What Dynamic Catholic does

Dynamic Catholic (legally The Dynamic Catholic Institute) is a 501(c)(3) nonprofit founded in 2009 and headquartered in the Cincinnati, Ohio metropolitan area (mailing address in Erlanger, Kentucky), operating with 101–250 employees. It produces and distributes Catholic faith formation content across sacramental preparation (BLESSED for First Communion/Reconciliation with 84 animated films; DECISION POINT for Confirmation; STARTING POINT for Baptism; BETTER TOGETHER for Marriage), spiritual formation books and programs anchored by founder Matthew Kelly (33 Days to Eucharistic Glory, Holy Moments, No Regrets, Rediscover Catholicism), parish renewal programs (Welcome Retreats, Parish Book Program), seasonal and daily email ministries (Daily Reflections reaching 700,000+ subscribers, BEST LENT EVER, BEST ADVENT EVER, BEST HABIT EVER), international pilgrimages across 13 countries, and the Dynamic+ subscription video streaming platform. Per company disclosures, 10,000 U.S. parishes partner annually, 65 million books have been distributed via the Parish Book Program, and 170 million lives have been cumulatively touched.

Name

Dynamic Catholic

Legal name

The Dynamic Catholic Institute

Website

https://dynamiccatholic.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Dynamic Catholic is a 501(c)(3) nonprofit that produces Catholic faith formation content — sacramental prep programs, books, parish retreats, daily emails, and pilgrimages — reaching 10,000 U.S. parishes and a 700,000+ subscriber base annually.

Ownership category

akta.pro rank

Product category

Catholic Faith Formation and Religious Education

NAICS

Religious Organizations (8131), Religious Organizations (81311), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Broadcasting and Content Providers (516)

SIC

Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)

akta.pro primary industry

Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides) (MPAJAHAB)

akta.pro secondary industries

Sermon, Homiletics & Ministry Resource Publishing (Preaching Aids, Pastoral Resources) (MPAJAHAD), Worship & Liturgy Publishing (Liturgical Texts, Missals, Service Books, Hymnals) (MPAJAHAE)

Keywords

• Catholic faith formation
• Sacramental preparation programs
• Catholic publishing
• Catholic evangelization
• Parish ministry resources

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Donations and Monthly Giving (Ambassador's Club): Monthly recurring donations through the Ambassador's Club at various giving levels ($10-$250+ per month), plus one-time donations. Donors receive welcome gifts and benefits at different tiers.
2. Book and Resource Sales: Sale of Catholic books, study guides, program materials, and gifts through the e-commerce storefront. Includes bulk orders for parish book programs.
3. Parish Program Registrations: Registration fees for parish programs like Welcome Retreats ($495 initial registration, $100 annual renewal) with discounted program materials.
4. Free Share Pack Program: Free share packs of books distributed with only shipping costs charged, enabling evangelization while generating minimal margin on shipping.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Dynamic Catholic is a nonprofit Catholic publishing and evangelization organization that develops, publishes, and distributes faith formation books, sacramental preparation programs (First Communion, Confirmation, Baptism, Marriage), daily email reflection ministries, parish transformation retreats, and a subscription video streaming platform (Dynamic+) serving individual Catholics and approximately 10,000 U.S. Catholic parishes annually. Core revenue is generated through monthly donor memberships (Ambassador's Club), e-commerce book and program sales, and parish program registration fees.

Product overview

Dynamic Catholic (The Dynamic Catholic Institute) is a Catholic publishing and evangelization organization operating as a platform of interconnected products and programs. The core offerings include: (1) Sacramental preparation programs—BLESSED (First Communion/Reconciliation with 84 animated films), DECISION POINT (Confirmation, America's most-used program, free to parishes), STARTING POINT (Baptism/parenting prep), and BETTER TOGETHER (marriage prep/enrichment); (2) Spiritual formation books and programs including the flagship 33 Days to Eucharistic Glory (Eucharistic Consecration), Holy Moments, No Regrets (fourth-quarter living), and Rediscover Catholicism; (3) Parish renewal programs—Welcome Retreat (overnight weekend experience) and the Parish Book Program (bulk book distribution with 65M+ books shipped); (4) Daily/seasonal engagement—Daily Reflections email (700K+ subscribers), BEST LENT EVER, BEST ADVENT EVER, and BEST HABIT EVER programs; (5) Video platform Dynamic+ streaming all program content; (6) Membership—Ambassador's Club monthly donor program. The portfolio spans books, programs, video content, email ministries, and pilgrimages, unified by the mission to 'meet people where they are and lead them to where God is calling them to be.'

Differentiator

Problem solved

Functional benefit

Products and services

• 33 Days to Eucharistic Glory A 33-day Eucharistic Consecration spiritual journey with founder Matthew Kelly, packaged as a book, study guide, audiobook, and journal companion designed to help Catholics develop a deeper relationship with Jesus in the Eucharist; sold to individual consumers via the Dynamic Catholic e-commerce storefront.
• BLESSED First Communion and First Reconciliation Program A comprehensive sacramental preparation program for First Communion and First Reconciliation featuring 84 animated short films (co-produced with an Emmy Award-winning animation studio), world-class workbooks, and catechist-friendly leader guides sold to parishes, Catholic schools, and parents for children's faith formation.
• DECISION POINT Confirmation Program A Confirmation preparation program marketed as the most-used Confirmation program in America, featuring 72 short films, student workbook, and leader guide; offered free to all parishes and accessible via mobile app for engaging young Catholics in meaningful conversations about their faith.
• BETTER TOGETHER Marriage Program A marriage preparation and enrichment program for engaged and married couples, including couple's guides, leader guide, DVD set, wedding planning book, and marriage inventory tools based on Dr. John Gottman's principles, sold to parishes and directly to couples.
• Welcome Retreat (Parish Retreat Program) An overnight weekend parish retreat experience for parishioners run by fellow parishioners, designed to help people discover purpose, build community, and transform parish life. Parish registration is $495 with $100 annual renewal and includes team guides, participant journals, and New Testament Bibles.
• STARTING POINT Baptism and Parenting Preparation A baptism and parenting preparation experience for parents that includes a parent journal for dreaming, a parenting preparation inventory with Dr. Greg Bottaro, and a short video series, sold to parishes and directly to expecting/new parents.
• NO REGRETS Fourth Quarter Living Program A program guiding intentional fourth-quarter living for older adults, including the book 'No Regrets', workbook 'The Fourth Quarter of Your Life', and a 12-video program series, sold as a bundled package to individuals.
• Dynamic+ Video Streaming Platform A subscription video streaming platform offering sacramental preparation videos, Bible studies, and faith formation content including Genesis Bible Study, BLESSED seasons, BETTER TOGETHER, DECISION POINT, BEST HABIT EVER, NO REGRETS, and other programs delivered to individuals.
• BEST LENT EVER Seasonal Email Program An annual free email program during Lent delivering daily inspirational content from Matthew Kelly to help Catholics discover how God is at work in their lives; delivered to individuals via email marketing system.
• BEST ADVENT EVER Seasonal Email Program An annual email program during Advent delivering daily inspirational content from Matthew Kelly to help Catholics prepare for Christmas with spiritual depth and joy; delivered to individuals via email.
• Daily Reflections Email Program A free daily email program delivered to 700,000+ subscribers providing Catholic inspiration including quotes, saint reflections, gospel reflections with Matthew Kelly, and daily Mass readings.
• BEST HABIT EVER Daily Prayer Program A daily prayer experience teaching Catholics how to pray through 40 short videos with Matthew Kelly, supported by the book 'I Heard God Laugh' and companion journal 'Dig the Well Before You Get Thirsty', sold to individuals.
• The Rosary Program A modern rosary experience with Matthew Kelly and his children featuring guided prayers through all five mysteries (Joyful, Sorrowful, Glorious, Luminous) with scripture readings and reflections, delivered free to individuals.
• Holy Moments (Book) A book by Matthew Kelly exploring how 'Holy Moments'—profoundly simple and practical ways to collaborate with God—can flood life with meaning and divine purpose, sold individually through the Dynamic Catholic e-commerce storefront.
• Parish Book Program A bulk ordering program for Catholic parishes to distribute Catholic books at discounted prices, with over 65 million books distributed through the program to date, supplying parishes with high-volume book inventory for parishioner evangelization and formation.
• Six-Pack Evangelization (Free Share Packs) A free share-pack program where Catholics can order six free books (titles such as The Forgotten Way, Seven Pillars of Catholic Spirituality, Slowing Down to the Speed of Joy, 33 Days to Eucharistic Glory) to share with others for evangelization, with recipients paying only shipping costs.
• Ambassador's Club Monthly Donor Program A monthly donation/membership program supporting Dynamic Catholic's mission, with members receiving welcome gifts at various giving tiers ($10–$24, $25–$49, $50–$99, $100–$249, $250+/month) and funding free parish programs.
• Pilgrimages Organized pilgrimage experiences to sacred Catholic sites across 13 different countries, having transformed 5,000 pilgrims, sold to individuals as a faith formation travel experience.
• Rediscover Catholicism (Book) A foundational book by Matthew Kelly exploring Catholicism as a way of life designed by God to help each person reach their full potential, sold individually through the Dynamic Catholic storefront.
• The Content Diet (2026 Book) New 2026 book by Matthew Kelly on The Content Diet, sold individually through the Dynamic Catholic storefront as a hardcover title.
• The Stations of the Eucharist (2026 Book) New 2026 book by Fr. Jonathan Meyer exploring the Stations of the Eucharist, sold individually through the Dynamic Catholic storefront as a hardcover title.
• 33 Days of Miracles, Wonders, and Grace (2026 Book) New 2026 paperback book in the 33 Days series focused on miracles, wonders, and grace, sold individually through the Dynamic Catholic storefront.
• Child in Bloom (2026 Book) New 2026 hardcover book by Renee Mattson, Ph.D. on spiritual growth, sold individually through the Dynamic Catholic storefront.

Quantifiable outcome

• 170 million lives touched by Dynamic Catholic resources
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Our Sunday Visitor: Catholic publisher of books, periodicals, and parish resources including sacramental preparation curricula. Directly comparable to Dynamic Catholic in publishing Catholic books and supplying parish book programs.
• Catholic Answers: Catholic apologetics and evangelization media organization producing books, videos, podcasts, and online evangelization tools. Closely comparable mission (evangelization) and audience with overlapping book and digital products.
• Lighthouse Catholic Media: Catholic evangelization organization distributing audio talks (CD/MP3) through parish kiosks and parishes. Direct peer to Dynamic Catholic in the parish-evangelization channel and donor-supported content distribution.
• Ascension Press: Catholic publisher of books, Bible studies, and sacramental preparation programs (e.g., Chosen, Beloved, Altaration). Directly competes with Dynamic Catholic in parish sacramental prep and adult faith formation, with overlapping customer base of pastors, DREs, and Catholic families.
• Formed (Augustine Institute): Catholic subscription streaming and study platform offering Bible studies, sacramental prep, and parish programs. Competes directly with Dynamic+ in the parish and consumer video subscription market and overlaps heavily in faith formation content.
• Ignatius Press: Catholic book publisher and catechetical resource provider, with strong theology/apologetics catalog. Comparable to Dynamic Catholic as a Catholic publisher competing for parish and individual book sales.
• Franciscan Media: Catholic publisher (originally St. Anthony Messenger) producing books, periodicals, and daily inspiration content. Overlaps with Dynamic Catholic's Daily Reflections, books, and parish resource categories.
• Magnificat: Catholic devotional publisher producing a monthly missal-like worship aid and related books. Comparable to Dynamic Catholic's devotional publishing and parish subscription distribution model.

Broad incumbents

• EWTN: Global Catholic media network with TV, radio, and digital programming plus a publishing arm. Comparable as a broader Catholic content provider reaching the same audience via multiple media channels.
• Word on Fire: Catholic media ministry led by Bishop Robert Barron producing books, video programs (Catholicism series), and digital content. Comparable Catholic evangelization mission and audience with broader media reach and stronger video franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DynamicCatholic
• LinkedInlinkedin.com/company/dynamic-catholic

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dynamic Catholic