Hurst Hardwoods
Hurst Hardwoods is a Tampa, Florida-based e-commerce flooring retailer founded in 1992, selling hardwood, luxury vinyl plank, and laminate flooring directly to homeowners and trade contractors across all 50 US states and Canada via its website and PRO Accounts program.
- Company typePrivate
- Founded1992
- HeadquartersTampa, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hurst Hardwoods does
Hurst Hardwoods is a privately held, Tampa, Florida-based e-commerce flooring retailer founded in 1992, operating as a wholesale-priced, direct-to-consumer and trade distributor of hardwood, luxury vinyl plank (LVP), and laminate flooring. The company runs a national Magento-style storefront at hursthardwoods.com carrying 20+ hardwood brands (including Anderson Tuftex, Armstrong/Bruce, Mohawk, Shaw, Mannington, Mullican, Somerset, and Kahrs) and 15+ vinyl/laminate brands (including COREtec, Happy Feet, ADURA, RevWood, Quick Step, and FirmFit), plus its own Hurst Hardwoods private-label line, with products spanning unfinished and prefinished solid and engineered constructions across both domestic species (Red Oak, White Oak, Hickory, Walnut, Maple, Cherry) and exotics (Brazilian Cherry, Brazilian Walnut/Ipe, Brazilian Teak/Cumaru, Tigerwood), in addition to European French Oak specialty SKUs.
The business model is unit-pricing transaction sales priced in the $4.79-$7.29+ per square foot band, with a 15% discount available on Hurst Brand Flooring and Contractor Specials and a dedicated PRO Accounts program offering contractor pricing and volume discounts to flooring installers and tradespeople. Revenue is generated through (i) the primary e-commerce storefront with nationwide shipping to all 50 US states, (ii) an inside-sales phone channel at (888) 704-8778, (iii) the PRO trade accounts program, and (iv) cross-border shipping to Canada and surrounding countries. Adjacent services include sample ordering, consumer financing, and referral of installation services. Customer acquisition relies on SEO-driven organic content (measurement guides, hardness charts, flooring grades, edge styles, moisture control, floor care), email newsletters, and an organic social presence on Facebook, Houzz, and Pinterest.
Operationally, the company is small (11-50 employees), appears bootstrapped with no disclosed funding rounds, and operates with no parent company or public listing. It maintains a National Wood Flooring Association membership as its principal external industry affiliation. No public revenue, headcount, or ownership disclosures are available. The company's technology footprint is standard e-commerce infrastructure rather than proprietary software, and it has no disclosed AI/ML, patents, or data flywheel capabilities.
Hurst Hardwoods firmographics
Firmographics- Name
- Hurst Hardwoods
- Legal name
- Hurst Hardwoods
- Website
- https://hursthardwoods.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hurst Hardwoods is a Tampa, Florida-based e-commerce flooring retailer founded in 1992, selling hardwood, luxury vinyl plank, and laminate flooring directly to homeowners and trade contractors across all 50 US states and Canada via its website and PRO Accounts program.
- Ownership category
- akta.pro rank
Hurst Hardwoods industry classification
Industry- Product category
- Hardwood Flooring Distribution
- NAICS
- Floor Covering Retailers (449121), Flooring Contractors (23833)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Hardwood Flooring Retail (CRAIAGAB)
- akta.pro secondary industry
- Hardwood Floor Installation (HSAPAGAA)
Keywords
Where Hurst Hardwoods is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hurst Hardwoods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Revenue is generated through direct sales of hardwood flooring, luxury vinyl, and laminate products to consumers and contractors. The company sells products at wholesale/discounted prices, offering both unfinished and prefinished options across multiple wood species and brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard consumer pricing for prefinished and unfinished hardwood, vinyl, and laminate flooring |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Hurst Hardwoods product offering
Product offeringCore offering
Hurst Hardwoods is an e-commerce flooring retailer that sells and distributes hardwood, luxury vinyl, and laminate flooring, along with stair treads, risers, and flooring accessories. The company carries 20+ manufacturer brands plus its own private-label Hurst Hardwoods line, offering both unfinished and prefinished options in solid and engineered constructions across domestic and exotic wood species. It ships to all 50 US states, Canada, and surrounding countries, and also provides professional installation service referrals, financing, and a dedicated PRO trade account program for contractors.
Product overview
Hurst Hardwoods is a multi-brand flooring e-commerce retailer specializing in hardwood, luxury vinyl plank (LVP), and laminate flooring products. The company operates as a wholesale-priced online store carrying over 20+ hardwood flooring brands (including Anderson Tuftex, Bruce, Mohawk, Shaw Floors, Mannington, Mullican, Somerset, Kahrs, Hartco/Armstrong, and their own Hurst Hardwoods private label) and 15+ luxury vinyl brands (including COREtec, Happy Feet, Mannington ADURA, Mohawk RevWood, Quick Step, Aquashield, Nuvelle, and FirmFit). Their core product categories include unfinished hardwood (solid and engineered in domestic and exotic species), prefinished hardwood, luxury vinyl & laminate flooring with waterproof properties, and stair treads & risers. The company targets both retail consumers and trade professionals through dedicated Pro/contractor accounts, offering installation services, financing options, and nationwide shipping.
Differentiator
Problem solved
Functional benefit
Brands
- Hurst Hardwoods: The company's own brand of hardwood flooring products including European French Oak, Hickory Hand Scraped, and various engineered flooring options.
Products and services
- Unfinished Hardwood Flooring
- Prefinished Hardwood Flooring
- Luxury Vinyl & Laminate Flooring
- Stair Treads & Risers
- Contractor Specials
- Hurst Hardwoods Private Label Brand
- PRO Trade Accounts Program
- Installation Services Referral
Companies that use Hurst Hardwoods
Customer profileSegments2 records
Ideal customer profiles2 records
Hurst Hardwoods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hurst Hardwoods partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- National Wood Flooring Association (NWFA)minorHurst Hardwoods is a member of the National Wood Flooring Association, indicating compliance with industry standards and professional practices in the wood flooring industry. This membership provides access to industry resources, training, and certification programs.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Hurst Hardwoods competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Hurst Hardwoods social profiles
Digital presenceHurst Hardwoods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hurst Hardwoods leadership team
Management profileNumber of profiles
Hurst Hardwoods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hurst Hardwoods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hurst Hardwoods
What does Hurst Hardwoods do?
Hurst Hardwoods is an e-commerce flooring retailer that sells and distributes hardwood, luxury vinyl, and laminate flooring, along with stair treads, risers, and flooring accessories. The company carries 20+ manufacturer brands plus its own private-label Hurst Hardwoods line, offering both unfinished and prefinished options in solid and engineered constructions across domestic and exotic wood species. It ships to all 50 US states, Canada, and surrounding countries, and also provides professional installation service referrals, financing, and a dedicated PRO trade account program for contractors.
Is Hurst Hardwoods a public or private company?
Hurst Hardwoods is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hurst Hardwoods founded?
Hurst Hardwoods was founded in 1992. It employs 11 to 50 people.
Where is Hurst Hardwoods based?
Hurst Hardwoods is headquartered in Tampa, United States, in the North America region.
How does Hurst Hardwoods make money?
One revenue line is on record: product Sales.
Does Hurst Hardwoods have an API?
No public API is recorded for Hurst Hardwoods.
What industry is Hurst Hardwoods in?
Hurst Hardwoods's product category is Hardwood Flooring Distribution. Its primary akta.pro industry code is CRAIAGAB, Hardwood Flooring Retail, with a secondary code of HSAPAGAA, Hardwood Floor Installation. Its NAICS code is 449121 and its SIC code is 5211.