What TradeBench does

TradeBench ApS is a privately held Danish company founded in 2011 that operates a free web-based trading journal for individual retail traders across global financial markets. The platform combines trade planning, position sizing, risk management, real-time open trade monitoring, and performance reporting in a single integrated application. It supports stocks, forex, crypto, CFDs, and futures across any exchange and any broker, and serves a documented base of more than 100,000 sign-ups worldwide from a headquarters in Aarhus C, Denmark.

The product is a self-serve web application with no mobile app, no public API, and no disclosed AI/ML capability. Core features include an automated position sizing calculator that applies user-defined risk parameters, a trade planning workflow with automatic reward/risk computation, customizable checklists with item-level validation, a potential trade comparison tool, a live open trades dashboard with TradingView charts and what-if scenario calculations, and a customisable reporting suite producing profit factor, win rate, average P&L, hold time, and commission metrics. The architecture relies on real-time price feeds and embedded TradingView charting delivered through a third-party integration. All data entry is manual or copied from the user's broker/exchange via supported import flows.

TradeBench's business model is entirely sponsor/affiliate-funded: users receive the entire product at no cost in exchange for clicking 1-2 sponsor or partner links per month. The company has never offered paid tiers, has not raised institutional funding, and operates with 1-10 employees. Go-to-market is product-led and word-of-mouth driven, with no sales team, no paid acquisition, and no marketplace presence. Customer segments are horizontal across private individual and disciplined self-directed traders rather than concentrated in any enterprise or institutional vertical.

Name

TradeBench

Legal name

TradeBench ApS

Website

https://tradebench.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

TradeBench is a free, web-based trading journal serving over 100,000 individual traders worldwide with integrated trade planning, position sizing, risk management, and performance reporting across stocks, forex, crypto, CFDs, and futures.

Ownership category

akta.pro rank

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Sponsor/Affiliate Link Program: TradeBench is funded entirely through sponsor and partner links. Users are asked to click 1-2 sponsor/partner links per month, either when logging in or via email. The platform sends a maximum of 1 email per month and does not share user email addresses with third parties. This model allows all features to remain completely free with no paid plans, no credit card required, and no upsells.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

TradeBench is a free web-based trading journal that combines trade planning, position sizing, risk management, real-time open-trade monitoring, and customizable performance reporting into one integrated platform. It serves individual traders of stocks, futures, forex, crypto, and CFDs across any exchange and broker, with all features delivered at no cost and revenue sourced from sponsor and partner link clicks.

Product overview

TradeBench is a single unified web application that provides a free online trading journal combining trade planning, risk management, position sizing, and performance reporting tools. The core product integrates all features into one platform: the Trading Journal for documenting and reviewing trades, Trade Planning for pre-entry analysis, Position Sizing Calculator and Risk & Money Management for risk control, Open Trades Dashboard for real-time position monitoring, Potential Trade Comparison for evaluating multiple setups, Customizable Reports for performance analysis, Labels & Checklists for organization, and Share & Get Feedback for social sharing. All features are accessible at no cost, with the business model funded through sponsor link clicks rather than paid tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Trading Journal Web-based trading journal that lets traders document, track, and review all their trades, with support for pasting chart screenshots directly from TradingView, writing notes on trade entries, management, and reviews, and tagging trades with custom labels for analysis. Aimed at individual stock, crypto, futures, CFD, and forex traders.
• Trade Planning Pre-trade planning tool that helps traders build plans before entering positions, capturing entry price, stop loss, and target inputs and automatically calculating position size, risk amount, and reward/risk ratio based on personal risk parameters. Built for individual retail traders across multiple asset classes.
• Position Sizing Calculator Risk management tool that calculates how many shares, contracts, lots, or units to trade based on user-defined parameters including maximum risk per trade, maximum risk as a percentage of account value, and maximum capital commitment per position, applying the most conservative limit each time. Designed for self-directed traders seeking disciplined sizing.
• Risk & Money Management Comprehensive risk management suite allowing traders to configure maximum percentage to risk on a single trade, maximum risk as percentage of account value, and maximum capital to commit per position, applied automatically across trade plans and open trades.
• Open Trades Dashboard Real-time dashboard displaying all open positions with live prices, unrealized P&L, what-if scenario calculations, and TradingView charts, supporting scaling in/out and both long and short positions for active retail traders.
• Potential Trade Comparison Comparison table tool that lets traders add multiple trade setups, sort them by reward/risk ratio or personal rating, and transfer selected setups to a full trade plan with one click. Aimed at retail traders evaluating several opportunities.
• Customizable Reports Report builder that filters trade results by strategy, instrument type, label, time period, or long vs. short positions, and outputs key metrics such as profit factor, win rate, average P&L, commission costs, and average hold time for performance analysis.
• Labels & Checklists Customizable checklists for trade plans with automatic validation of criteria such as minimum daily volume requirements, plus custom labels that can be attached to trades for categorization and downstream reporting.
• Real Trading & Paper Trading Supports both real and paper trading accounts so traders can simulate or backtest trade strategies without affecting real-account risk management, while using the same journaling and reporting infrastructure.
• Share & Get Feedback Social sharing feature allowing traders to share trades, trade plans, and performance metrics publicly or privately via links and on platforms including X (Twitter), Facebook, and Stocktwits to gather feedback from peers.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

One partnership is on record.

• TradingViewcoreTechnology or IntegrationTradingView provides advanced charting capabilities integrated into TradeBench's platform. Users can access TradingView charts directly within TradeBench for open trades and when reviewing journal entries. TradeBench highlights TradingView's broker integration feature that allows users to place trades directly on charts through multiple broker connections. TradeBench includes affiliate links to TradingView in their partner/sponsor page.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Edgewonk: Edgewonk is a paid trading journal and analytics platform serving individual traders across stocks, futures and forex. It is a direct competitor to TradeBench, offering a paid alternative with overlapping features like trade journaling, reporting, and performance analytics.
• Tradervue: Tradervue is a subscription-based online trading journal for active traders, supporting journaling, notes, charts and performance review. It directly competes with TradeBench on the same trader-persona journal workflow.
• TradesViz: TradesViz is a trading journal and analytics SaaS for retail traders that ingests broker statements and provides dashboards on win rate, drawdown, and setups. It competes head-to-head with TradeBench for the same paid-journal segment.
• TradeZella: TradeZella is a paid trading journal focused on futures, options and stock traders, with screening, analytics, and a trader community. It is a directly comparable SaaS peer to TradeBench.
• TraderSync: TraderSync is a subscription trading journal that auto-syncs trades from supported brokers and produces performance dashboards for retail traders—directly comparable to TradeBench on feature set and target user.

Broad incumbents

• TradingView: TradingView is the dominant retail charting platform and also TradeBench's core technology partner. It offers an extensive broader trader-tool ecosystem (charts, ideas, broker integration) and partially overlaps with TradeBench via its own journaling and trade-management features, but its primary focus is charting and social.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tradebench

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TradeBench