Willshee’s Waste & Recycling

What Willshee’s Waste & Recycling does

Willshee's Waste & Recycling is a family-owned waste management company headquartered in Burton-on-Trent in the East Midlands of England, founded in 1984. It provides integrated waste collection, recycling, and processing services to commercial, industrial, and domestic customers, operating 60+ vehicles from three depots and a Materials Recovery Facility (MRF) in Swadlincote that processes 80,000+ tonnes of residual waste annually into Refuse Derived Fuel (RDF), with a reported 95%+ diversion from landfill and zero waste to landfill over the past 10+ years.

Its service mix spans skip hire, waste equipment rental (RORO and FEL), anaerobic digestion feedstock preparation, and multi-site waste management contracts for enterprise customers including Hobbycraft (across 90+ stores), Holland & Barrett, McDonald's, Autoglass, Belron UK, and Roger Bullivant. Revenue is generated through contracted service fees with enterprise accounts, gate fees for waste processing, skip-hire and equipment rental to commercial and domestic customers, and a customer reporting portal that provides waste data to clients.

The company operates a hybrid go-to-market model: direct regional service delivery within the East Midlands combined with a partnership-based nationwide offering (National Waste Solutions) that extends reach beyond its own depots. Itself-described as the largest independent waste operator in the East Midlands, the company holds ISO 9001, 14001, 45001, FORS Silver, and Safe Contractor certifications, and continues under second-generation family ownership.

Name

Willshee’s Waste & Recycling

Legal name

Willshee's Waste & Recycling Ltd

Website

https://willshees.co.uk

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Willshee's Waste & Recycling is a family-owned UK waste management company, founded 1984 and headquartered in Burton-on-Trent, providing skip hire, equipment rental, and MRF processing to commercial, industrial, and domestic customers across the East Midlands and nationwide via National Waste Solutions.

Ownership category

akta.pro rank

Product category

Waste Management Services

NAICS

Waste Collection (5621), Waste Collection (56211), Solid Waste Collection (562111), Other Waste Collection (562119), Hazardous Waste Collection (562112), Hazardous Waste Treatment and Disposal (562211), Materials Recovery Facilities (56292), Waste Treatment and Disposal (5622)

SIC

Refuse Systems (4953), Hazardous Waste Management (4955)

akta.pro primary industry

C&D Waste Collection & Hauling (BPALAJAA)

akta.pro secondary industries

C&D Sorting & Materials Recovery (C&D MRFs) (BPALAJAC), C&D Waste Collection, Hauling & Container Services (Roll-off/Dumpsters) (EUAIAHAA), Roll-Off / Containerized MSW Collection (Commercial & Industrial) (EUAIAAAD), Concrete, Asphalt & Masonry Recycling (Crushing & Aggregate Production) (EUAIAHAD)

Keywords

• Waste management services
• Skip hire services
• Recycling processing
• Hazardous waste disposal
• Construction waste removal

Headquarters

HQ city

Burton-on-trent

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Skip Hire Services: Skip rental services ranging from 2.5 cubic yards to 40 cubic yards for domestic, commercial, and construction use. Revenue from rental fees based on skip size and rental period. Maximum rental period of 10 days standard.
2. Trade Waste Collection: Wheelie bin and REL (Rear End Loader) container collections for general waste, recycling, food and glass. Regular scheduled collections with on-site emptying service. Weight-based or subscription pricing models.
3. Grab Hire Services: 8-wheel grab lorry services with 16 tonne capacity and 7-metre reach for waste collection and material delivery. Cost-effective alternative to conventional skips for large volumes or hard-to-reach areas.
4. Equipment Rental: Rental of balers, compactors, crushers, and other waste management equipment. Balers can reduce waste costs by up to 80%. Static and portable compactors, vertical and horizontal balers, drum crushers, wood crushers available.
5. Hazardous Waste Disposal: Specialized collection and disposal services for hazardous materials including chemicals, oils, solvents, paints, WEEE, gas cylinders. Provides full paperwork trail, certificate of destruction, and hazardous waste consignment notes.
6. Recycling Processing: Processing fees for materials received at Materials Recycling Facility. Materials sorted, graded and sent to appropriate recycling facilities. Revenue from sale of sorted recyclables to end processors and from RDF/SRF production.
7. Site Clearance and Demolition: Full site clearance and demolition services including void property clearance, machinery decommissioning, fly tip removal. Project-based pricing with bespoke solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Willshee's provides integrated waste collection, recycling, and disposal services for domestic, commercial, industrial, and construction customers across the East Midlands and nationally. Core offerings include skip hire (2.5–40 cubic yards), grab hire, scheduled trade waste wheelie bin collections, materials recycling at its own MRF in Swadlincote, hazardous waste disposal, equipment rental (balers, compactors, crushers), confidential waste destruction, and site clearance/demolition services. The company has achieved zero waste to landfill through its Refuse Derived Fuel (RDF) production and anaerobic digestion food waste processing capabilities.

Product overview

Willshee's Waste & Recycling operates as a service-based waste management company offering an integrated portfolio of waste collection, recycling, and disposal solutions. The core offerings include skip hire (domestic, commercial, construction) and grab hire services, supported by a comprehensive recycling division covering cardboard, food waste, glass, wood, metals, plastics, and construction materials. The waste management arm provides trade waste wheelie bins, confidential waste destruction, hazardous waste management, and site clearance/demolition services. Zero landfill and energy recovery services convert residual waste into RDF/SRF fuels. Equipment rental includes balers, compactors, and crushers. National Waste Solutions extends services nationwide. The company operates its own Materials Recycling Facility (MRF) in Swadlincote and maintains multiple depots in Burton-on-Trent. An online customer portal enables account management and reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Skip Hire Services Skip hire providing skips ranging from 2.5 cubic yards (mini) to 40 cubic yards (roll on/off), in both open and enclosed configurations, for domestic, commercial, and construction customers across Burton, Derby, Nottingham and the wider Midlands. Standard 10-day rental period with optional road permits, drop-down doors, lockable skips, and wait-while-fill services.
• Grab Hire

Quantifiable outcome

• Zero waste to landfill achieved over 10 years ago; currently diverting 95%+ construction waste and processing 80,000+ tonnes of residual waste into fuel annually
• +4 more outcomes

Named customers20 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Burton Albion Football ClubcoreGTM or Marketing Partner · 12 March 2026Official Club Partner providing waste management and recycling services for the Pirelli Stadium. Services include wheelie bin collections, skip hire, rear end loaders, roll-on/roll-off containers, hazardous waste collections, and equipment rental. Long-standing relationship of 10+ years before official partnership. Willshee's holds TV-facing advertising position in stadium northwest corner.
• Burton Rugby Football ClubminorGTM or Marketing PartnerSupporting local rugby club with regular bin collections and additional skips for large community events. Community engagement partnership supporting local organization.
• Download FestivalminorGTM or Marketing PartnerEvent waste management services for large music festival, one of the UK's major festivals held annually at Donington Park.
• Sausage and Cider FestivalminorGTM or Marketing PartnerEvent waste management services for regional food and music festival in Burton area.
• Burton Caribbean CarnivalminorGTM or Marketing PartnerCommunity support partnership for annual carnival event. Willshee's provides waste management support to help event run smoothly.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Enva Group: UK and Ireland waste management and recycling specialist with strong hazardous waste and recycling operations. Direct peer in hazardous waste, recycling and commercial waste collection.
• Biffa: One of the UK's largest waste management businesses, offering skip hire, trade waste, recycling, MRF operations and energy-from-waste. Direct competitor across nearly every service line Willshee's provides.
• Grundon Waste Management: Family-owned UK independent waste management and recycling company offering skip hire, trade waste, hazardous waste, MRF processing and aggregates - very similar in profile, ownership structure and service mix to Willshee's.
• FCC Environment: UK arm of global FCC group providing municipal, commercial and industrial waste collection, recycling and disposal. Competes with Willshee's on commercial and C&D collection in the Midlands.
• Viridor: UK recycling and energy-from-waste operator (KKR-owned) running MRFs and EfW plants. Comparable to Willshee's on recycling processing and RDF/SRF merchant activity; competes for enterprise recycling contracts.
• Cawleys: Family-run independent waste and recycling company operating in the South East/Midlands with skip hire, trade waste, hazardous waste and recycling services - similar structure and service mix to Willshee's.
• Powerday: London-based independent waste management and recycling company offering skip hire, C&D waste, recycling and aggregates. Comparable independent operator profile competing for similar commercial and construction customers.
• NWH Group: UK waste and recycling group offering skip hire, aggregates, trade waste and recycling. Closely comparable regional independent profile to Willshee's.

Broad incumbents

• Veolia UK: Global environmental services giant with broad UK portfolio in waste collection, recycling, water and energy services. Overlaps with Willshee's on commercial waste, hazardous waste and recycling processing but at vastly greater scale and geographic reach.

Regional players

• Hills Waste Solutions: South West England-focused waste management, skip hire and recycling company. Comparable service portfolio but operating in a different UK region than Willshee's core East Midlands footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCw3QVAqhV6ZqXwT2eCvT7hQ
• Facebookfacebook.com/willshees
• LinkedInlinkedin.com/company/willshees
• Instagraminstagram.com/willshees
• Xx.com/willshees

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willshee’s Waste & Recycling