Team Sledd
Team Sledd is a private convenience store wholesale distributor serving approximately 1,200 c-store retailers across six Mid-Atlantic states from a 200,000 sq ft warehouse, bundling distribution with branded foodservice, merchandising, store design, and category management.
- Company typePrivate
- Founded1937
- HeadquartersWheeling, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Team Sledd does
Team Sledd is a privately held convenience store wholesale distributor headquartered in Wheeling, West Virginia, incorporated in 1937 as Sledd Company and rebranded following its 1996 acquisition by Rob Sincavich and Randy Emanuelson. The company serves approximately 1,200 convenience store retailers across six Mid-Atlantic states (West Virginia, Pennsylvania, Ohio, Virginia, Maryland, Kentucky, and Delaware) using its own fleet of 32 tractor trailers and 7 straight trucks for weekly or twice-weekly customized deliveries.
The company's core platform is a 200,000 square foot state-of-the-art warehouse, including 42,100 square feet of cold storage and 100% temperature-controlled loading docks, holding 11,000 SKUs and processing approximately 25 million items per year at a 99.2% guaranteed service level and 99.7% on-time delivery rate. Around this warehouse, Team Sledd bundles a set of value-added retail solutions: branded foodservice programs (including the Stak Subs Deli Concept and the 4-step TeamSledd Kitchen process), merchandising and AutoCAD-based store design, center store category optimization, front-end/tobacco/e-cigarette specialization, and EDI/POS integration with customized price plans and in-house print/signage capabilities. The company also operates a 5,000+ square foot Convenience Learning Center for retailer training.
Team Sledd's revenue model combines wholesale product distribution (transaction-based pricing on convenience, tobacco, dairy, and foodservice items) with embedded value-added services (merchandising, store design, category management, signage) bundled into retailer relationships. Go-to-market is delivered through dedicated field sales teams providing in-store consultation across all c-store categories, supported by direct contact forms, a "Deal of the Week" email newsletter, and a vendor/customer trade portal (engagetradepartners.com). Revenue was approximately $600 million as of the January 2020 strategic investment by AMCON Distributing Company (NYSE American: DIT), with original owners retaining majority interest and Rob Sincavich continuing as President.
Team Sledd firmographics
Firmographics- Name
- Team Sledd
- Legal name
- Team Sledd
- Website
- https://sleddco.com
- Company type
- Private
- Founded year
- 1937
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Team Sledd is a private convenience store wholesale distributor serving approximately 1,200 c-store retailers across six Mid-Atlantic states from a 200,000 sq ft warehouse, bundling distribution with branded foodservice, merchandising, store design, and category management.
- Ownership category
- akta.pro rank
Team Sledd industry classification
Industry- Product category
- Convenience Store Wholesale Distribution
- NAICS
- Grocery and Related Product Merchant Wholesalers (4244), Packaged Frozen Food Merchant Wholesalers (424420)
- SIC
- Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Frozen Foods Wholesale (AFAIABAC)
- akta.pro secondary industries
- Frozen Foods Wholesale (Packaged & Private Label) (AFAIAHAA), Ice Cream & Frozen Desserts Wholesale (AFAIAHAC)
Keywords
Where Team Sledd is headquartered
LocationHeadquarters
- HQ city
- Wheeling
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Team Sledd business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Wholesale Distribution: Wholesale distribution of convenience store products including packaged goods, tobacco, e-cigarettes, dairy, and foodservice items to approximately 1,200 convenience-store retailers across six states.
- Foodservice Programs: Branded foodservice programs including deli, fresh sandwiches, produce, and home meal replacement programs with customized menus, training, and marketing support for convenience store operators.
- Value-Added Services: Merchandising, store design, category management, pricing strategies, signage, and operational consulting services bundled with product distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Customized wholesale pricing based on customer volume and service requirements |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Team Sledd product offering
Product offeringCore offering
Team Sledd is a wholesale distributor that delivers approximately 11,000 SKUs of convenience store merchandise including packaged goods, tobacco, e-cigarettes, dairy, and foodservice items to about 1,200 c-store retailers across six Mid-Atlantic states on a weekly or twice-weekly basis. The company bundles value-added retail services around this distribution, including branded foodservice programs (Stak Subs Deli Concept), merchandising and store design, category management, and EDI/POS-enabled customer support from a 200,000 square foot warehouse.
Product overview
Team Sledd is a convenience store wholesale distributor offering a comprehensive platform of distribution services and retail solutions. The core offering consists of a state-of-the-art warehouse with 200,000 square feet and cold storage capabilities, paired with value-added programs including Foodservice (with Stak Subs Deli Concept), Merchandising & Store Design, Center Store Optimization, Front End Specialization, and Value Added Customer Support (including EDI and POS support). The company operates a dedicated Team Sledd Kitchen subsidiary that provides a 4-step foodservice process for convenience store deli operations. Geographic coverage spans six Mid-Atlantic states with a fleet of 32 tractor trailers and 7 straight trucks. The company serves approximately 1,200 convenience-store retailers with annual revenues of approximately $600 million.
Differentiator
Problem solved
Functional benefit
Brands
- TeamSledd Kitchen: A foodservice division of Team Sledd focused on helping convenience stores develop branded food programs, including fresh sandwiches, deli, produce, and hot food offerings. Offers a 4-step process, on-site training, food safety certification (HACCP, SQF, Servsafe), and customized menus.
- Stak Subs Deli Concept
Products and services
- Foodservice Programs Branded foodservice programs for convenience stores including fresh sandwich commissary with custom offerings, menu planning, store design, trade dress, marketing support, and complete deli, produce, and home meal replacement programs; features the Stak Subs Deli Concept.
Quantifiable outcome
- 99.2% service level guaranteed
- +3 more outcomes
Companies that use Team Sledd
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Team Sledd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Team Sledd partnerships and signals
Strategic signalScale indicators12 records
Recent moves7 records
Expansion highlights5 records
Team Sledd competitors and assessment
Company assessmentDirect peers
- S. Abraham & Sons: Family-owned convenience store wholesale distributor serving c-store retailers across the Midwest with tobacco, grocery, foodservice, and value-add programs. Comparable regional DSD model and customer segment to Team Sledd.
- McLane Company: The largest U.S. distributor to convenience stores, serving national chains and independents with broad grocery, foodservice, and tobacco assortments. McLane competes head-to-head with Team Sledd for c-store accounts and operates a similar wholesale + value-add services model at national scale.
- H.T. Hackney: One of the largest independent convenience store wholesalers in the U.S., with a similar model of distribution plus merchandising, store design, and category support serving c-store customers across a multi-state footprint.
- Core-Mark International: A leading North American distributor of consumables to convenience stores, acquired by Performance Food Group. Core-Mark's product mix, foodservice programs, and direct-store-delivery model directly parallel Team Sledd's wholesale platform and customer base.
- John V. Carr & Son: A regional convenience store wholesale distributor with a comparable product mix (grocery, foodservice, tobacco) and direct-store-delivery model targeting independent c-store operators in the Midwest and Mid-Atlantic — overlapping directly with Team Sledd's customer profile.
- Eby-Brown: Privately held convenience store wholesaler serving thousands of c-store retailers across the Midwest and Mid-Atlantic. Eby-Brown is a direct regional competitor with a comparable mix of tobacco, foodservice, and value-add category management offerings.
Broad incumbents
- Reyes Holdings: Privately held distributor operating Martin-Brower (foodservice to quick-service restaurants) and Reyes Beverage Group. Reyes is a broad incumbent in distribution and a useful benchmark for scale economics and large-format supply-chain operations relevant to Team Sledd's foodservice ambitions.
- SpartanNash: Public food distributor serving convenience stores, military, and retail grocers with broad grocery, fresh, and private-label offerings. While not a pure c-store specialist, SpartanNash's wholesale + retail services model overlaps with Team Sledd's value-add distribution platform.
- C&S Wholesale Grocers: The largest U.S. grocery wholesaler, supplying independent retailers, chain stores, and foodservice operators. C&S is a broad incumbent in the wholesale distribution space and represents a benchmark for scale, private label, and supply-chain capability relevant to Team Sledd's center-store offering.
- AMCON Distributing Company: NYSE American-listed (DIT) consumer products distributor and Team Sledd's strategic minority investor. AMCON operates its own convenience and foodservice distribution businesses, making it both a related industry incumbent and the closest publicly traded comparable for capital-markets benchmarking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Team Sledd social profiles
Digital presenceTeam Sledd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Team Sledd leadership team
Management profileNumber of profiles
Profiles2 records
Team Sledd funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Team Sledd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Team Sledd
What does Team Sledd do?
Team Sledd is a wholesale distributor that delivers approximately 11,000 SKUs of convenience store merchandise including packaged goods, tobacco, e-cigarettes, dairy, and foodservice items to about 1,200 c-store retailers across six Mid-Atlantic states on a weekly or twice-weekly basis. The company bundles value-added retail services around this distribution, including branded foodservice programs (Stak Subs Deli Concept), merchandising and store design, category management, and EDI/POS-enabled customer support from a 200,000 square foot warehouse.
Is Team Sledd a public or private company?
Team Sledd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Team Sledd founded?
Team Sledd was founded in 1937. It employs 251 to 500 people.
Where is Team Sledd based?
Team Sledd is headquartered in Wheeling, United States, in the North America region.
How does Team Sledd make money?
Three revenue lines are on record. Wholesale Distribution is the primary driver. The others are foodservice Programs and value-Added Services.
Who are Team Sledd's main competitors?
Direct peers on record are S. Abraham & Sons, McLane Company, H.T. Hackney, Core-Mark International, John V. Carr & Son and Eby-Brown. Broad incumbents are Reyes Holdings, SpartanNash, C&S Wholesale Grocers and AMCON Distributing Company.
Does Team Sledd have an API?
No public API is recorded for Team Sledd.
What industry is Team Sledd in?
Team Sledd's product category is Convenience Store Wholesale Distribution. Its primary akta.pro industry code is AFAIABAC, Frozen Foods Wholesale, with a secondary code of AFAIAHAA, Frozen Foods Wholesale (Packaged & Private Label). Its NAICS code is 4244 and its SIC code is 5141.