Coastal Children's Clinic

What Coastal Children's Clinic does

Coastal Children's Clinic is a private, independent pediatric medical practice headquartered in New Bern, North Carolina, operating three offices across eastern North Carolina (New Bern, Havelock, Maysville) and serving families across five counties — Craven, Pamlico, Jones, Carteret, and Onslow. Founded in 1953 by Dr. Graham A. Barden, Jr., the practice delivers comprehensive pediatric primary care for children from birth through age 21, including well-child examinations following AAP guidelines, immunizations, same-day sick appointments, sports and camp physicals, and chronic disease management for conditions such as asthma, ADHD, diabetes, and allergies. The clinical operation is staffed by 8 board-certified pediatricians and 5 pediatric nurse practitioners, with the flagship New Bern location open 7 days a week and 24/7 on-call physician coverage, making it one of the most accessible pediatric practices in the region.

The practice operates on a fee-for-service revenue model, billing major insurers including BCBS, TRICARE, Medicaid, NC-Health Choice, Medcost, AETNA, and CIGNA, with patient responsibility for copays and deductibles and online bill pay via a secure portal. Its care delivery model is structured around Patient-Centered Medical Home (PCMH) certification from the NCQA, supported by an Advanced Care Team for care coordination, triage, and chronic-condition co-management. The practice holds hospital admitting privileges at CarolinaEast Medical Center in New Bern for newborn referral coordination, and partners with the American Academy of Pediatrics' HealthyChildren.org platform and the Children's Hospital of Philadelphia Vaccine Education Center for clinical guidelines and patient education.

Commercially, the practice relies on a sales-led (traditional healthcare) go-to-market: patients self-refer or are referred by hospital staff, and schedule appointments by phone or via the PCC patient portal. No telehealth, retail clinic, or direct-to-consumer digital offering is indicated. Marketing channels are limited to the clinic website, three location-specific Facebook pages, and community footprint, consistent with a long-tenured regional practice whose demand is sustained by multi-generational family relationships and limited pediatric competition east of Kinston.

Name

Coastal Children's Clinic

Legal name

Coastal Children's Clinic

Website

https://coastalchildrens.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

11–50 employees

Short description

Coastal Children's Clinic is a private, independent pediatric primary care practice operating three offices across eastern North Carolina, serving families with children from birth to age 21 through 8 board-certified pediatricians and 5 nurse practitioners on a fee-for-service insurance-billed model.

Ownership category

akta.pro rank

Product category

Pediatric Healthcare Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pediatrics & Adolescent Medicine Practices (HLAFAJAF)

akta.pro secondary industry

Pediatric Urgent Care & After-Hours Clinics (HLAFAJAI)

Keywords

• Pediatric primary care
• Well child visits
• Childhood immunizations
• Sick visit care
• Chronic disease management

Headquarters

HQ city

Corpus Christi

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Services Revenue: Fee-for-service medical care billed to insurance carriers and patients. Accepts most major insurance plans including BCBS, TRICARE, Medicaid, NC-Health Choice, Medcost, AETNA, and CIGNA. Patient payments accepted via cash, checks, and credit cards. Online bill payment available through secure portal.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Coastal Children's Clinic is an independent pediatric medical practice providing comprehensive primary care for children from birth through age 21. Core offerings include scheduled well-child examinations following AAP guidelines, age-appropriate immunizations, same-day sick visits, 24/7 physician on-call access, chronic condition management for asthma, ADHD, diabetes, and allergies, plus prenatal consultations for expecting families. The practice operates across three eastern North Carolina offices staffed by 8 board-certified pediatricians and 5 pediatric nurse practitioners.

Product overview

Coastal Children's Clinic is a pediatric healthcare practice operating as a single-location primary care clinic with three offices (New Bern, Havelock, and Maysville, NC) providing services from birth to age 21. The practice offers a unified model of pediatric care combining Well Child Visits with immunizations, same-day sick appointments, and specialized condition management programs. The core clinical services include Well Child Visit schedules, Immunization Services, an Advanced Care Team model, Dental Health, Asthma Management, and ADHD Evaluation. The practice also operates a Patient Centered Medical Home (PCMH) care delivery model, a Prenatal Program for expecting families, the Reach Out & Read literacy program, and a Patient Portal with online bill pay functionality. All services are delivered through 8 board-certified pediatricians and 5 pediatric nurse practitioners across three convenient eastern North Carolina locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Well Child Visits Scheduled preventive health examinations following AAP guidelines from birth through age 18, covering developmental milestones, growth monitoring, and age-appropriate screenings for pediatric patients.
• Immunization Services

Quantifiable outcome

• Office open 7 days/week including weekends
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core, minor and supporting.

• CarolinaEast FoundationcoreOthersSponsor for Reach Out and Read early literacy program at Coastal Children's Clinic. Provides support for distributing books to children at well-child visits to promote childhood literacy in Craven, Jones, and Pamlico Counties.
• Craven County Community FoundationcoreOthersSponsor for Reach Out and Read early literacy program supporting childhood literacy efforts in New Bern area communities.
• Dr. Harry and Mrs. Linda MacDonaldminorOthersIndividual donors sponsoring Reach Out and Read program at Coastal Children's Clinic.
• The Epiphany School of Global StudiesminorOthersCommunity partner supporting Reach Out and Read literacy efforts in New Bern.
• First Citizen's BankminorOthersSponsor for Reach Out and Read early literacy program at the clinic.
• The Harold H. Bate FoundationminorOthersFoundation sponsor for Reach Out and Read program supporting childhood literacy.
• New Bern Breakfast RotaryminorOthersService organization sponsor for Reach Out and Read literacy program.
• Tryon Civitan ClubminorOthersCivic organization sponsor for Reach Out and Read program supporting local children.
• CarolinaEast Health SystemscoreStrategic or Co-development PartnerHospital affiliation with CarolinaEast Medical Center in New Bern. Practice pediatricians have admitting privileges at the hospital. Hospital staff notifies clinic of newborn births for care coordination.
• HealthyChildren.org / American Academy of PediatricscoreStrategic or Co-development PartnerPartnership with AAP's patient education platform. Clinic provides links to HealthyChildren.org resources and uses AAP-endorsed immunization schedules and clinical guidelines.
• Children's Hospital of Philadelphia (CHOP)supportingStrategic or Co-development PartnerClinic references CHOP's Vaccine Education Center as a trusted resource for vaccine information provided to families.

Scale indicators4 records

Recent moves8 records

Expansion highlights3 records

Direct peers

• Pediatric Associates: One of the largest private pediatric medical groups in the US, operating multi-site pediatrician and nurse practitioner practices across multiple states. Directly comparable in service mix (well-child, sick, immunizations, chronic care) and multi-clinic operating model, with the scale Coastal Children's Clinic could aspire to as a rollup platform.
• Blue Fish Pediatrics: Multi-location independent pediatric group offering well-child, sick, and specialty pediatric services in a clinic-based model. Comparable operating structure to Coastal Children's Clinic as a multi-site, pediatrician-led private pediatric practice.

Broad incumbents

• Novant Health Children's: Pediatric service line of Novant Health, operating pediatric primary care clinics across North Carolina. Overlaps with Coastal's model of multi-site community-based pediatric primary care delivery.
• PM Pediatrics: Largest dedicated pediatric urgent care operator in the US, with extended evening/weekend hours and on-site ancillary services. Comparable to Coastal's same-day sick visit and 24/7 access model, but operates at much greater scale and as a specialist urgent care brand rather than a primary medical home.
• Atrium Health Levine Children's: Regional pediatric health system serving North and South Carolina with primary care, specialty, and hospital services. Overlaps with Coastal's pediatric primary care scope across a broader network and offers competition for payer contracts and specialist referrals in the Carolinas.
• WakeMed Children's: Pediatric service line of WakeMed Health in Raleigh, NC, with primary care and hospital pediatric services. Comparable pediatric primary care footprint in North Carolina and a potential competitor for payers and pediatricians in the region.
• UNC Health Children's: Academic pediatric health system in Chapel Hill, NC, providing primary and specialty pediatric care across the state. Comparable clinical scope to Coastal Children's Clinic but operates as a tertiary academic system with specialty referral draw that community practices do not match.
• Duke Children's: Duke University Health System's pediatric service line, offering primary and specialty pediatric care across central and eastern North Carolina. Competes for complex pediatric cases and may absorb referrals from Coastal's physician network.

Emerging players

• Brave Care: Tech-enabled pediatric primary care and urgent care operator offering same-day visits, telehealth, and modern digital scheduling. Represents the digital-first model that Coastal Children's Clinic may need to compete with for millennial-parent market share.

Regional players

• East Carolina University Physicians: ECU's academic pediatric practice in Greenville, NC, providing primary pediatric care in eastern North Carolina. Overlaps directly with Coastal's service area and competes for Medicaid and TRICARE pediatric patients in the region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cccnb
• LinkedInlinkedin.com/company/coastal-childrens-clinic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coastal Children's Clinic