Name

Ersel

Legal name

Ersel Banca Privata S.p.A.

Website

https://ersel.it

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Private Banking and Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Trust, Fiduciary, and Custody Activities (523991), Finance and Insurance (52)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)

akta.pro secondary industries

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI), Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

Keywords

• Private banking services
• Wealth management
• Asset management
• Fiduciary services
• Corporate finance advisory

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Private Banking Services: Wealth management, portfolio management, and financial advisory services for high-net-worth individuals and families, generating fees from discretionary mandates and advisory contracts.
2. Fund Management: Asset management through open and closed-end mutual funds managed by Ersel Asset Management SGR and Ersel Gestion Internationale, generating management fees and performance fees.
3. Fiduciary Services: Fiduciary services including asset protection, wealth analysis, and wealth planning through Simon Fiduciaria.
4. Trading and Transaction Fees: Execution of buy/sell orders for all types of securities based on client instructions.
5. Lombard Credit: Lombard lending facilities secured by financial instruments deposited at the bank.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Ersel provides private banking and wealth management services to high-net-worth individuals, families, professionals, entrepreneurs, and institutional clients. Its offerings span discretionary and advisory portfolio management, mutual fund management (open-end and closed-end funds including Fondersel, Leadersel, Hedgersel, Globersel), fiduciary services, corporate finance advisory, Lombard credit, and brokerage execution services, distributed through dedicated private bankers and the Online SIM fintech platform.

Product overview

Ersel is an independent Italian private banking and asset management group founded in 1936, operating as a platform of specialized companies. The core entity, Ersel Banca Privata, provides private banking services including wealth management, investment advisory, fiduciary services, corporate advisory, and credit facilities. The group includes Ersel Asset Management SGR (first Italian mutual fund company authorized in 1983) and Ersel Gestion Internationale (Luxembourg-based fund manager), which manage a diverse range of mutual funds including multi-asset funds (Fondersel, Fondersel Internazionale), equity funds (Leadersel PMI, Leadersel PMI HD, Globersel Global Equity, Leadersel Innotech ESG), bond funds (Leadersel Corporate Bond, Leadersel Financial Bond), and alternative/hedge funds (Hedgersel, Leadersel Event Driven). The product portfolio also includes PIR-compliant savings plans, closed-end funds (Equiter Infrastructure II, Alisia RE, Palatino RE, Ersel Real Estate Fund, Ersel Private Equity Fund), and digital services through Ersel Mobile with Digital Collaboration and Strong Customer Authentication. Distribution is handled through the bank's own private bankers and Online SIM fintech platform, while fiduciary services are provided through Simon Fiduciaria.

Differentiator

Problem solved

Functional benefit

Brands

• Ersel Asset Management: First Italian mutual fund management company authorized by Bank of Italy in 1983, managing mutual funds and investment products
• Ersel Gestion Internationale
• Simon Fiduciaria
• Online SIM
• Ersel Mobile
• Ersel PRO
• Ersel AM

Products and services

• Ersel Banca Privata (Private Banking) Wealth management, investment advisory, fiduciary services, and banking services for high-net-worth individuals and families, served through dedicated private bankers across Italy.
• Fondersel Mutual Fund Multi-asset mutual fund (open-end) launched in 1984 as one of Italy's first investment funds, serving as a portfolio construction tool for clients.
• Leadersel PMI and Leadersel PMI HD PIR (Piano Individuale di Risparmio) compliant equity and alternative funds focused on small and medium-sized Italian companies, providing tax-advantaged exposure for retail and private banking clients.
• Hedgersel Fund Alternative investment fund (FIA) targeting sophisticated investors seeking market-independent returns through hedge fund strategies.
• Globersel Global Equity Global equity fund managed in partnership with Walter Scott, providing diversified exposure to international equity markets for private banking and institutional clients.
• Leadersel Corporate Bond and Leadersel Financial Bond Bond funds investing in corporate and financial sector debt securities, with the Corporate Bond fund classified as Article 8 SFDR.
• Leadersel Innotech ESG Technology-focused equity fund with ESG integration for clients seeking innovation-themed, sustainability-screened exposure.
• Leadersel Event Driven Event-driven equity fund focusing on merger arbitrage and corporate transaction strategies for sophisticated investors.
• Closed-End Funds (Equiter Infrastructure II, Alisia RE, Palatino RE, Fondersel Opportunità Italia, Ersel Real Estate Fund, Ersel Private Equity Fund) Italian and Luxembourg-domiciled closed-end infrastructure, real estate, and private equity funds offering diversified alternative exposures for qualified investors.
• Online SIM Online Mutual Fund Platform Digital/online mutual fund investment platform acquired by Ersel in 2004, providing self-serve online access to investment funds for retail and professional clients.
• Ersel Mobile App Mobile banking application providing clients with access to all Internet Banking functionalities, including Digital Collaboration for signing documents and PSD2-compliant Strong Customer Authentication with biometric recognition.
• Gestione di Patrimoni (Discretionary and Advisory Portfolio Management) Private wealth management service providing personalized discretionary and advisory portfolio management for high-net-worth clients, characterized by quality service, deep analysis, and long-term trusted relationships.
• Private Insurance Advisory Personalized wealth and estate planning using insurance products (Class I, Class III, and Multi-branch policies) from leading Italian and EU insurers.
• Consulenza Immobiliare (Real Estate Advisory) Real estate advisory services for private clients covering property-related activities, supported by internal expertise or specialized external consultants.
• Corporate Advisory Comprehensive corporate advisory services for entrepreneurs covering all needs related to business management, including extraordinary finance operations.
• Credito Lombard (Lombard Credit) Lombard credit facility providing advances secured by financial instruments deposited at the bank to support clients' investment services.
• Consulenza Finanziaria (Investment Advisory) Investment advisory service for clients wishing to remain informed about market conditions and seize the best investment opportunities.
• Servizi Fiduciari (Fiduciary Services) Fiduciary services characterized by extreme confidentiality, personalization, and operational transparency, historically involved in Tax Shield and Voluntary Disclosure programs.
• Piattaforma Servizi Esteri (International Services Platform) International services hub leveraging Ersel's London office for manager selection and Sicav/Fund creation, and the Luxembourg office for private banking activities.
• Philantropy Advisory Advisory and wealth management services supporting private clients with philanthropy and charitable giving strategies.
• Piani Individuali di Risparmio (PIR) Advisory Advisory on Individual Savings Plans introduced by Italian law, providing tax benefits for long-term investments in Italian small and medium enterprises.
• Corporate Finance Institutional Services Corporate finance advisory services for institutional clients, leveraging Ersel's consolidated experience in private company operations and prestigious assignments for banking foundations.
• Sicav and Dedicated Funds Service Customized Sicav and foreign fund creation services for institutional clients, structured as single or multi-compartment vehicles under Luxembourg law.
• Ersel PRO (Professionals and Entrepreneurs Channel) Dedicated business channel providing customized wealth planning solutions for professionals and entrepreneurs with complex wealth, including account aggregation, corporate advisory, real estate consulting, and fiduciary services.

Quantifiable outcome

• Miglior Gestore Patrimoniale 2026: Sigillo di Qualità for the 6th consecutive year
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Merito SGRcoreStrategic or Co-development Partner · 1 January 2025Ersel Banca Privata and Banca Finnat jointly entered the share capital of Merito SGR S.p.A., an independent company operating in the private debt sector. This partnership strengthens Ersel's offering in private debt investments.
• Meti Corporate FinanceminorStrategic or Co-development Partner · 1 January 2023Partnership initiated in 2023 with Meti Corporate Finance as part of Ersel's strategic development initiatives.
• Simon WealthLexminorStrategic or Co-development Partner · 1 January 2023Partnership initiated in 2023 with Simon WealthLex as part of Ersel's wealth management service expansion.
• FondacocoreStrategic or Co-development PartnerPartnership for Ersel Private Equity Fund, providing access to private equity investment opportunities for clients.
• EquitercoreStrategic or Co-development PartnerPartnership for Equiter Infrastructure II, an Italian infrastructure fund offering diversified exposure to infrastructure investments.
• KerviscoreStrategic or Co-development PartnerPartnership for Ersel Real Estate Fund, a Luxembourg-domiciled real estate investment fund.
• Online SIMcoreChannel Partner/ Reseller/ DistributorOnline SIM is a market-leading fintech platform for investing online in mutual funds. Acquired by Ersel Group in 2004 and serves as the Group's digital distribution channel.
• Fondazione PaideiacoreOthersFounded in 1993 by the Giubergia and Argentero families, works to improve living conditions of children and families in difficulty, promoting effective and innovative social interventions. Ersel actively supports this foundation.
• Fondazione Renzo GiubergiacoreOthersFounded to honor the memory of Ersel's President who passed away in 2010, promotes young musical and artistic talents while also enhancing architecturally significant locations through concerts and competitions.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mediobanca Private Banking: Mediobanca's wealth division serves Italian and European HNW and UHNW clients with banking, advisory, and asset management. Directly comparable in segment (large Italian patrimonies), corporate finance cross-pollination, and focus on HNW private banking.
• Banca Generali: Italian private banking and wealth management group listed on the Milan Stock Exchange. Directly comparable in target market (Italian HNW), business model (private banking, asset management, advisory), and geographic focus. Operates under similar Banca d'Italia regulation.
• Azimut Holding: Italy's largest independent asset manager and wealth manager. Directly comparable in asset management-led wealth strategy, distribution model, fund products, and Italian HNW/affluent client focus. Competes for the same advisor-led Italian wealth segment.
• Banca Mediolanum: Italian banking group heavily focused on wealth management via an advisor-led distribution network (Family Bankers). Comparable in fee-based wealth strategy, advisor channel reliance, and Italian retail HNW focus.
• FinecoBank: Italy's leading online multichannel bank for trading, brokerage, and advisory. Comparable in integrating self-serve digital distribution (akin to Online SIM) with advisor-led wealth management, serving Italian retail and HNW investors.
• Banca Sella: Family-owned Italian banking group with private banking, asset management, and corporate finance lines - closely paralleling Ersel's structure and family-controlled independence narrative. Similar product breadth across advisory, funds, and fiduciary services.

Broad incumbents

• J.P. Morgan Private Bank: Global wealth franchise serving UHNW clients with integrated banking, investment, and advisory. Comparable at the upper end of the Italian/European HNW segment Ersel addresses, especially for cross-border families served via Luxembourg.
• Deutsche Bank Wealth Management: International wealth management arm of a global universal bank. Comparable at the higher end of the HNW/UHNW segment in offering integrated banking, advisory, asset management, and corporate finance to large European family fortunes.
• Pictet Group: Swiss family-controlled private bank and asset manager serving global HNW and institutional clients. Comparable as an independent family-led wealth manager with strong asset management capabilities and a multi-geography, multi-generational client base.

Regional players

• Credem (Credito Emiliano): Italian cooperative banking group with strong private banking and asset management offering. Comparable in family/independence heritage, Italian HNW targeting, and full-service wealth franchise - similar product breadth across advisory, funds, and corporate services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@erselgroup
• Facebookfacebook.com/erselgroup
• LinkedInlinkedin.com/company/ersel
• Instagraminstagram.com/erselgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ersel