Mercury Energy

What Mercury Energy does

Mercury Energy is a Connecticut-based heating oil delivery and HVAC services company operating as a wholly-owned local branch of HOP Energy LLC, a privately held Northeast energy provider founded in 1930. The company serves residential homeowners and, secondarily, commercial customers in Litchfield County, Connecticut, delivering #2 heating oil, propane, and full HVAC services including furnace and boiler installation/repair, air conditioning, water heaters, mini-split heat pumps, and fuel tank management. Its technology stack centers on an automated delivery system that combines electronic tank-level monitoring with local weather-pattern analysis to schedule refills proactively, removing the need for customers to place manual orders; pricing is offered through Variable, Capped, and Fixed per-gallon plans, complemented by annual Maintenance ($149) and Heating Protection ($420) subscription agreements.

Mercury Energy's go-to-market is direct-to-consumer, operating as a local branch under the HOP Energy parent brand and acquiring customers through the parent's digital platform (website signup, online ordering), phone sales (866-395-7220), and local market presence. The parent operates local branches across eight Northeast states (Connecticut, Massachusetts, Delaware, Vermont, New Jersey, Rhode Island, New York, Pennsylvania), and Mercury Energy is one of several Connecticut locations alongside Automatic TLC Energy, CRC Energy, DDLC Energy, Kaufman Fuel, Valley Oil, and Dominick Fuel. Mercury also distributes partner-branded equipment including Nest smart home products (as a Certified Pro Elite Provider), Mitsubishi mini-split systems, and Honeywell and Generac standby generators, monetized through installation and service agreements.

The revenue model is a mix of usage-based (heating oil at $3.679-$4.059/gal and propane at $1.699/gal first-fill promotional) and subscription/recurring streams (maintenance and protection plans), with one-time equipment installation and fuel tank services providing project-based revenue. Mercury Energy carries 101-250 employees firmographic-wide and benefits from the parent's 90+ year operational history and 570+ customer reviews at 4.4/5 stars. No funding rounds, M&A, leadership changes, or restructuring events are disclosed; the company's growth strategy appears to be organic product-line expansion (generators, heat pumps, smart home, propane) within its existing service geography.

Name

Mercury Energy

Legal name

HOP Energy LLC

Website

https://hopenergy.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

101–250 employees

Short description

Mercury Energy is a Connecticut-based local branch of HOP Energy LLC providing automated heating oil delivery, propane, and HVAC services to residential and commercial customers primarily in Litchfield County, Connecticut, as part of a multi-state Northeast energy network.

Ownership category

akta.pro rank

Product category

Residential Heating Oil & HVAC Services

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Appliance Repair and Maintenance (811412)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro primary industry

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)

akta.pro secondary industries

HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB), Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)

Keywords

• Heating oil delivery
• HVAC services
• Propane delivery
• Home heating fuel
• Boiler maintenance

Headquarters

HQ city

Waterbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Heating Oil Sales: Primary revenue stream from selling heating oil to residential customers. Customers purchase heating oil on a per-gallon basis through variable, capped, or fixed price plans. Revenue is consumption-based with recurring delivery cycles.
2. Service and Maintenance Agreements: Annual service agreements for heating system maintenance and protection plans, providing recurring subscription revenue
3. Equipment Installation and Tank Services: Installation of heating oil tanks, furnaces, boilers, and HVAC equipment; tank repair, removal, and replacement services
4. Propane Delivery: Propane gas delivery services for residential and commercial customers in Connecticut and Vermont areas

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mercury Energy is a local Connecticut branch of HOP Energy LLC that delivers #2 heating oil and propane to residential homes, and provides HVAC installation, repair, and maintenance services (furnaces, boilers, AC, water heaters, mini-splits). It supports these core offerings with fuel tank services, price protection plans (Variable, Capped, Fixed), annual maintenance/service agreements, and standby generator sales and installation.

Product overview

Mercury Energy is a local Connecticut-based heating oil delivery and HVAC services company operating as a subsidiary of HOP Energy, a regional energy provider serving the Northeastern United States for over 90 years. The company offers a bundled portfolio of core energy products (heating oil delivery, propane delivery, HVAC installation and repair) complemented by add-on services including fuel tank management, price protection plans, maintenance agreements, smart home integration (Nest), and standby generators. Mercury Energy operates as part of a network of local branches under the HOP Energy umbrella, providing services primarily to Litchfield County, Connecticut.

Differentiator

Problem solved

Functional benefit

Brands

• Mercury Energy: Local heating oil and HVAC services branch serving Litchfield County, Connecticut

Products and services

• Heating Oil Delivery Automated and on-demand delivery of #2 heating oil to residential fuel tanks with Variable, Capped, and Fixed price plans, plus emergency delivery services 24/7. Target customers are residential homeowners in Connecticut (Litchfield County) and surrounding Northeast areas.
• HVAC Services
• Propane Delivery
• Fuel Tank Services
• Whole-Home Propane Systems
• Price Protection Plans
• Maintenance Agreements
• Standby Generators

Quantifiable outcome

• Emergency service available 24/7, 365 days including holidays
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• HOP EnergycoreChannel Partner/ Reseller/ DistributorMercury Energy operates as a local branch of HOP Energy LLC, a full-service energy company offering heating oil, propane, and HVAC services through a network of local branches across the Northeast United States. The parent company provides brand, operational support, pricing programs, and technology platforms to affiliated branches.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MercuryEnergy
• LinkedInlinkedin.com/company/hop-energy

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercury Energy