Masori Therapeutics
Masori Therapeutics is a Henderson, Nevada-based AI software company founded in 2020 that sells a pharmaceutical-focused platform—MASORI NBA, GO, CRM, and AI Chatbot—delivering predictive HCP engagement, no-code AI workflows, and MLR-compliant automation to pharma brands and, via channel partners, to enterprise technology customers.
- Company typePrivate
- Founded2020
- HeadquartersHenderson, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Masori Therapeutics does
Masori Therapeutics (legal entity: MASORI Therapeutics Corporation) is a private, Henderson, Nevada-based for-profit company founded in 2020 that sells an AI-powered software platform aimed at pharmaceutical and life sciences commercial teams. The core product ecosystem comprises MASORI NBA (an AI-driven Next Best Action engine that analyzes EMR/EHR, payer, and claims data to predict HCP engagement timing and disease progression), MASORI GO (a no-code AI platform that supports mainstream large language models, retrieval-augmented generation, automated data processing, and omnichannel notification workflows), MASORI AI Chatbot (positioned as the first U.S. brand medication chatbot, providing MLR-compliant medication information and reporting an 8-minute average user interaction), and MASORI CRM System (an AI-powered pharmaceutical CRM with predictive analytics and automated HCP outreach). Integrations span Salesforce, HubSpot, Zoho, WhatsApp, SMS, and email. Adjacent offerings include a healthcare programmatic advertising add-on and an emerging research-stage product, MASORI SQUAB, which combines quantum key distribution, blockchain, LoRaWAN, and AWS Braket for secure communications.
The company makes money primarily through enterprise SaaS subscriptions and platform licensing, with quote-based, non-publicly-disclosed pricing sold via a sales-led direct enterprise motion (consultative demos and personalized consultation). Additional revenue mechanics include technology integration services delivered through strategic partners. Distribution is structured around direct enterprise sales to pharmaceutical brands, channel reseller partnerships (notably the 2026 collaboration with Intelligent Protection Management Corp, which exposes MASORI GO to 15,000 web hosting customers via IPM Private Cloud AI), and OEM/embedded licensing of the MASORI GO platform into partner private-cloud stacks.
Customer segmentation is vertical, with pharmaceutical companies and healthcare professionals (HCPs) as primary audiences, patients as a secondary persona, and enterprise technology companies (such as IPM) as a tertiary channel for AI platform deployment. Certifiable compliance includes HIPAA for healthcare data handling and an integrated MLR (Medical, Legal, Regulatory) approval workflow embedded across the product surface. Leadership is centered on founder Dane D. Hallberg as Executive Chairman and CEO, a veteran biopharma executive recognized by CIO Insightful among influential AI leaders of 2025.
Masori Therapeutics firmographics
Firmographics- Name
- Masori Therapeutics
- Legal name
- MASORI Therapeutics Corporation
- Website
- https://masori.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Masori Therapeutics is a Henderson, Nevada-based AI software company founded in 2020 that sells a pharmaceutical-focused platform—MASORI NBA, GO, CRM, and AI Chatbot—delivering predictive HCP engagement, no-code AI workflows, and MLR-compliant automation to pharma brands and, via channel partners, to enterprise technology customers.
- Ownership category
- akta.pro rank
Masori Therapeutics industry classification
Industry- Product category
- Pharmaceutical AI Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI/ML Platforms for Drug Discovery & Experiment Optimization (HLAGAJAO)
- akta.pro secondary industry
- Model Governance, Risk & Compliance (GRC) Platforms (HDAAAKAA)
Keywords
Where Masori Therapeutics is headquartered
LocationHeadquarters
- HQ city
- Henderson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Masori Therapeutics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscriptions: MASORI offers AI-powered software platforms (MASORI NBA, CRM, GO, AI Chatbot) as solutions to pharmaceutical companies. The subscription model provides pharmaceutical brands access to AI-driven HCP engagement, predictive analytics, marketing automation, and compliance tools on a recurring subscription basis.
- Platform Licensing: Licensing of MASORI GO no-code AI platform to enterprise customers including IPM's 15,000 web hosting customers, enabling them to adopt AI capabilities with minimal coding requirements.
- Technology Integration Services: Strategic collaboration delivering MASORI GO technology solutions to partner customer bases, integrating with partner workflows and tools.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Masori Therapeutics product offering
Product offeringCore offering
MASORI Therapeutics develops and sells an integrated suite of AI-powered software platforms purpose-built for pharmaceutical and life sciences companies. Its core products — MASORI NBA (Next Best Action), MASORI GO (no-code AI platform), MASORI AI Chatbot, and MASORI CRM System — enable pharmaceutical brands to analyze EMR/EHR and claims data, predict optimal healthcare professional (HCP) engagement moments, automate MLR-compliant omnichannel outreach, and deploy generative AI workflows for drug commercialization.
Product overview
Masori Therapeutics offers an integrated AI-powered platform specifically designed for pharmaceutical and life sciences companies. The core product ecosystem consists of MASORI NBA (AI-powered Next Best Action for HCP engagement), MASORI GO (no-code AI platform for building and deploying generative AI solutions), MASORI AI Chatbot (first U.S. brand medication chatbot), and MASORI CRM System (AI-powered customer relationship management for pharma). These products work as a unified ecosystem where MASORI CRM serves as the backbone, MASORI NBA provides predictive analytics and HCP targeting insights, MASORI GO enables no-code AI workflow automation, and the AI Chatbot delivers 24/7 compliant patient and HCP engagement. The platform integrates with popular CRMs (HubSpot, Zoho, Salesforce) and supports omnichannel outreach via Email, SMS, WhatsApp, and LinkedIn. Additional offerings include programmatic advertising solutions and research into quantum-secured communications.
Differentiator
Problem solved
Functional benefit
Brands
- MASORI GO: No-code AI platform enabling businesses across industries to build, deploy, and scale AI solutions using drag-and-drop workflows, automated data processing, and real-time analytics.
- MASORI NBA
- MASORI CRM
- MASORI AI Chatbot
Products and services
- MASORI NBA (Next Best Action) AI-powered HCP engagement platform that transforms EMR/EHR, payer, and claims data into actionable insights, enabling pharmaceutical brands to engage healthcare professionals at optimal moments with personalized, MLR-compliant content.
- MASORI GO No-code AI platform enabling businesses to build, deploy, and scale generative AI solutions using drag-and-drop workflows, automated data processing, mainstream LLM and RAG engine support, and real-time analytics.
- MASORI AI Chatbot First U.S. brand medication chatbot providing 24/7 MLR-compliant engagement with HCPs and patients, offering instant responses on medications, safety profiles, and healthcare resources across omnichannel platforms including Facebook and WhatsApp.
- MASORI CRM System AI-powered customer relationship management platform tailored for the pharmaceutical industry that leverages real-time data, predictive analytics, and automated workflows to optimize HCP interactions and salesforce effectiveness.
- MASORI SQUAB (Quantum-Secured Blockchain Communications) Secure communications channel research combining quantum key distribution with blockchain technology and LoRaWAN protocol for enhanced network security against quantum computing threats.
Quantifiable outcome
- 35% sales lift with AI-powered HCP interactions
- +6 more outcomes
Companies that use Masori Therapeutics
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Masori Therapeutics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability9 records
Feature5 records
Masori Therapeutics partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Intelligent Protection Management Corp (IPM)coreLaunched IPM Private Cloud AI offering integrating MASORI GO no-code AI development platform into IPM's private cloud infrastructure. Enables enterprise customers to deploy, manage and scale AI-powered applications while maintaining data control and security. Solution targets process automation, data analysis, customer engagement, and intelligent decision support use cases.
- Intelligent Protection Management Corp (IPM)coreStrategic collaboration where MASORI integrates its AI application platform (MASORI GO) within IPM's private cloud infrastructure. IPM becomes a hosting partner and delivers MASORI's technology solutions to its 15,000 web hosting customers, enabling them to adopt AI capabilities with minimal coding requirements. The collaboration aims to help IPM customers enhance operations through AI integration while expanding both companies' market reach in the enterprise technology sector.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Masori Therapeutics competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Masori Therapeutics social profiles
Digital presenceMasori Therapeutics compliance and trust
Trust signalCompliance1 record
Masori Therapeutics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Masori Therapeutics leadership team
Management profileNumber of profiles
Profiles1 record
Masori Therapeutics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Masori Therapeutics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Masori Therapeutics
What does Masori Therapeutics do?
MASORI Therapeutics develops and sells an integrated suite of AI-powered software platforms purpose-built for pharmaceutical and life sciences companies. Its core products — MASORI NBA (Next Best Action), MASORI GO (no-code AI platform), MASORI AI Chatbot, and MASORI CRM System — enable pharmaceutical brands to analyze EMR/EHR and claims data, predict optimal healthcare professional (HCP) engagement moments, automate MLR-compliant omnichannel outreach, and deploy generative AI workflows for drug commercialization.
When was Masori Therapeutics founded?
Masori Therapeutics was founded in 2020. It employs 251 to 500 people.
Where is Masori Therapeutics based?
Masori Therapeutics is headquartered in Henderson, United States, in the North America region.
How does Masori Therapeutics make money?
Three revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are platform Licensing and technology Integration Services.
Does Masori Therapeutics have an API?
No public API is recorded for Masori Therapeutics.
What industry is Masori Therapeutics in?
Masori Therapeutics's product category is Pharmaceutical AI Software. Its primary akta.pro industry code is HLAGAJAO, AI/ML Platforms for Drug Discovery & Experiment Optimization, with a secondary code of HDAAAKAA, Model Governance, Risk & Compliance (GRC) Platforms. Its SIC code is 7372.