Puredrive Energy

What Puredrive Energy does

Puredrive Energy Limited is a UK-based private manufacturer founded in 2016 by CEO Mark Millar that designs, assembles, and distributes home and small-commercial battery storage systems under an exclusive UK and key European territory Duracell Energy brand license, headquartered with operations in Cheltenham (manufacturing) and registered in Sutton, Surrey. The current generation product portfolio is the Duracell Energy Dura Series: Dura-i G3 hybrid and AC single-phase inverters, Dura5 (5.12kWh) and Dura16 (16.1kWh) lithium iron phosphate (LiFePO4) battery modules, the three-phase Dura5 HV and Dura-i HV commercial systems, and the Duracharger 7kW tethered EV charger. Underlying technology centers on LiFePO4 chemistry with IP65 outdoor-rated enclosures, 8,000-cycle lifespan, 1C charge/discharge rates, hybrid and AC inverter architectures, and software layers including the Puredrive mobile app for monitoring and tariff intelligence across 100+ UK tariffs, plus a Virtual Power Plant platform that aggregates distributed systems for grid services and integration with National Grid demand response events. The business model is primarily B2B hardware sales through accredited installer networks, specialist solar distributors, and wholesalers across the UK and Ireland, with brand-license royalty economics derived from the Duracell Energy naming, supplemented by planned recurring revenue from extended warranties, remote monitoring subscriptions, and grid flexibility service participation. As of March 2026 the company opened its first public investment round on the Crowdcube crowdfunding platform and reported more than 20,000 cumulative units sold with a 4.6/5 Trustpilot rating.

Name

Puredrive Energy

Legal name

Puredrive Energy Limited

Website

https://puredrive-energy.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Puredrive Energy is a UK-based manufacturer founded in 2016 that designs and distributes home and small-commercial battery storage systems and EV chargers under an exclusive Duracell Energy brand license, primarily through accredited installer and trade distribution networks across the UK, Ireland, and selected European territories.

Ownership category

akta.pro rank

Product category

Home Battery Storage Systems

NAICS

Battery Manufacturing (33591), Battery Manufacturing (335910)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)

akta.pro secondary industry

Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG)

Keywords

• Home battery storage
• Solar energy systems
• EV charging solutions
• Virtual power plant
• Energy storage manufacturing

Headquarters

HQ city

Cheltenham

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales - Battery Storage Systems: Sale of home battery storage systems (Dura-i G3, Dura5, Dura16) and commercial three-phase battery solutions (Dura-i HV, Dura5 HV) to installers and end customers through trade distribution channels.
2. Hardware Sales - EV Chargers: Sale of Duracharger 7kW tethered EV charger with solar and battery integration for home energy optimization.
3. Licensing Royalties - Duracell Energy Brand: Revenue derived from manufacturing and distributing products under the Duracell Energy brand license across UK and European territories, leveraging Duracell's globally recognized brand name.
4. Future Services (Planned): Planned revenue streams including extended warranties, service packages, remote monitoring subscriptions, and participation in grid flexibility services as markets develop.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Puredrive Energy designs, manufactures and distributes home and commercial battery storage systems under an exclusive Duracell Energy brand license, with the Dura Series product line covering single-phase residential units (Dura-i G3 inverter, Dura5 5.12kWh and Dura16 16.1kWh batteries) and three-phase commercial systems (Dura5 HV, Dura-i HV). The offering also includes the Duracharger 7kW EV charger and the Puredrive App for energy monitoring, tariff optimization and Virtual Power Plant (VPP) participation.

Product overview

Puredrive Energy is a UK-based manufacturer operating under Duracell brand license, producing home and commercial energy storage systems. The product portfolio consists of two main generations: the current Duracell Energy Dura Series (single-phase Dura5, Dura-i G3, Dura16 and three-phase Dura5 HV, Dura-i HV) and legacy PureStorage II products. The Dura Series is complemented by the Duracharger EV charger. Products are available as batteries with hybrid/AC inverter options, all-in-one integrated systems, and three-phase commercial solutions. Software offerings include the Puredrive App for energy management and tariff optimization, Virtual Power Plant connectivity, and extended service packages. The systems enable solar energy storage, time-of-use tariff optimization, EV charging integration, and grid flexibility services participation.

Differentiator

Problem solved

Functional benefit

Brands

• Duracell Energy: The Duracell-branded home energy storage systems manufactured and distributed under licence by Puredrive Energy across the UK and selected European territories. Includes Dura Series products (Dura-i G3, Dura5, Dura16 for single-phase homes; Dura-i HV, Dura5 HV for three-phase/business use) and Duracharger EV charger.

Products and services

• Dura-i G3 Hybrid Inverter Single-phase hybrid inverter for UK homes (3.6kW/4.6kW/5kW/6kW power outputs, up to 10kWp solar capacity, wide 70V-540V MPPT range, hybrid or AC operation, 10-year warranty), designed for residential solar-plus-storage installations and supporting up to 9 units in parallel.
• Dura5 Battery Single-phase 5.12kWh LiFePO4 battery storage system with 8,000 cycle lifespan, 100A (1C) charge/discharge rate, IP65 rating, wall or stack mounting, and 10-year warranty for UK homes; supports up to 32 battery modules (164kWh) per inverter.
• Dura16 Battery Single-phase 16.1kWh LiFePO4 battery with 130A charge/discharge, 8,000 cycle lifespan, IP65 rating, wall or floor mounting, and 10-year warranty; supports up to 12 battery modules (192kWh) per inverter for higher-capacity UK homes.
• Dura5 HV Three-Phase Battery High-voltage three-phase battery for commercial/business applications with 5kW/6kW/8kW/10kW power outputs, 150% PV oversize capability, 150V-950V MPPT range, IP65 rating, built-in fire suppression, up to 16 units per inverter (80kWh), wall or stack mounting, and 10-year warranty.
• Dura-i HV Three-Phase Hybrid Inverter High-voltage three-phase hybrid inverter for business applications with up to 2 units in parallel, 150% PV oversize, 150V-950V MPPT range, hybrid or AC operation, 100% unbalanced loads support, wall mounting, and 10-year warranty.
• Duracharger EV Charger 7kW tethered EV charger with integrated solar and battery storage optimization for UK homes, available in white or black, with Tariff Intelligence automation, built-in PEN fault protection, solar charging support, and 3-year warranty.

Quantifiable outcome

• Energy cost reduction of approximately 73% by shifting 10kWh/day from standard variable tariff (27.69p/kWh) to off-peak charging (7.5p/kWh)
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability3 records

Feature5 records

Partnerships

One partnership is on record.

• Duracell Batteries BV / Duracell U.S. Operations, Inc.coreOEM/ Whitelabel/ Licensing Partner · 1 January 2022In 2022, Puredrive Energy was granted an exclusive license to manufacture and sell Duracell Energy branded battery storage systems across the UK and key European territories. Duracell, one of the most recognized names in power globally, selected Puredrive as their manufacturing partner based on proven quality of products, advanced engineering, and precision-led manufacturing standards. Puredrive designs, tests, and builds the systems behind Duracell Energy, combining Duracell brand trust with British engineering expertise.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• BYD: BYD's Battery-Box product line is among the most widely deployed residential battery storage systems worldwide. Direct competitor with vertically integrated cell manufacturing, broad European installer network, and competitive pricing across UK and EU markets.
• Moixa Energy Holdings: UK-based smart battery company focused on residential energy storage with VPP capability (GridShare). Direct UK competitor offering home batteries with dynamic tariff optimization and grid services aggregation—closely overlapping Puredrive's VPP strategy.
• Powervault: UK-based residential battery storage manufacturer targeting similar UK homeowner segments with lithium-iron-phosphate systems. Direct UK competitor operating through installer networks with comparable scale and product positioning.
• Enphase Energy: Enphase's IQ Battery product line competes directly with Puredrive/Duracell Energy in the residential storage segment. Both target solar installer networks, offer modular lithium-iron-phosphate systems, and emphasize app-based energy management.
• SolarEdge: SolarEdge Home Battery and Energy Bank products compete directly in residential PV+storage with similar installer-channel go-to-market and integrated inverter architecture. Direct overlap with Puredrive's hybrid inverter and battery strategy.
• Huawei Smart PV: Huawei's LUNA2000 residential battery system and Smart PV solution compete directly in UK and European markets with integrated inverter + storage offerings. Strong installer relationships and aggressive pricing make Huawei a significant competitor.
• Sonnen: German-based sonnen (owned by Shell) manufactures premium residential energy storage systems including sonnenBatterie. Direct competitor in UK and European markets with focus on durability, smart home integration, and VPP participation—closely mirroring Puredrive's positioning.
• Tesla Energy: Tesla's energy business manufactures Powerwall, the dominant residential battery storage product globally. Direct competitor in UK and European markets, targeting the same homeowner and installer customer base with comparable LiFePO4 technology and integrated PV+storage+EV charging offerings.

Broad incumbents

• EDF Energy: UK energy supplier offering residential battery storage solutions alongside solar PV and EV tariffs. Broad incumbent leveraging customer base and energy services platform, with similar focus on time-of-use tariff optimization for storage ROI.
• E.ON UK: Major UK energy supplier with residential solar and battery storage offerings under E.ON Solar and partnerships. Broad incumbent leveraging existing customer base, installation services, and energy supply bundle—directly competing in residential storage segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/puredriveenergy

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puredrive Energy