical Cover Comprehensive health insurance for individuals aged 65 and above covering inpatient up to KSh 10 million, chronic conditions, hospice care, organ transplant, mental wellness, and optical/dental benefits.
• J-Junior Medical Cover Dedicated health insurance for children aged 0-18 covering inpatient, outpatient, pediatric consultations, immunizations, specialist visits, and optional dental and optical add-ons.
• Care and Health International Medical Cover International Private Medical Insurance (IPMI) providing global healthcare coverage up to USD 4.5 million per individual with access to hospitals in 183+ countries through Henner TPA partnership.
• Diaspora Health Insurance Plans Health insurance plans designed for Kenyans living abroad to purchase coverage for family members in Kenya, with online payment via M-Pesa and international remittances.
• J-Biz SME Medical Cover Health insurance for small and medium enterprises with 3+ employees, offering inpatient cover from KSh 250,000 to KSh 10 million, outpatient, maternity, dental, and optical benefits.
• Corporate Health Cover Comprehensive health insurance for businesses with 21+ employees featuring no waiting periods, no co-payments, unrestricted provider panel, and customized benefits.
• JubiAfya Group Health Cover Group medical cover designed for welfare groups, SACCOs, chamas, and community organizations (3-300 members) with inpatient and outpatient benefits.
• Critical Illness Cover Critical illness benefit providing lump sum payment of KES 750,000 upon first diagnosis of covered conditions including cancer, heart attack, stroke, renal failure, and major organ transplant.
• Family Physician Program Personalized healthcare solution providing a dedicated family doctor, scheduled health check-ups, prescription delivery, and virtual appointments for proactive chronic disease management.
• Faida Elite Insurance Plan Universal life insurance product with flexible premium payments starting from KES 5,000 monthly or KES 100,000 single premium, offering life cover from KES 100,000 to KES 1,000,000 with partial withdrawals after 2 years.
• Faida Maisha Insurance Plan Investment-linked whole life insurance combining lifelong cover from KES 100,000 to KES 200 million with flexible contributions starting from KES 5,000 monthly, offering death benefit plus fund value plus last expense payout.
• Faida Elimu Insurance Plan Education savings plan allowing parents to save for children's education from KES 5,000 monthly or KES 100,000 one-time, with 5-15 year terms and future premium waiver on death or disability.
• Fanaka Investment Plan Investment savings plan enabling fund building over 5-20 years for goals like home purchase or car acquisition, with fixed premiums and minimum sum assured of KES 350,000.
• Triplex Life insurance with survival benefits payable in three intervals (25% at 1/3 and 2/3 intervals, remaining 50% plus bonuses at maturity), with terms of 12-24 years.
• Personal Pension Plan Retirement savings plan with guaranteed 4% investment return, tax relief for contributions below KES 240,000 per annum, and accumulated contribution usable as mortgage collateral.
• Personal Provident Fund Long-term retirement savings insurance plan with flexible contributions, daily compounded interest, and contributions tax-exempt up to KES 240,000 per annum.
• Single Premium Immediate Annuity Retirement annuity providing lifetime income payments in exchange for a single premium, with options for fixed or variable payouts and tax-free status for retirees over 65.
• Income Drawdown Post-retirement flexible pension access for persons over 50, allowing withdrawals up to 15% annually with guaranteed 5% return in first 2 years and 4% thereafter.
• Group Life Policy Yearly renewable employer-sponsored life cover protecting employees against death or disability with worldwide scope and group funeral expense payment.
• Group Last Expense Cover Funeral expense insurance for registered entities with 20+ members covering principal member, spouses, children, parents, and parents-in-law with no waiting period.
• Group Mortgage Protection Cover Mortgage protection covering death or disablement of borrower with sum insured equal to outstanding loan including interest, ensuring continued mortgage payments.
• Credit Life Loan protection insurance covering death, total permanent disability, and retrenchment for borrowers, with outstanding loan balance payable within 5 days and funeral expense within 48 hours.
• Group Personal Pension Plan Employer-facilitated retirement savings for groups of employees under one plan with periodic contributions into interest-bearing fund and employer deducting and remitting contributions.
• Occupational Retirement Benefit Scheme Employer-sponsored defined contribution scheme set up under irrevocable trust with deposit administration and benefits administration services.
• Jubilee Umbrella Scheme Multi-employer pension scheme allowing related and unrelated employers to participate in a single registered scheme with centralized administration and reduced compliance burden.
• Jubilee Money Market Fund (KES) Low-risk Kenyan shilling money market fund with daily interest accrual and 48-hour withdrawals, investing in Treasury Bills, bonds, commercial paper, and fixed deposits starting from KES 100.
• Jubilee Money Market Fund (USD) Low-risk USD-denominated money market fund with minimum investment of USD 100, providing predictable returns and currency risk protection.
• Jubilee Fixed Income Fund Medium to long-term fixed income fund investing in high-yielding bonds, corporate bonds, and commercial papers with minimum investment of KES 100.
• Segregated Portfolio Management Custom-built investment portfolios for institutions such as pension funds, insurance funds, and endowments with active management and full portfolio visibility.
• Private Wealth Management Account Exclusive wealth management for high-net-worth clients with minimum investment of KES 10 million, offering bespoke investment strategy and discretionary or execution-only mandates.
• J-Force Agent Portal Digital platform enabling insurance brokers and intermediaries to onboard retail clients, issue policies, and process transactions remotely from their offices.
• JAMHub Digital Portal Online investment portal for Jubilee Asset Management clients to manage unit trust investments, view portfolio performance, and execute transactions in real-time.

Quantifiable outcome

• Broker-driven premiums grew from sh1.4 trillion in Q3 2024 to sh1.6 trillion in Q3 2025 in Uganda market
• +6 more outcomes

Named customers5 records

Segments10 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• United Nations Office on Drugs and Crimes (UNODC ROEA)flagshipStrategic or Co-development Partner · 1 January 2018Jubilee Insurance co-founded The Blue Company Project with UNODC Regional Office of East Africa. Founded in 2018 by Group Chairman Nizar Juma, the initiative unites 500+ businesses to combat corruption in East African private sector. UNODC provides anti-bribery and whistleblowing guidelines training for member companies. Aligns with SDG 16 for just, peaceful and inclusive societies.
• The Aga Khan University HospitalcoreStrategic or Co-development PartnerJubilee Health partnered with The Aga Khan University Hospital for the Jubilee Health Medical Camp in Meru, providing free medical services and preventive health education to over 2,000 residents. Collaboration demonstrates commitment to community health outreach and financial inclusion through healthcare access.
• Chiromo Hospital GroupcoreStrategic or Co-development PartnerMental health program partnership addressing the growing prevalence of mental health conditions through comprehensive preventative and curative services. Part of Jubilee Health's Always With You wellness initiative providing holistic healthcare support.
• Net Zero InternationalminorStrategic or Co-development PartnerJubilee Holdings Limited collaborates with Net Zero International to achieve carbon neutrality. Ambitious goals: 50% emission cut by 2030, net zero by 2050. Measures include touchless water dispensers, energy conservation tools, E-waste management, and conservation champions.
• Tip-offs AnonymouscoreTechnology or IntegrationAnonymous reporting platform for unethical behaviour via www.tip-offs.com. Toll-Free number 0800 722 626 or [email protected] for whistleblowing. Part of Jubilee Insurance's commitment to transparency and corporate governance.
• Grand Nairobi Bike RaceminorGTM or Marketing PartnerJubilee Insurance partnered with Grand Nairobi Bike Race for inaugural Live Free Race cycling event. Over 900 professional and recreational cyclists from the region participated. Event promoted wellness with free health checks, environmental conservation through tree planting, and inclusive cycling.
• Livia Health, Sasadoctor, Byon 8coreTechnology or IntegrationTelemedicine service partners providing online doctor consultations from home. Partners offer virtual GP and specialist consultations at any time. Part of Always With You program bringing healthcare closer to customers. Apps available on Apple Store and Play Store.
• Mama Lucy HospitalminorStrategic or Co-development PartnerJubilee Children's Fund hearing health initiative partners with Mama Lucy Hospital to provide 20 beneficiaries with free ear surgeries. Initiative aims to treat hearing disabilities in underprivileged children, enhancing their quality of life.
• Henner TPAcoreTechnology or IntegrationThird Party Administrator partnership providing access to hospitals in 183+ countries. Henner TPA enables direct billing at leading hospitals worldwide, no need to pay first and claim later. Part of International Health Cover (IPMI) product offering.
• Solutions SaccominorGTM or Marketing PartnerCollaboration for Jubilee Health Medical Camp in Meru, providing free medical services to Sacco members and the community. Demonstrates partnership approach to community health outreach.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ICEA Lion Group: East African insurance and financial services group offering general insurance, life insurance, and asset management across Kenya, Uganda, Tanzania, and Rwanda. Multi-country insurance holding company comparable to Jubilee's structure.
• Prudential East Africa: Multi-national life insurance provider operating in Kenya and Uganda, offering life insurance, savings, and investment-linked products. Direct competitor to Faida Elite and Faida Maisha.
• Old Mutual Kenya: Established Kenyan insurance and financial services company providing life insurance, pensions, and asset management. Directly comparable to Jubilee across life, pension, and investment products.
• AAR Insurance Kenya: Specialist health insurance provider in East Africa offering individual, family, and corporate medical covers. Directly comparable to Jubilee's J-Care health product portfolio.
• Sanlam Kenya (SanlamAllianz): Major Kenyan insurance provider offering life, health, and general insurance. Direct competitor to Jubilee's life and health insurance products in Kenya and the broader East African market.
• APA Insurance: Leading Kenyan insurance company offering general insurance, life insurance, and medical cover. Direct competitor in Kenya across health and general insurance lines.
• Britam Holdings: Leading Kenyan insurance and financial services holding company offering life, health, general insurance, and asset management across East Africa. Direct competitor to Jubilee in multi-line insurance and asset management.
• CIC Insurance Group: Kenyan mutual insurance company offering general insurance, life insurance, health cover, and asset management. Direct competitor to Jubilee across multiple product lines in Kenya.
• Liberty Holdings Kenya (now Stanbic Liberty): Kenyan insurance provider offering life insurance, retirement solutions, and investment products. Comparable to Jubilee's life and pensions business.

Regional players

• Pan Africa Life Insurance: Life insurance provider in Kenya and broader Africa offering individual and group life products. Comparable in life insurance focus but smaller scale than Jubilee.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/jubileeinsure
• YouTubeyoutube.com/watch?v=QdviRc5A7ZI
• Facebookfacebook.com/Jubileekenya
• LinkedInlinkedin.com/company/jubilee-insurance-company-limited

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jubilee Insurance