Konditor
- Company typePrivate
- Founded1993
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Konditor firmographics
Firmographics- Name
- Konditor
- Legal name
- Konditor
- Website
- https://konditor.co.uk
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Konditor industry classification
Industry- Product category
- Artisan Bakery
- NAICS
- Baked Goods Retailers (445291), Retail Bakeries (311811)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Online Bakery & Desserts Delivery (CRAHAIAK)
- akta.pro secondary industries
- Cake Shops & Custom Celebration Cakes (THAFAFAC), Cookie & Brownie Shops (THAFAGAF)
Keywords
Where Konditor is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Konditor business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Direct Product Sales: One-time purchase of cakes, brownies, desserts, and gifts through e-commerce website and physical retail stores. Revenue generated per transaction with no recurring subscription required. Order volumes peak around celebrations, holidays, and seasonal events.
- Cake Club Rewards Programme: Loyalty programme where customers earn Brownie Points with every purchase. Points can be redeemed against future orders, driving repeat purchase behaviour and customer retention.
- Corporate and Wedding Orders: Dedicated corporate order service and bespoke wedding cake offerings for enterprise and high-value individual customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Brownie Box of 8 (Classic Brownie) |
| Unit Pricing | Pay-as-you-go | Half & Half Cake |
| Unit Pricing | Pay-as-you-go | Personalised Curly Whirly Cake |
| Unit Pricing | Pay-as-you-go | Personalised Cake (8 flavours) |
| Unit Pricing | Pay-as-you-go | Brownie Sharing Platter of 12 |
| Unit Pricing | Pay-as-you-go | Curly Whirly Cake |
| Unit Pricing | Pay-as-you-go | Colour Splash Number Cake |
| Unit Pricing | Pay-as-you-go | Chocolate Lover's Cake |
| Unit Pricing | Pay-as-you-go | Jungle Quartet Cake |
| Unit Pricing | Pay-as-you-go | Vegan Pecan Brownie Sharing Platter of 12 |
| Unit Pricing | Pay-as-you-go | London Standard Delivery |
| Unit Pricing | Pay-as-you-go | London Timed Delivery |
| Unit Pricing | Pay-as-you-go | London Same Day Delivery |
| Unit Pricing | Pay-as-you-go | Nationwide Brownie Delivery |
| Unit Pricing | Pay-as-you-go | Konditor Gift Voucher |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Konditor product offering
Product offeringCore offering
Konditor is a family-owned London bakery that handcrafts personalised celebration cakes, brownies, desserts, biscuits, and gifting treats baked fresh daily in in-store kitchens. Products are sold direct-to-consumer through an owned e-commerce storefront with London same-day and next-day delivery, nationwide APC courier shipping for brownies, and five (soon six) physical retail locations across London. The offering is centred on personalised messages hand-piped onto cakes and brownies for birthdays, weddings, anniversaries, corporate gifting, and other celebrations.
Product overview
Konditor is a family-owned London bakery founded in 1993, offering handmade cakes, brownies, and sweet treats through a multi-channel e-commerce platform with physical store locations. The product portfolio centres on Personalised Cakes and Personalised Brownies as core offerings, complemented by Classic Celebration Cakes (Red Velvet, Curly Whirly, Lemon Chiffon, Carrot & Pistachio, Chocolate Noisette), a Brownies Collection available in boxes and sharing platters, Deluxe Showstopper Cakes for milestone celebrations, Desserts (crumbles and tarts), Gifts & Biscuits (cookies, shortbreads, jams), and a Free From Range (vegan and wheat-free options). Additional offerings include Wedding Cakes, Cake Accessories (candles), and the Cake Club Rewards loyalty programme. Products are freshly baked daily in London kitchens and delivered via same-day, next-day London, and nationwide delivery options.
Differentiator
Problem solved
Functional benefit
Products and services
- Personalised Cakes
Quantifiable outcome
- 6,000+ personalised cakes produced annually
- +3 more outcomes
Companies that use Konditor
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Konditor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Konditor partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- APC (courier service)coreAPC is used as the delivery partner for UK-wide brownie and treat deliveries, enabling nationwide distribution beyond London. Orders are shipped via APC to reach customers across the UK.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Konditor competitors and assessment
Company assessmentDirect peers
- Bread Ahead: London-based artisan bakery and bakery school with multiple locations and a strong e-commerce/DTC presence, directly competing with Konditor in the premium celebration cake, bread, and pastry category across the same London catchment.
- The Hummingbird Bakery: London-origin American-style cupcake and celebration cake bakery with multiple UK stores and DTC delivery, directly comparable to Konditor on occasion-driven cake gifting and personalisation.
- Lola's Cupcakes: UK online-first cupcake and celebration cake brand with nationwide delivery via postal courier, directly comparable to Konditor on the nationwide brownie/cake shipping model and occasion-led e-commerce.
- Cutter & Squidge: London-based boutique bakery specialising in personalised celebration cakes, biskies, and gift boxes with nationwide delivery, overlapping directly with Konditor's personalisation and gifting proposition.
- Peyton and Byrne: UK artisan bakery and patisserie with online nationwide delivery of celebration cakes and treats, comparable to Konditor on handmade product positioning and occasion-driven gifting.
- Slattery Patisserie: Family-owned Manchester-based patisserie with bespoke wedding and celebration cakes, comparable to Konditor on bespoke cake craftsmanship, family ownership, and wedding channel focus (regional rather than London peer).
Broad incumbents
- Gail's Bakery: UK premium bakery chain with 100+ locations and broad wholesale presence; overlaps with Konditor on celebration cakes and artisan pastries but operates at much greater scale with institutional backing.
- Patisserie Valerie: Long-established UK patisserie chain offering cakes, pastries, and afternoon tea across multiple cities; broader incumbent with overlapping celebration cake range but lower handmade/artisan positioning than Konditor.
- Cake Box: UK franchise chain specialising in celebration cakes with 100+ franchise stores and strong DTC ordering platform; comparable to Konditor on personalised cake occasion gifting but at much larger scale via franchising.
Emerging players
- Crumb & Doilies: London cupcake and cake brand founded by a Great British Bake Off winner, directly comparable to Konditor on artisan London positioning, occasion gifting, and bespoke cake production.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Konditor social profiles
Digital presenceKonditor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Konditor leadership team
Management profileNumber of profiles
Profiles1 record
Konditor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Konditor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Konditor
What does Konditor do?
Konditor is a family-owned London bakery that handcrafts personalised celebration cakes, brownies, desserts, biscuits, and gifting treats baked fresh daily in in-store kitchens. Products are sold direct-to-consumer through an owned e-commerce storefront with London same-day and next-day delivery, nationwide APC courier shipping for brownies, and five (soon six) physical retail locations across London. The offering is centred on personalised messages hand-piped onto cakes and brownies for birthdays, weddings, anniversaries, corporate gifting, and other celebrations.
Is Konditor a public or private company?
Konditor is a private company. It is classified as family owned and is currently operating.
When was Konditor founded?
Konditor was founded in 1993. It employs 51 to 100 people.
Where is Konditor based?
Konditor is headquartered in London, United Kingdom, in the Europe region.
How does Konditor make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are cake Club Rewards Programme and corporate and Wedding Orders.
Who are Konditor's main competitors?
Direct peers on record are Bread Ahead, The Hummingbird Bakery, Lola's Cupcakes, Cutter & Squidge, Peyton and Byrne and Slattery Patisserie. Broad incumbents are Gail's Bakery, Patisserie Valerie and Cake Box. Crumb & Doilies is listed as an emerging player.
Does Konditor have an API?
No public API is recorded for Konditor.
What industry is Konditor in?
Konditor's product category is Artisan Bakery. Its primary akta.pro industry code is CRAHAIAK, Online Bakery & Desserts Delivery, with a secondary code of THAFAFAC, Cake Shops & Custom Celebration Cakes. Its NAICS code is 445291 and its SIC code is 2050.