Heel Belgium

What Heel Belgium does

Heel Belgium NV is a Drongen-based pharmaceutical company that develops, manufactures, and distributes homeopathic and bioregulatory medicines derived from natural ingredients. The company was established in Belgium in 1980, relocated to its current Drongen (Ghent) site in 2003, and became the first company in Belgium to obtain a GMP certificate for the manufacture of homeopathic medicines in 1996. Heel Belgium is a wholly-owned subsidiary of the German pharmaceutical group Heel Biologische Heilmittel GmbH, which in turn is part of the DELTON Health AG portfolio (Stefan Quandt), and operates within a parent group of 1,300-1,400+ colleagues serving more than 50 countries.

The company's product platform rests on a multi-component bioregulatory formulation approach, exemplified by Traumeel, which combines 14 natural active ingredients targeting muscle and joint conditions through multiple simultaneous treatment points rather than symptom suppression. The core product portfolio spans nine registered brands covering muscle and joint pain (Traumeel, Zeel), antispasmodic indications (Spascupreel), stress and sleep (Neurexan), digestive complaints (Gastricumeel), skin and wound healing (Calendeel plus), immune support (Engystol), and respiratory conditions (Euphorbium compositum), available in multiple dosage forms including tablets, gels, creams, drops, sprays, globules, and granules. A dietary supplement sub-brand, livactiv., extends the portfolio into bone and joint health, detoxification, immunity, and respiratory support categories.

Heel Belgium generates revenue through two main streams: branded product sales distributed via pharmacy networks in Belgium and the Netherlands (with pharmacist-led recommendation and OTC availability) and B2B GMP-certified contract manufacturing of non-sterile dosage forms for third-party pharmaceutical and health product companies. The go-to-market is hybrid, combining healthcare professional engagement, a bilingual Dutch/French health blog, dedicated product microsites, and active social media presence to drive consumer and clinical demand. The primary customer segments are consumers seeking natural health solutions for mild to moderate conditions, doctors and pharmacists who recommend or prescribe these medicines within integrative treatment plans, and B2B clients seeking flexible GMP-certified manufacturing capacity.

Name

Heel Belgium

Legal name

Heel Belgium NV

Website

https://heel.be

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Heel Belgium NV is a Drongen-based pharmaceutical company that develops, manufactures, and distributes homeopathic and bioregulatory medicines from natural ingredients through pharmacy networks in Belgium and the Netherlands, and also offers GMP-certified contract manufacturing of non-sterile dosage forms.

Ownership category

akta.pro rank

Product category

Homeopathic Pharmaceuticals

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Pharmaceutical Preparations (2834)

akta.pro primary industry

Pain Relief & Anti-Inflammatory (Analgesics) (HLAIADAA)

Keywords

• Homeopathic medicines
• Bioregulatory pharmaceuticals
• Pharmaceutical manufacturing
• Natural health products
• Contract manufacturing

Headquarters

HQ city

Drongen

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Pharmaceutical product sales: Heel Belgium generates revenue from the sale of its proprietary bioregulatory and homeopathic medicines through pharmacy channels across Belgium and internationally through its parent company network.
2. Contract manufacturing services: Heel Belgium offers GMP-certified contract manufacturing of non-sterile medicines and health products (tablets, powders, liquids, creams, gels, globules, granules) for third-party companies. Revenue is generated through bespoke production agreements with pharmaceutical and health product companies.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Heel Belgium manufactures and distributes proprietary homeopathic and bioregulatory medicines for self-treatable conditions including muscle and joint pain, stress, sleep disorders, gastrointestinal complaints, allergies, skin issues, and immune support; products are sold OTC through pharmacy networks in Belgium and the Netherlands. In parallel, Heel Belgium offers GMP-certified contract manufacturing of non-sterile dosage forms (tablets, powders, liquids/drops/sprays, creams, gels, globules, granules) for third-party pharmaceutical and health-product companies.

Product overview

Heel Belgium is a pharmaceutical company specializing in bioregulatory and homeopathic medicines. The core product portfolio includes Traumeel® (muscle and joint pain), Spascupreel® (antispasmodic), Neurexan® (stress/sleep), Zeel® (joints), Gastricumeel® (digestive), Calendeel® plus (skin), Engystol® (immune), and Euphorbium compositum (respiratory), all available in Belgium. The company also operates a contract manufacturing division offering GMP-certified production of non-sterile medicines including tablets, powders, liquids, creams, gels, and globules. Additionally, Heel markets dietary supplements under the livactiv.® sub-brand (Cartilago, Detodrain, Colostrum, Duoress) and provides a health blog as an educational resource.

Differentiator

Problem solved

Functional benefit

Brands

• livactiv. A sub-brand under Heel Belgium for nutritional supplements, offering products such as livactiv. Cartilago, livactiv. Detodrain, livactiv. Colostrum, and livactiv. Duoress for bone and joint health, detox, immunity, and respiratory support.

Products and services

• Traumeel Homeopathic medicine for mild muscle and joint pain, inflammation, sprains, strains, and bruises; available in tablets, gel, cream, and drops forms and sold OTC through Belgian pharmacies.
• Spascupreel Antispasmodic homeopathic medicine for relieving muscle and intestinal spasms.
• Neurexan Homeopathic medicine for stress relief and sleep support.
• Zeel Homeopathic medicine for joint health and osteoarthrosis treatment.
• Gastricumeel Homeopathic medicine for digestive and stomach complaints.
• Calendeel plus Calendula-based homeopathic medicine for skin and wound healing.
• Engystol Homeopathic medicine for immune system support and flu prevention.
• Euphorbium compositum Homeopathic nasal spray for respiratory conditions and sinusitis.
• Oteel Homeopathic medicine in the Heel Belgium product portfolio.
• livactiv. Cartilago Dietary supplement under the livactiv. sub-brand for joint and cartilage health.
• livactiv. Detodrain Dietary supplement under the livactiv. sub-brand for detoxification and drainage support.
• livactiv. Colostrum Dietary supplement under the livactiv. sub-brand for immune resistance and defense.
• livactiv. Duoress Dietary supplement under the livactiv. sub-brand for respiratory and airway health.
• Heel Belgium Contract Manufacturing Services GMP-certified contract manufacturing of non-sterile medicines and health products (tablets, powders, liquids, creams, gels, globules, granules), including tailored formulations for human and veterinary use, offered to pharmaceutical companies and health-product manufacturers from Heel Belgium's Drongen facility.

Quantifiable outcome

• Multi-targeted regulation of inflammation without suppressing the body's natural immune response

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• BACHI (Belgian Association for Homeopathic and Integrative Medicine)minorOthersBACHI is the Belgian Association for Homeopathic and Integrative Medicine. Heel Belgium is listed as a partner on its website, indicating collaboration in the homeopathy sector in Belgium.
• FAGG (Federal Agency for Medicines and Health Products / AFMPS)coreOthersFAGG/AFMPS is the Belgian regulatory authority for medicines and health products. Heel Belgium operates under FAGG oversight for pharmacovigilance and regulatory compliance of its pharmaceutical products.
• Homeopathy BelgiumminorOthersHomeopathy Belgium is a national organization for homeopathic medicine in Belgium. Heel Belgium is listed as a partner on its website, indicating membership and collaboration in promoting homeopathy.
• Heel Biologische Heilmittel GmbH (Parent Company)coreStrategic or Co-development PartnerHeel Belgium NV is a 100% subsidiary of German pharmaceutical company Heel Biologische Heilmittel GmbH. The parent company specializes in the development, production, and marketing of homeopathic medicines with bioregulating properties. Heel Belgium reports regularly to the parent company, which archives and protects company data on servers in Germany.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Guna S.p.A. Italian manufacturer of homeopathic and biological medicines with growing international presence. Targets similar low-dose, multi-component therapy categories and increasingly active in European pharmacy channels overlapping with Heel Belgium's footprint.
• Metagenics Belgium: European nutritional-medicine and supplement brand active in Belgium through healthcare professionals, overlapping with Heel Belgium's livactiv sub-brand on joint, immune, and detox categories where HCP recommendation drives sales.

Direct peers

• Boiron: World leader in homeopathic medicines, listed on Euronext Paris. Operates a Belgian subsidiary (Boiron Belgium) distributing the same product categories as Heel Belgium (musculoskeletal, stress/sleep, cold/flu) through the same Belgian pharmacy channel, making it Heel Belgium's most direct head-to-head competitor.
• Deutsche Homöopathie-Union (DHU): German manufacturer of homeopathic medicines and a subsidiary of Dr. Willmar Schwabe Group. Produces similar dosage forms (tablets, drops, creams, ointments) in the same OTC categories as Heel Belgium, with overlapping physician and pharmacy distribution in German-speaking and Benelux markets.
• A. Vogel / Bioforce: Swiss-based natural medicine company with a Belgian presence, producing herbal and homeopathic remedies for musculoskeletal, cold/flu, and stress indications. Competes head-to-head with Heel Belgium for the same pharmacist-recommended self-care consumer in Belgium.
• Weleda: Swiss-German manufacturer of anthroposophic and homeopathic medicines, with a Belgian subsidiary selling through pharmacies and health stores. Overlaps with Heel Belgium on natural OTC categories (musculoskeletal, cold/flu, skin) and similar pharmacist-driven GTM.

Regional players

• Olibere / Tilman: Belgian pharmaceutical company specializing in plant-based medicines and supplements (stress, sleep, joint health) sold through Belgian pharmacies. Directly competes with Heel Belgium on the same Belgian retail shelf for natural OTC indications.

Broad incumbents

• Omega Pharma (Perrigo): Belgian-headquartered broad OTC consumer-health company (now part of Perrigo) distributing painkillers, muscle/joint rubs, and natural health products through the same Belgian pharmacy chains where Heel Belgium competes. A broader incumbent benchmark for shelf-share economics in Belgium.
• Heel Biologische Heilmittel GmbH (Parent): German parent of Heel Belgium and the global originator of the bioregulatory medicine portfolio (Traumeel, Neurexan, Spascupreel). Operates in 50+ countries and is the broader incumbent against which Heel Belgium's subsidiary-level execution should be benchmarked.
• Schwabe Pharma (Dr. Willmar Schwabe Group): Germany-based broader natural-medicine group encompassing DHU, Schwabe Pharma Belgium, and other subsidiaries producing phytopharmaceutical and homeopathic OTC products. Competes with Heel Belgium across multiple therapeutic categories in Benelux markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/HeelBelgie
• YouTubeyoutube.com/channel/UC6dNw4lLSfjY4erXLyW4KCQ/videos
• Facebookfacebook.com/HeelBelgium
• LinkedInlinkedin.com/company/heel-belgium
• Instagraminstagram.com/heel_belgium

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heel Belgium