Express Energy
Express Energy is a Texas-based Retail Electric Provider (REP #10041) supplying residential electricity across all major TDU territories via a self-serve online platform and mobile app, operating under parent company Value Based Brands LLC.
- Company typePrivate
- Founded2017
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Express Energy does
Express Energy is a Texas-based Retail Electric Provider (REP), licensed as REP #10041, that supplies electricity to residential customers across all major Texas TDU territories including Oncor, CenterPoint, AEP Central, AEP North, TNMP, and Lubbock Power & Light. The company operates under a 'No Frills. Low Bills.' positioning, competing on price through a streamlined, self-serve online shopping and account management experience, with a lean headcount of 11–50 employees and operations housed under holding company Value Based Brands LLC.
The company's technology stack centers on a web-based platform (MyAccount) and native mobile applications for iOS and Android, which provide full self-service account management including usage tracking, bill viewing, AutoPay, payment processing, and service transfers. The platform integrates with Texas TDU systems for meter reading, billing, and service management. Product offerings are deliberately simple: fixed-rate plans (3+ month terms) and variable-rate plans with optional green/renewable energy upgrades at $6.95/month, plus ancillary programs including a 60-day satisfaction guarantee, a $50 Visa Reward Card referral program, AutoPay, e-Docs electronic billing, and bill payment assistance.
Express Energy makes money primarily through usage-based electricity charges (per kWh consumed), with TDU delivery charges passed through without markup, and earns incremental recurring revenue from green plan upgrades and transaction-based fees (late fees, manual payment fees, e-Docs breakage fees). Distribution is exclusively direct-to-consumer via the website, mobile app, and phone-based inside sales, with no third-party or reseller channels. The customer base is a long-tail of Texas residential consumers acquired through self-serve digital channels, word-of-mouth, and the referral program.
Express Energy firmographics
Firmographics- Name
- Express Energy
- Legal name
- Value Based Brands LLC
- Website
- https://myexpressenergy.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Express Energy is a Texas-based Retail Electric Provider (REP #10041) supplying residential electricity across all major TDU territories via a self-serve online platform and mobile app, operating under parent company Value Based Brands LLC.
- Ownership category
- akta.pro rank
Express Energy industry classification
Industry- Product category
- Retail Electricity Services
- NAICS
- Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- C&I Retail Electricity Supply (Full-Service/Load-Serving) (EUAGACAA)
- akta.pro secondary industry
- Retail Energy Brokerage (Residential & SMB Switching) (EUAGAEAA)
Keywords
Where Express Energy is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Express Energy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Others
Revenue model
- Electricity Supply Revenue: Express Energy charges customers for electricity supply under fixed-rate or variable-rate plans. Fixed-rate plans guarantee the Express Energy charge component remains constant for the contract term, while TDU charges may vary. Plans include term lengths of at least 3 months for fixed-rate options.
- Usage-Based Electricity Charges: Revenue based on kilowatt-hour (kWh) consumption. TDU delivery charges are passed through without markup, consisting of a flat monthly charge plus usage-based per kWh charge.
- Green Plan Upgrade: Customers can upgrade any plan to green/renewable energy for $6.95/month, adding renewable content from 3% to 100%.
- Late Fees and Service Charges: Late fees applied when payment is not received by due date (16 days after bill issue). Additional manual payment fees after 5 payments per month ($6.95 per additional payment). e-Docs breakage fee of up to $19.95 for customers not on electronic billing.
- Referral Rewards Program: Customers earn $50 Visa Reward Card for each qualified referral who enrolls and pays second invoice. Referral also receives $50 Visa Reward Card. No limit on referrals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fixed Rate Plans - 3+ month terms with locked electricity rate |
| Usage-based | Monthly | Variable Rate Plans - Month-to-month flexible pricing |
| Subscription | Monthly | Green/Renewable Plan Upgrade |
| Subscription | Monthly | AutoPay - Free automatic payment option |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Express Energy product offering
Product offeringCore offering
Express Energy is a Texas Retail Electric Provider (REP #10041) that supplies electricity to residential customers under fixed-rate (3+ month terms) and variable-rate (month-to-month) plans, with optional green/renewable energy upgrades. Customers enroll and manage their accounts entirely online through the MyAccount portal and the iOS/Android mobile app, with same-day service enrollment available for requests placed before 2pm. TDU delivery charges are passed through without markup, and the company operates across all major Texas TDU territories including Oncor, CenterPoint, AEP, TNMP, and Lubbock Power & Light.
Product overview
Express Energy is a Texas-based Retail Electric Provider (REP) offering simple, low-cost electricity plans with a 'No Frills. Low Bills.' approach. The core product portfolio centers on electricity supply services including fixed-rate and variable-rate plans, with optional green energy upgrades. Customer engagement is managed through two primary platforms: MyAccount (web-based online account management) and the Express Energy Mobile App (iOS and Android). Supporting modules include the AutoPay automatic billing system, Referral Rewards program offering $50 Visa Reward Cards per qualified referral, Satisfaction Guarantee for penalty-free early cancellation, and e-Docs electronic document delivery. The company also provides Bill Payment Assistance connecting customers with county-specific assistance agencies. All services are delivered entirely through self-serve online channels with no physical retail locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Fixed Rate Electricity Plans Retail electric supply plans with a term of at least 3 months where the price remains constant throughout the contract term, offered to Texas residential customers seeking predictable monthly electricity costs.
- Variable Rate Electricity Plans Month-to-month electricity supply plans with rates that can fluctuate based on market conditions, with no minimum term requirement, targeted at Texas residential customers wanting flexibility.
- Green/Renewable Energy Plan Upgrade Add-on upgrade that lets customers convert any base electricity plan to 100% renewable/green energy for $6.95 per month, increasing renewable content from the standard 3% baseline.
- Express Energy Mobile App Mobile application for iOS and Android devices that gives Texas residential customers full account access including usage tracking, bill viewing, payment processing, AutoPay management, and service transfer capabilities.
- MyAccount Online Portal Web-based online account management portal enabling customers to view bills, track electricity usage, make payments, manage payment methods, set up AutoPay, review plan details, and transfer service.
- Referral Rewards Program Customer referral program where both the referrer and the referred customer receive a $50 Visa Reward Card after the referred customer enrolls and pays their second invoice, with no cap on the number of referrals.
- Satisfaction Guarantee 60-day penalty-free cancellation guarantee that lets new customers exit their first Express Energy plan without early cancellation fees if they are not satisfied, by contacting the company by phone within 60 days of contract start.
- Bill Payment Assistance Assistance program that connects customers having difficulty paying their electricity bills with county-specific agencies and deferred payment plan information.
- AutoPay Free automatic monthly payment service that drafts the customer's bill from their chosen payment method one day before the due date, with no service fee.
Quantifiable outcome
- 60-day penalty-free satisfaction guarantee for new customers' first plan
- +1 more outcomes
Companies that use Express Energy
Customer profileSegments2 records
Ideal customer profiles2 records
Express Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Express Energy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TDU Network (Oncor, CenterPoint, AEP, TNMP, Lubbock Power & Light)coreExpress Energy works with Texas Transmission and Distribution Utilities (TDUs) as a Retail Electric Provider (REP). TDUs own and maintain the poles, wires, and meters delivering electricity to customers. TDUs include Oncor, CenterPoint Energy, AEP Texas, Texas-New Mexico Power Company, and Lubbock Power & Light. TDUs are responsible for meter reading, outage management, and service connections. This is a mandatory regulatory relationship required for all retail electric providers in Texas.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Express Energy competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Express Energy social profiles
Digital presenceExpress Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Express Energy leadership team
Management profileNumber of profiles
Express Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Express Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Express Energy
What does Express Energy do?
Express Energy is a Texas Retail Electric Provider (REP #10041) that supplies electricity to residential customers under fixed-rate (3+ month terms) and variable-rate (month-to-month) plans, with optional green/renewable energy upgrades. Customers enroll and manage their accounts entirely online through the MyAccount portal and the iOS/Android mobile app, with same-day service enrollment available for requests placed before 2pm. TDU delivery charges are passed through without markup, and the company operates across all major Texas TDU territories including Oncor, CenterPoint, AEP, TNMP, and Lubbock Power & Light.
Is Express Energy a public or private company?
Express Energy is a private company. It is classified as corporate owned and is currently operating.
When was Express Energy founded?
Express Energy was founded in 2017. It employs 11 to 50 people.
Where is Express Energy based?
Express Energy is headquartered in Dallas, United States, in the North America region.
How does Express Energy make money?
Five revenue lines are on record. Electricity Supply Revenue is the primary driver. The others are usage-Based Electricity Charges, green Plan Upgrade, late Fees and Service Charges and referral Rewards Program.
Does Express Energy have an API?
No public API is recorded for Express Energy.
What industry is Express Energy in?
Express Energy's product category is Retail Electricity Services. Its primary akta.pro industry code is EUAGACAA, C&I Retail Electricity Supply (Full-Service/Load-Serving), with a secondary code of EUAGAEAA, Retail Energy Brokerage (Residential & SMB Switching). Its NAICS code is 2211 and its SIC code is 4911.