AMSA Assurances Sénégal

What AMSA Assurances Sénégal does

AMSA Assurances Sénégal is a privately-held Senegalese insurance company established in 1977 and headquartered in Dakar, operating as a subsidiary of Groupe CFOA (Compagnie Financière de l'Ouest Africain). The firm is structured around two core operating subsidiaries: AMSA VIE, which handles life insurance, savings, and provident products, and AMSA SENEGAL, which underwrites non-life coverage including property and liability. AMSA serves both individual consumers (B2C) and businesses (B2B), with consumer offerings spanning a five-tier auto insurance range (Liberté through Excellence), home multi-risk coverage, travel insurance, family/individual accident and liability protection, and savings products (AMSA Natt tontine, AMSA CAPI, Djolof plans). Business offerings include commercial property and liability coverage, fleet insurance, group health, employee retirement plans, and construction-related insurance such as decennial liability.

The company distributes through 13+ owned agency branches across Senegalese cities including Dakar (with multiple sub-agencies in Pikine, Bourguiba, Sacré Cœur, Parcelles, Hann Maristes), Kaolack, Thiès, Mbour/Saly, Saint-Louis, Ziguinchor, Tambacounda, and Kolda, complemented by a strategic distribution partnership with EDK OIL fuel stations. Digital channels include a WordPress-based website with an online auto insurance quote estimator, a customer portal (Espace Client), WhatsApp Business support, and active presence across Facebook, Instagram, LinkedIn, Twitter, and YouTube. Revenue is generated through recurring insurance premiums across non-life and life lines, plus tontine-style savings contributions (5,000 FCFA monthly for AMSA Natt). AMSA positions itself as one of the most capitalized insurers in the CIMA zone (14 West and Central African countries), backed by first-tier global reinsurers and led by Director General Fatou Quinet Dieng.

Name

AMSA Assurances Sénégal

Legal name

AMSA Assurances Sénégal (Société Anonyme avec Conseil d'Administration)

Website

https://amsaassurances.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

101–250 employees

Short description

AMSA Assurances Sénégal is a Dakar-based insurance firm offering auto, home, life, and business coverage through two subsidiaries (AMSA VIE and AMSA SENEGAL), distributing via 13+ agency branches and EDK OIL partnership across Senegal.

Ownership category

akta.pro rank

Product category

Property & Casualty Insurance

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Direct Life Insurance Carriers (524113), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Carriers and Related Activities (524)

SIC

Life Insurance (6311), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Whole Life Insurance (FSAIABAA)

akta.pro secondary industries

Universal Life (UL) Insurance (FSAIABAB), Annuities & Investment-Linked Insurance Solutions (Retail) (FSAAAAAM), Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH)

Keywords

• Non-life insurance
• Auto insurance packages
• Life insurance savings
• Home multi-risk insurance
• Corporate insurance solutions

Headquarters

HQ city

Dakar

HQ country

Senegal

HQ region

Africa

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Premium Revenue (Non-Life): Collection of insurance premiums from property and liability coverage including auto, home, travel, and business insurance policies. Premiums collected through both agency networks and partnership channels.
2. Insurance Premium Revenue (Life): Collection of life insurance and savings product premiums including AMSA VIE products for individual savings, education funds, and group employee benefit plans.
3. Tontine Product (AMSA Natt): Traditional tontine-style savings product with quarterly prize drawings where winners receive their accumulated capital and cease further contributions. Monthly premium of 5,000 FCFA.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

AMSA Assurances Sénégal sells non-life and life insurance products to individuals and businesses in Senegal through two subsidiaries: AMSA SENEGAL (auto, home, travel, liability, business risks) and AMSA VIE (savings, retirement, education plans, tontine-based savings). The company distributes these products via 13+ owned branches, an EDK OIL station partnership, and digital channels including an online quote estimator and customer portal.

Product overview

AMSA Assurances Sénégal operates as an insurance company with two subsidiary brands: AMSA VIE (specializing in life insurance, savings, and provident products) and AMSA SENEGAL (specializing in non-life insurance covering property and liability). The company offers a comprehensive portfolio organized into B2C products (individual auto, home, travel, and family/persons coverage) and B2B services (business insurance, employee benefits, fleet management). Auto insurance is structured in five tiered packages (Liberté, Classic, Confort, Privilège, Excellence) providing graduated coverage levels. Savings products include AMSA Natt (tontine-based), AMSA CAPI, Plan Épargne Logement Djolof, and Capital Garanti Djolof. Employee benefits encompass retirement plans, savings schemes, and group provident coverage. The company is a subsidiary of Groupe CFOA (Compagnie Financière de l'Ouest Africain).

Differentiator

Problem solved

Functional benefit

Brands

• AMSA VIE: Life insurance subsidiary specializing in savings and provident fund products (épargne et prévoyance)
• AMSA SENEGAL
• AMSA Natt
• AMSA CAPI
• Plan Epargne Logement AMSA Djolof
• Capital Garanti AMSA Djolof

Products and services

• PACK LIBERTÉ (Auto) Entry-level auto insurance package providing basic Responsabilité Civile coverage with optional add-ons including legal assistance, glass breakage, passenger protection, repair advances, theft, and fire coverage. Targeted at individual vehicle owners seeking minimum mandatory coverage.
• PACK CLASSIC (Auto) Mid-tier auto insurance package offering basic coverage including civil liability and legal assistance, with optional passenger protection. Targeted at individual consumers seeking modest coverage beyond mandatory minimums.
• PACK CONFORT (Auto) Comprehensive auto insurance package covering civil liability, legal assistance, third-party collision, glass breakage, theft, and fire, with optional passenger protection. Targeted at individual vehicle owners seeking broader protection.
• PACK PRIVILÈGE (Auto) Premium auto insurance covering civil liability, legal assistance, glass breakage, theft, fire, and all accident damages, with optional passenger protection. Targeted at individual vehicle owners seeking comprehensive accident and risk coverage.
• PACK EXCELLENCE (Auto) Top-tier auto insurance offering full protection including all accident damages along with standard coverage components. Targeted at individual consumers seeking maximum auto coverage.
• AMSA MULTIRISQUE HABITATION Comprehensive home insurance covering fire, water damage, glass breakage, theft, electrical damage, and civil liability for homeowners and renters. Targeted at individual consumers.
• Voyage Insurance Travel insurance providing emergency medical assistance abroad, visa-required coverage for EU/USA travel, flight cancellation protection, and baggage loss/delay coverage. Targeted at individual consumers traveling abroad.
• INDIVIDUELLE ACCIDENTS CORPORELS Personal accident insurance covering medical expenses, invalidity-related capital, daily allowances, and death benefits to designated beneficiaries. Targeted at individual consumers and families.
• RESPONSABILITÉ CIVILE DES PARTICULIERS Personal liability insurance covering third-party claims for bodily injury caused in private life contexts. Targeted at individual consumers.
• PRÉVOYANCE INDIVIDUELLE Life insurance contract guaranteeing capital payment to the insured in case of total permanent disability or to family members in case of premature death. Targeted at individual consumers.
• PRÉVOYANCE ÉDUCATION Education savings plan providing guaranteed capital to beneficiaries at contract term, with AMSA VIE contributions in case of subscriber parent's death. Targeted at individual consumers with children.
• AMSA NATT Innovative tontine-based savings product with quarterly random draws where winners receive the full accumulated amount; monthly premium starting at 5,000 FCFA. Targeted at individual consumers seeking combined savings and lottery-style returns.
• AMSA CAPI Life insurance contract enabling progressive savings accumulation for financing projects (retirement, real estate, consumer goods) or family inheritance. Targeted at individual consumers.
• PLAN ÉPARGNE LOGEMENT AMSA DJOLOF Housing savings plan invested in the FCP Djolof fund managed by CGF Gestion, offering a mortgage loan up to twice the saved capital upon contract completion. Targeted at individual consumers planning home purchases.
• CAPITAL GARANTI AMSA DJOLOF Capitalization savings contract with contributions invested in the FCP Djolof fund managed by CGF Bourse, offering advantageous returns. Targeted at individual consumers.
• INCENDIE ACCIDENT ET RISQUES DIVERS Business insurance covering damage repair from fire, theft, water damage, glass breakage, and all computer risks for professional activities. Targeted at business clients.
• RESPONSABILITÉ CIVILE DE L'ENTREPRENEUR Business liability insurance including RC for commercial businesses, individual businesses, ten-year liability, maritime liability, aviation liability, and contractual indemnities. Targeted at business clients across multiple sectors.
• MULTIRISQUE PROFESSIONNELLE Professional multi-risk insurance with base fire coverage and optional water damage, theft, civil liability, and legal protection coverage. Targeted at professional businesses.
• PERTES D'EXPLOITATION Business interruption coverage compensating for loss of gross margin and reimbursement of additional operating expenses following insured losses. Targeted at business clients.
• TOUS RISQUES CHANTIER & TOUS RISQUES MONTAGE Construction and assembly all-risks coverage protecting against accidental losses, theft, and civil liability during project execution. Targeted at construction and engineering firms.
• RESPONSABILITÉ CIVILE DÉCENNALE Ten-year liability insurance for construction professionals covering material damage and civil liability over a 10-year period post-project acceptance. Targeted at construction professionals.
• BRIS DE MACHINE Industrial machinery breakdown insurance covering damage to machines, turbines, and generators. Targeted at industrial businesses.
• TRANSPORT Insurance Transport insurance covering land, sea, and air operations for handling and storage, including damage to transport vehicles and goods. Targeted at logistics and trading businesses.
• SANTÉ GROUPE Group health insurance offering classic reimbursement plans, simple third-party payment, serious illness coverage, and complementary health insurance. Targeted at employers purchasing group health coverage for employees.
• INDEMNITÉS DE FIN DE CARRIÈRE Collective life insurance enabling companies to build funds for financing employee retirement departure indemnities with favorable tax and financial conditions. Targeted at employers.
• PLAN D'ÉPARGNE SALARIALE Employee savings plan subscribed by the company, with capital at term equal to accumulated savings plus profit-sharing, benefiting from favorable tax treatment. Targeted at employers offering employee benefits.
• RETRAITE COMPLÉMENTAIRE GROUPE Group complementary retirement savings with single or annual premiums, capital paid to employees upon retirement according to company-set terms. Targeted at employers offering retirement benefits.
• GROUPE MIXTE Group life insurance guaranteeing capital payment to employees at contract term or before in case of death, permanent or total disability. Targeted at employers offering employee life coverage.
• PRÉVOYANCE COLLECTIVE Group life and disability coverage providing financial protection to employees in case of death or total permanent disability, with capital paid to the employee or their beneficiaries. Targeted at employers offering employee protection plans.
• Fleet Vehicle Insurance Corporate vehicle fleet insurance allowing multiple vehicle categories under one policy with potential 10-25% discounts, covering civil liability and optional protection. Targeted at business clients managing vehicle fleets.
• PACK VOYAGES (Business) Business travel insurance providing emergency assistance abroad, visa-required coverage, flight cancellation protection, and baggage loss/delay coverage. Targeted at business clients sending employees abroad.
• FAP (Facultés Avaries Particulières) Marine and aviation cargo insurance covering goods against major events including shipwreck, collision, grounding, common average, fire, or explosion. Targeted at businesses shipping valuable cargo.
• Tous Risques Transport Comprehensive transport insurance covering goods against all causes of loss or damage, excluding packaging defects, inherent vice, intentional fault, shipping delays, war, and confiscation. Targeted at logistics and trading businesses.

Quantifiable outcome

• Coverage accessible through 13+ agencies nationwide plus EDK OIL station network
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• EDK OILcoreChannel Partner/ Reseller/ DistributorStrategic partnership enabling customers to subscribe to auto insurance at all EDK OIL fuel stations across Senegal. This partnership extends physical distribution reach beyond AMSA's own agency network, making auto insurance more accessible to vehicle owners at commonly visited fuel station locations.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Allianz Senegal: Multinational insurer with Senegalese presence through agency/local entity covering non-life and life products; competes on brand, capital strength, and product breadth against AMSA.
• AXA Sénégal: Subsidiary of global insurer AXA offering personal and commercial insurance products in Senegal; larger incumbent brand with global reinsurance and digital capabilities competing across AMSA's product set.

Direct peers

• Askia Assurances Sénégal: Senegalese insurer offering multi-line personal and business insurance products, including auto, home, life, and savings; competes directly with AMSA in the same regulatory CIMA framework.
• NSIA Assurances Sénégal: A major pan-African insurance group with a direct Senegalese life and non-life operation offering multi-line personal and commercial coverage; competes head-to-head with AMSA in auto, home, and group benefits in Senegal.
• SUNU Assurances Sénégal: Part of the SUNU Group operating in West and Central Africa; offers life and non-life insurance in Senegal with similar multi-line product positioning, including auto, home, and group benefits.

Others

• CICA Reinsurance: Regional reinsurer covering the CIMA zone (14 West and Central African countries); comparable as a regional capital pool and risk-transfer counterparty underpinning the African insurance ecosystem where AMSA underwrites.

Regional players

• Saham Assurances (Sanlam Allianz Maroc): Pan-African insurance group (now part of Sanlam/Allianz) operating across West Africa; while primarily non-Senegalese footprint, it represents a comparable regional competitor for cross-border insurance and reinsurance flows within the CIMA zone.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/amsaassurances
• YouTubeyoutube.com/channel/UCPn8CUpwArMTPM_eiHBLjVg/featured
• Facebookfacebook.com/AMSAAssurances
• LinkedInlinkedin.com/company/amsa-assurances
• Instagraminstagram.com/amsaassurances

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMSA Assurances Sénégal