Hooke Highways
Hooke Highways Ltd, trading as BUKO Traffic & Safety, is a UK traffic management services provider operating 12 regional depots with nearly 300 professionals, delivering on-site traffic control, design, equipment hire, signage, and digital solutions to infrastructure, utility, construction, and event clients.
- Company typePrivate
- Founded2012
- HeadquartersHampton, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Hooke Highways does
Hooke Highways Ltd, trading as BUKO Traffic & Safety, is a UK-based traffic management services provider serving the transport, infrastructure, utility, construction, and event sectors. The company delivers a full spectrum of traffic management services through 12 regional depots and nearly 300 skilled professionals, providing on-site traffic control, signage, equipment hire, design and planning, permissions handling, bespoke signage manufacture, and a technology-enabled digital services module (BUKO Digital). The company is the result of combining Road Traffic Solutions, Hooke Highways, and Keltic Traffic Management (acquired mid-2025 and rebranded to BUKO in 2026) under a unified brand, with ISO 9001, ISO 14001, and ISO 45001 certifications supporting its credentials for utility and public sector work.
The business model is project-based professional services: revenue is generated through tailored traffic management contracts for individual client projects rather than standardized product sales. Pricing is not publicly disclosed, and engagements are scoped to specific site requirements. Go-to-market is direct sales, supported by case studies with named enterprise clients including Morrison Utility Services, UK Power Networks, BBC England, Glanville Environmental, Western Power Distribution, SSE Energy, Skanska, Kier Group, and NetworkPlus, spanning utilities, construction, infrastructure, and event verticals. The company operates exclusively in the United Kingdom, with no international footprint disclosed.
The organizational structure comprises three UK limited companies operating under one trading brand: Hooke Highways Ltd (Somerset), Road Traffic Solutions Ltd (Scunthorpe), and Keltic Traffic Management Ltd (West Drayton, London). Marketing is conducted through LinkedIn, Facebook, Instagram, industry events, and a Vimeo-hosted company film. No public funding rounds, institutional investors, or public listing are evident, and ownership appears to be privately held with shared control across the three entities.
Hooke Highways firmographics
Firmographics- Name
- Hooke Highways
- Legal name
- Hooke Highways Ltd
- Website
- https://hookehighways.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hooke Highways Ltd, trading as BUKO Traffic & Safety, is a UK traffic management services provider operating 12 regional depots with nearly 300 professionals, delivering on-site traffic control, design, equipment hire, signage, and digital solutions to infrastructure, utility, construction, and event clients.
- Ownership category
- akta.pro rank
Hooke Highways industry classification
Industry- Product category
- Traffic Management Services
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Emergency Traffic Control & Scene Management (Lane Closures, Detours, TTC) (TLAJAJAG)
Keywords
Where Hooke Highways is headquartered
LocationHeadquarters
- HQ city
- Hampton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Hooke Highways business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Traffic Management Services: Service-based revenue from providing traffic management for roadworks, infrastructure projects, and events. Services include signage, equipment hire, traffic control, and full project management.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Hooke Highways product offering
Product offeringCore offering
Hooke Highways, operating as BUKO Traffic & Safety, provides traffic management services for roadworks, infrastructure projects, and events across the United Kingdom. The company delivers a full spectrum of services including core traffic management, design and planning, equipment hire, bespoke signage, permissions handling, training and development, and a digital services module (BUKO Digital). Services are delivered by nearly 300 skilled professionals through 12 regional UK depots, serving clients in infrastructure, utilities, construction, and events.
Product overview
Hooke Highways operates as BUKO Traffic & Safety, a unified traffic management services company formed from the combination of Road Traffic Solutions, Hooke Highways, and Keltic Traffic Management. The company offers a full spectrum of traffic management services delivered through distinct but integrated modules: the core Traffic Management service, BUKO Digital for technology-enabled solutions, Design and Planning for project design, Training and Development for personnel development, Equipment Hire for equipment provision, Bespoke Signage Solutions for custom signage, and Permissions handling for regulatory approvals. With nearly 300 professionals and 12 regional depots, the company serves local roadworks, major infrastructure projects, and high-profile events on a national scale.
Differentiator
Problem solved
Functional benefit
Products and services
- Traffic Management Core traffic management service covering local roadworks, major infrastructure projects, and high-profile events, delivered by nearly 300 skilled professionals across 12 UK depots. Used by construction companies, utility firms, and event organizers.
- BUKO Digital Digital services division providing technology-enabled traffic management solutions to clients across infrastructure, utilities, and event segments.
- Design and Planning Professional design and planning services for traffic management solutions, including diversions and full road closures with tailored traffic plans for clients across construction, utilities, and events.
- Equipment Hire Traffic management equipment hire services for projects of all sizes, supplied through 12 regional UK depots.
- Bespoke Signage Solutions Custom signage solutions designed and manufactured to meet specific project requirements for traffic management projects.
- Permissions Permissions handling services assisting clients with obtaining necessary approvals and permits for traffic management projects.
- Training and Development Training and development services for traffic management personnel and industry professionals.
Companies that use Hooke Highways
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Hooke Highways technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Hooke Highways partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Keltic Traffic ManagementcoreKeltic Traffic Management, a London-based specialist, was acquired mid-2025 and rebranded to BUKO in 2026 to strengthen London operations. This integration expanded BUKO's presence in the London market and consolidated operations under the unified BUKO Traffic & Safety brand.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Hooke Highways competitors and assessment
Company assessmentDirect peers
- Chevron Traffic Management: One of the largest UK traffic management specialists offering temporary traffic lights, road closures, lane rentals, and event management — directly comparable service portfolio and customer base to BUKO Traffic & Safety.
- McGowan Traffic Management: Scotland-based traffic management provider serving infrastructure, utility, and event clients across the UK with similar site-based TM, equipment hire, and design services.
- TCP (Traffic Control & Protection): UK traffic management and traffic control specialist delivering temporary signals, road closures, and event TM services with regional depot coverage comparable to BUKO.
- Forest Traffic Services: UK regional traffic management company providing TM for highways, utilities, and events — operates with a comparable depot-based delivery model targeting the same enterprise customer segments.
- H.W. Martin: Traffic management and highway maintenance firm named as a BUKO case-study customer/partner — operates UK-wide with comparable TM, surfacing, and infrastructure delivery capability.
Broad incumbents
- Sunbelt Rentals (Traffic Management division): Part of a major equipment rental group offering traffic management solutions alongside broader plant and tool hire; provides overlapping capabilities from a much larger parent with wider geographic reach.
- Kier Group: Major UK infrastructure and construction group (named BUKO customer) whose Highways business performs major road schemes and could either partner or compete for in-house TM execution at scale.
- Skanska UK: Major infrastructure contractor (named BUKO customer) that procures TM for its road and rail schemes and represents both a buyer and potential insourcing threat.
Emerging players
- MVIS / Harvest Install: Specialist in intelligent temporary traffic management solutions, including portable VMS, radar, and solar-powered TM technology — overlaps with BUKO Digital and tech-enabled TM segments.
- Coeval: UK-based provider of ITS, signage, and traffic monitoring products with overlap to BUKO's bespoke signage and digital/telematics offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Hooke Highways social profiles
Digital presenceHooke Highways compliance and trust
Trust signalCompliance3 records
Hooke Highways financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hooke Highways leadership team
Management profileNumber of profiles
Hooke Highways subsidiaries and ownership
Company hierarchySubsidiaries1 record
Hooke Highways funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hooke Highways M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hooke Highways
What does Hooke Highways do?
Hooke Highways, operating as BUKO Traffic & Safety, provides traffic management services for roadworks, infrastructure projects, and events across the United Kingdom. The company delivers a full spectrum of services including core traffic management, design and planning, equipment hire, bespoke signage, permissions handling, training and development, and a digital services module (BUKO Digital). Services are delivered by nearly 300 skilled professionals through 12 regional UK depots, serving clients in infrastructure, utilities, construction, and events.
Is Hooke Highways a public or private company?
Hooke Highways is a private company. It is classified as unknown and is currently operating.
When was Hooke Highways founded?
Hooke Highways was founded in 2012. It employs 51 to 100 people.
Where is Hooke Highways based?
Hooke Highways is headquartered in Hampton, United Kingdom, in the Europe region.
How does Hooke Highways make money?
One revenue line is on record: traffic Management Services.
Who are Hooke Highways's main competitors?
Direct peers on record are Chevron Traffic Management, McGowan Traffic Management, TCP (Traffic Control & Protection), Forest Traffic Services and H.W. Martin. Broad incumbents are Sunbelt Rentals (Traffic Management division), Kier Group and Skanska UK. Emerging players are MVIS / Harvest Install and Coeval.
Does Hooke Highways have an API?
No public API is recorded for Hooke Highways.
What industry is Hooke Highways in?
Hooke Highways's product category is Traffic Management Services. Its primary akta.pro industry code is TLAJAJAG, Emergency Traffic Control & Scene Management (Lane Closures, Detours, TTC). Its SIC code is 4700.