What Mamiweb De does

Mamiweb is a German-language online community portal founded in 2007 and headquartered in Frankfurt, operating primarily across the DACH region. The platform serves mothers, expectant women, and families seeking peer support and expert information across the full lifecycle from conception through early childhood and beyond. Its core product is a community forum containing over 600,000 discussion threads covering topics including fertility, pregnancy, birth, infant and toddler care, family health, and nutrition. Adjacent to the forum, Mamiweb publishes a digital magazine featuring expert-authored articles (with contributors including midwives and nutritionists), and offers a suite of utility calculators covering ovulation timing, expected birth date, BMI for adults and children, waist-hip ratio, child growth tracking, pregnancy weight prediction, and child height prediction. The platform operates as a free service for end users, with Facebook-integrated registration to lower onboarding friction.

The business model is a single-stream advertising operation. Mamiweb monetizes its audience — women aged 18-50, a high-value demographic for advertisers — through banner ads, email newsletter placements, and sponsored content. Beyond display advertising, the company maintains a minor-tier partner network across online pharmacies (medpex, bioapo-plus), infant products (SunTrooper, amniosan, Abtei für Kinder), and complementary health content portals (Deutsches Grünes Kreuz, ellviva.de, mutter-kind-gesundheit.de), supporting both content syndication and commercial referrals. The company is privately held, with founder Mag. Carina Runge-Mathis referenced as the originator and b2venture appearing as a 2007-era investor; no subsequent institutional funding rounds are recorded. Headcount sits in the 11-50 range, consistent with a small, bootstrapped operation. There is no disclosed revenue, no mobile app, no AI/ML capability, and no presence outside the DACH market, indicating a vertically focused, content-and-community business with limited monetization diversification.

Name

Mamiweb De

Legal name

Mamiweb

Website

https://mamiweb.de

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Mamiweb is a German-language online community founded in 2007 for mothers and expectant women, offering a 600,000+ thread forum, expert-authored digital magazine, and health/pregnancy calculators. It serves DACH-region families and monetizes primarily through display and newsletter advertising targeting women aged 18-50.

Ownership category

akta.pro rank

Product category

Online Parenting Community

NAICS

Information (51)

akta.pro primary industry

Women’s Interest & Parenting Magazines (MPAJAEAB)

Keywords

• Parenting community forum
• Pregnancy information portal
• Mother and baby content
• Family health resources
• Fertility and ovulation tools

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advertising: Mamiweb generates revenue through advertising placements including banner ads, newsletters, and sponsored content. The platform targets women aged 18-50, which is a highly desirable demographic for advertisers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Mamiweb is a German-language online community platform for mothers, pregnant women, and families. It operates a forum with over 600,000 discussion threads, publishes a digital magazine with expert-authored content covering pregnancy, birth, baby care, and family health, and offers online calculators for ovulation, due date, BMI, child growth, and pregnancy weight prediction.

Product overview

Mamiweb is a German-language online portal for mothers, pregnant women, and families. The platform consists of a community forum (with over 600,000 discussion threads), a digital magazine with expert articles, and various online calculators including an ovulation calendar, birth date calculator, BMI calculators for children and adults, waist-hip ratio calculator, child growth calculator, pregnancy weight prediction tool, and height prediction tool. Content covers fertility, pregnancy, birth, baby care, toddlers, family, and health topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Mamiweb Forum Community forum for mothers, pregnant women, and families to exchange information, ask questions, and provide peer support across the full parenting journey.
• Mamiweb Magazin Digital magazine with expert articles (from midwives, nutritionists, and other specialists) covering pregnancy, birth, baby care, toddlers, family health, and nutrition topics.
• Eisprung-Kalender (Ovulation Calendar) Online calculator that helps women determine their monthly ovulation date and fertile days.
• Geburtstermin-Rechner (Birth Date Calculator) Calculator that estimates the expected birth date based on pregnancy timing.
• Kinder BMI-Rechner (Children BMI Calculator) Online tool that calculates and assesses Body Mass Index (BMI) for children.
• Erwachsenen BMI-Rechner (Adult BMI Calculator) Calculator that determines Body Mass Index (BMI) for adults.
• Taille-Hüft-Rechner (Waist-Hip Ratio Calculator) Calculator that determines the Waist-To-Hip Ratio (WHR) to assess body fat distribution and cardiovascular health risks.
• Wachstumsrechner (Growth Calculator) Child growth tracking tool to monitor developmental milestones.
• Schwangerschafts-Gewichtsvorhersage (Pregnancy Weight Prediction) Calculator that predicts recommended pregnancy weight gain based on pre-pregnancy weight, current weight, height, and pregnancy week.
• Größenvorhersage Kind (Child Size Prediction) Tool that predicts the future adult height of a child.

Quantifiable outcome

• 600,000+ forum threads for community exchange

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eight partnerships are on record, tiered minor.

• Abtei für KinderminorOthersHealth product partner for children, offering supplements and health products suitable for the youngest family members. Part of Mamiweb's partner network in the health and cosmetics category.
• amniosanminorOthersSkin care brand for infants and toddlers based on amniotic fluid principles. Provides natural, hypoallergenic skin care products advertised on Mamiweb platform.
• bioapo-plusminorOthersOnline pharmacy specializing in natural remedies and homeopathy. Offers discount pricing on medications and health products.
• Deutsches Grünes Kreuz e.V.minorOthersGermany's oldest nonprofit health prevention organization providing health education information, products and services for doctors and pharmacists.
• ellviva.deminorOthersOnline pregnancy portal providing information on pregnancy progression, baby development, birth and postpartum period. Complementary content partner.
• medpex VersandapothekeminorOthersOnline pharmacy offering over 100,000 products in medications, wellness and cosmetics with 10-50% savings. Provides customer product reviews.
• mutter-kind-gesundheit.deminorOthersHealth information portal covering pregnancy, breastfeeding, child development, nutrition and legal questions for working parents.
• SunTrooperminorOthersUV50+ sun protection swimwear for babies and children (sizes 74cm-164cm), made in Germany from Italian hi-tech fabric. Eco Tex 100 certified.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Parents.com: Major US parenting media brand combining editorial content, community, expert advice and ecommerce — a larger, broadly-positioned incumbent with overlapping monetization (display + commerce).

Regional players

• Bounty Parents (UK): UK-focused pregnancy and early-parenting content, sample distribution and community platform; comparable in offering mix (expert content + community + pregnancy tools) but operating in a different geography.

Emerging players

• Gutefrage: Germany's largest consumer Q&A community with strong incidental traffic on family, health and pregnancy queries — partial overlap with Mamiweb's forum and SEO-driven intent capture.

Direct peers

• BabyCenter: Global pregnancy and parenting portal combining expert content, health trackers and community forums across multiple geographies including DACH (babyclub.de). Directly comparable in product mix, monetization model and target demographic.
• NetMoms: Leading German-language online community for mothers featuring forums, magazine content, expert advice and family-related tools. Operates in the same DACH market with identical advertiser-supported business model.
• eltern.de: German parenting media brand with digital magazine, community features, expert articles and family advice — directly comparable content-first offering for mothers and parents in Germany.
• familie.de: German family-oriented content portal offering magazine articles, advice and community features around pregnancy,育儿 and family life — overlapping editorial content and advertiser audience.
• urbia: German parenting and family community platform with active forums, expert content and partner-driven commerce — part of the Funke Mediengruppe. Closely overlapping community-led parenting model in the same geographic market.
• rund-ums-baby: Long-running German pregnancy and parenting forum community with active discussion threads on conception, pregnancy and early childhood — a niche competitor serving the exact same peer-support use case.

Others

• HelloHeart / ada Health: Digital health platforms adjacent to pregnancy and family health information; relevant as a competitive floor for ad budgets and content authority rather than direct community overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mamiweb_de
• YouTubeyoutube.com/watch?v=gfgq7WiHbh4
• Facebookfacebook.com/mamiweb.de

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mamiweb De