WESTPRESS

What WESTPRESS does

WESTPRESS is a German recruiting, HR-technology, and employer branding agency group headquartered in Hamm, Germany, founded in 1950. The company serves employers across the DACH region with an integrated offering that combines strategic consulting, creative production, and proprietary digital recruiting products. Its portfolio spans employer brand strategy and EVP development, creative campaign execution (Kreation), job posting creation (Stellenanzeigen), multi-channel job distribution (Multiposting/JobBooster, Online-Kombis), and applicant management (Bewerbermanagement via the heroes system). The company also runs specialized apprenticeship marketing (Azubimarketing) and operates a digital presence product (JobIQ) focused on Google and social media visibility. Named enterprise clients include KfW, DFS Deutsche Flugsicherung, Jack Wolfskin, Remondis, and Stadtwerke München, alongside multiple hospital and healthcare networks.

The company's proprietary technology stack includes five core products: JobIQ (job platform and visibility tool for Google and social media), CampaignPush (recruiting campaign management and push notification tool), Multiposting/JobBooster (single-click multi-channel job distribution), Online-Kombis (bundled job board packages with advertised savings up to 69%), and heroes (applicant management system). These products are complemented by an ecosystem of affiliated operating entities including Stellencockpit GmbH, heroes GmbH, JobTicket Personalrecruiting GmbH, Westpress Berlin GmbH, and ADG GmbH & Co. KG. The company has publicly discussed adoption of generative AI for job posting creation, applicant screening, and target audience analysis, positioning AI as a productivity layer for service delivery.

WESTPRESS generates revenue through a hybrid model combining project-based agency fees and retainers for strategic consulting and creative services, with subscription and usage-based recurring revenue from its proprietary SaaS products. Distribution is dual-track: direct enterprise sales for agency engagements and self-serve product adoption via the company website for SMB employers. The company is structured as a German GmbH & Co. KG limited partnership, managed by a three-person leadership team (Stephan Madel, Till Stadick, Jan Sass) with no disclosed external institutional investment or public trading. The business operates exclusively in the German market with no announced international expansion.

Name

WESTPRESS

Legal name

WESTPRESS GmbH & Co. KG

Website

https://westpress.de

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

101–250 employees

Short description

WESTPRESS is a German agency group providing recruiting, HR technology, and employer branding services to employers across the DACH region, combining strategic consulting and creative production with proprietary SaaS products for multi-channel job distribution and applicant management.

Ownership category

akta.pro rank

Product category

Recruiting and Employer Branding Services

NAICS

Employment Placement Agencies and Executive Search Services (56131), Human Resources Consulting Services (541612)

SIC

Services-Employment Agencies (7361), Services-Advertising Agencies (7311)

akta.pro primary industry

Recruitment Marketing & Employer Branding for RPO (BPACABAL)

akta.pro secondary industries

Sourcing / Talent Research & Pipeline RPO (Sourcer-as-a-Service) (BPACABAM), HRIS/HCM Managed Services & Support (BPAEAGAF)

Keywords

• Employer branding services
• Recruiting agency
• Job advertising platforms
• Applicant management software
• HR technology solutions

Headquarters

HQ city

Hamm

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agency Consulting & Creative Services: Strategic consulting, creative concept development, and campaign execution for employer branding and recruiting projects. Revenue is generated through project fees, retainers, and creative production charges.
2. Digital Recruiting Products (SaaS): Subscription and usage-based revenue from proprietary platforms including JobIQ, CampaignPush, Multiposting, and Online-Kombis. Products are available as standalone services or bundled packages.
3. Azubimarketing (Apprentice Marketing): Specialized marketing services targeting apprenticeship candidates, including campaign creation and channel placement for vocational training recruitment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

WESTPRESS is a German recruiting and employer branding agency group that provides strategic consulting, creative production, and proprietary digital recruiting products (JobIQ, CampaignPush, Multiposting, Online-Kombis, heroes) to help employers attract, manage, and hire talent. The company offers end-to-end talent acquisition services from EVP development and creative campaigns to job distribution across multiple job boards and applicant management systems.

Product overview

WESTPRESS is a recruitment and HR technology agency group offering an integrated suite of services and tools for employer branding and talent acquisition. The portfolio centers on job advertising (Stellenanzeigen), multi-channel distribution (Multiposting/JobBooster, Online-Kombis), and strategic employer branding services, complemented by applicant management (Bewerbermanagement via heroes), apprenticeship marketing (Azubimarketing), and creative production (Kreation). Products like JobIQ focus on digital presence (Google, social media), while CampaignPush enables targeted recruiting campaigns. Together, these modules form a full-funnel recruiting solution from brand strategy through candidate application management.

Differentiator

Problem solved

Functional benefit

Brands

• JobIQ: HR technology product for job advertising and presence on Google and social media
• CampaignPush
• Multiposting mit JobBooster
• Online-Kombis
• heroes

Products and services

• Employer Branding
• Stellenanzeigen (Job Postings)
• Multiposting / JobBooster
• Online-Kombis
• JobIQ
• CampaignPush
• heroes Bewerbermanagement (Applicant Management)
• Azubimarketing (Apprentice Marketing)
• Kreation (Creative Production)

Quantifiable outcome

• Employers can save up to 69% on job advertising through Online-Kombis bundled packages

Named customers13 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• StepstonecoreChannel Partner/ Reseller/ DistributorStepstone is one of Germany's largest job boards and is listed as a key channel partner. WESTPRESS distributes client job postings through Stepstone as part of its multiposting and recruiting services.
• IndeedcoreChannel Partner/ Reseller/ DistributorIndeed is listed as a partner and job board channel for WESTPRESS's multiposting service, enabling broad reach for client job listings across Indeed's platform.
• LinkedIncoreChannel Partner/ Reseller/ DistributorLinkedIn is a key partner for professional job distribution and employer branding content delivery. WESTPRESS integrates LinkedIn into its recruiting solutions, leveraging the platform's professional network for targeted candidate reach.
• XINGcoreChannel Partner/ Reseller/ DistributorXING is a leading German professional network and job board. WESTPRESS uses XING as a distribution channel for job postings and employer branding content, aligning with its domestic German market focus.
• FacebookminorChannel Partner/ Reseller/ DistributorFacebook is used as a social media channel for job distribution and employer branding campaigns, particularly for reaching broader consumer audiences for job postings.
• Kleinanzeigen (eBay Kleinanzeigen)minorChannel Partner/ Reseller/ DistributorKleinanzeigen is listed as a job board and classified advertising channel partner, expanding the reach of WESTPRESS client job postings to the broader German general public.
• Meinestadt.deminorChannel Partner/ Reseller/ DistributorMeinestadt.de is a regional German online portal with job listings. WESTPRESS distributes job postings through this channel as part of its multiposting strategy.
• InstagramminorChannel Partner/ Reseller/ DistributorInstagram is used as a visual social media channel for employer branding campaigns and job advertising by WESTPRESS clients.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LinkedIn: Global professional network with a large Talent Solutions business serving employer branding, job distribution, and recruiting campaigns. A core channel partner of WESTPRESS but also a broad incumbent with overlapping employer branding capabilities.
• XING: Leading German-speaking professional network with job marketplace and employer branding products. A core channel partner of WESTPRESS and a natural broad incumbent in DACH professional talent attraction.
• Personio: Major German HR management software company serving SMB and mid-market employers with a broad suite that increasingly touches talent acquisition and employer brand workflows. Operates as a broader platform competitor rather than a niche agency.
• Stepstone: Germany's largest job board and recruitment platform. A core distribution partner of WESTPRESS, but also a broader incumbent that increasingly layers employer branding and campaign tools into its offering, creating competitive overlap.
• Indeed: Global job search and recruitment platform with a strong German presence, serving employer branding, job posting, and candidate attraction needs. Comparable as a broad incumbent in job distribution and employer visibility.
• Haufe: Established German provider of HR services, content, and software solutions for employers and HR professionals. Comparable as a broad incumbent in the German HR services market where employer branding and recruiting content sit.

Direct peers

• Talentspring: German employer branding agency focused on EVP development and creative campaigns for mid-sized and enterprise employers. Closely comparable service offering and target customer segment to WESTPRESS's employer branding practice.
• Softgarden: German HR software vendor that includes employer branding, candidate experience, and recruiting marketing tools. Comparable because it offers an integrated talent attraction suite overlapping with WESTPRESS's JobIQ, Multiposting, and heroes stack.
• HAPEKO: German personnel recruitment and executive search firm providing recruiting services to mid-market and enterprise employers. Directly comparable as a German-headquartered recruiting services provider targeting similar employer clients.

Emerging players

• kununu: Employer review and employer branding platform focused on the DACH market. Comparable as an emerging player in the employer brand visibility and reputation space where WESTPRESS competes for employer mindshare.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/westpressde/videos
• Facebookfacebook.com/westpress
• LinkedInlinkedin.com/company/westpress
• Instagraminstagram.com/westpress
• Xx.com/westpress_de

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WESTPRESS