WXMI-TV

What WXMI-TV does

WXMI-TV, doing business as FOX 17 and FOX 17 West Michigan, is a local broadcast television station licensed to Grand Rapids, Michigan, and owned and operated by The E.W. Scripps Company (NASDAQ: SSP) through its subsidiary Scripps Broadcasting Holding LLC. It serves as the FOX network affiliate for the Grand Rapids-Kalamazoo-Battle Creek Designated Market Area, reaching viewers across Grand Rapids, Kent County, Kalamazoo, Holland & Zeeland, Muskegon, Ionia, Greenville, and surrounding West Michigan communities via free over-the-air broadcast, cable carriage (Comcast, Spectrum), satellite (DirecTV, Dish Network), and owned digital platforms including fox17online.com and mobile applications.

The station's product portfolio centers on the FOX 17 News Broadcast — local news, weather, sports, and traffic — supplemented by a mobile app, live streaming service, breaking news email/text alerts, severe weather alerting, and an expanding slate of branded programming segments (Morning Mix, Pay It Forward, Where is Deanie?, Beer City Bites, Trusted Advisor). Its core technology is conventional digital over-the-air broadcast transmission with digital subchannels, complemented by web and mobile delivery; no proprietary AI/ML systems or third-party API products are offered.

WXMI-TV generates revenue almost exclusively through advertising — local and national spot television sales and digital advertising on fox17online.com — sold to a fragmented base of local businesses, automotive dealers, healthcare providers, retailers, and national brands. Pricing is negotiated, not publicly disclosed, and is typically structured around audience reach, daypart, and demographic targeting. The station is not a standalone entity for investment purposes: it operates as one station within Scripps' publicly traded local media portfolio, and its financial performance is reported only in aggregate at the parent-company level.

Name

WXMI-TV

Legal name

The E.W. Scripps Company

Website

https://fox17online.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

WXMI-TV (FOX 17) is a Grand Rapids, Michigan-based FOX affiliate broadcast television station owned by The E.W. Scripps Company, serving the West Michigan DMA with local news, weather, sports, and digital streaming.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (51612), Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA)

Keywords

• Local broadcast television
• Television advertising
• Local news coverage
• Weather forecasting services
• Live news streaming

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: Local broadcast television station generating revenue through advertising sales. Advertisers include local businesses, automotive dealers, healthcare providers, retail establishments, and national brands purchasing local ad inventory. Revenue also includes digital advertising on fox17online.com website.

Distribution channels4 records

Marketing channels5 records

Core offering

WXMI-TV (branded as FOX 17) is a local broadcast television station licensed to Grand Rapids, Michigan. It delivers local and regional news, weather, sports, and traffic programming to West Michigan viewers via over-the-air transmission, cable, satellite carriage, and its own digital streaming properties. The station operates as a FOX Network affiliate and is held by The E.W. Scripps Company through its licensee, Scripps Broadcasting Holding LLC.

Product overview

WXMI-TV (Fox 17) is a local broadcast television station serving Grand Rapids, Michigan, and surrounding West Michigan communities. The station operates as a Fox affiliate owned by The E.W. Scripps Company, delivering traditional broadcast television programming alongside digital products including a mobile application and live streaming service. The product portfolio centers on the core Fox 17 News Broadcast as the primary offering, supplemented by the Fox 17 Mobile App for digital access, Live Streaming Service for online viewing, Weather forecasting with alerts, Breaking News Alerts notification service, and programming segments including Morning Mix, Pay It Forward, and Where is Deanie? These offerings collectively provide news, weather, sports, and entertainment content across broadcast, web, and mobile platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• FOX 17 Local News Broadcast Over-the-air local news, weather, sports, and traffic programming serving the Grand Rapids-West Michigan market, distributed via broadcast signal, cable, and satellite.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• WEWS: ABC-affiliated Scripps station in Cleveland. Comparable local broadcast operation under the same parent company with similar news/weather/sports programming model and multi-platform distribution.
• WOOD-TV: NBC-affiliated local broadcast television station serving the same Grand Rapids-West Michigan market as WXMI-TV. Directly competes for audience share, local news dominance, and advertising dollars in the identical DMA.
• WWMT: CBS-affiliated local broadcast television station covering the Kalamazoo-Grand Rapids-Battle Creek market. Overlaps with WXMI-TV's coverage area and competes for the same local audience and advertising share.
• WZZM 13: ABC-affiliated local broadcast television station operating in the Grand Rapids market. Competes head-to-head with WXMI-TV for local news viewers, weather coverage, and advertiser budgets in West Michigan.
• WPTV: NBC-affiliated station in West Palm Beach owned by Scripps, the same parent as WXMI-TV. Sister station within the Scripps local media portfolio with analogous operations, content structure, and digital strategy.
• WJBK: FOX-affiliated local broadcast television station in Detroit, Michigan. Closest Michigan-based FOX affiliate peer with comparable network relationship, local news operation, and multi-platform distribution model.

Broad incumbents

• TEGNA: Major U.S. broadcast and digital media company operating local TV stations in mid-to-large markets. Closely comparable to WXMI's local news, weather, and digital content distribution model.
• Nexstar Media Group: Largest U.S. owner of local TV stations, operating network affiliates across the country. Closest large-scale industry incumbent to WXMI's broadcast-plus-advertising business model, though at vastly greater scale.
• Sinclair Broadcast Group: One of the largest U.S. owners of local television stations, including FOX, CBS, NBC, and ABC affiliates. Comparable in business model (local broadcast + digital + advertising) but operates at much larger scale across multiple markets.
• Gray Television: Operator of a large portfolio of local television stations across mid-sized U.S. markets. Highly comparable to WXMI's mid-market affiliate model with similar advertising-revenue economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fox17
• Facebookfacebook.com/fox17online
• Instagraminstagram.com/fox17online
• LinkedInlinkedin.com/company/wxmi-tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WXMI-TV