Selux

What Selux does

Selux is a privately held architectural lighting manufacturer founded in 1983, operating a North American subsidiary (Selux Corp., headquartered in Highland, New York) under Berlin-based parent Selux GmbH. The company designs and manufactures premium specification-grade LED luminaires across exterior (Olivio, Aya, Vaz, Saturn, MTR, Modular Columns, SteelCore Bollards, Survivor) and interior (M36, M60, M100, M125, Purelight, Neo) product families, with proprietary optical, mechanical, and ecological features such as the MTR prism-based refractor, Biological Red spectrum lighting, DarkSky-compliant zero-uplight distributions, and ASTM crash-rated security bollards.

Selux's technology platform is built around modular, configurable luminaire architectures that integrate precision optics with smart-city and solar-ready hardware. Core differentiators include MTR refractor optics for glare control and torso illumination, configurable Modular Columns combining lighting with cameras/speakers/sensors inside an 8-inch extruded body, Biological Red spectrum shifting for biodiversity, and Buy American (BA/BAA/BABAA) compliant domestic manufacturing. The portfolio is supported by formal certifications including DarkSky Fixture Seal of Approval, Declare label material transparency, LEED support, and ASTM crash ratings.

Selux generates revenue through project-based hardware sales of luminaires and lighting systems, priced by quote via a network of 147+ lighting agents and sales representatives across North America, with direct enterprise and specification sales from its Highland, NY headquarters. Customers are primarily commercial architects, lighting designers, municipalities, and institutional buyers across commercial offices, urban public spaces, education, healthcare, transportation, and government segments. Recent wins include T-Mobile, BMO, Swedbank, Heineken, Harley-Davidson, Porsche Center Oakville, and City of Montreal projects. Geographic reach spans the US, Canada, Mexico, and multiple European markets plus Australia and Turkey. Pricing is quote-based with multi-year contract cadence, and the company does not publicly disclose pricing or revenue.

Name

Selux

Legal name

Selux Corp.

Website

https://selux.us

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Selux is a privately held architectural lighting manufacturer (founded 1983) producing premium specification-grade LED luminaires for commercial, municipal, and institutional projects across North America and Europe, sold through lighting agents and direct specification sales.

Ownership category

akta.pro rank

Product category

Architectural Lighting

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA)

akta.pro secondary industries

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB), Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)

Keywords

• Architectural lighting
• LED luminaires
• Exterior lighting fixtures
• Interior linear lighting
• Smart city lighting

Headquarters

HQ city

Highland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Architectural Lighting Equipment Sales: Selux generates revenue through the sale of LED luminaires, lighting fixtures, and architectural lighting systems. Products include exterior luminaires (Olivio, Aya, Vaz, MTR, Saturn), interior systems (M36, M60, M100, Purelight), and specialized solutions (Modular Columns, SteelCore Bollards). Sales occur through specification channels with architects and lighting designers specifying products for projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Selux manufactures and sells architectural LED luminaires and lighting systems for exterior and interior applications. The portfolio spans more than 70 products across exterior (Olivio, Aya, Vaz, MTR, Saturn), interior (M36, M60, M100, Purelight), and specialized solutions (Modular Columns, SteelCore Bollards, Solar, Smart City Ready). Products are specified by architects and lighting designers for commercial buildings, urban public spaces, transportation infrastructure, healthcare, education, and government projects, and are sold through a regional agent network across North America.

Product overview

Selux is a manufacturer of architectural and outdoor lighting solutions offering an extensive portfolio of luminaire product series and smart lighting capabilities. The product line spans exterior lighting (road, residential, public spaces), interior lighting (office, hospitality, educational), and specialized applications (transportation, healthcare, smart city). Key product families include the M-series linear luminaires (M36, M60, M100, M125, M130), decorative and architectural luminaires (Olivio, Aya, Vaz, Line, Purelight, Discera), and infrastructure products (MTR, Modular Columns, SteelCore Bollards, Solar solutions). Products are offered with smart city integration, solar power, DarkSky compliance, and Biological Red ecological lighting options. The modular design philosophy enables customization for architectural integration while maintaining standardized optics and controls across the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Selux: Architectural lighting manufacturer producing exterior and interior luminaires for commercial, institutional, and urban applications
• Biological Red
• SteelCore

Products and services

• Olivio Exterior Lighting System Advanced exterior lighting system with precision optics and smart light control, available in multiple versions including Olivio Sistema 2, Grande Gen5, and Medio RGBW. Used in urban parks, streetscapes, and public realm projects.
• M36 Linear Lighting System Versatile linear lighting system with modular design for interior and exterior applications, including M36 Combo and M36 MRC Wall Washer variants. Used for commercial interiors and corporate campuses.
• M60 Modular Linear Luminaire Modular linear luminaire system offering creative freedom and customization for shape, mount, connectors, and materials, integrating seamlessly into architecture.
• M100 High-Output Linear Luminaire High-output linear luminaire suitable for large interior spaces from shopping centers to museums, available with DALI-controlled and My White lighting technology options.
• M125 Impact-Resistant Luminaire Impact-resistant, high-efficiency luminaire with waterproof lens and silicone gasket protection, suitable for transit centers, parking structures, and outdoor applications.
• M130 Linear Luminaire Linear luminaire system in the M-series family for interior and exterior lighting applications.
• Aya Exterior Luminaire Award-winning exterior luminaire providing elegant ecological lighting solution with precision optics, integrated glare shields, DarkSky compliance, zero uplight, and Biological Red option for biodiversity support.
• Vaz Exterior Luminaire Contemporary exterior luminaire serving as a modern lighthouse guide, recognized for clean light distribution, reliable performance, and versatility across outdoor applications.
• Line Integrated Landscape Lighting Integrated linear lighting system for illuminated landscapes, including Line Pure and Line Wall variants offering seamless light design with expanded possibilities.
• Purelight 360-Degree Pendant Luminaire 360-degree pendant luminaire providing horizontal, active light for productive environments, with DALI-controlled daylight and presence-based light control and emergency lighting mode capability.
• Discera Directional LED Fixture LED fixture with precise, directional lighting and no spill light, available in catenary configurations for pedestrian guidance and decorative applications.
• Melli Architectural Luminaire Family Medium-scale architectural indoor/outdoor luminaire family offering precise lighting, soft diffuse light, or focused spot distributions, available as standard and catenary versions; DarkSky Approved with Gen5.
• Lanova Architectural Luminaire Architectural luminaire allowing design freedom to position light with luminous focal points or dramatic shadows, used in catenary configurations for parks, plazas, and campus squares.
• Peeta Linear Catenary Fixture Linear catenary fixture with IP65 and IK10 ratings, 3G vibration resistance for transportation applications, and Declare label certification for material transparency.
• Exelia LED Luminaire LED luminaire available in multiple generations, used in modular column configurations and exterior applications with Tritec compatibility.
• Inula DarkSky Exterior Luminaire Exterior luminaire with DarkSky compliance, used in modular columns with zero uplight certification from DarkSky International.
• Survivor Vandal-Resistant Luminaire Durable, vandal-resistant luminaire suitable for harsh environments, featuring waterproof construction and high luminaire efficiency for transit and outdoor applications.
• Modular Columns System Configurable system luminaire with customizable top modules including Twin Spot, Facade, and Design Void options, integrating smart city features with cameras, speakers, and multiple optical systems housed inside an extruded column body.
• SteelCore Crash-Rated Bollards Crash-rated bollards designed for protecting pedestrians and property from vehicular impact threats, available in MTR Round, MTR Square, and Notch variants, ASTM-certified for security applications.
• MTR Refractor Luminaires Family of diffuse exterior luminaires including Round and Square Columns and Bollards with unique refractor optics that reduce glare and enhance visual comfort with torso illumination for recognition and depth perception.
• Lukida Solar Light Column Solar-powered light column generating light from solar energy with no harmful emissions, featuring cylindrical solar modules, motion sensors, and off-grid operation for playground and public space applications.

Quantifiable outcome

• Energy savings of 30-40% with Biological Red in winter months
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Lighting Agents NetworkcoreChannel Partner/ Reseller/ Distributor · 26 March 2026Selux has established 147 new partnerships with lighting agents and brands, expanding distribution network across North America. Agents serve as specification channel partners representing Selux products to architects and lighting designers.
• DarkSky InternationalcoreStrategic or Co-development PartnerSelux products including Aya, Melli Gen5, Inula, and SteelCore Inula have received DarkSky Fixture Seal of Approval certification, demonstrating commitment to environmental lighting standards.
• LEED Certification BodiessupportingOthersSelux products support LEED certification for projects including Sidwell Friends School (Platinum), HKS office (Gold), Marquez Hall (Silver), and Vancouver Fraser Port Authority.
• ASTM InternationalsupportingTechnology or IntegrationSelux SteelCore bollards meet crash ratings set forth by ASTM for protecting pedestrians and property from vehicular impact.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hubbell Lighting: U.S. lighting and electrical products group with broad commercial/industrial/outdoor lines and specification salesforce; overlaps with Selux on commercial exterior and roadway lighting while operating at far greater scale.
• Acuity Brands: Largest North American architectural lighting company with deep specification channel, broad luminaire portfolio, and U.S. manufacturing base; competes head-on with Selux on commercial interior and exterior projects while serving a far broader product range.
• Signify (Philips Lighting): Global lighting incumbent offering architectural, outdoor, and connected LED solutions; competes with Selux on large commercial and urban projects, with deeper smart-city/IoT infrastructure and a much larger balance sheet.
• Eaton (Cooper Lighting Solutions): Cooper Lighting's portfolio spans architectural, commercial, and outdoor LED luminaires with strong specification presence and large-scale manufacturing; competes with Selux across the architectural lighting specification channel.

Direct peers

• Targetti: Italian premium architectural lighting brand with a specifier-driven portfolio of interior and exterior luminaires; competes with Selux for high-end commercial, museum, and hospitality projects, particularly in Europe and the Middle East.
• ERCO: German premium architectural lighting manufacturer with global specification presence, emphasis on optical engineering, and a museum/commercial focus closely aligned with Selux's specifier-driven, design-led positioning.
• Zumtobel Group: Austrian-headquartered architectural lighting specialist with strong premium positioning and similar specification/specifier-led go-to-market; most direct European analogue to Selux in modular linear luminaires and architectural exterior systems.
• Bega (Gantenbrink-Leuchten): German premium outdoor architectural lighting manufacturer with strong specification reputation in bollards, columns, and area lighting — a close analogue to Selux's exterior product range and DarkSky-aware design philosophy.
• Hess / Hess GmbH Licht + Form: German maker of architectural outdoor luminaires (columns, bollards, area lighting); product positioning, German design heritage, and emphasis on urban/public-realm specifications make it a close peer to Selux's exterior line.
• iGuzzini: Italian architectural lighting specialist with strong emphasis on design-driven interior and exterior luminaires specified by architects; competes with Selux for high-end commercial, retail, and urban projects globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/seluxcorp?lang=en
• YouTubeyoutube.com/channel/UCcKGVYYveOBhWLovoPtvMjA
• Facebookfacebook.com/SeluxCorporation
• LinkedInlinkedin.com/company/selux-corporation
• Instagraminstagram.com/seluxnorthamerica

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selux