9Rooftops Health

What 9Rooftops Health does

9Rooftops Health is a US-headquartered, healthcare-specialized full-service marketing agency operating as a DBA of 9Rooftops Marketing, LLC under parent East Port Holdings. The firm was formed in July 2020 through the merger of three legacy agencies (MARC USA, BFG, and BLR|further) to consolidate marketing services for healthcare buyers into a single integrated practice.

The company delivers six interconnected service modules — Brand Strategy + Insights, Data Science + Analytics, Creative + Design, Content Marketing + SEO, CRM + Loyalty, and Media Planning + Buying — across healthcare providers, healthcare insurance/payors, medical device and technology manufacturers, and healthcare-adjacent associations and causes. Its underlying technology stack relies on data-driven techniques including machine learning, predictive behavior modeling, natural language processing, custom attribution, and media mix modeling, applied within client engagements rather than as a standalone product. Notable named engagements span marquee medical device brands (Mölnlycke, Elekta, Atrion), large healthcare technology and consumer brands (GE, Toshiba, Intuit), academic medical centers (UAB), regional payors (Security Health), and nonprofit partners (United Way).

The business model is professional-services-based, with revenue generated through project fees, retainers, and media-buying markups across enterprise and mid-market healthcare clients. Distribution is delivered via consultative direct sales across a nine-location US footprint (Chicago HQ plus Atlanta, New York, Dallas, Pittsburgh, Birmingham, Miami, and Hilton Head) and one international office in London. AI/ML capability depth is featured as a differentiator but is not productized. The company is private, takes no recorded outside capital, and discloses neither revenue nor ownership stakes beyond the East Port Holdings parent.

Name

9Rooftops Health

Legal name

9Rooftops Marketing, LLC

Website

https://9rooftopshealth.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

9Rooftops Health (DBA "9R Health") is a healthcare-specialized, full-service marketing agency formed in 2020 from the merger of MARC USA, BFG, and BLR|further, serving providers, payors, and medical device manufacturers across the US and UK under parent East Port Holdings.

Ownership category

akta.pro rank

Product category

Healthcare Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

akta.pro secondary industry

Healthcare & Life Sciences PR (MPAAADAD)

Keywords

• Healthcare marketing agency
• Brand strategy services
• Data-driven marketing
• Media planning buying
• Creative design services

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Marketing Agency Fees: Full-service healthcare marketing agency providing integrated services including brand strategy, creative/design, media planning/buying, content marketing, SEO, CRM/loyalty programs, and data science/analytics. Revenue generated through project fees, retainers, and media buying markups.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

9Rooftops Health is a full-service healthcare marketing agency that delivers integrated, evidence-based marketing services spanning brand strategy and insights, data science and analytics, creative and design, content marketing and SEO, CRM and loyalty programs, and media planning and buying. The agency serves healthcare providers, payers, medical device manufacturers, and associations, combining data scientists and strategic minds to predict consumer behavior and drive measurable marketing ROI.

Product overview

9Rooftops Health is a healthcare marketing agency formed from the merger of MARC USA, BFG, and BLR|further (July 2020). The company operates as a unified full-service agency offering integrated marketing services rather than a software product. Its portfolio consists of six interconnected service modules: Brand Strategy + Insights (consumer research, positioning, personas), Data Science + Analytics (machine learning, predictive modeling, attribution), Creative + Design (brand identity, packaging, UX), Content Marketing + SEO (content creation, distribution, technical SEO), CRM + Loyalty (marketing automation, lead scoring, segmentation), and Media Planning + Buying (digital/traditional media, programmatic, paid social). Services are delivered across healthcare, insurance, medical device, and associations sectors with client engagements spanning brand building, product launches, and campaign execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy + Insights

Quantifiable outcome

• Opened more than 20 medical centers
• +2 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Publicis Health: Publicis Groupe's healthcare marketing network covering creative, media, and digital health across pharma, payer, and provider clients – competes with 9Rooftops on enterprise healthcare mandates.
• Ogilvy Health: WPP-owned full-service agency specializing in health and wellness advertising. Direct competitor to 9Rooftops on healthcare creative, brand strategy, and media work for pharma, providers, and med-tech.
• Havas Health & You: Global healthcare communications network from Havas offering integrated communications, advertising, and media services across healthcare and wellness – overlapping with 9Rooftops' integrated services.
• Dentsu Health: Dentsu's dedicated healthcare marketing network offering brand, media, CX, and analytics for healthcare clients, comparable to 9Rooftops' integrated six-module offering at greater scale.
• Wunderman Thompson Health: WPP's Wunderman Thompson offers a healthcare practice within its broader commerce-and-experience network, providing data, creative, and media services to healthcare enterprises – competes for the same enterprise RFPs.

Direct peers

• GCI Health: Specialized healthcare PR and communications agency competing for healthcare brand positioning, cause marketing, and payer communications work similar to 9Rooftops' brand and PR-adjacent services.
• Real Chemistry: Independent, data-driven healthcare marketing agency combining creative with analytics and influencer marketing for pharma, biotech, and consumer health brands. Direct peer on data-led marketing and healthcare specialization.
• Evoke Group: Part of Healthcare Consultancy Group / Huntsworth, Evoke is a healthcare-focused marketing, media, and communications agency; directly comparable to 9Rooftops on integrated health marketing services.
• CDMP (Calcium+Company): Independent healthcare creative and media agency serving pharma, biotech, and consumer health, similar in size and vertical concentration to 9Rooftops Health.

Emerging players

• Cross & Stitch (crossmedia): Independent full-service agency with healthcare and consumer capabilities offering brand, digital, and media services – an emerging competitor in the mid-market healthcare agency segment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/9rooftopsh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 9Rooftops Health