Mercury Energy
Mercury Energy is a Connecticut-based local branch of HOP Energy LLC providing automated heating oil delivery, propane, and HVAC services to residential and commercial customers primarily in Litchfield County, Connecticut, as part of a multi-state Northeast energy network.
- Company typePrivate
- Founded1930
- HeadquartersWaterbury, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Mercury Energy does
Mercury Energy is a Connecticut-based heating oil delivery and HVAC services company operating as a wholly-owned local branch of HOP Energy LLC, a privately held Northeast energy provider founded in 1930. The company serves residential homeowners and, secondarily, commercial customers in Litchfield County, Connecticut, delivering #2 heating oil, propane, and full HVAC services including furnace and boiler installation/repair, air conditioning, water heaters, mini-split heat pumps, and fuel tank management. Its technology stack centers on an automated delivery system that combines electronic tank-level monitoring with local weather-pattern analysis to schedule refills proactively, removing the need for customers to place manual orders; pricing is offered through Variable, Capped, and Fixed per-gallon plans, complemented by annual Maintenance ($149) and Heating Protection ($420) subscription agreements.
Mercury Energy's go-to-market is direct-to-consumer, operating as a local branch under the HOP Energy parent brand and acquiring customers through the parent's digital platform (website signup, online ordering), phone sales (866-395-7220), and local market presence. The parent operates local branches across eight Northeast states (Connecticut, Massachusetts, Delaware, Vermont, New Jersey, Rhode Island, New York, Pennsylvania), and Mercury Energy is one of several Connecticut locations alongside Automatic TLC Energy, CRC Energy, DDLC Energy, Kaufman Fuel, Valley Oil, and Dominick Fuel. Mercury also distributes partner-branded equipment including Nest smart home products (as a Certified Pro Elite Provider), Mitsubishi mini-split systems, and Honeywell and Generac standby generators, monetized through installation and service agreements.
The revenue model is a mix of usage-based (heating oil at $3.679-$4.059/gal and propane at $1.699/gal first-fill promotional) and subscription/recurring streams (maintenance and protection plans), with one-time equipment installation and fuel tank services providing project-based revenue. Mercury Energy carries 101-250 employees firmographic-wide and benefits from the parent's 90+ year operational history and 570+ customer reviews at 4.4/5 stars. No funding rounds, M&A, leadership changes, or restructuring events are disclosed; the company's growth strategy appears to be organic product-line expansion (generators, heat pumps, smart home, propane) within its existing service geography.
Mercury Energy firmographics
Firmographics- Name
- Mercury Energy
- Legal name
- HOP Energy LLC
- Website
- https://hopenergy.com
- Company type
- Private
- Founded year
- 1930
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Mercury Energy is a Connecticut-based local branch of HOP Energy LLC providing automated heating oil delivery, propane, and HVAC services to residential and commercial customers primarily in Litchfield County, Connecticut, as part of a multi-state Northeast energy network.
- Ownership category
- akta.pro rank
Mercury Energy industry classification
Industry- Product category
- Residential Heating Oil & HVAC Services
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Appliance Repair and Maintenance (811412)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Heating Equipment, Except Electric & Warm Air Furnaces (3433)
- akta.pro primary industry
- Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)
- akta.pro secondary industries
- HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB), Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)
Keywords
Where Mercury Energy is headquartered
LocationHeadquarters
- HQ city
- Waterbury
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mercury Energy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Heating Oil Sales: Primary revenue stream from selling heating oil to residential customers. Customers purchase heating oil on a per-gallon basis through variable, capped, or fixed price plans. Revenue is consumption-based with recurring delivery cycles.
- Service and Maintenance Agreements: Annual service agreements for heating system maintenance and protection plans, providing recurring subscription revenue
- Equipment Installation and Tank Services: Installation of heating oil tanks, furnaces, boilers, and HVAC equipment; tank repair, removal, and replacement services
- Propane Delivery: Propane gas delivery services for residential and commercial customers in Connecticut and Vermont areas
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Variable Price Plan - market-rate pricing |
| Subscription | Annual | Fixed Price Plan - locked rate for pricing period |
| Subscription | Annual | CAP Price Plan - capped maximum with downside protection |
| Subscription | Annual | Heating Protection Plan - annual service coverage |
| Subscription | Annual | Maintenance Agreement - equipment maintenance |
| Unit Pricing | Pay-as-you-go | Propane First Fill - promotional rate for new customers |
| Unit Pricing | Pay-as-you-go | New Customer First Fill - promotional heating oil price |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Mercury Energy product offering
Product offeringCore offering
Mercury Energy is a local Connecticut branch of HOP Energy LLC that delivers #2 heating oil and propane to residential homes, and provides HVAC installation, repair, and maintenance services (furnaces, boilers, AC, water heaters, mini-splits). It supports these core offerings with fuel tank services, price protection plans (Variable, Capped, Fixed), annual maintenance/service agreements, and standby generator sales and installation.
Product overview
Mercury Energy is a local Connecticut-based heating oil delivery and HVAC services company operating as a subsidiary of HOP Energy, a regional energy provider serving the Northeastern United States for over 90 years. The company offers a bundled portfolio of core energy products (heating oil delivery, propane delivery, HVAC installation and repair) complemented by add-on services including fuel tank management, price protection plans, maintenance agreements, smart home integration (Nest), and standby generators. Mercury Energy operates as part of a network of local branches under the HOP Energy umbrella, providing services primarily to Litchfield County, Connecticut.
Differentiator
Problem solved
Functional benefit
Brands
- Mercury Energy: Local heating oil and HVAC services branch serving Litchfield County, Connecticut
Products and services
- Heating Oil Delivery Automated and on-demand delivery of #2 heating oil to residential fuel tanks with Variable, Capped, and Fixed price plans, plus emergency delivery services 24/7. Target customers are residential homeowners in Connecticut (Litchfield County) and surrounding Northeast areas.
- HVAC Services
- Propane Delivery
- Fuel Tank Services
- Whole-Home Propane Systems
- Price Protection Plans
- Maintenance Agreements
- Standby Generators
Quantifiable outcome
- Emergency service available 24/7, 365 days including holidays
- +2 more outcomes
Companies that use Mercury Energy
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Mercury Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Mercury Energy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HOP EnergycoreMercury Energy operates as a local branch of HOP Energy LLC, a full-service energy company offering heating oil, propane, and HVAC services through a network of local branches across the Northeast United States. The parent company provides brand, operational support, pricing programs, and technology platforms to affiliated branches.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Mercury Energy competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Mercury Energy social profiles
Digital presenceMercury Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mercury Energy leadership team
Management profileNumber of profiles
Mercury Energy subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mercury Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mercury Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mercury Energy
What does Mercury Energy do?
Mercury Energy is a local Connecticut branch of HOP Energy LLC that delivers #2 heating oil and propane to residential homes, and provides HVAC installation, repair, and maintenance services (furnaces, boilers, AC, water heaters, mini-splits). It supports these core offerings with fuel tank services, price protection plans (Variable, Capped, Fixed), annual maintenance/service agreements, and standby generator sales and installation.
Is Mercury Energy a public or private company?
Mercury Energy is a private company. It is classified as corporate owned and is currently operating.
When was Mercury Energy founded?
Mercury Energy was founded in 1930. It employs 101 to 250 people.
Where is Mercury Energy based?
Mercury Energy is headquartered in Waterbury, United States, in the North America region.
How does Mercury Energy make money?
Four revenue lines are on record. Heating Oil Sales are the primary driver. The others are service and Maintenance Agreements, equipment Installation and Tank Services and propane Delivery.
Does Mercury Energy have an API?
No public API is recorded for Mercury Energy.
What industry is Mercury Energy in?
Mercury Energy's product category is Residential Heating Oil & HVAC Services. Its primary akta.pro industry code is HSAOAGAA, Residential HVAC System Installation (Furnace/AC/Heat Pump), with a secondary code of IMAHAKAB, HVAC Equipment (Heating, Cooling & Air Handling). Its NAICS code is 33341 and its SIC code is 3585.